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Sunday, July 3, 2016

Does Chasing a #1 Search Engine Ranking Justify Your Time and Money?

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Does Chasing a #1 Search Engine Ranking Justify Your Time and Money?

Written by Neil Patel on June 23, 2016
time
Page 1 search results in search engines are precious real estate for brands. The top 5 results are especially visible and generate approximately 70% of the traffic for a keyword.
The #1 result SERP is even more valuable…
  • In 2012, a Compete study found that it gets 53% of organic search clicks.
  • In 2013, a study by Chitika found that it gets 32.9% of the traffic share.
  • Even with major changes in search results layouts in 2016, it continues to get about 30% of clicks (according to an analysis of 1,049,084 keywords for 24,847 websites by Advanced Web Ranking).
Undoubtedly, the number 1 spot is no less than a JACKPOT.
Doing SEO for your website? Avoid these 5 SEO mistakes that can hinder your rankings.
Emil, from Snack Nation, generated $100k in recurring revenue by implementing the skyscraper technique. And earned the coveted first spot for his target keyword “wellness program ideas.”
image05
But, in this article:
I want you to reconsider directing your efforts that go towards gaining this prized first SERP spot.
Why?
The top 15 viral websites generate as much as 150 million monthly visitors.  And, search engines don’t even sniff around the traffic numbers generated by social media. Look at the comparison between BuzzFeed’s US traffic from search vs. social (June, 2014 data).
image11
So, if a viral content piece can make you a hero overnight…doesn’t it make sense to shift your efforts towards getting social media into your mix?
Tell me your answer after going through the four arguments in the article below. 

Unknown factors take you to the top of the search engine results page

As I mentioned, the first page gets upwards of 70% of the traffic for a keyword. The higher your position, the more FREE traffic you get.
So, it’s sensible to perform an on-page SEO audit. Then, launch massive link building campaigns for the pages Google trusts and shows affinity towards on your website.
But, nobody knows the exact ranking factors that take your website to the top.
Brian Dean, for example, shared how updating a page’s content and republishing it shot his rankings from #7 to #2 overnight (for his target keyword).
image22
But, he also shared how an irrelevant first page ranking for the keyword “how to get high” on his website dropped to 33 after low average on-page time.
image13
Glenys managed to get a first-page ranking solely by adding 14 relevant internal links.
image09
But, which factors contribute the most to lifting your Google rankings?
Backlinko lists 200 factors, including some controversial ones. Moz surveys search engine experts to predict the core areas of Google’s search algorithm every year.
The fact remains, though, that Google’s ranking considerations are always fluctuating.
In 2011, Eric Schmidt, in a testimony before the U.S. Congress, said that they had made 500 changes to their algorithm in the previous year. In his words,
This indicates we are constantly refining the way that we organize and display information.
If we add other search engines to the mix, then the picture gets even bleaker.
How would you like if you couldn’t rank on the first page of Google with the same link that ranks highly on Bing and Yahoo?
image12
If you’re thinking that you already know the winner in a fight between Bing vs. Google, then think again. It’s not uncommon for Bing traffic to have higher engagement and more conversions than Google.
image27
So, if you’re interested in Bing SEO, let me quickly summarize a few differentiating factors here.
  • Bing understands and even prefers flash websites in its results.
  • It likes exact match keywords and emphasizes on anchor text matching.
  • Bing has a strong reliance on social signals.
You might already know that these 3 SEO aspects don’t mirror Google exactly.
But, here’s a sigh of relief:
It’s rare to see a website performing well on Google, but not doing well in Yahoo and Bing.
So, limiting our discussion to Google – it’s safe to say that we know a lot of correlations to make smart predictions about its rankings. But even un-optimized websites can rank highly in Google.
Sending 100s of outreach emails to earn backlinks is helpful in picking up search ranking momentum. You can also try to appear in Knowledge Graph results and hijackGoogle News for real-time traffic.
But, the ONLY definitive way of gaining a top berth in all search engines is by buying a listing at the top. And, if your ad quality sucks, then even this listing can be dropped.
image04

Google monopolizes its results favoring brands and blackhats that still manage to trick it

