A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, May 20, 2016

5 Top Urgency Tactics You Can Use to Boost ecommerce Conversions Today

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5 Top Urgency Tactics You Can Use to Boost ecommerce Conversions Today

Ecommerce Conversion Rate Optimization Tactics using Urgency


I think a lot about ecommerce conversion optimization. If you’re marketing an ecommerce shop, you probably do too—or you should.
No matter how much traffic your shop has, there are steps you can take to optimize your site.
One important tactic you can test is urgency.

What is Urgency?

Urgency is one of the oldest tricks in a marketer’s playbook. You’ve seen it in action before:
  • Buy now and get free shipping
  • Only 2 left in stock
  • Offer expires in an hour
  • Buy before midnight or the price goes up
But how well does it work? In what scenarios does it work best, and when does it fall flat? Turns out, there’s a science to urgency as well as an art to execution.

How Urgency Helped Increase Sales By 332%: A Case Study

There have been many impressive CRO case studies about adding urgency, but one I really like is from Marcus Taylor of Venture Harbour
In 2012, he launched a kind of Groupon deal for musicians, where he gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. There were only 5,000 packages available, so this created some real urgency opportunities.
Below are the two variations he tested. The only difference is that Variation B showed how many packages had been purchased and had a countdown timer.
Variation A:.
Variation B:
As Marcus wrote, “This is one of the most impactful A/B tests I’ve ever run. The conversion rate of Variation B was almost 3x that of Variation A.”
After implementing the variation to all users, his analytics showed an increase from ~3.5% to ~10%:
Pretty compelling stuff, but what’s the underlying mechanism here? Why does it work so well?

Why Does Urgency Work?

Urgency online is generally embodied in two ways:
  • Limited quantity
  • Limited time to buy
Urgency has a long precedent as an effective tactic for copywriters. In the AdWeek Copywriting Handbook,Joseph Sugarman wrote, “you’ve got to provide prospects with an incentive or reason to buy now. In fact, if you do your job right, customers have to feel guilty if they don’t buy right now.”
If you’ve been in marketing long enough, you’ve probably read Robert Cialdini’s seminal book, Influence. And you might remember his scarcity principle: “opportunities seem more valuable to us when their availability is limited.”
Much of the efficacy of urgency/scarcity is rooted in loss aversion. As Cialdini wrote, “people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.”
study conducted in 1975 showed this effect. Researchers had two identical glass jars of cookies, one with ten cookies in it and one with two. Though the cookies and the jars were identical, participants valued the cookies in the almost empty jar more.“
Limited quantities (as ModCloth shows on its category pages) also imply an item is popular and desired by others, which serves as a bit of a social proof mechanism too:
Screen Shot 2016-04-09 at 1.56.26 PM.png
Let’s look into some different types of urgency. Specifically, types you can use in ecommerce.

5 Types of Urgency in ecommerce

As mentioned above, there are two broad types of urgency: time-based and quantity-based. And there are five specific types of urgency you can implement to rack up those sales.
Screen Shot 2016-04-07 at 5.13.19 PM.png

I. TimeBased Urgency

  1. Order Now and Get it by [Date]
In the AdWeek Copywriting Handbook, Joseph Sugarman gave the following examples of urgency: ”We’ll ship your purchase via FedEx if you order by (a certain date)” and “Since you are one of our customers, you can buy this wonderful product prior to our national introduction if you order by (a certain date).”
You see this all the time with ecommerce stores. Example from Granify:
And, of course, Amazon uses this tactic on all their product pages:
  1. Limited Time Offers
Limited time offers are very common, and it’s a tactic quite similar to the above tactic.
Basically, you can run a sale, give a discount, or offer certain items as limited time offers for a certain time period. One of the most common ways ecommerce sites implement this is targeted popups that introduce visitors to an offer on the site. Here’s an example of a behaviorally triggered popup using Granify:
Other times, there are limited time sales on particular items. They’re often not advertised blatantly or in a general way like the popup example above but are effective because of the implicit intent of someone landing on the particular product page.
Something like this is easy to implement. Here’s an example:
Everythingfurniture.png
Here’s another example from Granify of a site-wide discount, but this one isn’t just a pop-up a customer can exit out of. It’s a timer that follows them with the offer while they shop. This is a tactic that can be quite effective.
Now instead of your visitor leaving and maybe purchasing next time or the time after, they’re incentivized to do itright now.
  1. Live Auction or Countdown to Live Event
Though this isn’t as applicable to ecommerce (usually) as it is to SaaS or lead generation, if you’re running an event that has an actual live deadline, then your urgency is already built in. It’s your job to make that time constraint explicit. Marketizator’s landing pages for their webinars do a great job:
Screen Shot 2016-04-09 at 1.48.18 PM.png
Both of the last two tactics are strengthened by a countdown timer that works in real-time. This way the prospect can physically see the offer is running out, instead of something static like “only good until midnight.”
You can code a custom solution if you’d like—and many landing page tools can do this—or you can use one of the following:
  1. Limited Edition Items
Limited edition items, while more of a strategic decision than simply implementing a timer, are a great way to introduce implicit urgency.
Think about ugly Christmas sweaters. While you can buy them year round, some shops, like ModCloth, only sell them for a set number of months before Christmas.
This is applicable for any seasonal product line, by the way. Chubbies Shorts is the grandmaster of seasonal urgency. They run a special for Julyber Monday every year where they offer a ton of limited edition merchandise.
Screen Shot 2016-04-20 at 1.48.06 PM.png
They’re also awesome at limited edition items in general. They consistently update their site with new arrivals, which are often short-term experiments and might disappear in a few months (or not).
Screen Shot 2016-04-20 at 1.47.53 PM.png
Limited edition products are no secret; it’s an incredibly popular tactic, especially among consumer brands. There are limited edition vehicles, candy bars, sodas, ice creams, etc. How many limited edition candy bars alone have you seen?

