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Guest Post ROI: The Data Behind 273 Guest Posts Says It’s No Good

TIM SOULO MARCH 30, 2016 47 COMMENTS

I bet that you have at least one guest post under your belt.

So let me ask you something:

– What was the ROI of that guest post?

Did you achieve what you expected? Are you happy with the results?

Or maybe you didn’t have any specific goal in mind and wrote your guest post just because everyone else is doing it?

I reached out to 500+ bloggers (big and small) and asked all of them pretty much same questions.

The amount of feedback and data that I got from that outreach was totally overwhelming (to say the least) and I can’t wait to share all these golden nuggets with you.

But first…

HUGE THANKS to everyone who contributed! This post would not exist without your help.

What do you get from publishing a guest post?

Initially I wanted to focus on tangible metrics only.

Specifically – the amount of referral traffic that you can get from a guest post.

A lot of people eagerly shared their numbers with me. Some even took things a step further and did a small research of their own.

Check out this spreadsheet by Ryan Robinson, where he calculated his conversion rates from different guest posts and suggested what could influence them:

But quite a few people insisted that the ROI of guest blogging went far beyond these “tangible metrics”:

DONNA MORITZ

sociallysorted.com.au

“Guest blogging for me, is as much about the opportunities as the traffic.

Through guest posting on a whole range of sites, I have:

been offered bigger roles as a contributing writer at sites like Entrepreneur and Social Media Examiner from earlier blog posts;
developed relationships with blog owners that lead to being affiliate for their products and programs or them being an affiliate for mine;
attracted new clients and projects;
been interviewed on podcasts;
booked quality paid speaking engagements.

…all of which developed through guest posting for blogs I developed a relationship with.

Think of each article not just as a way to get traffic to your site but a way to build relationships with the people who might promote your business and your content to their own communities in the future in a myriad of ways.”

So after bouncing emails with about 400 bloggers and marketers (in the course of 4 months) and processing all their data and insights, I have distilled 5 main benefits of guest blogging:

Referral traffic;
Quality backlinks;
Exposure & Credibility;
Nurturing relationships with great people;
Monetary reward.

Now let me go deeper and explain why you’re unlikely to get any of that with your next guest article.

1. REFERRAL TRAFFIC

I consider myself a rather experienced guest writer.

I wrote guest articles for many well-known blogs like Moz, Problogger,SocialMediaExaminer, SearchEngineJournal, etc.

So based on my personal experience I can confidently say that:

Guest blogging is a terrible strategy of generating traffic to your website.

That’s not something you hear very often, right?

But don’t just take my word for it.

While reaching out to hundreds of people I have collected the exact traffic numbers behind 239 guest posts that were published on 78 blogs in the marketing niche.

So do you want to know the average referral traffic across these 239 guest posts?

56 visits!

Not impressive, huh?

You can easily get visits for as low as $0.10 via Facebook ads, which makes a guest article with 56 visits worth about $6.

How pathetic is that?

But I’ll tell you more.

Out of these 239 guest articles, 35% generated less than 10 visits and only 15% generated more than 100 vists:

At this point I should note that “referral traffic” was measured for a period of the first 7 days since publishing a guest post.

If you would like to know why I limited the timeframe to first 7 days only, please download the bonus materials to this article, where I go a bit deeper into this research and explain a few extra takeaways:

BONUS: CLICK HERE to get extra insights and takeaways from my research of Guest Blogging ROI.

But I’m sure you would like to know which blogs generated the most traffic.

So here’s the Top 10 (based on the data that I have on my hands):

Please don’t rely on this chart too much though.

I only compared blogs where I had referral traffic on 3+ guest articles, which allowed me to calculate an average number. These were 35 blogs out of 78.

But if you would like to get the full spreadsheet with all 78 blogs – go grab the bonus materials from the yellow box above.

All in all, these traffic numbers are not impressive if you ask me.

Even with a maximum of 539 visits from a guest post, I can easily get 3x more traffic from publishing that article on my own blog.

So I will repeat it again, and this time, make it “tweetable”:

Guest blogging is a TERRIBLE strategy of generating traffic to your website.

