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Sunday, July 3, 2016

How to Setup a Bing Ads Campaign – The Right Way

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How to Setup a Bing Ads Campaign – The Right Way


Written by Neil Patel on June 25, 2016
bing
When it comes to marketing your business, it’s obviously a good idea to make yourself present in the locations your customers are also present.
When it comes to paid ads, these locations might include AdWords, Facebook, LinkedIn and, surprisingly, even Bing.
Not many people consider using Bing Ads as a means of getting in front of their target audience, as they themselves don’t use the Bing search engine on a daily basis.
However, ignoring Bing can be a big mistake and not advertising yourself on Bing might result in you leaving a lot of money on the table.
So, in this post, I’m going to cover how you can make a change and finally setup a Bing Ads campaign.
Throughout this post, we’ll take a look at what matters most, when setting up a campaign on Bing. We’ll also take a look at the pitfalls you’ll need to look out for, too.
By the end, you’ll be able to confidently set up a Bing Ads campaign.
Download this quick guide to learn how to setup a Bing ads campaign.
Let’s begin! 

Why do Bing Ads deserve your attention?

You might not have realized it, but Bing reaches a phenomenal number of people on a monthly basis.
If you take a look at the graphic below, you’ll see some amazing stats that back up that statement –
image03
What’s most interesting is that Bing claims to reach 56 million searchers who are not reached on Google.
There’s also a claim made that Bing captures 31% of the US search market.
The above statements, and everything else that is mentioned in the graphic, indicate that Bing is not a marketing channel you want to ignore.
It’s worth noting that because a lot of people ignore Bing Ads, it generally means that there is less competition and hence using the platform is cheaper.
In fact, Wordstream has reported that they’ve experienced a 33.5% cheaper CPC,compared to Google, when using Bing Ads.

Creating a Bing Ads Account

Head over to https://bingads.microsoft.com and create an account with Bing. 
image13
You’ll then eventually see the screen below.
image26
You now have the option to set up a campaign. As you can see, there’s also the ability for you to import a campaign you are already running on AdWords.
For now, however, you’ll want to skip this initial set up phase, as it can help to do a little bit of legwork before you set up your campaign.

