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Friday, August 5, 2016

The Essential List of 31 Digital Marketing Tactics for Small Businesses

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The Essential List of 31 Digital Marketing Tactics for Small Businesses

Are you looking for ways to get more exposure for your small business online? If so, you have come to the right place. Depending on your type of business, you will find plenty of ways to get more traffic, leads, and sales in this essential list of digital marketing ideas for small businesses. We’ve broken it down into specific categories so you can work on the particular areas of your digital marketing strategy you feel could benefit you the most now, and work your way into other areas for future benefits.



No matter how many marketing tactics you put into play, you will never know which ones are most useful without analytics. Hence, your starting point for any marketing strategy will be to do the following.

1. Install Google Analytics on your website.

Google Analytics is a free web analytics tool you can use to learn more about the visitors that come to your website, how they got to your website, what they do when they get there, and what makes them leave. This information is vital to determining which marketing tactics are working best for your small business.
For example, finding out where your visitors are coming from will let you know whether you are getting traffic from specific social networks, local directories, blog posts, advertising sources, and much more. Finding out what your top pages are will let you know what content your visitors like the most. Finding out what pages have the highest bounce rate will let you know that you need to improve those pages to ensure that visitors stay on your website longer to complete specific goals, like completing a lead form or making a purchase.
Speaking of goals, you can’t just install the Google Analytics code on your website and be done with it. You also need to set up Google Analytics goals to determine the marketing tactic that gets the best results for your business. Installing the code will tell you where you get traffic from. Setting up Google Analytics goals will tell you which marketing tactic converts into business.
For example, if your website captures leads for your business, you can set up a Google Analytics goal that is triggered when visitors land on the thank you page after they submit the lead form. If they came to your website from Facebook, it would tell Google Analytics that Facebook was the source of traffic that resulted in a lead goal completion. After a while, you will be able to see that certain social networks and other traffic sources generate more qualified traffic to your website, or traffic most likely to complete a conversion goal.

2. Setup Google Search Console (Webmaster Tools).

If search engine optimization (or having your website perform well in Google search results) means anything to you, then setting up Google Search Console for your website should be your next step. It’s another free tool from Google, but instead of focusing on web analytics, it focuses on your website’s health in Google search. You won’t even need to install new code on your website to get it going – it will verify your website using your Google Analytics code.
From there, you will have access to a range of free tools from Google that will help you with basic search engine optimization. It will show you your latest backlinks, it will give you suggestions on how to fix basic on-site SEO issues, it will tell you if your website has any errors, it will let you know if your website has been hacked, and much more. It’s a very valuable tool for any website owner, and especially one that wants their website to do well in search.


Conversion Optimization

Not many people talk about conversion optimization early in digital marketing basics, but it’s essential to think of every digital marketing tactic as conversion-focused. If you do that, you’ll win in digital marketing.
This doesn’t necessarily mean that everything you do in digital marketing is going to equal a lead or a sale, because it won’t. But if you think about the end game being a conversion, the choices in your digital marketing plan will be easier to make.
Let’s look at the areas of digital marketing that we’re about to talk about and how conversion optimization will play a role in each.

3. How to optimize your content marketing for conversions.

One of the biggest questions small businesses have when coming up with a content strategy is what their content should be about. But if you are thinking in terms of conversions, it becomes an easier question to answer. The content should be about topics that the business’s ideal customer would be interested in that would naturally lead that ideal customer to want to learn more about the business’s products or services.
If you’re a relationship counselor, you write about relationship issues. If you’re an analytics provider, you write about ways analytics can help a business. If you’re a fashion consultant, you write about the latest fashion trends. You don’t necessarily give up all of your secrets – you just demonstrate that you know what you are talking about and are the best business to help your customer with their needs in your industry with your products or services.
When it comes to sales page content, conversion optimization is more focused on testing. Test your headlines to see if headline A on a sales page converts better than headline B. Test your sub headlines. Test your calls to action. Test whether people want a sales page with a video or with text. Test whether people want a sales page with photos of people or of the product. Test, test, and keep testing.

