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Saturday, July 2, 2016

5 Proven Formulas for High-Converting Landing Page Headlines

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5 Proven Formulas for High-Converting Landing Page Headlines




5 Proven Formulas for High-Converting Landing Page Headlines



Want to increase conversions on your landing page? Try changing your headline.
The reason? Headline changes have the power to provide a 10%+ lift, while taking all of – oh, I dunno – five whole seconds to change.
There’s almost no better bang for your buck, as headlines are one of the easiest elements of ads and landing pages to change.
proven landing page headlines
What makes your job even easier is that your headlines actually shouldn’t be unique. Here’s why, along with 5 proven headline formulas to follow.

Why It’s Better to Copy than Be Clever

Contrary to popular belief, the best marketing isn’t always the most creative.
That point was illustrated by an interesting anecdote in the excellent Made to Stick. In ‘99, 200 of the best ads were scrutinized by Israeli researchers. These were the best of the best, the finalists and award winners from big advertising competitions.
Surprisingly, there were a lot of similarities between them. In fact, 89% of these ads could be classified into six categories or “templates”!
headline ideas
If that statistic wasn’t shocking enough, the same researchers looked at a different set of 200 ads thathadn’t won any awards. In other words, these were the losers. And the researchers were only able to classify 2% of them.
TL;DR?
  • The most successful ads in this study closely resembled the same basic six templates.
  • The losers that didn’t win anything just so happened to be among the most unique or creative.
Believe it or not, that’s GREAT news. Because it means you don’t need to be some copywriting ninja to deliver ads or landing pages that perform.
You can take the same basic message, rework it with a few different formulas, and your odds of success go up dramatically.
That’s why awesome free tools like Portent’s Title MakerSumoMe’s Headline Generator andCoSchedule’s Headline Analyzer can be incredibly helpful.
If you’re looking to get un-stuck and un-suck your headlines, here are 5 places to start.
landing page headlines guide

Headline Formula #1: The Testimonial

The best marketers are also sometimes the laziest. Because there’s no need to reinvent the wheel when your customers can do the work for you.
For example, substituting one happy subscriber’s direct quote of “Yours is the only newsletter I actually read” as the new landing page headline resulted in a 24.31% conversion rate increase for Laura Roeder.
Testimonials act as a risk-reversal, increasing the credibility of a claim being made by using an independent third party to introduce the value of your product or service.
Years ago, Basecamp (formerly 37Signals) found this out first-hand while running conversion tests for their Highrise CRM product.
They switched up their standard, software feature/benefit-driven landing page for a clean image of a real customer, followed with a direct quote for the headline that summed up the major benefit her company received.
landing page formulas
You can get testimonial information from, you know, actually speaking to customers, uncovering (a) what their daily goals or aspirations look like, before (b) examining the problems or pain points that are preventing them from achieving said goals.
But sometimes it’s difficult (or damn near impossible) to speak with customers about their issues. They might be too sensitive or private.
That’s where my favorite headline testimonial example comes in, this time from Joanna at Copyhackers.
Speaking to people suffering from alcohol or substance abuse, who may not exactly want to admit it quite yet, would be rather difficult. So instead, Joanna browsed through customer reviews on Amazon to finally land on the perfect headline variation.
They switched gears from “Your Addiction Ends Here” to the new headline “If You Think You Need Rehab, You Do.” They saw 400% more clicks with 20% more leads too.
how to write landing page headlines

Headline Formula #2: The Cliffhanger

Buffer analyzed some of the most popular words and phrases that appear over and over and over again in some of the best performing headlines.
You might expect “How To” or some list variation to be the most popular phrase. But they weren’t (we’ll get to those in a little bit).
Instead, the most popular phrase used in these viral headlines was: “This is”
Yup. Surprising, right?
Not so much when you really stop to think about it though. That phrase hints or suggests at something to come. It teases, pulling back the curtain just enough to give you a sample (yet stopping short of giving away the whole plot).
Cliffhangers tend to be among the most clickbaity (in a good way) headlines, used extensively by social sharing mavens like BuzzFeed.
For example, here’s one of my favorites: “This Stunning Birth Photo Capture Something That Occurs In Less Than 1 in 80,000 Births”
buzzfeed style headlines
The best headlines tend to also be the most specific, which heightens the realism and intrigue. Incorporating bold language like “stunning birth photo” and “‘occurs in less than” helps reinforce an element of surprise, which is the perfect pattern interruption to halt scanning, multitasking readers in their tracks.
Further, incorporating quantitative numbers (which we’ll explore in more detail in the next section) like “less than 1 in 80,000” makes this headline incredibly irresistible.
How about a more serious example?
Years ago, the Conversion Rate Experts worked with Moz (who were still SEOmoz at the time) to completely rethink a landing page that resulted in over $1 million in new revenue.
One of the key changes they made was to switch up the headline, going from a standard “buy now” type headline to the excellent: “When eBay, Disney and Marriott need SEO help, here’s what they do…”
Piggybacking on successful brands instantly add credibility to this headline, while at the same time creating an open loop in the back of your mind that needs to find out how to emulate these successful brands.
cliffhanger headlines

