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Monday, February 29, 2016

HOW TO INCREASE WEBSITE TRAFFIC BY 250,000+ MONTHLY VISITS


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HOW TO INCREASE WEBSITE TRAFFIC BY 250,000+ MONTHLY VISITS

By Ross Hudgens | Last Updated: Feb 24th, 2016 | Content Strategy
web-traffic
I’ll be honest… the title of this post is a lie.
The number is actually larger… but I thought you wouldn’t believe me.
The accurate, true-to-life title I should have used is “how to increase website traffic by 500,000 monthly visitors”… because that’s what we achieved. 
And we did it for our clients not once…
Screen Shot 2015-12-22 at 1.47.20 PM
Not twice…
Screen Shot 2015-12-22 at 1.54.58 PM
… but three times in the past 24-36 months.
Screen Shot 2015-12-22 at 1.49.24 PM
To be fair, by no means are we the only ones responsible for these lifts. Each of the above three are big, highly-visible companies with talented marketing teams.
But the numbers above directly represent the SEO increases in the past 24 to 36 months… numbers which we were specifically hired to help increase, and are strong contributors to.
And to be even fairer, since these numbers are only organic traffic, they also omit other impacts like social, referral and direct traffic, which we also helped increase.
As a team of ten that achieved that (now twelve), I’m pretty proud of those numbers. More importantly, I’m proud of the process behind them: a repeatable, achievable strategy that anybody can accomplish, even at a smaller scale.
As long as you implement the process appropriately and put in the work to get there, this kind of growth is achievable.

HOW DO YOU INCREASE MONTHLY TRAFFIC BY 500K?

So… how do you do it? What’s the process?
In summary, you can achieve this growth by repeatedly creating and promoting top or middle-funnel content that ranks for keywords with significant volume, that also tie back to bottom-funnel landing pages that are pushed up through the connective effects.
In this post, I’ll give you the step-by-step rubric we use to identify the right pieces to create, what to promote, what not to promote, and how to make sure your content will rank well every time.
We’ll lift the lid on the internal process we’ve been heads down creating, iterating on and implementing for our clients—which has already created massive impacts, but for you, can be used in its almost-perfected form.
All the techniques, all the strategies, all the lessons learned—all in one post. 
Free Download: Click here to download a beautiful 28-page PDF version of this guide, along with a free step-by-step content marketing checklist.
table-of-contents
  • 1. How to Build a City: Upgrading the Skyscraper Technique
  • 2. How to Create Content That Ranks [Almost] Every Time
  • 3. The Anatomy of Content That Ranks #1 [Infographic]
  • 4. How to Generate Links to Your Content
  • 5. The New Strategy That Increased Our Link Numbers by 21%
  • 6. How to Increase Long-Term Traffic by 66%
  • 7. Putting it all Together [Additional Resources & Checklists]
1.-How-to-Build-a-City
The Skyscraper Technique is a four-step process popularized by Brian Dean that unveils a clean, straightfoward path to building a massive audience. The steps are:
  • Step 1: Find link-worthy content around a topic with search volume
  • Step 2: Make something even better
  • Step 3: Reach out to the right people to generate the links needed to rank
  • Step 4: Repeat with a new topic
Brian uses the metaphor of a skyscraper for this technique to elicit the idea that to stand out in a city, you need to build the biggest skyscraper. Nobody cares about the 8th biggest skyscraper—they only care about the tallest.
So, in summary, your job as a content creator is to create the biggest, baddest content out there—and then tell people about it.

MISINTERPRETATIONS OF THE TECHNIQUE

I fully believe in Brian’s idea, and it’s an immensely effective method of building your business, and hitting that 250,000+ increase goal. However, the technique is not without its critics—and I believe this is due to how Brian simplified the concept.
In essence, if you read the post on the Skyscraper Technique, Dean essentially says that in creating the best thing for a given keyword, and then building a ton of links to the page based on that quality, you’ll have enough for that page to rank. This isn’t always true.
Tower
The element that’s left out is the need for domain authority. If you’re starting from scratch and going against CNN, The New York Times and Business Insider, 40 links to a single page won’t be enough. You’ll need more combined authority in order to outpace them, even if their pages don’t stack up to yours.
It’s possible to build best-in-class content for a keyword, generate 40 links, and then keep building similar content like it to eventually get that page ranking #1. But that’s not the fastest growth model—and most businesses would like to see the revenue and benefit from ranking other pages in the interim.
Enter Keyword Opposition to Benefit (KOB) Analysis.
KOB Analysis, combined with the Skyscraper Technique, is the completion of your business-building equation.

