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Friday, August 5, 2016

How to Create a Mind-Blowing Instagram Video Strategy

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How to Create a Mind-Blowing Instagram Video Strategy1



How to Create a Mind-Blowing Instagram Video Strategy
With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world.
Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, there were a lot of other BIG changes.
From introducing new business profiles, to the unveiling of the new tools, and the one I’d like to talk about today – increasing video length from 15 seconds.
Instagram increased the 15 second limit of its videos to a whopping 60 seconds in length.
Instagram for Instagram video strategy
Image Source: Tech Crunch
Instagram and video marketing are now even more of a match made in heaven.
To help you stay up to date with the ever evolving Instagram and to make your video marketing strategy a success, I have put together few tried and tested strategies adopted by the famous brands to excel in Instagram marketing. 

Know the Instagram culture

Ever heard about cross-cultural marketing mix fails? The reason behind these failures is when you market a product without knowing the culture of a specific region.
When Pepsi expanded their market to China, they launched with the slogan, “Pepsi Brings You Back to Life”.
What they didn’t realize is that the phrase translated to “Pepsi Brings Your Ancestors Back From the Grave”.
This may seem like a pretty funny mistake… but to Pepsi, this was a huge blunder, especially when you’re trying to build a brand on a global level. Yikes!
So always try to contact a native before marketing in any other country.
How Instagram is different
Likewise, all the social media platforms have a different type of audience, and using each and every platform is different.
One mistake brands make is to think that Instagram and other image-sharing sites and applications are all interchangeable; they’re not. Each one has its own culture.
Instagram is the site where brands show fans who they are; it’s about shaping perceptions about a brand’s personality.
On Instagram, you only have 60 seconds to explain your product and grab the attention of the audience, and writing long captions can be a major fail because it’s a platform where people share images and videos.
Starbucks, a top brand on Instagram, clearly gets the culture. In curating their brand story, they’re definitely playing the role of your fun, artsy BFF. Virtually every video and photo are clearly branded in some way – whether it’s a shot of a paper cup elaborately embellished by a fan, or just a distinctive green straw poking through a mountain of whipped cream.
They manage to avoid seeming too commercial. This is largely due to the fact that Starbucks displays so many fan-created images. Not only reframing fan images helps the brand build a sense of community, it also helps prevent the brand from seeming too “corporate” by making the visual aesthetic more varied.
visual aesthetic more varied for Instagram video strategy 

Understand the ins & outs of Instagram

To be successful on Instagram using video marketing, it is very important to know the insights of the platform.
One of the most important things a brand can do is to make sure that customers have all the information they need to find them, follow them, and connect with them on both Instagram and other platforms.
Fill out your profile, fill out your bio, and make sure you have a clear link to your main site. And, by the same token, make sure that visitors to your main site know that they can connect with you on Instagram.
The main idea behind Instagram is sharing videos and images to build your own credibility on the platform. You can ask other famous brands to give you a shout out and to get reviews. Also, ask your fans to create testimonial videos because it means a lot to any new follower.
Key tools to be used
Another key tool is hashtags: successful brands use them, and use them effectively. Some of the most obvious tips for best practices include:
  • Keep your hash tags focused. The Instagram blog uses the example of “#van” versus “#vwvan.” The latter focuses the search, while the former leaves the user wading through all types of vans to get to the brand they’re looking for.
  • Use hash tags selectively. Cluttering up your post with a dozen tags suggests a lack of direction. Edit your tags down to the most relevant.
  • Watch out for language fails. When words are smashed together, they can become difficult to parse the sentence the way the writer intended.

