If I Had to Start All Over Again, I Would…

I started young. At the ripe age of 15 and a half, I started my first online business.

Can you guess what it was?

It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job!

As you probably can guess, it failed and, eventually, I went on to do other stuff.

From creating an ad agency to a few software companies… the list goes on and on.

But if I had to start all over again, what do you think I would do?

Well, before I get into that, let’s first talk about what I learned a bit too late…

What I learned too late in my career

I’m really good at one thing and one thing only.

It’s driving traffic to a site.

It doesn’t matter what industry a site is in, I can drive traffic to it and make it popular. And best of all, I can do it without ads.

But because I can do one thing well, it doesn’t mean I can create a successful business. I still need amazing people around me.

For example, when I started working with Mike Kamo, my business started to take off.

He’s the CEO of my ad agency, and typically the CEO of whatever I want to do. And if he doesn’t have the time, he finds someone who does.

See, Mike doesn’t have a college degree and he’s not your typical CEO. But he is really good at building teams and hiring the right people. And best of all, he can do so on a budget.

That is his best skill!

And working with him I realized that no matter how smart you are, you’ll never build a big company unless you have a talented team.

Sure, you can get to millions on your own, but it’s hard to get to 9 figures or even 8 figures a year in revenue without an amazing team.

People help you scale and grow fast. With more brain power, assuming you are picking good people, you’ll solve your problems faster and see revenue roll in.

So what would I do if you started over again?

Well, the lesson above is one of the hardest lessons I had to learn. And I learned it too late in my career.

It’s obvious, but when you start out as an entrepreneur at too young of an age, you make mistakes (sometimes huge ones) that you more likely wouldn’t have made if you had started your entrepreneurial journey a bit later.

So, what would I do?

Well, I would spend the first 9 years of my entrepreneurial journey in the workforce.

The first 3 years I would spend my time at a startup. And ideally, one that doesn’t have too much venture funding and isn’t taking off like a rocket ship.

The reason I wouldn’t pick a fast-growing startup is that the hardest part is making a company work and then growing it. By working at a company that has amazing traction because of timing or luck, or something that they couldn’t control… it teaches you to be creative, scrappy, and how to fight to win.

You’ll learn a lot from the startup life.

After my first 3 years in a startup, I would then spend the next 2 years working at a mid-size startup that has raised at least 10 million dollars and is growing up and to the right like a hockey stick.

This will help you understand what a fast-growing company looks like. And let me be the first to tell you, it’s not sexy… it’s very messy.

So many things go wrong and keep breaking because you are growing so fast. You’ll end up finding things like your economics may not be great, or you may be working with mediocre people because you just need to hire for the sake of filling in empty positions.

And after those 2 years are done, I would spend 2 years working at a mid-sized company. One that generates at least a hundred million a year in revenue, but less than a billion.

The struggles that mid-size companies face are different than startups and large corporations. But by being in the mix at one of these companies for a few years you’ll learn everything from dealing with politics, to how to make a slow-moving company grow, to even thinking about the big picture. Such as how bigger companies look for huge markets because they know that it is easier to own 5% of a multi-billion-dollar industry than it is to own 50% of a multi-million-dollar industry.

Last, but not least, I would spend my last 2 years at a large corporation. When I mean large, I’m talking about a company that is worth over 10 billion dollars and potentially even publicly traded.

What would you do after your 9 years as an employee?

The whole purpose of working for others is to get the right mentors and to learn how the real world works.

Entrepreneurship isn’t as glamorous as most people think. Success isn’t easily achieved and it doesn’t look like what you might think considering what so many “successful” influencers might sell you on social media.

By working with others, you’ll learn what works and, more importantly, what doesn’t work.

No matter how smart you are, you will make mistakes. Just look at people like Elon Musk and Mark Zuckerberg, no one is perfect. Even the billionaires make mistakes.

But once you’ve worked for a handful of companies that are all different sizes, you’ll have a good understanding of what it takes to succeed.

You’ll have a much better understanding of common mistakes people make, such as how to avoid hiring bad people, and if you do hire them, how you need to fire them fast.

In essence, you will have learned what you should do for 9 years straight, which means if you skip all of that, it will be harder for you to be in a position to succeed for lack of experience in the real world. Sure, there is always the possibility of success without all of the experience, but it is much more difficult to become a reality.

Conclusion

Entrepreneurship looks great and is amazing. I wouldn’t trade it for the world. But before you go off and become an entrepreneur, learn from companies of all sizes.

It’s not an easy road and the last thing you want to do is fail on someone else’s dime because your reputation is all you have.

By putting in 9 hard years into other people’s companies, you’ll increase your odds of succeeding.

And when you are ready to go out on your own, hopefully, you would have met a few amazing co-founders along your journey because it takes too much time and capital to do it all by yourself.

So what would you do if you were starting all over again?