4. How to optimize your email marketing for conversions.

Optimizing your email marketing for conversions starts with how you build your email list. Some people want to build the largest email list possible. And that’s great if you can do it with your ideal customer base.
In the content marketing section, we’ll discuss lead magnets and how creating them will allow you to grow your email list. You might see other businesses doing this through the use of contests, such as enter to win a free iPad. While those businesses are going to get a ton of new subscribers, unless they offer iPad-related products or services, they are building an email list that likely isn’t going to buy from them down the road.
Your goal is to build an email list that is full of people who are your ideal customers. People who are more likely to buy your products or services than others. It’s better to have an email list with 1,000 people who are interested in your products and services than 10,000 people who are not. Why? Because you will ultimately be paying your email marketing service a lot more for an email list that isn’t interested in what you have to offer.
In addition to optimizing how you build your list for conversions, you have to optimize your messaging for conversions as well. Most email marketing services give you the option to test your email subject line. This is a crucial piece of your email marketing as it is the deciding factor on whether your email gets opened or not. And if your emails aren’t getting opened, they aren’t going to help you convert your subscribers into customers.
Some will also allow you to test additional elements like the name your email comes from, the design of your email, and the content within your email. But the subject line is the most important. Get that part right and you’ll definitely start seeing great results from your emails.

5. How to optimize your local marketing for conversions.

If you have a local business, you might be tempted to get it listed on every local business directory and review network out there. And while that might seem like a great idea at first, chances are you will either spend a lot of time or a lot of money on a wasted effort as some of those sites garner little to no traffic for businesses in specific industries.
Instead, take the conversion-focused approach. Figure out which local business directories and review networks are most important for your industry. For example, search for your business’s target keyword phrase, like Chicago windshield repair or just windshield repair. Off the bat, in the first page of search results, you’ll find Yelp, Angie’s List, and Yellow Pages. There are three local business directories and review networks your business needs to be listed in.
From there, you can look up your top competitors to see which networks they have the most ratings on. That will also tell you where your customers are going to find and rate businesses like yours.
If, after that, you feel you must be listed everywhere else, then you can go for it. But focus on what counts first, then circle back to the rest later.

6. How to optimize your SEO for conversions.

Search engine optimization happens on your website and off of it. There are both good ways to SEO and bad ways to do SEO. If you have a conversion-focused approach to SEO, you will likely always do it the good way.
We’ll go more into detail about the basics of SEO later, but for now, take link building. That is one of the essential parts of off-site SEO. Links tell search engines that your website is important and, thus, helps your website improve in rankings for your target keyword phrases. If you do it right, that is.
There are lots of people who sell “inexpensive” link building services that can get you hundreds of links for little cost. But the links will be bad and ultimately could lead you to punishment from Google.
The conversion-focused approach to link building, however, would guide you towards seeking out links that would not only help your website in search but also help drive traffic to your website due to their relevancy. We’ll discuss that more in detail in the search engine optimization section.

7. How to optimize your social media marketing for conversions.

Last, but not least, is social media marketing, optimized for conversions. When you’re thinking about conversions while planning out your social media activities, it will help you narrow down a lot of the things that can overwhelm you in the world of social media.
For example, which networks you should be most active on will be based on where your ideal customers are. Which groups you join will be based on where your ideal customers are most engaged. Which features you use on social networks will be based on your ideal customer’s response.
When you get down to testing, you can look at things like what types of posts work best on specific platforms. For example, is video working better on Facebook than links? Is a specific hashtag drawing more followers on Instagram? Do tweets with images get more clicks? There are no specific social media testing tools at this time, so you will simply have to refer to your social media analytics to learn what works best.


Search Engine Optimization

Now, it’s time to look at SEO. Specific aspects of your SEO strategy will play a key role in the rest of your digital marketing tactics. Specifically these.

