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Monday, July 4, 2016

15 Storytelling Techniques for Amazing Brand Story

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15 Storytelling Techniques for Amazing Brand Story

The About Us page is one of the most visited pages of your website. But what happens after visitors land on it--do they stay on your site, look at your offerings, contact you for more information? Or do they disappear?
Part of the trick to keeping visitors and turning them into leads is to tell a powerful brand story, one that grabs and holds their attention like a great novel or movie. If you’re having trouble using stories in marketing, try these 15 storytelling techniques to help you write a better brand story.
Storytelling techniques quote

1. Take the time to prepare

You’ll use your brand story everywhere--blog posts, ebooks, videos, networking, speeches, elevator pitches, sales calls, even your business plan. The list is endless. Before writing any of those materials, you prepare what you want to say and how you want to say it. Why would you treat your brand story any differently?
Write your brand story the same way you’d write a blog post or speech: with lots of careful planning and preparation. That means verifying details and gathering lots of information about the history of your brand, such as dates, quotes, personal anecdotes, and the specific motivations of founders and key executives. This storytelling technique ensures you have plenty to work with each time you tell the story.

2. Learn how to tell a good story

All the preparation and planning in the world will only get you so far if you don’t know anything about the art of storytelling. Make sure your story includes the basics of action, character, emotion, and imagery. Then refine it with these 21 elements of good storytelling.

3. Focus on the active struggle

A story that only shows what happens to the protagonist is boring. Stories that depict a character’s active pursuit--of justice, love, triumph--are far more interesting because the character actually does something. As the great playwright David Mamet said: “If the scene bores you when you read it, rest assured it will bore the actors, and will, then, bore the audience, and we’re all going to be back in the breadline.” Focusing on the activity, the drama of the story, is what keeps your audience engaged and interested.

4. Skip the slow parts

Because you’ll retell your brand story over and over, you won’t necessarily need to include every single detail every time. Telling the slower parts of the story at the wrong time or to the wrong audience can cause them to lose interest. Cherry-picking the best details for each retelling helps you keep their interest and keeps the story from feeling stale or old if they’ve heard it before.
Your About Us page, for example, might have more of the slow parts than an ebook or sales call because you have more room to tell them and visitors to that page specifically want to know more details than they can get anywhere else.
Consider each retelling individually, and ask yourself if each detail is critical to help this particular audience understand or do what you want them to.

5. Match your brand story to the format

Writing for the ear (e.g. sales calls, elevator pitches, videos, speeches) is not the same as writing for the eye (e.g. blog posts, ebooks, articles, ads). Adapting your storytelling to fit the format prevents the story from sounding wooden, generic, or rehearsed, and it strengthens the appeal to each different audience.
When writing your brand story for audio formats like videos and conversations, pay special attention to:
  • volume and tone of voice
  • facial expressions
  • eye contact
  • hand gestures
  • pauses and pacing
When writing your brand story for text-based formats like blog posts and ebooks, pay special attention to:
  • readability (small paragraphs, bullets, etc.)
  • punctuation
  • voice and style
  • pace of the story

6. Control your pacing

Tell your brand story too slowly, and the audience will lose interest. But go too fast, and they won’t be able to keep up. It’s okay to speed up and slow down the pace of the story according to its tension as long as you can gauge your audience and keep them with you.
Pacing also applies to the speed at which you tell the story in person, when you must pace both the story itself and the way you tell it. This storytelling technique is critical in videos, speeches, sales calls, and elevator pitches, since your voice is the medium.
Storytelling techniques to stir emotions

7. Make it personal

Don’t be afraid to mention your failings and problems. Doing so shows the people behind the brand, and your customers want to do business with people--not faceless corporations. InWarren Buffett’s 2014 shareholder letter, for example, he uses self-deprecation to liven up an otherwise dry communication and bond with his audience.
That bonding helps his audience get to know, like, and trust him, so they continue to invest with him. Brand loyalty and repeat purchases are the true power of personal stories.

8. Focus on the human element

The most powerful stories use emotion to connect with us on a human level. Facts and figures can be persuasive, but stories are memorable. In an Entrepreneur article on brand storytelling techniques, renowned storyteller and PR professional Kambri Crews recommends using emotional moments to help prospects connect with the product or service.
She points out how seeing a video of a child receiving a cochlear implant and hearing his mother’s voice for the first time is so much more powerful than citing research and case studies.

