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Monday, July 4, 2016

THE 9 GOLDEN RULES FOR DEALING WITH BAD PUBLICITY

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THE 9 GOLDEN RULES FOR DEALING WITH BAD PUBLICITY

Sometimes, bad publicity is inevitable. Even when you and your organization behave responsibly, you always run the small risk of an unexpected PR disaster. In the information age, bad publicity can reach the masses before you can even mount a defense. The only thing worse than having your image tarnished in the public light after you’ve done everything within your power to protect yourself is to find out you’re the one who caused the disaster. For every rogue employee saying something stupid to the media, there’s a poor senior-level decision being made.
The impetus for this post is brought on by the discussion du jour of the unprecedented act of self-immolation that the Scotsdale, Arizona based restaurant “Amy’s Baking Company” recently committed. Following the airing of a disastrous episode of “Kitchen Nightmares,” which portrayed the restaurant in a scathing light, the owners took to social media to respond to the tidal wave of criticism. And their response was, from my PR perspective, ill-advisedMashable has the full rundown of what went wrong, if you haven’t checked Reddit lately. But this article isn’t about fixing some bakery’s Yelp score. It’s about protecting your image and restoring it when things go wrong. Here are the nine rules to keep in mind when you are doing damage control.

Rule #1: Leave the internet bear alone.

Chances are good that there’s a restaurant like Amy’s Baking Company in every city. So why did Amy’s Bakery become the poster child for bad restaurant behavior and not the mediocre Italian place down my block? It poked the internet bear. You must never, ever poke the internet bear. It’s an angry, relentless beast, and it’s flanked by an army of users who can send you negative messages, share their frustrations with peers, and do so with virtually no ramifications—and often anonymously. The internet bear does not sleep…it waits. So, avoid any possibility of falling in its cross-hairs.  The most surefire way to have this happen is to fight it head on. Don’t respond to criticism with posts in ALL CAPS, or using profanity. Don’t try to out-insult those who insult you. Don’t argue. Your best bet is to apologize and move on—or don’t engage at all. Which brings me to our next rule…

Rule #2: Do not pick fights with someone who buys ink by the barrel.

Sure, you may think getting into a shouting match with an army of internet commenters, a group that may very well be people with no stake in your brand and nothing better to do than make your life hard, is foolish—but what if it’s a legitimate news source? What do you do if a real newspaper publishes an unflattering review of your product? Should you be ready to engage with them? Well, maybe. If you do it diplomatically, tactfully, and respectfully, then it’s possible. But your approach should be measured. If you think having the heat of angry postings on your Facebook page is bad, just wait and see what it feels like when legitimate journalists begin calling you. If this happens, it’s best to ask for help from your PR people before you take action. And if you don’t have any, find some.  This is an emergency-level situation that requires professional help. Of course, the worst thing you can do is write an emotion-filled press release or post a tirade against an unflattering newspaper article on your Facebook wall. But remember, “no comment” is still a story.

Rule #3: Let the haters destroy their own credibility.

Sometimes, you need to find the inner Napoleon and be strategic with your battle plans. Does a good general engage his enemy in every battle that he can? Or, does he wait until the conditions are favorable to fight when he has the high ground? One of the best strategies is to let your detractors become increasingly angry with your refusal to fight, which in turn makes them behave more outlandishly. Now the face of your criticism has lost their accountability. No one cares if you’re right if you aren’t respectable or likable in the first place.

Rule #4: Silence is okay.

Judge how much authority your detractors command. If they aren’t respected, don’t respond—even if their criticisms are valid. Doing so gives credibility to them and their side. And if you do engage them, make sure you’re strategic. Whatever action you take should put you and your organization in a better position for success and recovery. Don’t simply try to get the last word in; once you start that process it becomes a race to the bottom.

Rule #5: But you should listen.

If one person complains, they could be wrong. If a lot of people complain, you’re wrong. This is a data-focused age, so use your head. If you measure high ratings, and good customer satisfaction, yet one very angry person blows up at you on Twitter, perhaps it is just one angry person on Twitter. Angry people are inescapable, and the most unreasonable are often the loudest. But don’t miss an opportunity to collect valuable feedback. Additionally, if a lot of people are upset with you, you should listen to them. Customer service and feedback are two areas where democracy should prevail. If the majority think your policy is bad or your product needs improvement, then listen. They’re probably right.

Rule #6: Look at it as an opportunity.

You can build better customer relationships by solving problems. Want to turn an angry customer into a dedicated one? Fix their problem! A negative experience can spread through social circles pretty quickly. But one that becomes positive? That travels well too. Pro-tip: act like a human being.

Rule #7: Direct the blame away from you.

What’s the first thing that happens when a company airs a commercial that offends everyone? The ad agency in question gets blamed and fired. Maybe it’s the result of a reckless agency trying to showcase their edgy work to get a Cleo nod. I’m guessing that sometimes, organizations take a gamble on an ad and miscalculate the public’s response. The important thing is that the outrage has been directed away from you, onto someone else. Should you do this? I’m not going to calibrate your moral compass—I’m just sharing what is effective versus what isn’t. But karma is always watching when we mistreat others, so be warned if you’re going to make a habit of throwing people under the bus.

Rule #8: The court of public opinion doesn’t operate like real court does.

Winning in real court with a lawsuit doesn’t vindicate in the court of public opinion. In fact, the opposite can be true. Hypothetically, let’s say you go to court and are accused of negligence. You win, cleared of all allegations. Except, any media coverage up until that point refers to your organization as one accused of negligence. Not good. On the other hand, let’s say someone else is using your brand or trademark, and you can legitimately take them to court and will probably win. Should you? Or will it make you look like a bully? Jack Daniels found a way to win in both courts—using some persuasion and creativity. Think about that before you call your legal team and ask them to pick a fight for you.

Rule #9: Performance creates amnesia.

What’s the best way to get away from a really terrible PR disaster? Outperform it. We’re all familiar with the story of Apple, but it bears repeating. Twenty years ago, Apple was in bad shape. Just a few years earlier they had ousted Steve Jobs and weren’t producing very good products. They very well could have disappeared like many a technology company before them as they became increasingly irrelevant. But then, something amazing happened.
Steve Jobs returned to Apple, and they started creating products that weren’t just technically superior to their competition, but sexier, too. No one mentions their early 90’s struggles anymore, because they are one of the most profitable companies in the world.
Want another example? Almost 15 years ago, Robert Downey Jr. was the quintessential punchline for late night hosts. His career had nearly disintegrated, as his personal life spiraled out of control with substance abuse problems. How did he reinvent himself? He started making really good movies and giving top-notch performances. No one cares about what happened in his past, because the quality of his work overshadows everything else.
Again, the best formula for avoiding PR disasters is to treat your customers well and to offer a great product. But when disaster strikes, be prepared—and most of all, be smart.

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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