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Monday, August 22, 2016

25 Power Words to Drive More Engagement With Your Social Campaigns

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25 Power Words to Drive More Engagement With Your Social Campaigns



25 Power Words to Drive More Engagement with Your Social Campaigns
Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question…
“Why isn’t my engagement higher?”
Poor engagement is a problem marketers have been wrestling with long before we started reaching out to audiences on social media. The way we try to engage people now on social media, sales and content marketing isn’t much different from the way common people attempted to capture the attention of a passersby in open air markets.
open air markets for 25 Power words
It was a mix of visual stimulation and the use of compelling, stimulating, attention-grabbing words and phrases.

The right words can make a difference

Words strike us for various reasons, and they play on our most primitive instincts and hard-wired responses seated around emotion. To that end, words that are the most direct, simple and arresting can have the most profound impact.
Though it’s common sense as well, this idea was proven through extensive study of the human mind byRenvoise and Morin in their book Neuromarketing. What they found is that we, as civilized people, try to engage one another by talking to our “new brains”, or the more sophisticated part of our minds.
But it’s our “old brains”, where our most primitive instincts live, that make the bulk of our decisions. We can trigger that old brain response by using the right “power words”.
David Ogilvy for 25 Power words
In 1963 David Ogilvy, a mastermind in the early days of consumer advertising, published a list of what he believed were the most persuasive words in advertising. These individual words, when utilized within copy, headlines and calls to action, were most likely to capture the reader and score business.
  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry
Many marketers still rely on those power words when creating copy for advertisements. But power words don’t need to be limited to direct response copy…

25 Power Words for Boosting Social Media Engagement

Think about what an advertisement is: at its core, it’s a grouping of copy – perhaps with images – meant to engage a specific audience to illicit a response.
That’s exactly what you’re trying to do with every social post you make… but without the hard sell. Boosting engagement within your social posts can still benefit from the right words and more persuasive copy, but it takes a more nuanced approach that doesn’t make it feel like you’re trying to force a purchase.
When writing a call to action, one of the most important words to remember is “relevance”. The words you use should be as relevant to the content as they are to the medium in which you post.
Anytime I produce or schedule a post with an aim to maximize engagement, I pay close attention to the context in which power words will be used as well as the audience that I’m addressing.
audience for 25 Power words
For Facebook, the words that often grab attention and garner the most engagement are:
  • Post
  • Comment
  • Take
  • Submit
  • Would
  • When
  • Where
  • Tell us
  • Should
  • Discount
  • Only
  • Because
  • Now
For Twitter users, the power words you can use to boost engagement are:
  • ReTweet
  • Check out
  • Blog
  • Post
  • How to
  • Top
  • Social
  • Follow
  • You
  • Help
  • Great
  • Share1
These were compiled not only from an infographic created by Neil Patel and Quick Sprout, but also from research done by others.
You can see how some of the most effective words vary greatly from platform to platform. That’s why it’s important to understand how to craft content not only specific to your audience but also around the context of the post and the social channel you’re using.

Sourcing the most influential words for your social audience

According to Oxford Dictionaries, there are at least a quarter of a million distinct words in the English language including words that are actively used, obsolete words and derivative words. If we count tenses and the variations in the meaning and inflection, that number would likely close in on a million – perhaps more.
Sourcing the most influential words fro 25 Power words
To that end, it’s safe to assume that there are more than 25 powerful, persuasive words you could use to turn the head of your audience.
Gregory Ciotti wrote a piece for Copyblogger in which he researched the top 5 words in English. That list included the words:
  • You
  • Because
  • Free
  • Instantly
  • New
The research behind the effectiveness of these words can’t be ignored. When used together they have the ability to put the emphasis on the individual and are critical for great communication. Words like “because” are incredibly persuasive because they create a casual relationship.
When you leverage words like “new” and “free” it plays on the concept of loss aversion. Even if you’re not selling something and merely posting about an idea, concept or a new blog post, you’re still targeting the drive in people who want something new, and want it for little or nothing.
The most influential words for your audience may not necessarily be the full list of 25 that I shared above. In truth, the words you use to boost social engagement may come from several examples of power words… or it could be none of the ones I’ve shared.
Because it’s not just about the individual words; it’s about the people you’re targeting.

It starts with your audience

Remember that power words by themselves are meaningless. The way you use them, or the context in which they are used, will play on the mind of your audience in order to achieve a desired result. I’ll use an incident from the life of French Poet Jacques Prevert, as shared by AWAI.
it start with your audience fro 25 Power words
Jacques Prevert saw a beggar with a sign that said “Blind man without a pension”. Prevert asked him how it was going to which the better replied “Oh, very badly. People pass by and drop nothing in my hat, the swine.”
Prevert took the sign from him and altered it. A few days later, he approached the beggar and again asked him how things were going.
The beggar said, “Fantastic! My hat fills up three times a day.”
Prevert had changed the beggar’s sign to read: “Spring is coming, but I won’t see it.”
Prevert had used the right words to trigger the imagination of others, playing on their deeper emotions to inspire action.
We can see a similar example in a speech from Winston Churchill, dissected in a post from Jon Morrow.
Winston Churchill for 25 Power words
While being assaulted by German forces, Churchill needed to find a way to inspire his countrymen. Morrow underlined the power words that Churchill used when addressing the people.
We have before us an ordeal of the most grievous kind. We have before us many, many long months ofstruggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the darklamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victoryvictory at all costs, victory in spite of allterrorvictory, however long and hard the road may be; for without victory, there is no survival.
According to Morrow, “Each underlined word makes the audience feel something. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience.”
This is the approach you need to take with your audience on social media.
You’re not necessarily trying to inspire morale in the midst of war, but you are trying to inspire them to interact and take action. Start with the research of others, building on what we’ve established to be the most influential power words that spur an audience to action.
Once you’ve identified the words that work best in context, consider your audience1. What will resonate most with them based on their psychographics and demographics – information that’s readily available in your social insights.
consider your audience for 25 Power words
Experiment with different language as you post. Mix in words that make people feel safe with those that imply scarcity, exclusivity, and cause-and-effect. Mingle those with words that encourage community engagement – specifically, the 25 that I’ve shared above. With that approach, you’ll immediately begin to see lifts in your engagement, comments, shares and post reactions.
Have you experimented with power words in your social media marketing? What words do you think bring the most engagement from your audience?
Share your thoughts and tips with me in the comments below.
Guest Author: Andrew Raso is the co-founder and director of Online Marketing Gurus, a fast-growing, award-winning search company working with brands including HelloMolly, Baku Swimwear, and Forcast. Follow him on Twitter at @andrewraso1 or on LinkedIn.


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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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