Post videos worth watching

Instagram gives you the unique chance to tell great stories through visual content. Instagram videos are highly effective at telling your brand’s story within 60 seconds. Storytelling is an amazing way to market your brand and create engaging images or videos.
Get creative when it comes to standard marketing techniques by showcasing your brand or services in a new light. This isn’t to say you need to completely rebrand yourself, but instead, try to show your brand’s versatility.
The best way to make your product stand out from the competition is to create animated explainer videos because animation is the best when you have to explain complexity in a short period of time. Considering you have a small budget, these videos are low cost when compared to live action videos, so for all the startups out there this is a must try startup strategy.
How-to-videos
What better way to add value than to create a short video showcasing how to solve a common problem or just teaching people how to do something new.1
You can take this a step further by using your own products in the videos you create. Sometimes it’s easier to show how your products can be used with a video instead of just a user manual.
Don’t settle for static images. Go dynamic by using the power of video to get the maximum conversions and signups. Since Instagram videos are bite-sized, people are much more likely to watch them. Tastemade and BuzzFeed are both great examples of how-to videos on Instagram.
how to od videos for Instagram video strategy

Know the right use for video

On Instagram, there is no option of scheduling a post so you should post your content very smartly. I know I have mentioned many times that quality matters much more than quantity. It’s prudent to try to post often and during optimal times, and especially when you’re sure that your audience will find your post.
Also, quality content keeps your audience coming back. According to research from Union Metrics, data showed that on average, most brands post 1.5 times a day on Instagram. However, the research stated no direct correlation between post frequency and engagement rates.
Increase your visibility
Having a great video and using your video efficiently can be a real challenge in increasing your conversions and sign ups. It is essential to post three to four times a day as this doubles your visibility and credibility. increase your visibility for Instagram video strategy

Give people a reason to follow you

Sitting around, waiting for users to follow you might not get you very far. On the other hand, when you find different avenues to promote your Instagram account, you increase the chance of getting discovered. Once you have a visitor on your profile page, you want them to stick around, so give them a strong reason to hit that follow button.
One way to do this is to directly reward visitors for connecting with your brand on Instagram. For example, juice brand Bolthouse Farms, created an Instagram campaign in which users got a $1.50 coupon for uploading photos of Bolthouse products or other Bolthouse imagery.
By asking participants to use the hashtag “#carrotfarmers” along with “#gotcoupon”, Bolthouse was also able to drive awareness of what it feels is one of its most marketable features as a brand – the fact that it produces juice using carrots from its own farms.
Create compelling content
But this does not mean that you have to reward visitors all the time. You can also generate traffic by posting compelling content. Offer behind-the-scenes glimpses. Give followers sneak peeks of upcoming products or services. Be relevant to their interests.
Most importantly, remember that emotional content is shareable content and trust me; the best way to express emotions and feelings in 60 seconds is to make an explainer video, because animation has the power of unleashing the emotions.
create compelling content for Instagram video strategy

Don’t dismiss Instagram analytics

Identifying where you are among the crowd can have serious payoffs for your social media strategy. By using tools such as Sprout Social you can easily calculate the analytics. Their Instagram analytics tools have the ability to:
  • Track post performance
  • Monitor Instagram trends
  • Track comments and hashtag usage
  • Measure audience engagement
  • Identify influencers
  • Report across multiple profiles
Analytics can tell you what’s working and what needs improvement. Over time, you can build a large scope of data to track and measure performance. It’s critical to know when and how your audience is engaging with your Instagram content.
don't dismiss instagram analytics for Instagram video strategy

Wrap

As video on Instagram continues to develop and grow, there’s going to be even more opportunities for marketers to reach audiences. The company rolled out video ads to advertisers, which is a whole new element to explore.
But you don’t have to wait. Be an early adopter and start putting all of these awesome tips and strategies in place right now to grow your social media presence with Instagram video marketing. 
Guest Author: Mehroz Khan is an Entrepreneur and Co-founder at Videoexplainers-Video production company. He is a blogger, strategist, social media marketing specialist and growth strategist. His expertise includes marketing and video production. He regularly writes on Videoexplainers where he talks about explainer video, its various business advantages (increased website conversions, high sales, qualified leads, and facilitating customers’ understanding level) and the massive video impact on the customers. Follow Mehroz on Twitter: @mehrozanwer, connect with him on LinkedIn: Mehroz Khan or email him at mehroz@videoexplainers.com.


Resource: http://www.jeffbullas.com/2016/08/02/create-mind-blowing-instagram-video-strategy/?inf_contact_key=45c505e177b7fd883474ecdbfb850bad2abdbade0b808582402eb58a2f83599d



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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