Click to tweet

But on the other side, I love what Dominic Bnonn Tennant has to say about it:

DOMINIC BNONN TENNANT

informationhighwayman.com

“I’d say it very much depends on how much guest posting you do, and how much traffic you need.

One post won’t have a huge effect. But posts on a dozen different blogs will start to add up — especially if you can keep producing new content, since there is always a small trickle from each post, and over the long term these can combine into a decent stream.

I’ve actually found guest posting to be the most effective way to get traffic a website, all things considered.

Remember, I did say “all things considered”.

That was my way of saying, “For the average solopreneur like me who has limited time, energy, and expertise.” :)

For people like us, ranking in Google is not an effective strategy because it’s not even feasible, let alone reliable.

Obviously all the big blogs get massive search traffic. That’s because they’re big.

But solopreneurs don’t run big blogs. They run tiny blogs.

So really, their best bet for traffic is to get second hand search traffic off the big blogs anyway — which means guest posts.

Because of this, until you’ve built up a massive audience, there’s no point even having your own blog.”

So let’s see what “an average solopreneur” could do if he wanted to squeeze more referral traffic out of his guest articles.

HOW TO GET “SECOND HAND” SEARCH TRAFFIC

One of the best ways to grow traffic to your website is by making it rank on the front page of Google for a bunch of nice keywords.

But ranking on top of Google is incredibly hard.

So in his quote above, Dominic mentioned a cool workaround that I don’t see many people talking about – “second hand search traffic”.

Let me explain what that means.

I bet you already know that when Google decides which of the two similar articles should rank higher, it looks at these two factors:

The authority of a website – how many other websites are linking to it;
The authority of a page with the article – how many other pages are linking to it.

(at Ahrefs we have metrics for that: “Domain Rating” and “URL Rating”)

So if you want to analyze your chances to rank for some keyword, just search for it in Google and see how powerful the pages that already rank there are.

You can use Ahrefs Toolbar to quickly check that:

Quite often you’ll see that UR and DR of the pages that rank for your desired keyword are way too strong in comparison to those of your own website.

So your chances of ranking for that keyword with a page on your site are very very slim.

That is why, instead of publishing that article on your own site, you might consider submitting it as a guest post for some other big authority website (that has all the necessary SEO metrics to rank well).

Once your guest article climbs to the front page of Google – it will start bringing consistent search traffic month after month and some of these people will click the links in the article and land on your own site.

That’s what Dominic meant by saying: “get second hand search traffic off the big blogs”.

And it works!

Take a look at this guest post by Peter Sandeen.

Peter told me it has brought him 2310 visitors and 1549 email subscribers to date:

And the traffic doesn’t seem to fade!

All because this guest post ranks on the front page of Google for many great keywords.

I used Ahrefs to check which keywords Peter’s guest post ranks for in Google, and here’s what I saw:

So if you want your content to show up on the front page of Google but your own site is too weak – consider writing a guest article for a big and well-known resource.

However I would still prefer to publish the article on my own blog and hustle real hard to make it rank in Google, so that I could enjoy 100% of that traffic.

And Ryan Stewart seems to be with me on this one:

RYAN STEWART

webris.org

“With StartupBros looks like that guest article ranks in Google and that is why it’s bringing me consistent referral traffic.

Yet in the first 7 days there were only 120 visits.

But I don’t take ranking in Google into account, because I’d rather make articles on MY site rank in Google, than try to make my guest articles on other sites rank in Google.”

As well as Nick Kolenda:

NICK KOLENDA

nickkolenda.com

“All of my articles are extremely long, detailed, and research-driven.

With those “epic” pieces of content, I think they’re best suited for your own blog.

That way, you can attract the links and build the brand and authority of your own blog and domain.”

HOW TO DETERMINE IF THE BLOG IS WORTH WRITING FOR

It’s totally awesome when your guest article gets to the front page of Google and starts sending consistent “second hand search traffic” your way.

But more often than not you’ll see this:

That’s a screenshot of my referral traffic coming from a recent guest article at SocialMediaExaminer.

At first there was a small spike – that’s when regular readers of SME checked out my newly published article and clicked the link to see my blog.

But then my guest post got pushed down by a bunch of newly published articles and the traffic from SME faded to nothing.