HOW TO USE KOB ANALYSIS TO LEVEL UP GROWTH

What a KOB analysis does that the Skyscraper Technique doesn’t, is also consider revenue potential in combination with competition.
By looking at competition early, we can understand in advance if we are capable of ranking, even if our domain authority is low.
By looking at revenue potential, we can understand in advance that if we do rank, we’ll actually generate some business benefit from the activity—and not just rank for something without any buying intent.
A smart content strategy starts with the highest benefit content you can actually rank for, first, and then builds from there.
And after enough time, effort, and subsequent rankings, you can then consider creating the Empire State Building.

THE KOB EQUATION FOR TOP-OF-FUNNEL CONTENT

Originally popularized by Todd Malicoat, KOB analysis can have many different forms and levels of complexity. For the purposes of this analysis and your own implementation, we’ll keep it relatively simple.
KOB
Breaking it down, Traffic Cost is SEMRush’s way of showing the hypothetical value of a page. Traffic Cost estimates the traffic a page is getting by estimating clickthrough rate (CTR), and then multiplying it against all the positions it ranks for. From there, it looks at what others would be willing to pay for that same traffic using Google AdWords’ CPC.
This gives us an estimated Traffic Cost, which is a strong estimator of the real value of a page. We use page-level traffic cost, and think less about individual keywords, because keywords are becoming less relevant due to Google becoming increasing intelligent at determining topics because of their recent Hummingbird update.
Given that, what we really need to do is grab the page ranking #1 for the main keyword, dump it into SEMRush, and then see what other keywords that page ranks for—showing the true “topic value” of that keyword set.
If we only use a single keyword, we almost certainly sell ourselves short.
Screen Shot 2015-12-26 at 10.07.57 AM
Moz’s Keyword Difficulty Tool gives us a quick snapshot of the competition on a given keyword set, to allow us to determine Difficulty. Although we can’t really glean topic difficulty at this given time, grabbing the difficulty of one of the biggest keywords is a pretty good indicator of the entire topic set – so we’ll do that.
Although Traffic Cost is a great metric to start with, and scales well throughout a team of beginners, it is suggested you modify those numbers appropriate to your own business. Not every topic will be valuable to you, and it’s possible some topics will be even more valuable than the metric listed.
Proceed as appropriate.

KOB ANALYSIS EXAMPLE: CONTENT MARKETING

To give an example of this process in action, let’s look at the keyword “content marketing”. Inputting it in Moz’s keyword difficulty tool, we get back the following data:
kob-analysis
At this surface level, it’s easy to see that yes, the keyword is extremely competitive, and also, that a lot of people search for this keyword each month.
But we’re missing some inputs—namely, what’s the potential value of each of those visits, and also, does this topic have lots of other long-tail that make it a much bigger keyword?
We uncover this using SEMRush and the search results. Go to Google, andgrab the number one result—or whatever result you think you are capable of creating 10x content for. In this case, that result is the “What is Content Marketing?” page from CMI.
Screen Shot 2016-01-02 at 9.06.08 AM
We then input that URL into SEMRush to get the breadth of the opportunity available, and also, a guess about the value based on what other people are bidding on similar traffic.
Screen Shot 2016-01-02 at 9.08.34 AM
In this case, we see that the estimated traffic to the page is 13,300 visits a month, based on 1,100 keywords. That would have been a lot of missed long-tail if we had just settled on the singular keyword.
Using their estimated traffic*CPC equation, we see that the estimated value of ranking #1 for “content marketing” and other keywords in the topic area is$228,000 per month.
Once we have the traffic cost number, we divide it by the keyword difficulty, 76%, to get the KOB score. In this case, our KOB score is 300,000.
Out of context, that score means nothing. We need to do more research, and build a topic database we can utilize to appropriately prioritize the content we create.
Suffice to say, though, this keyword is an extremely valuable one. However, its difficulty means it’s not something most companies (including our own) can get even close to ranking for in the short-run.
We need to ladder up to taking a shot at it, even with amazing content—because we won’t be able to sniff page one without more domain authority. We’ll get to that soon in our upcoming section on choosing the right topic.

