A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, May 20, 2016

12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read

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12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read

Written by Neil Patel on May 16, 2016

read books
Google loves posts with 1500+ words. Readers also love sharing posts of this length. And so, we all strive to reach that number. But, what if I were to tell you that your readers read just 420 words from them?
Oh and yes, this number too is on the higher and hopeful end.
Wondering how I know how many words your readers will “actually” read from your long post?
Well, here’s how:
I used the formula that Nielsen established in his seminal resource, How Little Do Users Read?
image02
As you can see, Nielsen says that users read a maximum of 28% of the words during an average visit.
When you apply this formula to your 1500-word post, the answer comes out as 420 words.
If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.
But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start. 

1. Take the inverted pyramid approach to writing each post, paragraph and sentence

If you read a newspaper story, you’ll see that it covers the most important questions right at the beginning of the piece. The leading few sentences (often called “the lead”), answer questions like: Who, What, When, Where, Why, and more…
The first 2-3 sentences tell you what the story is about.
As you read further, you’re filled in on the secondary details. And, then come quotes, stats and other supporting details.
The approach of offering the most important information before filling in on the secondary details is called frontloading. It’s also called the inverted pyramid approach to writing content.
When venture capitalist, Tom Tunguz moved on from Google to Redpoint, he felt that his messages weren’t as convincing as they used to be at Google. Surprisingly, he solved his problem by changing his style of communication.
image06
If changing the communication style can be so powerful for communicating key sales messages, imagine how much more powerful they can be to get your readers to read your work.
Tunguz extended his use of the inverted pyramid style of communicating to his blog posts as well.
Following the inverted pyramid approach will boost your content’s readership, because the online audience is known to respond well to this style of writing.
Here’s how you can improve your post’s readability and apply the principles of frontloading:
  • At the post level: Work on your post introduction. Treat it like your story’s lead. Make it entertaining. Add a copywriting hook. But, keep it clear and tell your readers what your post is about and what its key message is.
  • At the paragraph level: Just like your post’s opening line(s), your paragraph’s opening or leading sentence should summarize what that paragraph is about. Basically, you need to make your point right at the opening of each paragraph.
  • At the sentence level: Ditch the passive voice – when you start writing in the active voice, you’ll start placing the most important information right at the beginning of your sentence. (You’ll also naturally write shorter sentences as a result.)

2. Write consistent sections

If you look at this post, I’ve started each section by introducing the idea. When you’ve read through the first three sections or so, you will feel a sense of consistency.
Such consistency creates a pattern and makes reading easy. Following this tip will help your readers go with the flow and read your entire post.
A simple section structure could be:
  • problem
  • solution
  • tip
You can go on repeating the same structure throughout your post, to create a desired pattern.
But:
If all of your sentences and paragraphs start reading the same, your post will lack rhythm. This is something that you can improve by using images, lists, block quotes and other such elements. And, most importantly: by varying your sentences.
Henneke, from Enchanting Marketing, offers some brilliant advice on this:
In writing, rhythm is defined by punctuation and the stress patterns of words in a sentence. Long sentences sound smoother, while short sentences make your content snappier.
Here’s an example she uses to illustrate how variating the sentence style can create a rhythm in writing:
image07
Just varying the sentence length and adding some punctuation can make your prose more engaging.

3. Focus on the first three paragraphs

Readers are known to pay attention to the first 3 paragraphs [or content blocks] on a page. The following graph shows the visibility dropping drastically after the third position.
image05
Nielsen draws the similarity between this pattern and the pattern that people follow when they use the search engine results (the majority of the clicks go to the top organic search results).
To use this proven reading pattern, outline your post so that your most meaty sections appear before the others. More so, structure your post in a way so that your best points get listed in the first sections of your post.
When your first few points look familiar, readers tend to bounce back thinking, “Oh, I’ve seen this before—nothing new.” If I started this post with a generic point like adding images, I’m sure I would have lost some of the readers right away.
In his guest blogging course, Jon Morrow also advises his students to write the most unconventional, the novel and the most unusual content before rehashing what others have said. So, pay special attention to your leading 3 sections.

4. Use a lot of subheads

You probably know the 80/20 headline rule. It states that 80% of the readers just read the headline. For every 8 people that read a headline, only 2 read the post.
I’d recommend that you extend this principle to your subheads as well, i.e., think of each subhead and the following section as a complete post. And, assume that 80% of your readers will read just the subhead and not the following section.
By writing engaging subheads, you’ll be able to draw readers further into your post’s independent sections.
Gary Korisko shares some practical tips for doing so:
image01
Good subheads that invoke curiosity act like anchor points in your post. The better you get at writing subheads, the better readership you’ll enjoy.

5. Structure keeping skimmers and scanners in mind

It’s true that readers don’t read the full post, but it’s also true that they don’t always skim. Studies have shown that web readers keep switching between reading and scanning modes. So, they’re reading some of the time and scanning on other times.
Essentially, when they come across a section that interests them, they switch back to the reading mode from the scanning mode.
Since skimmers/scanners use subheads as anchor points, it’s important to think of them while structuring your post.
When structuring, ask yourself this question: Will my most-hustling scanner/skimmer audience halt in their tracks when they see this section?
If the answer is a yes, you’ve probably got a great subhead.  Otherwise, you might want to try something else.
Not only will this tip help you to get the attention of the skimmers, but it will also help you get more people to switch back to reading mode from skimming mode.