I got a total of 26 visits from that article.

Which is a pretty miserable result for SME blog with 5,294 Alexa Rank, right?

But wait…

Who said that Alexa is the right metric to evaluate the referral traffic that you can get from publishing a guest post on that website?

I had enough data to study the correlation between Alexa ranking of a blog and the referral traffic coming from a guest post that was published there.

And it turned out that there’s almost NO correlation between Alexa and referral traffic.

At first it sounds counterintuitive, but when you give it a second thought – it starts to make perfect sense.

If you would like to know my thought process behind this, grab the bonus materials below:

BONUS: CLICK HERE to get extra insights and takeaways from my research of guest blogging ROI.

So is there a better metric that you could look at in order to evaluate blogs for guest posting?

I studied how referral traffic correlates with a few different metrics across 273 guest articles and here’s what I’ve got:

As you can see, all correlations are pretty poor.

With “1” being “direct correlation” and “0” meaning “no correlation at all” – anything below 0.3 is not significant.

And yet the number of comments seems to be a much better indicator of the size of a blog’s audience than Alexa ranking.

I was also surprised to see a high correlation with Pinterest pins, considering the fact that social shares are generally a vanity metric and they never correlate with traffic.

And I didn’t include Twitter in my research, because they recently discontinued their share counts.

All in all, my data set was very small but the gut feeling tells me that on a bigger scale these correlations would decrease even more.

So please don’t rely on any of these metrics if you want to learn how many people will read your guest article and click the links in it.

If that is important to you – just ask this question directly to the owner of a blog.

HOW TO MAXIMISE YOUR REFERRAL TRAFFIC

Now here’s the actual reason why my guest post at SocialMediaExaminer didn’t bring me much traffic:

There was only a single link to my blog in that article – from my author byline.

So remember this:

If you want to get referral traffic, you need to link to your website from the body of your guest article.

(actually I did have links in the body of my guest post at SocialMediaExaminer, but they were edited out. *sigh*)

I studied how links in the body of the article improve referral traffic across 152 guest posts on 23 blogs.

On average, posts with links in the body of the article generated 387% more referral traffic than posts that only had links in the “author bio” section.

Guest posts with link in the body of the article generate 387% more referral traffic

Click to tweet

And to be honest, most bloggers have noticed that long ago:

LESLEY VOS

bid4papers.com

“A link should be placed at the beginning of a guest post, and it should be mega relevant to bring us so desired referral traffic.

I think that guest bloggers should keep it in mind if they are going to get max ROI with content in particular.

Sure, it’s not always possible to place such a link because blog hosts have their link policy and guest posts guidelines. But if you succeed here… Well, lucky you :)”

But here’s the fun part.

Including a link in the content of your guest post doesn’t guarantee that readers will click it.

For example, this article that you’re reading right now is full of links to further reading, but did you click ALL of them?

Of course not!

Here’s what Mary Fernandez says about it:

MARY FERNANDEZ

persuasiveblog.com

“I also imagine that the traffic numbers will vary quite a bit depending on how effective the call to action is.

For instance, I think the reason my Facebook ads post did so much better was because I had a highly relevant call to action (to view a video walkthrough of the steps detailed in the post). Plus, the call to action was not only in the author bio but also in the body of the post.

By contrast, the post on standing out had just one, much more general call to action in the author bio (to join my private Facebook community for more tips).”

So placing a link within your article is not enough.

You need to make people click it!

There are quite a few ways to do that, but the single most effective one is a cool psychological trick called “curiosity gap”.

I don’t tell you what it is though, because there’s a great article that I want you to read: “Should You Use a Curiosity Gap to Persuade Your Visitors to Click?”

(see what I just did? I created a “curiosity gap” and added a “call-to-action” to make you click that link)

BECOMING A REGULAR CONTRIBUTOR IS BAD FOR TRAFFIC

I don’t have any actual data to support this claim, so it will be based purely on the feedback that other bloggers shared with me.

PETER BOYLE

have-a-word.com

“The more you write for one blog – the less traffic you’re going to get as their audience starts to remember your name.

I’m actually on the writing team at Crazy Egg. The amount of back traffic I receive decreases steadily as my name becomes known with their audience.