SCALING KEYWORD RESEARCH

Now that you know how to identify and properly value a topic, it’s time to aggregate as many topics as possible that make sense for your given vertical.
The SEO world has always been focused on keywords, so the idea of doing topic research is a somewhat novel concept. However, it can easily be done, it just takes a few extra steps. Here are a few hacks we’ve learned to quickly build a list of top-and-mid-funnel topics.

SEMRUSH’S PAGE ANALYSIS

Screen Shot 2016-01-02 at 9.22.10 AM
SEMRush has a relatively new feature that allows you to quickly see the highest-trafficked pages for a given domain. It’s a bit buried, so can be easy to miss, but it’s a no-brainer shortcut to quickly unveil the topics with massive traffic. Unfortunately it doesn’t immediately give you traffic or traffic cost, but one extra step will solve that for you.
We like finding the big publishers in our clients’ verticals and then opening up this feature in SEMRush—it’s a quick way to uncover topics we think we can replicate—and improve—as a method of building valuable traffic.
Don’t limit it to publishers, though—you should actually do this for any competitor or business worth a salt in your space—it’ll open up a wealth of opportunity you might miss otherwise.

KEYWORD PLANNER’S AD GROUP IDEAS

Screen Shot 2015-12-26 at 10.41.17 AM
Although initially intended for bidding purposes, Google’s ad group ideasnicely mimic topics, and can give you a decent snapshot of the true potential of a given group. Don’t rely on the average monthly searches, though—use the same process mentioned above to build on Google’s initial research to get a more accurate snapshot.

A VIDEO WALKTHROUGH OF THE PROCESS

If video is more your thing, I’ve created a tutorial walkthrough showing you some of the basics of the keyword research process.

BUILDING FROM THERE—HARD WORK

In my experience, good keyword research, beyond the above quick hacks, basically comes down to hard work. Get creative, grab lots of different keyword variants, use phrase match to grab a massive list of relevant terms and crop from there, and etc.
That’s not to say there isn’t lots of more detailed, in-depth resources on the topic to help you build on your list. I can go on from there, but it’s slightly outside the scope of this post to do so. If a keyword research newbie, I recommend checking out some of the following articles, which go into more depth on the topic:
  • The Beginner’s Guide to Keyword Research – Moz
  • Keyword Research: The Definitive Guide – Backlinko
  • How to do Keyword Research for SEO – Nick Eubanks

AN EXAMPLE OF THE KOB RESEARCH PROCESS

So, what does this process look like? What should your spreadsheet of research contain? To fast-track your learning, we’ve created a 100-topic research set for a hypothetical vertical—our own.
Click the below image and you’ll see a list of 100 topics, including traffic cost and traffic numbers, we built out for our own content marketing business. You can copy the spreadsheet and clear out the data to make it pertinent to your own business.
get-spreadsheet
You might think I’m kinda crazy giving out that competitive research for free, but honestly, I don’t think it matters. Research is one thing, but past the research—as you’ll see in the 5,000+ other words in this guide, execution is everything.
2.-How-to-Create-Content-That-Ranks
With your research in hand, it’s time to start segmenting the content you need to create, and then prioritizing appropriately.
KOB is a great metric that helps nudge lower competition, high benefit terms higher on your list, but that doesn’t mean you should automatically pick the highest KOB topic. That would be “SEO” on ours, and with a difficulty of 86%, it’s not something we’ll be in a position to rank for even three years from now.
What you need to do from here is establish a baseline based on the authority of your domain, how good your content is going to be, and also, where in the funnel your content fits.
To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is gutsy, but it’s achievable if the content is good enough.
difficulty-gif
On the flipside, if your domain authority is in the 60s or 70s, your analysis isn’t about whether or not you can rank – you instead are trying to determine what keywords you can rank for without promotion, a nice luxury to have. In the 40s, you most likely don’t have that ability – every topic will require cold outreach in order to see the first page.
This baseline can vary on a few different variables, such as your topic authority. If you own Flowers.com and all your content and likes thus far have been about flowers, you can probably stretch for a higher difficulty term.
On the converse, if you’re a flower company trying to create more general lifestyle content, you might need to inflate the difficulty to make up for a lack of perceived authority.

