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Thursday, March 26, 2015

Content Marketing’s Best Kept Secret: Create a Content Scoring System ( 3/4 ).

So, How Do I Score?

Unfortunately, scoring isn’t easy. Here’s the steps you’ll need to take in order to score your content to the best of your ability:
Content Scoring Template
  1. Create a Scoring Model: Start off with an average scoring model looking at your content and conversions. You’ll want to use lower scores for the content that isn’t as actionable, such as “Visits Employment Page”.
  2. Insert Scores into Platforms: In order to continuously manage the scores you’ve collected, you’ll need to store them in a content management platform.
  3. Consistently Evaluate: Many often ignore this step. However, it’s one of the most important to take. Evaluating the data you’ve collected will help you decide what type of content to create for the future. Generally, data should be evaluated each quarter.


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