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Monday, July 4, 2016

How to stop bad press from ruining your online reputation

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How to stop bad press from ruining your online reputation

How to stop bad press from ruining your online reputation

In the online world, your name is your calling card, your presence, the focal point of the world’s attention on you. If you’re a business, it’s the name that people know (and, if you’re doing things right, love) and the one that keeps you afloat.
But not everyone is nice and friendly, and not everything can always go smoothly, so what can you do if you’re an individual, small business or brand that’s gathering a poor online reputation? Perhaps you’ve been the victim of a campaign of slander and now don’t want the first page of Google littered with lies or bad reviews. Or perhaps you used to just have really bad customer service and have turned over a new leaf.
In order to get a good overview of what can be done, we caught up with experts from Brand.comBrandYourself.com and Reputation.com – all businesses that deal in establishing and fixing online reputation. While all of them essentially deal with the same problem, they come at it from a slightly different way.
Mike Zammuto, president of Brand.com, explained to The Next Web that the reputation industry is now flourishing simply because there are more mechanisms on which people can express their displeasure online, and that more and more people carry out their research, whether it’s looking into a prospective employee or deciding which hotel to stay in.
He added that for some service-oriented businesses the loss of custom as a result of a bad online reputation can be between 10 and 75 percent. Don’t go thinking it’s just hotels that need to keep reputation in mind though, any business that sells its goods online, is in the hospitality trade or is slightly more specialist (like a rehab center or hair loss clinic) all rely heavily on their Web presence and reputation.

Google and beyond

Obviously, Google is the most widely used of search engines generally speaking, so trying to fix any negative online reputation issues will usually start with a focus on improving the first page of Google results, but much of the advice given applies to other major search engines too, and certainly shouldn’t hurt how those others view you.
That said, while the companies we spoke to work differently, much of the advice is focused on a shared key priority: making sure a client’s first page of Google results are relevant and controllable.

Basic advice

For individuals and small businesses the problem of not scoring highly in Google’s results is one that’s easier to head off at the pass, rather than one that’s easy to mop up retrospectively.
All of the experts contacted had slightly different takes (and customers) but they all mentioned some core themes for either building, or attempting to fix, online reputation for you or your business. Here’s some of the basic advice for individuals or small businesses.
1) Buy any domain names you can with your name in them – your full name, not misspellings. SteveBallmerOnline.com is better than SBallmer.com. Google likes domain names, even if you’re not using them.
2) Build one or more personal websites and then apply one of those custom domains to it and add as much relevant information to them as possible – Using something like Tumblr or WordPress will be fine but an aggregator like About.mewon’t. It needs to be comprehensive. The more sites you build the better, but only use unique content – if  you’re essentially building the same site twice, don’t do it.
3) Get on the big social media platforms like Twitter, LinkedIn and Facebook – Also join industry specific ones. If you’re a designer get on Dribbble. If you’re an architect, check out Architizer.  Social networking sites like this are assigned high levels of trust by Google.
4) Apply basic search engine optimization (SEO) to these sites and profiles – For example, use your proper name and fill out as many details as possible. An empty profile doesn’t look relevant to Google.
5) Link them all together – This lets Google know that they’re all high profile pages about you and gives you a better chance of ranking for your name.
6) Set up Google Alerts for your name – so you know when something new is posted about you.
The question is slightly harder for big businesses, as there are likely many more disgruntled people and negative comments, but involves very similar approaches to fix as dealing with an individual. Albeit a costlier one.

How quickly can you expect to see results?