CONTENT LAYERING: YOUR GROWTH MULTIPLIER

Content layering is the most powerful part of this process, and one of the pieces of this strategy that many haven’t realized the power of.
If you can create content that generates links, ranks well, and layers directly on top of one of your landing pages, you’ll not only see the value of that additional traffic, there’s also a strong certainty you’ll push your more commercial landing page to #1 as well.
Confused? Let me show you an example.
Before buying a snowboard, you probably want to know what size makes sense for your frame. Therefore, you’d probably search for something like “snowboard sizing” or “snowboard sizing chart”. These two searches are right before the purchase—but not directly commercial.
As a snowboard provider, if you could get content in front of the end user in that position, there’s a stronger-than-normal chance they’d buy from you.
Screen Shot 2016-01-03 at 9.52.59 AM
Evo does exactly that. They have a nicely done guide that ranks for pretty much every keyword in this set.
But the value here doesn’t just lie in the normal marketing purchase funnel stuff you’ve probably read a million times before. The power lies in the additional SEO benefits that come from layering a page like this on top of their core landing page.
Creating this page does the following things to help Evo rank for “snowboards”:
  • When people then search “snowboards”, they are more likely to click Evo due to the brand awareness that was just generated. The CTR increase may lead to a later reranking based on perceived (and real) brand authority. You might not have a massive brand, but you can generate similar signals with layering.
  • Generating links to this page (that links to the landing page) may increase topic authority/funnel relevancy to the landing page.Nothing groundbreaking, but there’s no doubt that increasing your authority through links, and more content around the subject, may impact the bottom-stage ranking as well.
  • Enables them to get landing page links in the outreach process. Although this is something Evo didn’t actually do, it is possible to get landing page links in the outreach process due to the semantic closeness. We go more in-depth on this strategy on our post on how to get landing page links with blog content.
When these three things are combined—particularly part one, you can push many bottom-funnel landing pages higher. We’ve seen it happen—time and time again.
Imagine ranking for a snowboard sizing page that gets you 8,100 monthly searches, that then pushes you to one for terms that get you 38,000 – like in Evo’s case.
Imagine doing that for wakeboards as well, and seeing 1,900 searches from that mid-funnel set, which powers you to #1 for wakeboards and 13,200 more visits.
Imagine doing that for every product in your product line. One by one. Layer by layer.
Screen Shot 2016-01-03 at 10.10.42 AM
That’s how you see 500,000 visit increases.
In simpler terms, Evo, and many businesses like them, benefit from many mid-funnel terms that exist in their space. If you can create middle-funnel content that ranks #1, it’s a strong lock you can level up your bottom-funnel to #1 as well.

WHAT IF NO CONTENT LAYERING TOPICS EXIST?

Unfortunately, not every business has topics that so easily layer on top of sales pages. Top of funnel is further out, more abstract, and a little less likely to have the CTR effect layering does.
For example, in a business like ours, it’s unlikely any term we could rank for would have a significant CTR impact on any agency or services related term. Therefore, it’s less likely we can create content that will have the multiplier effect that Evo is lucky enough to have.
That’s not to say you shouldn’t still pursue top-of-funnel content. But unlike Evo, it’s integral that you find ways to massage people through the funnel – such as email marketing, or latching them onto social accounts.
This isn’t anything new—what’s interesting and integral, though, is the how you pick those top-funnel terms.
The topic selection decision tree looks something like this:
flowchart-v2 (3)
Distilled, this means that we generally are searching for topics we think have an outreach market, especially at the top of the funnel. Links are still super important, not just in getting those pages to rank, but also to help boost the domain authority as a whole.
Since not every topic is inherently linkable, there’s some finesse to selecting the right concept. I get into more depth in the above post on outreach markets, but also walk you through some topic selection analysis in the video below.

If we can generate links to something top-of-funnel, not only do we benefit in getting that page to rank, but we also boost the other bottom-funnel pages – creating a micro-effect comparable to what we saw Evo encounter above.
Therefore, if all else is equal in terms of time/effort/KOB, we want to select the content we can generate links to, as that’s the fastest path to the sharp incline Evo incurred – especially in overall revenue.
Of course, we are always thinking about cost/value/likelihood we can upgrade the best content in the vertical—it is almost always the case that the low competition content, although lower benefit, also doesn’t need the same content quality the high competition terms do, so we can sometimes capture more benefit at a faster velocity by hitting those terms earlier.