Headline Formula #3: The Value Proposition

Your widget exists to solve a problem. It could be a hard one, like saving a certain amount of money, or it could be a soft one, like making people feel better about themselves.
Either way, encapsulating those qualities or end results in a catchy headline can deliver better results over a more generic one. Joanna calls this formula “The Value Prop” because it “offers something unique and highly desirable.”
The trick is to (a) identify what your potential customers value the most and then (b) capitalize on how you’re able to do it better/faster/more uniquely than any other direct competitor.
And one of the best ways to do that is to use a verifiable number.
This ain’t just a new, web 2.0 (or are we on 3.0 yet?) thing either. Remember Ogilvy’s arguably most famous (and successful) headline?
great landing page headlines
For example, in a multivariate test of six different PPC headlines for a dentist, Marketing Experiments landed on one winner that resulted in a 72.76% lift in conversion rate“Dental Plans for $8.33 a month. Acceptance Guaranteed.”
landing page headline data
Marketing Experiments also ran another case study that helps illustrate the power of numbers.
Again, they tested AdWords headline copy (where the body descriptions and everything else stayed the same). Here were the headline variations:
  1. “You Are Master and Commander of a Billion Documents”
  2. “Cost Effective Litigation Management Solutions”
  3. “We Sell Unfair Advantages. Interested?”
Putting together a few of the lessons examined here so far, only one of those headlines combines specificity with a quantitative end result, while the other two lack proof of an outcome.
high converting landing page headlines
The first headline outperformed the worst one by a whopping 259%!
Another way to get your value proposition headlines to stick out from the rest is to ignore the positive benefits, instead going straight to the negative ones.
Helping people avoid external threats or fix internal mistakes they might be making has the power to outperform more positive messages by 60% according to a study done by Outbrain. Here’s a great example of a negative ad headline, from Helen Edwards’ post on emotional ads:
emotional headlines

Headline Formula #4: The Listicle

Saw this one coming, didn’t you?!
Because everyone loves ‘em. 36% of people prefer list-based headlines.
Whether it’s a big cheat sheet to serve as a reference guide or just a big funny compilation that promises to offer seemingly endless entertainment (and distraction) from whatever else you’re currently doing (or avoiding), lists are consistently proven to be among the most popular headline formula options available.
Here’s a textbook example from personal finance and investment site Motley Fool:
using listicle headlines on landing pages
No strangers to writing effective list-based headlines, check out a few of their examples on Swiped.coand you’ll quickly notice an interesting pattern…
Most of their list posts are odd numbers.
Examples include:
  • “5 Critical Questions that will Change Your Financial Future”
  • 3 Stocks that Will Help You Retire Rich”
  • “Secure Your Future with 9 Rock-Solid Dividend Stocks”
According to a study conducted by Outbrain (via Content Marketing Institute), odd numbered listicle headlines outperform even ones by 20%!
And that ain’t all.
You’ll notice the earlier example also uses a colon. According to that same Outbrain study, including a colon or hyphen in your title can mean a 9% improvement.
Buffer loves this approach, commonly employing both “The Double Whammy” (two headlines) and “The Amuse-Bouche’” (two items from a list + the list) on the regular:

Headline Formula #5: The How-To

The “How-To” headline is a close cousin to the listicle, which is the third most popular headline preference at around 17% according to Conductor.
It’s also one of the most popular phrases used in the most viral headlines too (just behind the cliffhanging “this is”).
But despite the popularity of those two little magic words, you don’t have to take it too literally.
After all, the key ingredient of a ‘how-to’ headline is to show someone how to do something. To earn more. Save more. Be happier. Feel less stress. You’re detailing a step-by-step process to get them from A to B (whether or not those two words make an appearance).
Here’s what I mean: Visual Website Optimizer had a case study detailing how a change in headlines resulted in a 90% conversion rate increase. They tested these four options, with the fourth (and most how-to-ish) coming out on top:
  1. “Businesses grow faster online!”
  2. “Online advertising that works!”
  3. “Get found faster!”
  4. “Create a webpage for your business”
landing page headline tests
In another studyMichael Aagaard, Senior Conversion Optimizer at Unbounce, tested two how-to style headlines against a control:
  • Control - “Passionate about Betting – We are Too
  • Variation 1 - “Make More Money on Your Bets – Get Free Betting Tips
  • Variation 2 - “Stop Losing Money on Your Bets – Get Daily Betting Tips
These two variations emphasize different things (the first is a benefit, the second is loss aversion), but both how-to headline formats still outperformed the first control variant by 41% and 11% respectively.
headline formulas
Instead of just describing a static state (“passionate about betting”) the variant headlines promise to teach you something and make you better.

In sum…

Counterintuitively, the most successful advertisements tend to follow the same common themes or patterns. So too for headlines. Here are the headline formulas you can count on to work:
  • Let your customers do the work for you, supplying the perfect testimonial that explains exactly why you’re special.
  • Cliffhangers can keep people on the edge of their seat, ready to find out more.
  • Value proposition headlines clearly explain how you’re the only option who can deliver the perfect benefit (or loss avoidance) to customers.
  • And you can almost never go wrong with a good ol’ fashioned list or how-to headline.
Instead of wasting hours and hours on a clever headline that might miss the mark, use one of these five tried-and-trued approaches to set yourself up for success.
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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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