They see me as a CE writer, not as an independent marketing consultant who’s utilising a high traffic blog (and thus, not worth checking out my own site).”

PAUL JARVIS

pjrvs.com

“What I’ve noticed is that the first time you write for a new publication is the best chance to gain signups. After that, their audience has already heard of you and signed up if they were interested.”

THINK OF WRITING FOR BLOGS OUTSIDE YOUR NICHE

I know that most people who read BloggerJet are marketers. And since our core expertise is marketing, we feel most comfortable when we write guest articles for other marketing blogs.

But don’t you think that we have completely oversaturated the marketing niche with our content?

I hear a loud “YES”.

So why don’t we just look around and bring our expertise to other niches?

Will Avila clearly has a point:

WILLIAM AVILA

gorizen.com

“When we post on marketing blogs like SEMRush or other marketing sites, we don’t usually get much traffic.

However, when we post on say a Real Estate site explaining to them on how to do marketing, we’ll get a ton of traffic.

Industry blogs for us are good for relevant links, but traffic that converts to sales is usually non-marketing sites.

Honestly I never thought that the low traffic numbers from guest posts in marketing niche may be because the audience is pretty well educated and it’s very hard to impress them with something really new and make them click through.”

HOW TO NOT WASTE YOUR REFERRAL TRAFFIC

And lastly, after mastering the art of squeezing more traffic out of your guest articles…

Don’t just land these people on random pages of your site!

The best practice is to create a landing page that would turn these visitors into your email subscribers.

This works really well for Devesh Khanal:

DEVESH KHANAL

growandconvert.com

“If you don’t send people to a dedicated landing page to turn them into email subscribers, it’s not worth it.

Look at the numbers from CrazyEgg blog. 209 visitors isn’t worth it. But 132 subscribers is.”

And I absolutely love how Alex Turnbull from GrooveHQ tailors the greetings on his landing pages to the blog where the traffic is coming from:

Unfortunately, most blogs will not let you put links to your landing pages into the content of your article.

But you can put this link into your author byline, like the PROs do: “What Elite Internet Marketers Do With Their Bylines That You’re Missing Out”.

Use content upgrades in your guest articles

I’m a huge advocate of the “content upgrades” strategy.

And if you care about growing your email list (which you should), the single most effective thing you can do with your guest article is put a content upgrade in it.

Here’s how Bryan Harris generated 500 email subscribers from a single guest article by doing just that: Part 1, Part 2.

He calls this strategy “Expanded Guest Post”, but in essence this is just a guest post with a content upgrade in it.

2. QUALITY BACKLINKS

As you may already know, I work at Ahrefs – the best backlink research tool on the planet (yes, I am biased, but these people aren’t).

So here’s the data from our latest research study, where we were looking at correlations between higher ranking in Google and the amount of backlinks pointing to the page:

As you can see from this graph, the amount of referring domains that link to you has a very high correlation with Google rankings.

But the best correlation belongs to native Ahrefs metric called “URL Rank”.

That’s because “URL Rank” focuses on quantity + quality of backlinks, while “# of Ref.Domains” is a purely quantitive metric.

In other words…

If you want to rank high in Google – you need a lot of backlinks coming from diverse QUALITY sites.

And guess what is one of the best ways to get these backlinks?

Guest Blogging!

But hey, didn’t Matt Cutts say that guest blogging for SEO is dead?

I don’t think so.

Here’s a recent case study which proves that guest blogging still works like a charm for building quality backlinks and moving your content to the top of Google’s search results.

So did Matt Cutts lie to us?

I don’t think so.

Go read his article again and you’ll realise that he is talking about “spammy” guest posts, not the genuine ones:

It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context.

I’m not trying to throw the baby out with the bath water.

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.

I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.

Sure, if you order 30 articles at Fiverr and submit them to “no name” blogs – you’re going to get yourself in big trouble.

But if you opt to write 2-3 guest articles per week and pitch them to best blogs in your industry – this will work like a charm.

Unfortunately, most people still prefer to look for the loopholes instead of hustling hard.

That is why many famous blogs have removed their “Write for us” pages and are no longer accepting guest articles:

And even if you manage to get through with your guest post, their editorial team will most likely delete all your “self promotional” links (like it happened with my latest SocialMediaExaminer guest post).