II) Quantity Based Urgency

  1. Limited Quantities
Quantity-based urgency tactics are even easier to implement, as you’ll naturally have a limit on your inventory unless you’re selling digital/information products, which we’ll touch on later.
One of the easiest things you can do is list how many items are left on product pages. The result is that a consumer feels, for example, they better buy this hammock from Hammock Town because there are only a few left.
Screen Shot 2016-04-09 at 1.52.02 PM.png
Here’s another example of a product page alerting the customer that the item is in low stock. This one doesn’t give an exact number, but the visual hierarchy on the page gives prominence to the message.
You can also draw attention to low stock items. Granify uses behavioral data to craft triggered popups to alert users that an item in their cart is running low.
This is particularly effective because it’s targeting users who clearly already have interest in an item. They’ve already added it to their cart. Your reminder of its impending disappearance isn’t just good for your conversion rate; it’s good for them too. If they really wanted the item, they’ll appreciate knowing when it’s going to be unavailable.
Now that you’ve seen some of the most popular and effective tactics, it’s important to note that urgency doesn’t work all the time. Sometimes it actually negatively affects sales.

Urgency is No Silver Bullet (Beware or Trigger a Backfire Effect)

Urgency can decrease and also increase friction. As Viljo Vabrit said at ConversionXL Live 2016, “People can feel like they’re being forced to take part in a race they don’t care about. Urgency does not equal persuasion.”
If it’s a bad offer, it doesn’t matter how much urgency you add. Likewise, if you use urgency in a sleazy way, urgency might decrease conversions.
As Graham Charlton wrote for eConsultancy, “For me urgency is about helping the customer, or should be about helping the customer, rather than considering it a sales technique. The goal should be to provide transparency over stock availability to help customers decide how urgent the purchase is. Where it falls down is with retailers that run on deliberately low stock levels, and then the urgency message becomes effectively site-wide and impact is compromised.”
Urgency can definitely backfire. Copywriting master Joe Sugarman warned sellers about this in the Adweek Copywriting Handbook:
“Here’s what you don’t want to do. The prospect has spent a lot of time with your ad and you’ve convinced him or her to buy. The one thing you don’t want to do is blow your integrity at the very end of the ad by making a statement that is not true. A statement like, “If you don’t respond within the next few days, or we’ll be sold out,” or some other deceit will turn off the prospect, so be careful. Whatever you say at the end should be the truth and should be crafted to maintain the same integrity that has been expressed throughout the ad.”
Beware of artificial scarcity (especially with information/digital products). Wikipedia states that artificial scarcity“essentially describes situations where the producers or owners of a good restrict its availability to others beyond what is strictly necessary.”
Peep Laja received an email that is a funny example of fake scarcity and how it can backfire.
As he wrote, “Monthly access to a digital product sold out, yearly access still available? Come on! What does this do to your credibility? Not much, except people stop believing you. And that’s kind of important.”
Even some of those comparably amoral internet marketers on Warrior Forum think this is a scammy tactic.
Screen Shot 2016-04-20 at 12.56.51 PM.png
And here’s another good thought from Warrior Forum.
Screen Shot 2016-04-20 at 1.04.08 PM.png
When info-marketers find a tactic too slimy to use, you should probably avoid it as well.
The second comment in particular is on point. Once you’ve been caught lying, your credibility as a seller plummets. Now everything you say is perceived through the lens of your disingenuity.
In addition—and this is important—urgency does not equal persuasion. I repeat: urgency does not equalpersuasion!
Top copywriters have known this well for years. They’ve long used urgency as a tactic, but they also know that without a sufficient offer and adequate information, urgency is simply not effective. Here’s what Joe Sugarmanwrote in the Adweek Copywriting Handbook:
“You might have a great ad with a good sense of urgency but a fatal error might still kill your ad’s effectiveness. What is that fatal error? Omitting important information the buyer needs to make that buying decision. Then the buyer has the excuse, “There’s a question I have but I’m too busy to call and find out the answer,” or a similar reason. In short, even a great sense of urgency can be wasted if you leave out some critical information from your ad.
That’s why urgency ≠ persuasion.

Conclusion

When implemented well, urgency is an effective conversion tactic. Have a valid offer, know your audience, and make sure your site/offer is clear, distraction-free, and has a high perception of value. When urgency is not implemented well, however, it can backfire.
Keep the five types of implementation we covered above in mind as you look to add urgency:
  1. Order Now and Get it by [Date]
  2. Limited Time Offers
  3. Live Countdowns
  4. Limited Quantity
  5. Limited Edition Products
And when you’re ready to implement, here’s how you make urgency work for you:
  • Find the right trigger (need, solution, USP)
  • Choose a tactic
  • Test (A/B testing is the only real way to know if your tactic is working)

Alex BirkettAlex Birkett is a Growth Marketer at ConversionXL. He moved to Austin, Texas after graduating from the University of Wisconsin. He writes from time to time at alexbirkett.com.




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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