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Thursday, August 25, 2016

15 actionable tips to be a more efficient content marketer

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15 actionable tips to be a more efficient content marketer
Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build, a new social media platform every year (or more) and a dozen different skills and software applications to master.
While it can feel like a lot sometimes, it can also be an exhilarating ride. Apply these 15 tips as often as you can – so you can ride the wave of content marketing, not get washed under it.

1. Don’t practice “random acts of content”

2. Keep checklists and develop standard operating procedures (SOPs)

Airplane pilots use checklists religiously. They won’t even turn on a plane’s engine until they’ll run through several system checks, and all that gets done with checklists.
This is because they can’t forget anything, their work has to be perfect, and they have dozens of things to check and do – often with constant interruptions. So to make sure there are no mistakes, they keep checklists. This makes their work faster and far more error-free.
We marketers might not be managing a 747, but sometimes all the inputs from our marketing can be as intimidating as a pilots’ dashboard.
We’ve also got one more reason for checklists: They make it easier to outsource your tasks. Training someone when you have a detailed checklist is way more efficient than just walking them through the process (over and over again).

3. Curate

One of the biggest challenges content marketers face is keeping up with content creation. It’s a major balancing act to publish high-quality content frequently enough. But it’s also a necessity – we know that Google (and Bing) crave fresh content, and our audiences do too.
top challenges for content marketers
So what to do? Well, you can actually use other people’s content – if you do it right. The key is to
  • Always give people credit for their work.
  • Include a link back to the original work (where possible).
  • Add your own “spin” or commentary to what you share. This last part is really important – it’s what makes curation curation and adds a lot of value to the content.
You can use content curation almost anywhere – on social media, in blog posts, in your email newslettersand elsewhere. Up to 30% of the content you publish can be curated.
See our ebook, How to improve SEO – the power of content curation for more ideas on how to implement curation and the benefits it can provide. And of course, sign up for Scoop.It, the highly-rated content curation tool.

4. Control your inbox

Modern office workers sometimes spend as much as 25% of their time in their inboxes. This is obviously a massive block to your efficiency. The solution? There are a couple, actually:
  • Borrow from one of the other tips here, “batch your work”: Contain your email management time to a few blocks a day. Otherwise, ignore it and focus on your deadlines and other tasks. Trust me, all that email will be there when you get back. (Extra tip: Also try tools like Unroll.me to mass unsubscribe from email lists you no longer want to be on.)
  • Move project management out of your inbox: We love email, but it can make project management and collaboration with teams really difficult. So use a tool meant for those purposes. The new Scoop.it Content Director software is specifically designed to let teams manage every aspect of content marketing.

5. Minimize meetings

Meetings are tricky. You need them – the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report found that 61% of the most effective B2B marketers meet daily or weekly. Not only do meetings take up time, but excessive meetings can drain productivity and reduce employee morale.
So try to find the balance.
  • Consider limiting your meetings to 30 minutes.
  • Work tends to fill the time allocated for it. There’s even a name for this phenomenon. It’s called Parkinson’s Law.
  • Try standing meetings. Some companies have cut meeting times by 25% with this trick.
  • Only include people who absolutely have to be in the meeting. Let everyone else go do their work.

6. Repurpose content

7. Get free help with some content creation

Guest bloggers are a boon to any blog. The trouble is finding the right people, convincing them to write, then editing and scheduling their content. Webinars and ebook can also be co-produced. Some companies have even handed over a social media account to an influencer for a day. For more information about how to do this, see our blog post, “Get influencers and subject matter experts to contribute to your blog”.

8. Outsource what you can

Got any tasks that feel a bit repetitive – or that require special skills you may not have? Seriously consideroutsourcing them. Here are a few services and websites that can take those tasks off your to-do list:
  • Fancy Hands: Hire a virtual assistant in 20-minute blocks.
  • Fiverr: Almost like eBay for creative and professional services.
  • 99 Designs: Get a boatload of designs made for anything from a logo to a website and beyond. Only pay for the design you like best.
  • Visual.ly: Expensive, but high-quality visual content a la carte.
  • Website maintenance: Stop fighting with WordPress. There are a bunch of affordable services that can make your site perform at its best.
  • Upwork or com or TaskUs. And many more: Tens of thousands of freelancers at your disposal.

9. Automate what you can

This can free up as much as 25% of your time. There’s utterly no reason you should be manually posting to your social media accounts, for instance. And it’s actually possible to nearly automate the creation your weekly newsletter, too. You can even partially automate re-posting old content, and set up reminders for when content needs to be refreshed.
If you get really fancy, a tool like Scoop.it Content Director will automatically look through all your content and tell you things like:
  • Which pieces of content don’t have a call to action
  • Which pieces of content are getting a very low conversion rate (and thus may need a different call to action, or an update)
  • Which pieces of content are getting an unusually high conversion rate (and thus deserve to be reposted to your social media accounts for extra exposure)

10. Batch your work

Shifting tasks and multitasking are far less effective than they seem. That’s why grouping similar tasks together can speed up work – and by a lot. According to Psychology Today, “you can lose up to 40% of your productivity if you multi-task.”

11. Use a content hub

Are you spending precious minutes looking for an old blog post? Or an image? Or an audio file from a few months ago? Stop! Organize your content into a content hub so you and your audience can find your content fast.
We’re huge fans of content hubs. So much so, that we asked Barry Feldman to write an eBook about it, “Content Hubs Are Here”. There’s a blog post, too.

12. Buff up your skills

Do you struggle with Excel? Flop around in Photoshop? Those are big time wasters. So if you can’t outsource this work, learn how to do it faster. Lord knows there are plenty of online tutorials for Excel and Photoshop and just about anything else on YouTube. Lynda.com is also pretty good. Even 15 minutes of study can speed up your work.

13. Use an editorial calendar

Surprises are not good for efficiency. Neither is having to drop everything because a deadline has snuck up on you.
So don’t let this happen. Use an editorial calendar to plan out everything you’re going to publish. Then build in events around the publication date, like time for a designer to make some graphics, time for an editor to review a draft, and time for you to review the final product before it all goes live.
We’re fond of the editorial calendar in Scoop.it Content Director, but you could also use Trello or Google Calendar for your editorial calendar.
editorial calendar

14. Use templates

Okay… here’s a dirty secret: Not all content is completely, 100% unique.
By that, I mean that many marketers use templates for their work. Maybe it’s an image template, or a social media post template, or a blog post template. Or my favorite – the landing page template.
Whatever the content format, smart marketers find templates or make their own. They can pull a template up and customize it in half the time it would take to start from scratch.

15. Regularly assess what’s working and what’s not

Even if you perfectly followed all the first fourteen suggestions here, if you’re using a tactic that isn’t working anymore, you’re not really being efficient. Busy – yes. But efficient – in terms of generating business? No.
So take some time to evaluate your content’s performance. You don’t need to do it every day, or even every week. But at least once a month, we recommend you step back and see how your content is performing. And then, of course, adjust your day-to-day practices to reflect what’s working best.

Conclusion

We marketers are busier than ever, but there are plenty of tools and tactics to help us maximize our time. Use those tools and tactics well, and you’ll get far better results, you won’t have to work until after nine every night, and you might even snag a raise.

Back to you

What do you do to maximize efficiency? Got any content marketing automation tricks you particularly like? Share your tips in the comments.
If you want to get 30 effective techniques to master content marketing along with valuable insights from 10+ influencers like Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller or Ian Cleary, download our free eBook now!
roi-or-rip-cta-blog-scoop-it
Image by Tom Hall.
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About Pam Neely

Pam Neely has been marketing online for 17 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.


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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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