So building backlinks via guest posting is now harder than ever, but it’s still possible: “How to Build Keyword Rich Links With Guest Articles When All the Odds Are Against You”.

In fact, most bloggers that I’ve talked to are writing guest articles mostly for the sake of landing quality backlinks other than generating referral traffic to their sites.

3. EXPOSURE & CREDIBILITY

Whether you get any referral traffic or not…

Whether the editorial team allows any backlinks or not…

You’re still getting your content seen by thousands of people that have never heard about you before.

This alone can lead to many things:

JEFFREY KRANZ

gradlime.com

“This post brought almost no referral traffic, but an acquisitions editor saw it and reached out to me about writing a book.

We’re in talks!”

RYAN STEWART

webris.org

“I’ve landed about 90% of my clients from guest posting.

In fact, my largest client came from the first post I wrote for you guys (Ahrefs Blog).”

But don’t let these raving feedbacks fool you.

Most of your guest articles won’t result in any great opportunities.

And here’s why:

NICK LOPER

sidehustlenation.com

“The results can be hit or miss depending entirely on how the host wants to give you attribution for your article.

If they don’t introduce you properly at the top of the article, many readers may not even know it IS a guest post and won’t even think to click back.”

But you still have one perk left that is absolutely impossible to take away from you – credibility.

The fact that some famous blog has published your content can only mean that you’re 100% legit.

That is the reason why many bloggers put the logos of the big blogs they wrote for on the homepage of their sites:

In all honesty, if I were offered to write for Forbes.com – I would not care about traffic or backlinks, but you’ll see Forbes logo on my blog pretty much the same day my guest post is published.

But the real magic happens when credibility is combined with “second hand search traffic”.

CREDIBILITY + “SECOND HAND SEARCH TRAFFIC”

A few months ago I met with Josh Steimle at “ClickZ Singapore” conference and he told me about his guest article at Forbes, that has been a consistent source of leads for their company pretty much from the day it was published:

JOSH STEIMLE

joshsteimle.com

“We average around 25 leads per month from that single article, and at the moment it accounts for $50,000 or more of our monthly revenue.”

And I’m not surprised actually, because look at all the keywords that it ranks for in Google (and the monthly search volume of these keywords):

How amazing is that?

People search for “best seo company”, find that article at Forbes and think: “This guy must be a real deal if he writes for Forbes, let’s see if I can hire him”.

Too bad it’s pretty damn hard to replicate this.

4. RELATIONSHIPS WITH GREAT PEOPLE

I love this quote by Sir Richard Branson:

Succeeding in business is all about making connections. Richard Branson

Ask any successful guy if there’s some “mentor” or “advisor” behind his success and more often than not the answer will be positive.

Here’s a screenshot from Brian Dean’s AMA at Inbound:

So as you can tell, having a mentor is a must.

But where do you get one?

There are many ways to connect with awesome people in your field.

I have already described some of them here: “3 Easy Outreach Hacks To Make Influential People Notice You“.

But if we’re talking about connecting with bloggers, one of the best ways to melt their heart is to write a guest post that will generate boatloads of traffic to their blog.

Do that a few times in a row – and this blogger will become your best friend. (I’m exaggerating quite a bit, but you get the idea)

And I’m not the only one who thinks so:

LEO WIDRICH

buffer.com

“Of course, that’s the one thing I keep coming back to. Relationships are hard to track, but are actually the most valuable things that you gain from guest posting.

At the end of the day, if you do a lot of guest posting you simply make a lot of friends.”

5. MONETARY REWARD

Here’s the best part.

What if I told you that you could get all of the above… PLUS a monetary reward!

A lot of blogs are desperate for professional writers.

Just look at Problogger’s Job Board, where a bunch of new listings appear every single day:

I myself have used this job board 3 times to find experienced freelance writers and paid them from $50 to $650 per article (sometimes even more).

Obviously, when you’re getting paid for an article you can’t self promote too much – you have to focus on the business of a person who hired you.

But you still have your name on that article and a link to your personal website in the author byline.

So you’re getting all the aforementioned benefits anyways.