8. Know the keyword phrases you want to target.

What words are your customers using to find you on the internet in search engines? These are the keyword phrases you will want to use to optimize your online presence for.
Notice I didn’t just say your website, but specifically, your online presence. Everything you put out there should include that keyword phrase. If your business sells web analytics software, then you will want to go to the Google AdWords Keyword Planner tool to make sure that is a good keyword phrase to target.
What you will find in this case is the following.
  • Web analytics software gets 390 estimated monthly searches.
  • Web analytics gets 6,600 estimated monthly searches.
  • Analytics software gets 720 estimated monthly searches.
So you can effectively target three keyword phrases all in one. In addition, you will find other related keyword phrases that you can use like the following.
  • Business analytics gets 8,100 estimated monthly searches.
  • Website traffic gets 6,600 estimated monthly searches.
  • Web analytics tools gets 1,300 estimated monthly searches.
From here, you will want to download the list of keywords generated, as they will come in handy when you get to content marketing. Then you can do the following.

9. Create your main website SEO title.

On-site SEO is important to getting your website ranked for your target keyword phrase, and your page’s SEO title is the most important element to your page’s on-site SEO. Hence, your website’s homepage SEO title is the most important on-site SEO element for your website.
Currently, Google is showing SEO titles anywhere from 65 – 70 characters in search results. If you want to ensure that your title doesn’t get truncated, keeping it under 65 characters is a safe bet. Hence, a title like the following will ensure that you get ranked for three great keyword phrases in under 65 characters.
My Company: Website Traffic and Business Analytics Software
From there, you can pepper web analytics software, web analytics, analytics software, business analytics, website traffic, and web analytics tools in your homepage content.
Also, keep this SEO title strategy in mind when creating any kind of content. Blog content, videos that you upload to YouTube, etc. Any time you are presented with a title field, you should have a target keyword phrase that goes in it, whether that content is on your website or not.

10. Create your business description.

Next, you’ll need a one to two sentence description of your business. This description will be used in a lot of key areas throughout your marketing: your homepage meta description, your social profile bios, your local business directory and review site bios, your guest author bios, etc. And of course, it should be optimized to use your target keyword phrases.
Depending on where you use it, it will look like one of the following. For example, your meta description or Twitter bio may look like this.
My company offers web analytics software that goes beyond basic website traffic stats to give you the business analytics you need to increase ROI.
Whereas a guest author bio may look like this.
Jane Smith is the co-founder of My Company, a web analytics tool that goes beyond basic website traffic stats to give you the business analytics you need to optimize your marketing, conversions, and sales.

11. Continue to optimize key pages on your website.

From here, you will want to continue to optimize the key pages on your website. If you have a page for individual products, services, or features of your main product, you will want to research the best keywords for those pages. Then write out a great SEO title and meta description for those pages.
Also be sure to optimize pages that you may not think are that valuable, like your about page, about pages for each of your main employees, contact page, etc. You never know when someone might be searching for a conversion optimization specialist, land on one of your employee’s bios, and then end up taking a look at your analytics software as a result of that search.


Content Marketing

Content comes next in the world of digital marketing because it is also vital to almost every other aspect of your digital marketing strategy. You need content to get people on to your email list and keep them engaged. You need content on your website. Otherwise, there’s nothing for search engines to crawl, index, and send search visitors to. You need content to engage your social media audience with.
Or here’s another way to look at it. Look at different types of content as various parts of your conversion funnel.