A FINAL OPTION: KEYWORDLESS LINKBAIT

If you don’t have much middle funnel, and you don’t have much top funnel, you might find yourself in the unfortunate bucket of folks that only have one area remaining – the bottom. For these people, searchless linkbait is what’s required to move the needle traffic wise.
By searchless linkbait, what I’m implying is that “linkbait” can be achieved – and should be aimed for, with topics that actually have search volume. I disdain keywordless linkbait. We still do it, but when we do, we’re almost always doing it with low cost, high reward pieces that are done with strong confidence in success.
The best, most powerful content in the world is keyword-driven linkbait. No, you probably can’t generate viral content from most search-driven pieces, but the value from those pieces will almost always be higher. And you can still generate 40-100 links for these, which will move the needle for your bottom funnel in the exact same way.
It is these keyword-driven linkbait pieces that will almost solely power massive traffic increases. Keywordless linkbait won’t do it. It has a place, and it has value for the right business, but it’s not what we put our heart behind.
The play by play on how to create linkbait is slightly beyond the scope of this article. I suggest the following pieces for more detail on linkbait best practices:
  • SEO Guide to Creating Viral Linkbait by Ed Fry
  • A Scientific Take on Viral Marketing by Gregory Ciotti
  • How to Create Viral Content by Neil Patel
3. The-Anatomy-of-Content
Hopefully you now have some comfort with researching and choosing topics that make sense for your business. Now comes the hard part—actually creating the content.
You see, not only do you have to create content around a topic, it’s also recommended that you create content that’s 10x better than the competition. Simply being two to three times better may not be enough to get yourself recognized.
You’d probably ignore a 1.25x better version of Facebook, right? You’d really need a 10x option to pull you away.
The same thought process applies to content, and also, appeasing the search engines. Don’t bet on your 1.25x piece winning the race—make it a no-brainer initiative that not even an imperfect search engine could mess up.
The following infographic summarizes all the best practice data that separates most 10x content from the 1x content. Combine it all, execute like hell, and you might even end up at #1.
10x
Tweet This: How to Create Content 10x Better Than Competitors
4. How-to-Generate-Links
Now that you’ve got your 10x content, it’s time to tell people about it. Outreach has a lot of depth and complexity—but to operate at 80% of operational efficiency—plenty if you’ve got amazing content, it comes down to finding the right targets, and sending the right emails… at a good speed.
These are all the tools you’ll need to get to that level:
  • Link Prospector – Identify targets who may link to you using advanced search queries at scale, which are combined to create a prospect list.
  • OpenSiteExplorer / Majestic / Ahrefs – Identify who is linking to other content like yours, and reach out to them.
  • Link Miner – Identify broken links on other people’s pages. By telling them the links are broken, you’ll add value/give them a reason to correct the page and add your link.
  • BuzzStream / Other CRM – Long term, you’ll want to collect information on your targets, develop relationships, and make sure bigger teams don’t reach out to the same prospects.
  • TextExpander – Allows you to quickly paste outreach templates using text shortcuts for quicker efficiency.
  • Voila Norbert – The most efficient method of finding emails on the market using only the prospect’s fire name, last name, and website address.
Once you’re all tooled out, you’ll need outreach templates. From there, you’ll really only need two templates to get started—one for cold suggestions and one for broken link building.
For any sites without an existing page your content fits into, the cold outreach template is best.
Cold Outreach Template
SUBJECT: ASSET FOR WEBSITENAME: DESCRIPTION
BODY: Hey NAME,
Thought you might might like this ASSET for WEBSITENAME BECAUSEREASON.
You can see it here: HTTP://WWW.URL.COM/ASSET
If you like it, would definitely appreciate if you considered sharing it. Cheers!
For companies with existing, evergreen link pages, you’ll want to use the broken link building template. It is not suggested you use this on old blog posts, only pages webmasters will still update.
Broken Link Building Template
SUBJECT: Broken links and suggestion for WEBSITENAME
BODY: Hey NAME,
I was checking out your PAGENAME page and noticed a few broken links, specifically LINK1 and LINK2. Thought you’d like to know! COMMENT ON PAGE
I also wanted to suggest a resource I think you might like. It’s ASSET DESCRIPTION.
You can see it here: HTTP://WWW.URL.COM/ASSET
If you like it, would definitely appreciate if you considered it for your page. Cheers!
If you’re new to outreach and the above recommendations don’t ring a bell, I’ve also recorded a video walking you through how to write pitch emails, email finding, and the tools as well.
5.-The-New-Strategies
I’ve been doing link outreach for seven years. I think I’ve seen a lot.
I don’t do outreach as much anymore, but I still do on occasion just to stay in touch, and get a feel for how things are changing. Just recently I got my hands dirty, did some outreach, and thought of something new.
That’s why I was so excited by a new strategy that increased our output by 21%… almost overnight.
If you’ve ever needed to generate links to your content, you know the power of link roundups. Links of the week, “the best links of the day/month/etc”, are very powerful methods of getting links… because they’re so low friction for publishers.
There are a few tools that exist that allow you to find these posts. Link Prospector (a tool that uses several Google queries to uncover the most and creative Google queries) and the free-version, Google, are amongst the most powerful.