Here’s a quote from someone who preferred to stay anonymous:

“ANONYMOUS”

“blank”

“I don’t do unpaid guest blogs. The ROI isn’t there anymore.

Around half my posts on popular marketing blogs are paid for by the site, and any time I do an unpaid guest post (I still do quite a few), I have a company paying me to organically include a link in the article.

To write the type of high-value, in-depth marketing articles people want these days, you need to be linking to case studies, tools, studies, and authoritative blog posts.

So I have simply accumulated a lineup of companies that will pay me to link to their case studies, tools, studies and blog posts when I’d otherwise be randomly picking between them and their competitors.”

GhostWriting

If you only need fast cash and you don’t care about all these other “side benefits” – consider “GhostWriting”.

This is when you write an article that will later be published under the name of your client.

In this case you don’t get all the perks that guest blogging has to offer, but you can ask for up to 2x more money.

I’m sure you’ve noticed how some famous bloggers seem to be everywhere with their guest articles and you wonder – “how do they manage to write so fast?”

Well, they use ghost writers.

So if you want to scale your guest blogging – consider hiring a few ghost writers to help you out.

And this wraps up my study of “guest post ROI”.

But I have a few more guest blogging tips to share with you.

HOW TO WRITE “OUTLIER” GUEST POSTS

I’m sure that after reading my study you have mixed feelings.

On one hand the data clearly shows that the vast majority of guest articles fall flat.

But on the other hand you regularly stumble upon success stories like this one:

BRYAN HARRIS

videofruit.com

“On the day of the guest post it received 1,086 and 686 the day after. Of those 1,782 visitors 73% of them were new visitors.

The traffic influx was from loyal readers of the Okdork.com blog that heard about me and came here to learn more.

But they didn’t just checkout my site, they became members. In the two days since that post 215 new people have subscribed to this site, an overall conversion rate of 12%.”

Without a doubt it IS possible to get a lot of traffic from your guest articles.

As well as generate high quality backlinks, enormous exposure, instant credibility, amazing relationships and some nice money.

But the truth is…

All these success stories where people nail it with their guest articles are nothing but statistical OUTLIERS.

You see them so often, because no one will talk about dozens of their failed guest blogging attempts.

But after they get a SINGLE win, they’ll be talking about it everywhere: on their blog, in their guest posts, on podcasts, on Quora, etc.

There’s even a term to describe this phenomenon – “Survivorship Bias”.

JAMES CLEAR

jamesclear.com

“Survivorship bias refers to our tendency to focus on the winners in a particular area and try to learn from them while completely forgetting about the losers who are employing the same strategy.

There might be thousands of athletes who train in a very similar way to LeBron James, but never made it to the NBA. The problem is nobody hears about the thousands of athletes who never made it to the top. We only hear from the people who survive. We mistakenly overvalue the strategies, tactics, and advice of one survivor while ignoring the fact that the same strategies, tactics, and advice didn’t work for most people.

When the winners are remembered and the losers are forgotten it becomes very difficult to say if a particular strategy leads to success.”

This is how you get an impression that guest blogging is such an effective marketing tactic.

Don’t let these shiny success stories fool you!

These “outlier” guest posts are a perfect combination of knowledge, experience, hard work, timing and pure luck.

It would be silly to expect this kind of ROI from every guest article that you write.

Unless of course you have a clear objective and you are ready to do all it takes to achieve that.

By saying “do all it takes” I mean using all these tips that I’ve shared above plus one more thing that I didn’t mention.

But that one last thing actually matters more than everything else.

SECRET GUEST BLOGGING HACK: “WRITE SOMETHING EPIC”

If your article is nothing new and you’re just re-hearsing stuff that has already been said dozens of times on dozens of other blogs – please don’t expect any extraordinary results from it.

In other words…

If you don’t want to get average results from your guest posts – don’t write average guest posts!

Click to tweet

So how do you write a truly outstanding article and get the ROI way above the average?

Well, this question surely deserves a big meaty article of it’s own (which I am planning to write someday), but for now I will give you two short tips:

Learn everything that’s already there on this topic, because it’s the only way to make sure that what you’re about to write is somehow unique.
Walk the walk; experiment; do something; act! – you’ll often find out that your output from applying a certain knowledge is different from what was promised. But now you have something to write about, don’t you?