12. Create lead magnets to get email subscribers or leads.

When most people think about content marketing, they instantly think about blogging. But before you start blogging and driving a ton of traffic to your website, you want to have something in place that takes advantage of that traffic surge and doesn’t let your visitors come and go with nothing to show for it.
That’s where lead magnets come in. These are pieces of content that you use to entice visitors to your website to either subscribe to your email list or submit a lead form about your products or services. Here are just a few examples of lead magnets for specific industries.
* A tax accountant might have a free checklist for those who are using itemized deductions for the first time this year.
* A vet might have a guide to adopting a new pet.
* A social media service / tool might have a free ebook on how to get the most out of Facebook.
* A monthly subscription box for healthy snacks might have a free ebook on what’s really in the snacks you’re eating out of the vending machines.
Lead magnets can be simple checklists, guides, reports, ebooks, white papers, templates, etc. based on the industry you are in and how much time you want to invest in creating the piece of content itself. If you already have a blog, you may want to use your analytics to find some of your most popular blog posts from the past, round up the ones on a specific theme, and compile them into a free ebook and turn that into your lead magnet. Anything goes.
The key is to make it free, make it valuable and relevant to your target customer base, and make people have to give you their information (at a minimum, their first name and email address) to be able to get it. Then make sure that people know about it by placing opt-in forms that promote the lead magnet in areas like the top of the sidebar or the footer of your website.

13. Create blog posts to attract people to your website.

There are two places you can create blog posts to get more people to your website: on your own website (i.e., your own blog) and other online publications (i.e., guest blogging). Blogging on your own website will allow you to create content that you can promote to your email list, optimize for search engines using specific keyword phrases, and share with your social media audience. All of these will get people to your website.
Blogging on other online publications will introduce you to new audiences. The more places people see your name, the more well-recognized you and your business will become, helping you build authority in your industry. In most cases, you will also get a link back to your website in the author bio of each of your posts so you can encourage readers to visit your website. Hence, more traffic to your website.
As all of this traffic starts coming to your website, they will hopefully start seeing your lead magnets and either subscribing to your email list or submitting your lead form.
Advanced digital marketers will use blog posts on their own website for remarketing. For example, visitors who come to their website and read a blog post, but do not download their lead magnet, will be added to custom audiences on Facebook and see advertisements about the lead magnet to get a second chance at converting them into an email subscriber or lead.
As far as topics go, keep in mind that your topics should be aimed towards your ideal customers. Also refer to the list of keywords you downloaded from the Google AdWords Keyword Planner as it will guide you to keyword phrases that your ideal customers may be searching to find related information to products and services like yours.

14. Create content for people in the later stages of the buyer’s journey.

The buyer’s journey slide from HubSpot’s presentation on How to Map Content to the Buyer’s Journey.
Your blog posts will attract people to your website. Your lead magnets will capture them as email subscribers or leads. But what about people who are closer to the buying stage? People who may not need to read your blog post or get introductory lead magnets. The ones that know what they want and just need to narrow it down between you and your competitors?
When you get people at this stage on your website, you will want to have case studies that show how your products or services have helped customers like them. You will want to have demos that show how your product works. You will want to have white papers that show data that would convince your customers why they need your products and services. You will want to have comparison pages that show your product or service beat the competition.
While you don’t have to have all of those things, it never hurts to have a little variety of content that helps tip people who might be ready to buy from your business over the edge and make that final decision.

15. Create a lot of content with variety.

Don’t get stuck in the trap of thinking that all content needs to be text. The more types of content you can create, the better. Think about creating visual content using great photography, image quotes, custom blog post images, etc. You don’t have to be a great photographer or designer – stock photography sites and simple tools like Canva can get the job done quickly.
Also, think about creating more video, as video is becoming huge. While live video seems to be the trend, you don’t have to start there unless you want to. You can start with something simple, like talking over a stock video. You can use online tools or hire someone to create an animated video for your product or service. You can create screen recordings and webinars. You can use a variety of networks (Google Hangouts, Blab, Huzza, etc.) to video record discussions, interviews, and roundtables with multiple people at a time.
Once you start creating video, be sure to distribute it everywhere. You can upload it directly to YouTube and Facebook. You can embed your YouTube or Facebook video on your website. Depending on the length, you can share it on Instagram. Then you can spread it out to other video sites like Vimeo.
Depending on how much variety you want to create, you can also branch out into presentations distributed on Slideshare, podcasts on iTunes, and much more. It doesn’t all have to be on new topics, but rather take your best topics from content you have already created and repurpose it into new formats.