Screen Shot 2016-01-27 at 3.40.38 PM
One of their weaknesses, though, is that you still can’t be certain they will identify all of them. Some of these link roundup posts, unfortunately, have some really weird names.
Some real examples: “Friday Finds”, “What I’m Reading”, “Positively Present Picks”.
What? How can we possibly identify names like these at scale?
The answer comes from leaning on the high authority publishers in your space. If you can find publishers who put out really high quality content with frequency, but not too much frequency (5x a week is the perfect amount), and have a strong domain authority (normally 70-90) you’ll have a goldmine of roundups at your fingertips.
To find these, I suggest putting the domain into BuzzSumo, and then sorting shares by the past month. You’ll get the most popular content, which definitely will correlate with the highest likelihood of being included in a link roundup.
Screen Shot 2016-01-23 at 9.14.50 PM
A good example of this is Moz, the blog of note in the SEO space. If I dump Moz into BuzzSumo, I’ll see Rand’s predictions for 2016 is the most shared post of the past month.
From there, you’ll want to get a glimpse of the most recent links to that post. Recent links are the most likely to be low friction roundups.
Take the URL found from your authority publisher and put it into your link tool of choice – my preference being Moz’s same tool, Just Discovered, because it’s most likely to get us links in the quickest fashion. Look at the links to that post, and that post only.
For these high authority sites, you’d get a lot of noise otherwise—so looking at recent posts, and recent posts only, is what’s most likely to give you good results.
If we do this for Rand’s post, we see the fruits of our labor—posts we would have likely never found otherwise.
  • ProBlogger’s Reading Roundup
  • What Happened in Search by AddMustard
  • Industry Update by Rocket Clicks
  • Content Marketing Trends by Write My Site
… and more.
Imagine having a really good SEO post you recently published that doesn’t have quite the visibility Moz has. You can use this process for Moz, and other blogs like it, to uncover lots of these link roundups you never could have found otherwise.
You won’t just get four links to reach out to… you’ll likely have ten plus new ones… all of which will likely have a ~50% conversion rate, assuming your links are actually good enough to be included.
Do this for your search-driven content—especially the content likely to do worse from a links perspective—to create a well-rounded strategy that pushes most of your content above the fold on the first page of Google.
6.-Long-Term-Traffic
One issue with this process—and the numbers, is sustainability. There’s no lock that your rankings will hold. Your content could get outdated. Your rankings could fluctuate.
That’s true, but it’s possible to avoid it. This comes from content maintenance, an often overlooked, and also stupidly easy, part of the content marketing mix.
Publishing a blog post does not mean you are banned from ever updating it again.  
In 2013, there was a trend of fake-updating your post timestamps to create an artificial sense of freshness that would benefit you in the search results. Google got called out for this.
It seems like its been toned down slightly, but the effect is still there. People click more recent posts, more often. As they should. This in turn enables more recent posts to benefit from engagement, hypothetically helping them rank higher. Turnover-heavy SERPs are littered with fresh posts.
The wheel turns.
However, this doesn’t mean there’s a dichotomy between manipulation and really old posts. You can update your timestamp, tell users they didn’t come out yesterday, and not be a complete liar.
Screen Shot 2016-01-23 at 10.03.35 PM
Enter this example from Brian Dean. Brian keeps a lot of his posts updated, but he doesn’t fake that the posts came out last week. He includes “Last Updated”, which goes a long way towards communicating that the more-outdated parts of this post have been changed, and you can trust the rest.
This way, if you see a post published last week and it mentions something from 2014, you won’t be jarred. You won’t auto-bounce-back to Google and never trust that site again. You’ll see the difference, and not hate Brian—as long as he actually updates his content.
We’ve adopted this. On our small site, traffic has increased 79%. On Anthony Nelson’s test of a much larger one, he saw a 66% lift.
new-data
It’s a simple solution. You can do the same thing on your WordPress site by replacing a single code snippet in your theme’s template. If you’re comfortable modifying code, then this tutorial from wphacks.com is easy to follow.
Track your topics, update your content at a pace that makes sense for the idea, and you’ll see great growth over time. Maybe even 250,000+ monthly growth. Sustainably.
7.-Putting-it-all-Together
This is not easy. It was easy writing the title of this post. It was much, much harder grinding out the process over three years. But I’m glad I could finally write a post with a title that made it seem easy.
But that’s not to say it doesn’t work. Hell yes it works. But it’s tough. It’s a grind. And it’s a process of dedication and execution. You need talented people in many locations, as well as strategic oversight to glue it all together.
And do it again. And again. And again.
As should be no surprise, that’s what this kind of growth requires. But it’s possible. In my opinion, the strategy itself is not that complicated. It’s the execution—and the repetition of that execution—that will allow you to achieve the results.
If this all felt overwhelming, I’ve put together a free checklist that’ll give you a rubric for executing this process right every single time.
Get it, and a beautiful PDF version of this post, by clicking the download button below. And if this process is a bit too complex and hard-to-implement for your liking, check out our content creation services to have it done for you. I’ll see you at 250,000 visits.