If this was the question you were most keenly looking for, you probably need to realign your expectations. Unless you plan on throwing serious money at the problem – which doesn’t tend to be an option for many small businesses or individuals – it’s a bit like asking how long a piece of string is.
According to the three contacted companies, results can vary according to the specific issue and budget – building a profile is far easier than fixing a damaged one, remember.
Nonetheless, in a ‘proactive situation’ (profile building) results can be “near-immediate”. In other cases, depending on the scale, it could be as little as a couple of weeks ranging up to a month or two before any proper results are seen.
However, if it’s a case of trying to repair an individual’s ranking, rather than trying to establish it, things will likely be harder.
“Unfortunately, for a lot of regular folks, if the damage to their reputation is serious enough, they can’t afford to fix it. It’s relatively inexpensive and easy – and free services can help – to build a reputation but there’s a gap there for fixing a damaged one for someone who can’t justify some reasonably expensive investment of money and just can’t afford to do it.”

The poor score on review sites conundrum

Unhappy customers, personal vendettas, there are likely many reasons someone might want to say unflattering things about a person or brand online. One example that many small business and individuals (as well as bigger brands) will likely be familiar with is review sites like Yelp.com.
Often, small business start out promoting review sites like Yelp and similar, Zammuto explained, but can quickly change their tune.
“The most common and glaring example comes from the anonymous review sites and the like, the Yelps and the Rip Off Reports of the world. Unlike moderated review sites where people have to identify themselves or there’s some sort of recourse, the anonymity of them has blurred the line between review sites and revenge sites.
So a very common case for us is someone comes to us and says ‘Our Yelp page has suddenly been flooded with extraordinarily negative things … what is our recourse?
And unfortunately the more you battle that out online, the more you’re encouraging activity around that profile and the higher it will rank [in Google] when people search for you. So there’s sort of this unintended consequence of defending yourself on some of these things. If you can’t ultimately drive a positive outcome, you’ll drive a negative outcome because it makes it easier to find these things.”
That’s not to say that Zammuto thinks there’s no point in trying to tackle these kinds of issues, but if you do, you better make sure you have pockets deep enough to sustain all the activity you’ll need to do to score a clean front page Google ranking, as the cost for an individual can be prohibitive.
“There’s quite a demand from the consumer side. Our service is on the expensive side, typically they’re justifying it because of professional brands or something like that, but yes, consumer is only a small part of our business.”
For individuals that don’t have the profile or the deep pockets to hire Brand.com or other specialized reputation management companies, it offers advice on what they can do with things like social media profiles, and as importantly, telling them about the sort of advice they don’t need to be paying for, as well as offering their own free advice portal.
BrandYourself.com walks a different line, in that rather than target high net worth individuals or big brands specifically, it provides a set of self-service tools to provide a less costly service than some of the larger companies. Of course, for those bigger clients (or bigger problems) it provides an additional set of optional services.
The difference in target market shows through in a difference in approach to the problems of online reputation management.
Taking the Yelp example from above, that’s not how Patrick Ambron, co-founder, ofBrand-Yourself.com sees it. He actually encourages businesses to engage with Yelp from the start in order to avoid problems down the road.
“You’re going to be on Yelp either way, you may as well own that profile and have it there. Assuming your a good business, you’re going to get more positive rewards than bad ones. Reward customers for writing a good review, like ‘Hey, if you like this and you want to leave a review, your next meal is free”, you basically want to overshadow any bad ones by empowering your good experiences.
We work with a lot of individuals and businesses and the real goal is to at least put them in a place where they own the first page of Google with stuff they control, accurate, relevant things. It’s about putting your best foot forward.”

Big Brands

So, it seems that the company or tools you use to fix or build your online reputation vary depending on your specific situation.
For big brands, much of the same advice applies, although it will involve teams of people all working together to create a reinvigorated brand image. As such, companies that deal with bigger clients tend to use a combination of strategies.
For example, attempting to pull together online media strategies with public relations messages, but to do so in a way that is intended to rank organically online because it engages with usersBrand.com, Zamutto explained, actually owns some of its own news sites that have independent editorial content (“they’re real news sites”, in his words) but they will also run sponsored posts. The companyseeks out influential bloggers to write sponsored posts on their own sites, too.
While some people might brace at the mention of sponsored posts on a site, these techniques are at least better than the early Black Hat SEO techniques that led Google to implement its search engine algorithm change that diminished the value of content farms dramatically.
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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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