9. Make the stakes clear

In every story, there has to be some sort of conflict or tension. When you focus on what the characters in your story stand to gain or lose because of that conflict, you make them seem real and involve your audience emotionally. Readers and listeners become invested in the action and the characters of the story. They begin to root for the protagonist, wanting him to overcome the obstacles that threaten him.
Focusing on the stakes involved in your brand story can also help you develop and promote your unique selling proposition, emphasizing the problem your customers have and how you came up with a new and better solution.

10. Follow a classic story pattern

If you don’t know where or how to start, a storytelling technique that can help is employing a tried-and-true story pattern. Using recognizable patterns and archetypes helps both you and your audience know what comes next. While this can sometimes make the story a bit predictable, these patterns are classics for a reason.
The most common story patterns are:
  • the hero’s journey
  • the quest, journey, or adventure
  • coming-of-age or discovering oneself
  • personal triumph
  • historical events/facts
  • meet the guru
Storytelling techniques story patterns
Here are 6 more story patterns perfect for building your brand and inspiring customers and employees.

11. Throw in a surprise

One of the 15 storytelling techniques learned from 2013’s INBOUND Bold talks is to capitalize on the element of surprise. Having a unexpected premise or unforeseen plot twist holds your audience’s attention and makes you stand out from the competition.

12. Make sure you have a solid beginning, middle, and end

Breaking your story into these parts helps you remember the most important moments of the story, maintain continuity between tellings, and control pacing. The beginning must hook the audience, capturing their attention so they keep reading or listening. The middle maintains that interest through entertainment and possibly education, while the end wraps up the story and clearly calls your audience to action.

13. Avoid “moral of the story” endings

Truly powerful stories stay with us and allow us to draw our own conclusions. When you tell your audience what they should learn from the story, you take away their opportunity to consider what you shared and discover things for themselves.
Plus, when you bring up a specific lesson or moral, your brand story feels less like a compelling sales piece and more like a mildly interesting fairy tale--the exact opposite effect of what you want.

14. Use natural language

Audiences can tell when you recite a memorized pitch or use stilted, formal language. It comes off sounding false and forced, and results in losing their interest and attention. On the other hand, when you speak in a way that’s natural, both to you and your audience, you sound like a real person, giving your story a much stronger appeal.
Natural language means not letting an editor polish rough-but-real phrases or remove cliches if using them is natural to you and your audience. For example, New York Yankee shortstop Derek Jeter used natural language to maintain a conversational tone in the narrative of his recent retirement letter with phrases like “bunch of injuries”.
Of course, using natural language doesn’t mean publishing the first draft of your brand story without a editor’s review. It means telling the story in a way that’s true to your brand and your ideal customer. It means knowing your audience well enough to use language that speaks directly to them, and knowing your brand well enough to stay true to your mission, values, and brand personality.
Storytelling techniques natural language

15. Make the story visual

Audiences want to see the story as well as read or hear it. By painting a picture in the audience’s minds, visuals make your brand story more interesting and more memorable, and they make the people in the story more real. There are three ways to make your storytelling more visual.
Setting: When you focus on setting, it’s easier for listeners to imagine the where and when of the story. Was it inside or outside? Near a house, a business, a church, a park? Did the sun warm your face or the full moon illuminate the path? If you have the time, create the setting for your story. If you don’t have much time or space to convey the setting, choose the most important details.
Senses: Utilizing all the senses is another way to bring the story to life. It reinforces the setting and helps the audience use their imaginations. For each moment of the story, consider what you (or the main character) saw, heard, smelled, tasted, and physically felt. You won’t need to mention all 5 senses for every moment, but try to incorporate all of them throughout the story if possible.
Visuals: What kind of visuals you use in your brand storytelling depends on the format, but you should strive to use some kind of visual in every telling of your brand story. Photos, drawings, graphs, videos, slides, infographics, facial expressions, gestures--these all make your story interesting and memorable.
What storytelling techniques do you use to share your brand story? Please tell us in the comments below!

Helen Nesterenko
Helen Nesterenko is the founder and CEO of Writtent.com that is all about finding amazing writers and creating great content.
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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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