Resource: http://www.siegemedia.com/increase-website-traffic?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
image
brand, ideas, story, style, my life: IPO KAN PERUSAHAAN...

Jika Bapak/Ibu ingin konsultasi mengenai perusahaan Go Public, dikenakan fee. - lewat email Rp. 300.000,- ( per 1 atau 2 kali email ). Email ketiga dan seterusnya d...
Lihat di richardnata.blogspot.com
Lihat preview menurut Yahoo
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 
brand, ideas, story, style, my life: JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA
image
brand, ideas, story, style, my life: JASA KONSULTAN GO P...

JIKA ANDA INGIN MENGGO PUBLICKAN PERUSAHAAN ANDA MAKA SEBAGAI PERUSAHAAN TERBUKA ANDA HARUS BERSIH DALAM HAL PAJAK.
Lihat di richardnata.blogspot.com
Lihat preview menurut Yahoo

In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI

BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.


Start reading a story with millions of choices in it here. 





Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html
4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html
5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. My story will be written in Indonesian and English. http://richardnata.blogspot.com/2015/04/my-story-will-be-written-in-indonesian.html

7. Similar but not the same. http://richardnata.blogspot.com/2015/05/similar-but-not-same.html
8. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

9. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

10. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

11. Read me first ! Guide for readers. http://richardnata.blogspot.com/2015/05/read-me-first-guide-for-readers.html
12. Before starting to write the story, the authors also get a lot of choices. http://richardnata.blogspot.com/2015/04/before-starting-to-write-story-authors_18.html
13. makna mendalam dari logo "ai" usaha gue. ha...7x http://richardnata.blogspot.com/2015/04/makna-mendalam-dari-logo-ai-usaha-gue.html
14. Tip menulis hebat ala richard nata. http://richardnata.blogspot.com/2015/04/tip-menulis-hebat-ala-richard-nata.html

15. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

16. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

17. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

18. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html

21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
  
22. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

23. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

24. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

25. Why you should invest your money right now? http://richardnata.blogspot.com/2015/05/why-you-should-invest-your-money-right.html

26. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

27. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

28. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html

 Why do I need startup funds from investors?
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.

Why should you invest in my startup?
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
slow but sure vs acceleration. 

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
Diposkan oleh Richard Nata di 8:26 PM
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JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA ( BEI )

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