Sorry for such a vague advice. I promise to write a full fledged article about this.(someday)

Meanwhile I suggest you to check out this article of mine: “The Guide To Strategic Writing: How to Get Traffic, Subscribers & Sales With Your Articles”

Smart Alternatives To Guest Blogging

As you can tell by now, guest blogging is not some kind of a magic pill that will make your blog and business grow as soon as you start doing it.

Just like with many other things in business – you have to work to make it work .

And since we’re often limited in resources (time, money, team, etc), we’re always looking to focus our efforts on things that have the highest ROI for our business.

So why don’t you consider these cool alternatives to guest blogging:

1. PODCASTS / INTERVIEWS

Just recently I was invited on a podcast, which was entirely based on a huge article that I published last year here on BloggerJet: “The Guide To Strategic Writing“.

Let’s see the ROI:

A bit of traffic – check;
Backlinks – check;
Exposure – check;
Relationships – check;
Money – hey Loz, why didn’t you pay me? (just kidding)

In other words, I got everything I get from an average guest post – all in about 45 minutes.

Writing a guest article would take me much longer than that.

And actually, many bloggers prefer podcasts to guest posts these days:

DOUGLAS LIM

douglaslimdigital.com

“Yeah that’s exactly what I mean, searching out opportunities to be a guest on a podcast.

You talk for 30 mins, people get to hear your voice and your personality.

For me, talking is way easier than writing.

And usually the presenter will ask you to share your URL at the end where people can find out more about you.

I find people resonate with that a lot.”

Here’s some further reading, if you’re interested: The Ultimate Guide to Getting Featured on Podcasts (and why you should)

2. SYNDICATION

In case you’re not familiar with the term, “syndication” is when an article from your blog is being republished on other sites.

For example, Gregory Ciotti has his personal blog syndicated by LifeHacker on autopilot:

GREGORY CIOTTI

sparringmind.com

“I happen to be syndicated with Lifehacker for my site Sparring Mind, which means that the contributions editor checks out my new posts, and if they are a match with the Lifehacker audience, she’ll republish them.”

I’m not sure if syndication has a better ROI than guest blogging, because it’s not that simple actually.

But in any case, that is a nice guest blogging alternative to be aware of.

3. NAILING POPULAR PLATFORMS

If your primary objective is traffic (and leads) – you might consider going all in on one of the insanely popular platforms and milking traffic from it.

For example…

I see that people get mind-blowing traffic from Slideshare: “Breaking SlideShare: How I Got 2,000,000 Views from Only 16 Presentations”

And some of the bloggers who I’ve talked to confirm that:

HENNEKE DUISTERMAAT

enchantingmarketing.com

“Early last year when I compared guest blogging to SlideShare, I found that SlideShare was performing better in terms of generating subscribers.”

Other people are nailing Quora: “Easily Growth Hack 1,500+ Visits From Quora“.

And actually I’m not that bad with Quora myself:

Don’t know about you, but for me answering a specific question on Quora is much easier than writing a full-fledged article on the same topic.

I’m not too active on Quora right now, but back in the days I was easily landing around 500 referral visits per month by answering just a few questions every week.

And finally, you can be nailing the all famous Reddit: “I gained ~770 subscribers by spending a few minutes each day commenting on posts“.

Though for me personally Reddit has been a hit and miss.

Over To You

Thanks a lot for making it to the very end of this guide!

6.000 words is no joke and it scares me to think how many evenings I’ve spend emailing back and forth with hundreds of bloggers and marketers to collect the data and insights for this post.

So now I’m keen to learn what you think.

What was your own experience with guest posts?

Do you agree with the takeaways of my research or would you argue with them?

I’ll be glad to talk to you in comments.

Resource: http://bloggerjet.com/guest-post/

Love this Post? Spread the Word.

Berapa sih nilai dari blog gue DALAM DOLLAR ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :

1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.

brand, ideas, story, style, my life: IPO KAN PERUSAHAAN...

Jika Bapak/Ibu ingin konsultasi mengenai perusahaan Go Public, dikenakan fee. - lewat email Rp. 300.000,- ( per 1 atau 2 kali email ). Email ketiga dan seterusnya d...