Email Marketing

You may be wondering, as a small business owner, why you need an email list if you already have fans on Facebook or lots of daily visitors to your website. The answers are simple. You don’t own your fans on any social network, including Facebook. And you can’t guarantee that your traffic from any source will continue to be sustainable.
But one thing you can own is your email list. And assuming you keep your email subscribers happy, you can keep bringing them back to your website through your email content. So here’s what you need for a great email marketing strategy.

16. How to choose a good email marketing service.

First, you will need a good email marketing service. There are lots to choose from, and your choice will ultimately depend on your budget and the features you want to have.
If you just want to send out a few newsletters a month, and you don’t foresee yourself having a huge email list, starting with services like MailChimp, which is free up to 2,000 subscribers, is a great place to start. Their service integrates with just about everything out there, so if you are already using a shopping cart platform like Shopify or CMS like WordPress, you’ll find ways to connect them all.
Of course, there’s also similar services like GetResponseAweberiContactConstant ContactActiveCampaign, and many, many others. And there are more advanced and expensive services that take you beyond email marketing into full-blown marketing automation like HubSpot and InfusionSoft. Most offer a free trial or demo, so be sure to compare them all to determine which is best for your business now. You don’t want to overspend or not have room to grow.

17. How to build your email list.

As mentioned in the content marketing section (#8), you can create lead magnets to help you grow your email list. If you don’t have time for that just yet, you can simply use your email marketing service’s opt-in form code to add forms on your website so that visitors can subscribe to your email list. You can add them in a variety of places such as your website’s sidebar and footer.
You can invest in third-party tools (depending on your website platform) that offer even more ways to build your list. These tools include slide-in forms, header bar forms, popup forms, exit-intent forms (forms that pop up when someone is leaving your site), and squeeze pages (web pages dedicated to getting someone to subscribe to your email list).
This is another area where testing comes into play. Test different types of opt-in forms to see which ones get you the most subscribers without hurting visitor retention. In other words, when you apply opt-in forms like a popup, don’t just look to see if you are getting more subscribers. Check your Google Analytics to make sure that visitors aren’t leaving your site more because of the popup.
You can also expand into social media advertising options that allow you to grow your email list directly from their networks like Facebook’s Lead Generation Form or Twitter’s Lead Generation Cards.

18. How to engage your email list from the start.

Most email marketing services allow you to setup an email is known as an autoresponder. This is an email that goes out to your subscribers as soon as they have confirmed that they want to be on your list. You should always have at least one autoresponder that goes out immediately that welcomes your new email subscriber to your email list. If you offered a lead magnet to get them to subscribe, that’s the email that should deliver the lead magnet as well.
This email should also thank them for subscribing and let them know what to expect next. If you decide to create an autoresponder series, or a series of welcome emails to introduce new subscribers to your business (preferably using those target keyword phrases we discussed earlier), let them know that in the next couple of days, they will receive a specific number of emails from you and what they will contain. This should get your new subscriber excited about your business straight from the start.

19. How to keep your email list engaged.

After the welcome email or welcome email series, you should plan to email your subscribers at least once a week. You can email them to let them know you’ve created new content. You can email them about new promotions. You can email them to tell them a fun story that somehow relates to your business or your industry. You can email them to ask them a question.
The key is to keep in communication with your email list and occasionally ask them to reply to you. And when your subscribers reply to you, reply back. It’s a great way to show spam filters that your emails are not only good, but that your email subscribers enjoy them. It will make it more likely that your email subscribers get your emails in their inbox instead of their spam box.