Picking the right keywords

When advertising on Bing, you’re going to be running Bing Search Campaigns.
These are similar to AdWords Search Campaigns, in the sense that you’re going to be bidding on keywords that will trigger the display of your ad.
As you might’ve guessed, the keywords that you select will have a massive impact on your ability to create campaigns that will generate a positive ROI.
Note: As I’ve covered before, it is important that you focus your campaigns around keywords that represent ‘commercial intent.’
These keywords are more expensive than other ‘types’ of keywords, because there is more competition among advertisers who want to bid on those keywords.
This is because these keywords provide better conversion rates, as the people using those keywords are ready to buy.
While it’s true that you can select cheaper keywords that reach people while they’re in the ‘research’ phase, doing so will require that your website and funnel are highly optimized for conversions.
In any case, Bing provides you with a tool that you can use to discover the keywords that you should be targeting.
To gain access, click on, ‘Tools’ and then select, ‘Research Keywords.’
image10
You should then see the following – 
image00
Here you need to provide an initial keyword or phrase that is related to your offering.
Let’s say I’m a wine seller.
I’m going to use ‘buy wine’ – a good base keyword that represents commercial intent.
If you want to, you can select some ‘Advanced targeting options,’ that will help return some data of greater relevance.  What you pick here will depend on your campaign.
image17
There’s also the option of finding keywords by entering in a, ‘website URL.’
image24
This method does not always return the best results.  You might instead want to use the ‘find keywords related to a word or phrase’ option instead.
When using the ‘find keywords related to a word or phrase’ feature to find keywords related to ‘buy wine,’ I’m presented with a list of keywords that look like they’d generate a great ROI.
image07
.
The most interesting columns are those related to CTR and average CPC, as these columns let us know which keywords generate a lot of relevant clicks and at what cost.
The search volume information is helpful as well, but only to a certain extent.
When you’re targeting keywords with Commercial intent, high performing keywords don’t necessarily have high monthly search volumes.
Keep in mind that even if you aren’t targeting keywords with Commercial intent, targeting specific keywords that are highly relevant can still bring great returns.
To help exemplify the above point,Bing tells the story of someone who wants to sell ‘model toys.’
The person in the story selected the keywords ‘model toys’ and ‘model kits,’ when running their campaign.  
These keywords generated a lot of impressions, but lead to a low number of clicks – suggesting the keywords targeted weren’t relevant enough.
image25
The individual then decided to go after more specific keywords that had fewer impressions. Doing so led to an upturn in clicks.
image04
This example showcases the importance of selecting the right keywords, and not just keywords that will get you in front of as many people as possible.
Remember – In most cases, specificity helps, when picking keywords for search campaigns.
Bing has recently come up with another tool that you can use, called the ‘Keyword Planner.’
image14
The keyword planner is very similar to the keyword tool you’d use for AdWords.  This is a good thing, because it means you won’t have to learn a lot in order to use it, if you’re already used to AdWords.
Using this tool is not too different from what we covered above. Just enter in a keyword that represents ‘commercial intent,’ and then let the tool do all of the heavy lifting.
image21
Upon completing the search, I’m presented with ‘Ad Groups’ that represent topics I can focus my ads around.
image19
I can also click on a tab, called ‘Keyword suggestions,’ in order to identify individual keywords that might be worth targeting.
image27
So, that’s how you can find the right keywords for your campaigns. Now, let’s take a look at how you can actually create your ads.
Go to your Bing Ads dashboard and click on ‘Create Your 1st Campaign.’
image12
You now need to give your campaign a name and set a campaign budget.
You can decide on a ‘daily’ or ‘monthly’ campaign budget – this will allow for you to tightly control your spending.
image06
There’s also a feature called ‘Advanced location options.’ Essentially, this gives you the chance to decide who sees your ad, based on their intent to visit a certain location.
This feature is helpful, if ‘geo targeting’ is something that your campaign would benefit from. If that’s not the case, however, then just leave the settings as they are.
You then get the chance to write your ad.
image18
I’ve explained here and here, how you can create a great Search Text Ad.
If need some additional advice, here are some tips provided by Bing on how you can write a great Text Ad.
image11
If you want to get better at writing text ads, you can study what is working for other advertisers.
You can find the ads other advertisers are running by using a competitive analysis tool, such as SpyFu.
image02
Such a tool will help you find some of the ads that your competitors are running.
If you find ads that have been running for a long time, there’s a good chance that they’re delivering great results.
You don’t have to just search within your industry, however.
You can also take a look at what marketers in other sectors are doing, too. If you do so, you might discover certain phrases that work well at getting attention and inspiring action.
It’s important that the keyword/topic within the headline of your ad also matches the page that people will be taken to, once they click on the ad.
Again, this point can be expressed using the story, told by Bing, that describes the individual who is selling ‘model toys.’
In their case, if someone clicks on an ad for ‘model airplanes,’ they should be taken to the model airplane page.
image05
And, if they click on an ad for model ships or boats, they should be taken to the ‘model ships’ page.
image09
Setting your campaign up in this manner will result in higher conversions. It reduces the need for people to click around your site, if they’re trying to find what was promised to them in the ad.
Once you’re done with the copy for your ad, you then need to provide the keywords that you want to target.
image01
You have the option here of selecting the ‘Type’ and the ‘Bid.’
Type refers ‘Match Type,’ and reflects the circumstances in which your keyword will be shown.
image23
Different Match Types can cost varying amounts  –
image20
Bing will provide you with estimates, based on what you might have to bid for a certain ‘ad position,’ too.
image08
You then have the chance to adjust some more settings.
image15
The ‘Search network bid,’ refers to how much you’re willing to ‘pay per click’ for an ad.
The figure you come up with here will be influenced by what Bing suggested that you should pay, based on the keywords, ad position and match type that you’ve selected.
As you gain some experience with Bing Ads, you can then check out some the ‘Targeting options’ and ‘Advanced Settings.’
For now, however, click on ‘Save and add payment.’
image16

Managing your campaigns over time

If you’re new to Bing ads, you’ll need to take some steps to manage your campaigns so that they continually provide a great ROI.
One step you’ll want to focus on is adding ‘negative keywords’ to your campaign.
Negative keywords can streamline your campaigns, making them cheaper to run while increasing campaign ROI, at the same time
When you select negative keywords, you’re ensuring that certain keywords won’t trigger the display of your ads.
If you know your industry well, you might be able to come up with some negative keyword ideas off the top of your head.
However, in most instances, you’ll need to run a campaign for a while and then analyze the results.
In doing so, you’ll likely discover some keywords that are generating a lot of clicks, but have yet to produce any meaningful returns.
These are the keywords you’ll want to focus on, when building your list of negative keywords.
Split testing is something else you’ll want to do, when managing your campaigns over time.
By having multiple versions of a given ad, you can quickly come up with an ad variation that is going to bring you the best returns.
Because you can never be sure that you have the best possible version of an ad, it’s always a good idea to split test multiple variations of an ad, while you have a proven ad running in the background.
Doing it this way will mean that you don’t lose money while you’re running your tests.

Conclusion

You might have tried AdWords Ads…
You might have tried Facebook Ads…
You might have even tried LinkedIn Ads!
But, there’s a good chance that you haven’t tried Bing Ads, yet.
In this article, we’ve explored why Bing Ads deserve your attention. We also delved into the steps you need to take when setting up a campaign of your own.
Before reading this article, Bing Ads might’ve sounded like something that didn’t deserve your attention. But, you now know that there’s a good chance that your business could benefit from Bing Ads.
Give Bing Ads a go. You’ll never know how well they can work for you if you never try!
Do you have any tips you can share when it comes to Bing Ads? Please share below!

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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