Lihat di richardnata.blogspot.com

Lihat preview menurut Yahoo

2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.

brand, ideas, story, style, my life: JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA

brand, ideas, story, style, my life: JASA KONSULTAN GO P...

JIKA ANDA INGIN MENGGO PUBLICKAN PERUSAHAAN ANDA MAKA SEBAGAI PERUSAHAAN TERBUKA ANDA HARUS BERSIH DALAM HAL PAJAK.

Lihat di richardnata.blogspot.com

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In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI

BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :

A story with millions of choices in it - looking investor like you.

Start reading a story with millions of choices in it here.

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.

I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.

Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia

Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.

Lihat di en.wikipedia.org

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Bantam Books with the Choose Your Own Adventure

series has produced more than 250 million US

dollars. While I offer you more powerful than the Choose

Your Own Adventure. Because of what? Because the

story that I made much more interesting than the stories

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this:

1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html

4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html

5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. My story will be written in Indonesian and English. http://richardnata.blogspot.com/2015/04/my-story-will-be-written-in-indonesian.html

7. Similar but not the same. http://richardnata.blogspot.com/2015/05/similar-but-not-same.html

8. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

9. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

10. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

11. Read me first ! Guide for readers. http://richardnata.blogspot.com/2015/05/read-me-first-guide-for-readers.html

12. Before starting to write the story, the authors also get a lot of choices. http://richardnata.blogspot.com/2015/04/before-starting-to-write-story-authors_18.html

13. makna mendalam dari logo "ai" usaha gue. ha...7x http://richardnata.blogspot.com/2015/04/makna-mendalam-dari-logo-ai-usaha-gue.html

14. Tip menulis hebat ala richard nata. http://richardnata.blogspot.com/2015/04/tip-menulis-hebat-ala-richard-nata.html

15. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

16. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

17. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

18. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html

21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html



22. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

23. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

24. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

25. Why you should invest your money right now? http://richardnata.blogspot.com/2015/05/why-you-should-invest-your-money-right.html

26. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

27. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

28. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html

Why do I need startup funds from investors?

WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.

WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.

Why should you invest in my startup?

THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will

come again and again for further reading the story then

our earnings will continue to grow and will never

diminish. This is due to new readers who continued  to

arrive, while long remained loyal readers become our

customers.

So that the number of our readers will continue to

multiply over time. With the increasing number of loyal

readership then automatically the amount of income we

will also grow larger every year. The same thing

happened in yahoo, google, facebook, twitter, linkedin,

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the

head, and not the tail; and thou shalt be above only, and

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.

Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?

I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.

Income from my startup :

1. Ads. With millions of unique visitors, the price of the ads will be expensive.

2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.

3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.

If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.

4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).

5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.

6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.

7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.

Each income (1-7) worth millions to tens of millions of US dollars.

Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.

So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?

But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.

By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.

This is the marketing strategy of my startup.

When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.

If you are a visionary then you will think like this.

With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?

The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.

Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.

WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .

IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

slow but sure vs acceleration.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.

If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .

If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and

venture capital and other major companies

in the entire

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I

want to tell you. If a story can generate tens

of millions of US dollars, then what if made

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.



				brand, ideas, story, style, my life: IPO KAN PERUSAHAAN... Jika Bapak/Ibu ingin konsultasi mengenai perusahaan Go Public, dikenakan fee. - lewat email Rp. 300.000,- ( per 1 atau 2 kali email ). Email ketiga dan seterusnya d...

				Lihat di richardnata.blogspot.com	Lihat preview menurut Yahoo



				brand, ideas, story, style, my life: JASA KONSULTAN GO P... JIKA ANDA INGIN MENGGO PUBLICKAN PERUSAHAAN ANDA MAKA SEBAGAI PERUSAHAAN TERBUKA ANDA HARUS BERSIH DALAM HAL PAJAK.

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		Gamebook - Wikipedia, the free encyclopedia A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.

		Lihat di en.wikipedia.org	Lihat preview menurut Yahoo

Pages

Ads : 1 USD forever

A story with tens of thousands of articles.

Thursday, March 31, 2016