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Friday, July 8, 2016

The Ultimate Guide to Using UTM Parameters

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The Ultimate Guide to Using UTM ParametersThe Ultimate Guide to Using UTM Parameters

Written by Neil Patel on June 29, 2016
google anlytics
A while ago, I wrote a post on how to find the most profitable social media platformfor your business.
Today, I want to extend that conversation to the most popular referral sources for your business:
Do you know the online marketing campaign that’s driving the maximum traffic and business to your website?
Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic for you?
Download this quick guide to using UTM parameters.
That’s where this key aspect comes into picture…
UTM (Urchin Tracking Module) parameters.
By tagging your URLs with UTMs, you can get a good understanding of how your visitors interact with your website. Here’s how these parameters appear at the end of your URL.
image19
So, what can these snippets of text tell you, after appending your URLs?
I’ll tell you the traffic aspects you can track in the next section. First, let me tell you one catch associated with them….
UTM parameters are stubborn entities that stick to your links, even when you switch to different networks and mediums.
That means if a visitor picked your link (tagged with a UTM) from Twitter to share on Facebook, it would still count as a share from Twitter.
And, as per research conducted by BuzzFeed last year, content actually spreads across the social web in a branching tree pattern.
image10
Research by 33across found that 82% of online sharing is done by copy-pasting URLs.  This means that UTMs will stick around and give misleading data for cross-platform social media sharing.
There’s a potential solution – cleaning the URLs by stripping UTM codes at the end, once sharing on one social platform has occurred.
But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. Again, this is misleading information – which becomes a part of your dark social traffic.
With this limitation, I just wanted you to understand that UTMs aren’t the end-all solution to understanding the performance of your content. But, they sure make your marketing campaign picture less chaotic.
So, let’s start with generating custom URLs for your campaign and some UTM best practices. Then, we’ll move on to live UTM use cases. 

How to generate custom URLs for your campaign with Google’s URL builder? (and UTM best practices)

UTM parameters are a great way of finding the URLs that are most effective in attracting visitors to your content. So, is there a systematic way to append them to your URLs?
Fortunately, yes…
Say hello to Google’s URL builder.
It’s a form that you can complete inside the Google Analytics help center (looks like the screenshot below) for setting up your URLs.
image16
Here are the 5 form fields that you need to complete:
  • Campaign Source – The platform (or vendor) where the traffic originates, like Facebook or your email newsletter.
  • Campaign Medium – You can use this to identify the medium like Cost Per Click (CPC), social media, affiliate or QR code.
  • Campaign Term – You’ll use this mainly for tracking your keywords during apaid AdWords campaign. You can also use it in your display ad campaigns to identify aspects of your audience.
  • Campaign Content – If you’re A/B testing ads, then this is a useful metric that passes details about your ad. You can also use it to differentiate links that point to the same URL.
  • Campaign Name – This is just to identify your campaign. Like your website or a specific product promotion. Here’s an example screenshot with the campaign names you might see when you navigate to Traffic Sources >> Sources >> Campaigns.
image05
You can also use the Effin amazing UTM Builder Chrome extension to create UTMs. It auto-populates the URL and saves your most used terms as presets.
image06
Here are three best practices that you must follow for tagging your URLs. It will help in easy identification of your traffic.
1. Create a naming convention for your UTMs
If you stay consistent, you can avoid a lot of confusion and ensure that your UTMs are reportable.
First, prefer dashes over underscores, percentage (representation for spaces inside GA) and plus signs in your URLs. Google algorithm doesn’t penalize you for using them and they work better – Matt Cutts explains why here.
Second, stay consistent with lowercase throughout all of your campaigns. For example,
utm_source=LinkedIn is different from utm_source=linkedin.
Changing to uppercase, camel case or any other capitalization gives you an additional responsibility of remembering this convention. So, it’s better to stick with lowercase and not let human error creep in.
Third, keep your URLs clean, descriptive, non-redundant and easy to read.
For example, you might mistakenly put the same values inside source and medium parameters.
image00
Or, you can put the specific originating aspect under medium (like the example below), but still manage to confuse yourself with the double use of ‘facebook.’
image07
The best way is to simply make the UTMs flow like a normal sentence sans any redundancy. See how easy it is to decipher your campaign details in the URL below. The traffic source is Facebook with post as the medium and a part of the new admin dashboard 2014 April campaign.
image17
Here is a visual summary of the points I just mentioned.
image18
Note: Once you’ve taken sufficient time to create data-rich URLs, I recommended that you shorten them, using tools like bit.ly or Google Link Shortener. A long and bulky URL does not make for a good user experience and might even come across as spammy.
image02
Also, the UTM parameters are visible to the users in their address bars. So, be transparent and don’t use values that you don’t want seen by the user.
2. Track your UTM links inside a spreadsheet
Keeping a record of the tagged links will ensure that your marketing team stays on the same page. You can use this free spreadsheet template by Sam Wiltshire or this free link tagging tool by Rafflecopter to get started.
Additionally, create a naming convention guide document that lays out clear instructions for tagging links. This can be an iterative and expanding guide – if you come across a new scenario, you can add the example to this document.
3. Do this after establishing an UTM system…
The most important aspect for a business isn’t the number of clicks and traffic generated by various sources; it’s revenue.
So, once you know your way around UTMs, it’s useful to connect your tracking data with your CRM. It shows you a clear picture of how various online marketing channels are affecting your bottom line.
Alternatively, you can also set up goals inside GA. For example, if you want to measure reader loyalty and engagement, I show you the process in this article. I recommend, though, that you track more concrete conversion-focused metrics, like leads generated and email signups.
Alright, now that you’re aware of these best practices…
Here are 3 UTM parameter use cases you can implement right away.