6. Add block quotes

Block quotes work great, because they act as evidence in your post. People tend to trust them. Throughout this post, I’m quoting excerpts from Nielsen and they’re adding incredible value to it.
Besides, by quoting the top authorities in your niche, you can create the impression of a solid, research-based post. This is something that will prompt readers to read your full work.
Relevant quotes improve the quality of a post. As a popular resource for journalistsputs it:
Used effectively, quotations can provide important pieces of evidence and lend fresh voices and perspectives to your narrative. Used ineffectively, however, quotations can clutter your text and interrupt the flow of your argument.

7. Hook readers with internal cliffhangers

Internal cliffhangers or “bucket brigades,” as made famous by Brian Dean, are a great way to grab your reader’s attention. When readers encounter them, they tend to hang in some more because these elements call for immediate attention.
Brian was able to boost the average session time of his user to more than 4 minutes,by simply breaking up his posts using bucket brigades.
Here’s what he says:
image04
When you first start using bucket brigades in your posts, you might feel a bit funny, as they look unconventional. But, they work like magic.
Brian shares the following list of bucket brigades:
image03
Demian Farnworth, from Rainmaker Digital, suggests the following:
  • For example
  • Let me explain
  • Here’s what I mean
  • Here’s why
  • Sound silly? It’s not
  • Case in point
Again, like most of the styling elements on this list, don’t overdo it. Use them when you expect to lose your reader’s attention.
They’re a great way to break up your post’s longest sections. Every time you feel like you’ve been going on a while, add a break with a bucket brigade.

8. Write in a conversational style

“Youify” your content.
If you read my posts, you’ll know that I have a very casual style of writing. It’s almost like I’m speaking to you.
This style of blogging gets read, because every time you say “you” or “your,” you pull your reader into the discussion. Also, by using you’s and I’s, you can keep your content from looking like an essay.
Remember:
Your blog posts aren’t academic papers. You can go easy with the style and you should. By making your posts conversational, you can draw your readers in and engage them better.

9. Add interactive elements

GIFs, tweet boxes, polls, surveys, calculators: these elements aren’t as mainstream as images, but you see a lot of them.
CopyHackers sure seems to be a big fan of them. Open any post and you’ll find 4–5 engaging GIFs.
Use with care:
Some people HATE the use of GIFs in posts. If you feel that your readers might not like it, stay away.
Tweetboxes, again, are a great formatting tool. By designing elegant tweetboxes, not only will your content look great, but it will also be shared more, because tweetboxes make sharing easy.
Surveys, polls and calculators also make a post more engaging and inspire readers to read more of it.

10. Spice up with images

Images are great for making your posts more appealing — we all know that. It’s like formatting 101.
Why?
Well… perhaps it’s because readers feel distracted with images (even if they look refreshing).
My tip is to stop using just stock photos. Use a good mix of charts, graphs, annotated screenshots and more. Whenever you use charts or screenshots, you can refer to them within your post and help the reader focus on the content.
Nielsen says:
… users pay attention to information-carrying images that show content that’s relevant to the task at hand. And users ignore purely decorative images that don’t add real content to the page.
Make sure that you use a few, but relevant, images.

11. Write small sentences

Sentence length is not always a problem, because most good bloggers can write meaningful 15-word long sentences.
In fact, if your average sentence length is 14 words, you can be sure that your readers will understand up to 90% of what you’re saying. When it’s just 8 words, though, the readers will get the full story.
While long sentences aren’t always bad, they become a problem when you try to write them and instead of creating long, deep sentences, you end up confusing your readers.
Try to write short sentences. Short sentences add clarity to content and make it look snappy. They’re easy on the eyes as well..
To remove all the overly long sentences in your post, edit it using the Hemingway app. The Hemingway editor helps you rewrite all of the long sentences in your post and boost its readability.
When you’re ready with your shiny new post, go to the Hemingway app and paste your content into it. Next, look for all the sentences that the app highlights in red. All of these sentences are long and can be rewritten for clarity.
image08

12. Space it up

Whitespace isn’t just a tool to give the reader’s eye a break. It’s actually a cue. Designers have used it forever to draw their users attention to the most important elements in their design.
Just like designers, you can also use whitespace and guide your readers through your post.
The creator of Usaura (a usability testing tool), Dmitry Fadeyev says:
White space also makes content more readable. A study (Lin, 2004) found that good use of white space between paragraphs and in the left and right margins increases comprehension by almost 20%. Readers find it easier to focus on and process generously spaced content.
By just spacing up your text, you can get your readers to read your full post. SmartBlogger’s Jon Morrow does this really well. Look at the following post, from his blog:
image00
Notice how he uses whitespace and gives readers some room to breathe.
Whitespace is also your single biggest tool, when you want to create mobile-friendly content, because, among all the other things it does, it makes reading EASY — almost effortless.

Conclusion

To get your longest posts read, don’t think about content alone. Think about how you outline it. Think about how you write it. And, finally, think about how you format it.
It’s only after you get a handle on your post’s outline, style and formatting that you’ll be able to hook your readers.
I hope I could get most of you to read until now.
Have you tried any of these tips? What are the other tips that you use to get your longest posts read?




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html
  
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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