20. How to keep your list clean.

No matter how well you do your email marketing, you will eventually hit a point where some of your subscribers stop opening your emails. They may have lost interest. They may have simply created a new email address and not resubscribed. Or your emails may have started going to a folder they don’t check.
In any case, if you have subscribers that haven’t opened your emails in six months or more, and you have been consistently emailing at least weekly, then it’s time to get them off of your email list. Depending on the email marketing service you chose, you may be able to segment the subscribers who haven’t opened an email in six months and send an email specifically to them, asking if they are still interested in receiving their emails. That will either get their attention or confirm that you should remove them from your list.
This does two things. It prevents you from paying for subscribers who are no longer interested in your emails, and it increases your open rate percentage. The latter looks great to spam filters that like to see email lists with high response rates.


Social Media Marketing

Why is social media marketing this far down on the strategies list? It’s not that it’s not as important as the other things we’ve already discussed, but rather you need to know and have the other things mentioned above in place before you begin your social media strategy.

21. Create your basic social profiles and pages if you haven’t already.

There are hundreds of social networks out there, so it would be impossible to join them all, let alone maintain a solid presence on them all. Therefore, your goal should be to make sure you are on the social networks that count for your business. For most, those networks are going to be Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Google+.
Depending on the size of your business and the amount of resources you can dedicate to your social media presence, you may want to consider claiming your business on these networks and focusing your efforts on one or two at first, then expanding to the others, or hiring someone to manage your social accounts.

22. Start updating your basic social profiles and pages.

To help build your social media audiences and keep them engaged, you are going to have to post to your social media profiles and pages regularly. Audiences generally like to see a variety of posts that don’t just promote your company, but also informs them about your industry and general things they might be interested in or amused by.
Once you’ve posted some updates to your profiles and pages, you can then start promoting them to build your followers and fans. You can do this by posting social profile and page buttons on your website, adding links to your email newsletter and email signature, and cross promoting one social network your other social network audience. I.e., if you already have a large Twitter following, let them know that you just created a new Instagram account.

23. Engage with your audiences.

Social media isn’t meant to be a broadcast channel, but rather an engagement network. Be sure to not only post updates to your social profiles and pages, but to also engage with your followers and fans by replying to their comments on your posts. The more you reply, the more they will be encouraged to comment on your future posts.
This is especially helpful on networks like Facebook where engagement can help boost your visibility in the news feed.

24. Join groups where your ideal customers are engaged.

Using your personal profile, join groups on Facebook and LinkedIn where your ideal customers are actively engaged in discussions. The goal isn’t to try to directly sell them your products and services. unless someone specificially asks for a recommendation for something your business have to offer. The goal in groups is to become a recognized authority on a specific topic.
For example, if you own a car repair business, and you are in a local group and answer any questions people have about their cars, they will eventually come to know you as an expert on cars and when they have a problem they can’t fix, they’ll ask you about your business.

25. Invest in social media advertising.

When you have an important promotion or sale that you want to get the word out on, or you want to drum up some leads for your business, try social media advertising. Facebook has the highest potential to reach most of your ideal customers because they have the most targeting options beyond general demographics. They also allow you to advertise to your website visitors, people on your email list, and people in your customer database via custom audiences.
Twitter and LinkedIn also offer advertising, although their systems are not quite as advanced as Facebook’s. But all three will ensure that your message reaches the right audiences at the right time in the news feed, more so than an organic post off of your profiles and pages.



Some people might consider this link building. I prefer to call this outreach, simply because if you think of it as outreach, you’re not likely to get into the territory of bad link building practices.

26. Look for web pages where your business, products, or services would be a valuable addition.

There are lots of ways to find web pages where a link to your business, products, or services would be a valuable addition. A lot can be found through search. For example, if you have a specific kind of online service, you can probably find tons of blog posts that are compilation lists of similar kinds of online services, such as 50+ Email Marketing Services for Small Businesses. It never hurts to reach out to the writer or the site the post is published upon to see if you can get your service added to the post.
The key to making it work is to make it easy. Look at how others are listed on the page and send your name, link, description, photo (if applicable) and any other details that would make it easy for the author or site to update the post. The less work they have to do, the more inclined they would be to do it.
Also, set up a Google Alert for your business name, product names, and service names. If anyone mentions you online, but doesn’t link to you, email them and ask them to add a link to your business website, product landing page, or service landing page so that their audience can easily find them. Make it sound like it’s to benefit the reader, not you, and you’ll likely get that link.