1. Insert UTM parameters in the URLs you share on your social media profiles

Suppose you want to find your highest ROI-yielding social media platform and which links on that platform perform the best, traffic-wise. Then, UTMs can help you analyze your social media referral traffic.
For example, on Twitter, you have 4 options to promote your links – a regular tweet, a promoted tweet, website field and profile/bio description.
Barring the profile link (since it displays the first part of the URL you enter), you can track all of these link clicks separately.
image04
Here are example UTM parameter strings, based on Twitter with different medium values.
?utm_source=twitter&utm_medium=profile&utm_campaign=email
?utm_source=twitter&utm_medium=tweet&utm_campaign=email
?utm_source=twitter&utm_medium=promoted&utm_campaign=email
Once you’ve generated a custom URL, you can shorten the link, using shorteners I mentioned earlier and save the precious 160 character real estate.
Similarly, on Facebook, you can create separate UTM links for promoted posts, profile contact info, posts in a group, organic posts from your page and more. Kristin Hines shares UTM parameters for major social media here.
Once you start getting data and if you create goals (as I mentioned in the best practice 3 above), then you’ll get an enriching GA report like the one below.
image11

2. Test the clicks from your email newsletters

Want to understand the parameters inside your newsletter that contribute the majority of traffic to your website?
Then, appending UTMs to your URLs can help.
Let’s look at an example instant update email by Redfin.
image15
All of the links inside the above email share these UTM parameters:
utm_campaign : instant_listings_update
utm_medium : email
utm_source : myredfin
But, Redfin has correctly set up different utm_content values for all of their links (the screenshot above displays the unique values for each link). So, even when the subscribers of the myredfin list go to the same page, redfin knows the link they have clicked.
Now, let’s look at a bad example of UTM.
Here’s an email from Pinterest, recommending certain boards to follow.
image08
As you can see, every board has an author, 5 images and a follow board CTA.
All of the above links share the following UTM parameters:
utm_campaign : weekly_wkly_130722
utm_medium : email
utm_source : sendgrid.com
Note that the utm_camapign value at 13 07 22 represents the date it was sent on (22/07/2013). It’s a useful piece of information.
But, other than that, Pinterest fails to impress with its UTM implementation.
  • There’s no way to find out the specific images and CTA buttons inside the email where the audience clicks. So, Pinterest doesn’t even know which of their “Follow Boards” buttons work well. The utm_content can be employed to gain this insight.
  • The utm_campaign value adds a confusing overhead with double usage of ‘weekly’ and ‘wkly.’ And, sendgrid.com as utm_source does not add any value, from an analytics perspective. It’s the email service provider that Pinterest uses and they are already aware of that.
I recommend that check out the UTM analysis of 8 more companies, by Puru Choudhary, here.
You can further implement UTM parameters inside your email signature to track if it leads visitors to your website.
Gniewko Oblicki created a company-wide signature template, appending UTM parameters. Here’s how it looks in CodeTwo Exchange Rules HTML editor.
image14
He ran 5 such footer campaigns in the company and found that users engaged incredibly well on their website. Here’s the GA report showing results of 1682 sessions initiated by the five campaigns.
image12

3. Track the characteristics of the most effective banner advertisements for your brand

If you regularly perform paid marketing, then I am sure you would like to know the banner ads that perform the best.
With UTMs, you can not only find out the external website that brings the most traffic, but you can even find out the banner placement, design, size, color and banner types that are most effective.
For example, suppose you use two banner sizes, 300px and 600px, for advertising on a third-party website, Koozai.
Here’s how the UTM might look if it is 300 px wide.
image09
And, here’s how it would look when it is 600 px wide.
image03
Once you’ve tagged both sizes, you can easily find the one that’s more effective and double down on it.
Kristi uses 320px banner ads in her blog’s sidebar. And, here’s how they perform against other clicks on her eBook.
image01
Once again, I want to emphasize that if you’ve set up goals inside GA, then you can find the most valuable piece of info that affects your business.
For example, Kristi navigated to ‘Goal Set 1’ to find out how her banner ad converts to sales. And, she can compare it with her eBook sales through other links.
image13

Conclusion

UTM parameters provide extremely valuable insights about your traffic. You can excavate a goldmine of your audience’s behavioral data with them and easily double your sales.
I encourage you to start with the free Google UTM builder right away and track one aspect of your online marketing. Remember to keep the best practices in mind as you do so.
Have you ever used UTM parameters to track the performance of your marketing campaigns?

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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