As an internet marketer, you must have surely read about Google’s focus on delivering valuable and relevant content to the users.
But, despite that, many websites manage to dominate the search giant results.
For instance, look at the website BestProducts.com. It was started in October last year. And, within this short duration, it now manages to receive about 600,000 visitors from Google organic search every month.
image21
SEMRush quantifies the free traffic at $583k.
image10
Amazing?
But, if you fantasize about potential inspirational zero marketing budget stories that led to such results…
Look at the esteemed associations of this review website.
image08
Eh! Doesn’t feels that awesome now, does it.
Then, there’s another website, Verywell.com. They launched with 50,000 pieces of content on common medical conditions. But, that didn’t really help their SEO (as you’ll see later).
They also managed to get 3.6 million visitors within a couple of months after launching (56% of which can be attributed to Google organic).
image07
So, how did Very Well manage to earn such a tremendous search authority?
Wel,l about.com (one of the most authoritative websites on the web) redirected the following health related sub-domains to Very Well. And, with this wave of links its traffic spiked.
image26
In recent comprehensive research by Glen at Viper Chill, he found the 16 companies that dominate Google search results. They have built a network of high-authority domains and interlinking gives them a ranking push without even building backlinks.
image01
Glen also showed examples of dominance in results by these companies in various niches…
Ranging from beauty,
image25
to automotive,
image06
To health, software, technology, gaming and food.
If the above study didn’t surprise you enough about Google’s monopoly, then let me tell you another story.
Not so long ago, many SEOs and webmasters used to loathe the classic yet painful outreach-based link building methods. They did stellar keyword research and wrote quality content, but building links was the hard part.
So, they relied on a very powerful alternative way to build links…
Private Blog networks (PBNs)…
But, in 2014, Google started targeting websites using these private blog networks with a manual penalty. Perrin was earning $3k-$4k per month from his niche website, aPennyShaved.com, in a public niche site project and he was using PBNs.
Spencer Haws from Niche Pursuits shared that both his and Perrin’s niche websites got hit by a thin content penalty.
image16
And, that plummeted their website traffic overnight. Spencer confessed that 10 of his websites were penalized, leading to a loss of about $5,000/month.
image03
Spencer then took a public stance to never rely on PBNs for link building again.
But…
Not all of the blackhat SEOs did the same.
Glen, for example said that he’ll keep growing his link network. His reasoning was that,
Since all of the penalties were manual – it means that Google’s algorithm isn’t smart enough to detect the PBN pattern that many SEOs even confess to be public about.
If PBN links are fed with varied anchor text, then they might still look natural to Google’s algorithm.
So, will the search giant uncover all PBNs and penalize websites using them?
Maybe in the future.
But, meanwhile, blackhat SEOs still manage to trick Google and earn coveted first page rankings.
So, does chasing that first Google spot still make sense to you, given this state of affairs?
Maybe SEOs are using link networks or the rankings are maybe dominated by brands, or both. And, such backlinks are hard, if not impossible for you to replicate.

Users don’t rely on search engines alone for finding new content

In 1994, Yahoo was the chief source of finding new content on the internet with its manually curated information under a selection of topics. Then, Google came along with its automated algorithm and made it so much easier to find information for the users based on keywords.
Soon enough, social media platforms were born. You might have liked and followed a few brands on social media and kept yourself aware of their latest updates. Also, the activity of your friends and followers on social media probably led you to discover interesting content.
Now, let’s talk about today…
Where do you find new content to keep yourself busy now?
I am guessing mobile phones are a huge part of your everyday life. As per Statistia, mobile penetration will grow to 63.4% by 2019.
image14
You might be spending an average of 90 minutes per day on the small screen.
Even the number of Google searches performed on mobile exceeded those on desktop last year.
image15
But, I doubt that you spend majority of your mobile time on Google. There’s a new breed of software that promises stellar experiences on the smaller screen…
Mobile applications.
Forrester Research found that we spend 84% of our time on mobile apps. And, they are now a primary source for exploring content.
image17
The funny aspect is that a majority of our time is spent in 5 apps (mainly for entertainment purposes). While the time spent inside apps has increased, the number of apps used by a person continues to remain the same.
image02
Notice that only Snapchat and Uber have a positive YoY% change. The growth rate for the largest apps has now slowed down.
image19
In short, mobile users may not download your new shiny app, even in exchange for the coupons your business might be providing.
Most of the mobile time is increasingly spent inside messaging apps, like WhatsApp and Facebook Messenger.
image00
This means that we currently rely on a few mobile apps, besides search engines, for discovering new content.
But the internet industry changes at a rapid rate. In the future, we might see bots within messaging apps that act as a source of content discovery. WeChat already has a bot store that allows their users to buy movie tickets, manage banking and do a lot more, all without leaving the app.
image20
With so many avenues for discovering content, it’s time that your brand also thinks beyond Google.

Email subscribers convert better than search engine visitors

Sure you need to drive relevant traffic from search engines, social media, guest posting and other content promotion.
But, traffic is just a vanity metric…it’s all about your business’ bottom line, in the end.
In rare instances, you might even need to weed out irrelevant traffic numbers to increase your revenue. William Reed deliberately lowered the search rankings for a client that led to increase in their revenue.
image18
While we’re talking about revenue…
McKinsey, in its 2013 report, found that email remains an extremely effective medium for acquiring customers. Monetate.com, in their quarterly report, compared the conversions and traffic between searches vs. social vs. email.
And, they found that although search was the top traffic driver…
Email is still the big overall winner.  It leads to most pageviews on a site.
image23
And, more than 3% conversions trumped search and social.
image24
Email marketing has repeatedly been cited as the most effective digital marketing channel for customer retention in the US. The Direct Marketing Association found that it yields a 4,300% ROI for businesses in the US.
Get started with email marketing by reading these 4 case studies and start converting those first-time cold visitors into raving subscribers.

Conclusion

The number one Google position is a prized possession. But, it may not be in the best interest of your business resources, given the complexity of the search giant’s algorithm.
Facebook has already become the number one traffic referring source on the internet. And, there are many other marketing avenues that promise better conversions.
So, diversify your traffic sources and move beyond Google. Social media marketing and email marketing are very promising for getting huge audience engagement and more sales.
Do you still actively chase the #1 Google ranking in your marketing? Let me know in the comments.


Resource: http://neilpatel.com/2016/06/23/does-chasing-a-1-search-engine-ranking-justify-your-time-and-money/?utm_source=email&utm_medium=email&utm_campaign=email

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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