27. Look for web pages where your content would be a valuable addition.

Another approach at outreach is to promote your content instead of your main website, products, or services. In this case, you just find people who like to link to content similar to yours and let them know that you have an updated or more complete version of a particular post that they have linked to that you think their audience would like.
You can also set up a Google Alert for the target keyword phrase of your top pieces of content and watch for mentions or questions that your content could either link to or answer. Those could provide for excellent linking opportunities for your content that could benefit others as well.


Local Marketing

Last, but not least, if you have a local business, then you have a lot of additional digital marketing opportunities to capitalize on. It’s not the least important of digital marketing strategies, but if you have your website, some great content, and your social profiles set up already, it will be much easier to get your local listings in order.

28. Get your local business listed.

As mentioned earlier, in #5 on how to optimize your local marketing for conversions, you will want to aim for local business directories and review networks where your ideal customers are most likely to be looking for businesses like yours. If you are a wedding vendor, for example, that would include both paid advertising and free networks like TheKnot, WeddingWire, ThumbTack, Yelp, and many others. Sometimes it will depend on the type of vendor you are, and sometimes it will depend on your location, so be sure to research your specific keywords and location to determine which directories are most important to your business.
While there are services that will fill out your basic profile information for you, it’s best to find and claim or create your listings yourself. This allows you to make sure your listings are fully customized and completed.
Since you will want your listings to be consistent, you may want to create a document as you fill out your first business listing so that you have the same information for the next listing you fill out. You will also want to keep a folder with your main photos and videos handy in case your listings allow you to add photo and video.

29. Pay for advertising for certain listings.

If certain local business directories and review networks have category pages that come up on the first page of search results for your target keyword phrase, see if you can pay to get to the top of that category’s first page. It’s like the next best thing to being on the first page of search results for your target keyword phrase, especially if you happen to have great reviews on that network. Speaking of which…

30. Get reviews the right way.

Most local business directories and review networks have strict policies on how you can and can’t solicit reviews from customers. In most cases, you can’t offer incentives in exchange for reviews. But you can let your customers know that you are on particular local business directories and review networks and that they can review you there.
Local businesses do this in a number of ways. Some will put up signage that says customers can review them on specific local business directories and review networks. Some will incentivize the check-in on specific local business directories and review networks, hoping that if a person checked in, they will later review. Some will send an email to the customer after they made a purchase or received a service, letting them know they can leave a review on specific local business directories and review networks, linking to each.
The idea is not to be caught incentivizing reviews, buying reviews, or in any way trying to get only positive reviews. If you do so, you could get a red flag on your local business directory or review network listing.

31. Respond to your reviews.

It’s important to manage your online reputation, and that means responding to your reviews, both good and bad. It’s easy to thank someone for a good review, but it’s tough to hold back that initial reaction when you see a bad review.
If you do get a bad review, you have a couple of options. First off, see if the review violates any of the local business directory and review network’s community policies or terms of service. For example, is there a lot of cursing, an implied threat, or an obvious comment from a competitor? Those kinds of reviews might be removed from the directory or network itself.
If that’s not the case, put on your best customer service smile and pretend like you handling the situation like you would in front of other customers. Demonstrate your best customer service skills – apologize and try to make the issue right. Even if you know you can’t fix the situation, or you know it wasn’t business’s fault, it’s important to show future customers who come to your page that you tried to resolve the issue.

Resource: http://appinstitute.com/essential-digital-marketing-tactics/

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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :

BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.


A story with millions of choices in it - looking investor like you.

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 

I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 







If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 


So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.


My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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