Resource: https://neilpatel.com/blog/starting-over/?utm_source=email&utm_medium=email&utm_campaign=email

Perang Gila Jokowi Kembalikan Lahan Konsesi

 Penulis Denny Siregar 

"Kalau ada konsesi besar yang ingin dikembalikan ke negara, saya tunggu sekarang...."

Begitu tegas Jokowi di hadapan ribuan pendukungnya di Sentul malam kemarin. Dan pendukung Jokowi pun bersorak sorai menyambut perkataannya.

Jokowi memang benar-benar "gila". Dari tubuh kerempeng yang dulu tidak diperhitungkan ini, ternyata ada auman singa yang menggetarkan banyak kalangan elit Indonesia yang berjumlah 1 persen dari total jumlah penduduk, tetapi menguasai mayoritas tanah negara.

Kotak pandora itu dibongkar Jokowi awalnya waktu debat kedua dengan Prabowo. Karena Prabowo selalu bicara atas nama rakyat dan menyindir kalangan elit Indonesia, Jokowi kemudian membongkar kedok Prabowo bahwa Prabowo juga bagian dari elit yang 1 persen itu.

"Bapak Prabowo setahu saya menguasai 220 ribu hektar di Kaltim dan 120 ribu hektar di Aceh Tengah...." begitu kata Jokowi dan ributlah se-Indonesia Raya. Mereka kaget, membayangkan lahan Prabowo yang 7 kali lebih luas dari Jakarta.

"Apakah Jokowi sedang menyerang Prabowo?"

Bukan. Jokowi sedang membuka fakta saja bahwa satu orang seperti Prabowo, bisa menguasai begitu besar lahan di Indonesia. Nah, ada puluhan orang yang seperti Prabowo yang bahkan menguasai jutaan hektar lahan konsesi, yang dibagi-bagi sebelum Jokowi memerintah.

Greennomics Indonesia, LSM lingkungan, menggambarkan pada masa SBY berkuasa, lahan yang dibagikan ke pengusaha besar seluas 2,4 juta hektar. Zulkifli Hasan, ketua umum PAN yang juga mantan Menteri Kehutanan, memecahkan rekor dengan membagikan 1,64 juta hektar lahan selama ia menjabat periode 2009-2013.

Itu belum pada masa orba yang jauh lebih luas lagi dibagikan kepada segelintir elit pengusaha.

Jokowi tidak menyalahkan pembagian itu karena sudah sesuai UU, tetapi ia mengkritik kebijakan masa lalu yang dengan enaknya membagikan lahan konsesi hanya kepada pengusaha tetapi tidak kepada rakyat. Rakyat hanya jadi penonton di tengah kerakusan para elit yang merampok hak-hak mereka.

"Lalu bagaimana dengan kroni Jokowi? Seperti Luhut Binsar Pandjaitan misalnya. Bukankah ia juga memegang konsesi lahan besar??"

Menariknya Jokowi, sebelum ia melontarkan "bom atom" di media, ia sudah melakukan konsolidasi dulu dengan orang-orang terdekatnya.

Bulan Juli 2018, LBP mengatakan ia akan menyusutkan lahan-lahan konsesi PT Toba Pulp Lestari sampai 88 persen, dari 200 ribuan hektar menjadi sampai 25 ribu hektar saja. Selebihnya ia kembalikan pada negara.

Dari pernyataan LBP di media massa, kita bisa melihat bahwa Jokowi sudah berkomitmen dengan ring 1 nya untuk berbuat sebelum berkata. Dengan begitu, ia mempersempit serangan pada dirinya.

"Untuk apa lahan konsesi besar yang direbut Jokowi dari pengusaha itu?"

Tentu ia bagikan kepada rakyat. Dari 12,7 juta hektar lahan yang sudah ia ambil dari para pengusaha yang dekat dengannya, 2,6 juta hektar sudah ia bagi-bagikan kepada rakyat. Bagi Jokowi, tidak penting ia dicap apa saja, yang penting rakyat harus bisa ikut menikmati kekayaan alam Indonesia.

Saya jadi teringat ketika berbincang dengan seorang pejabat negara yang juga pengusaha besar di negeri ini. Ia berkata, "Jokowi tidak mencuri. Jika ia mencuri sedikit saja, saya pasti akan mencuri lebih besar dari dia...."

Jokowi menularkan ketauladanan kepada orang-orang di sekitarnya, sehingga mereka merasa sungkan untuk berbuat hal yang memalukan.

Jokowi adalah Presiden yang berasal dari rakyat. Ia hidup dengan rakyat dan berjuang untuk rakyat. Maka kita wajib membelanya, karena pembelaan kita sama artinya dengan kita ikut membela rakyat supaya mempunyai hak yang sama.

Seruput kopinya?

Tagar.Id

Sumber: https://www.dennysiregar.com/2019/02/perang-gila-jokowi-kembalikan-lahan.html

Buzzer Hoaks Pilpres Dibayar hingga Rp 100 Juta, Ini Cara Kerjanya dan Simak...

Buzzer Hoaks Pilpres Dibayar hingga Rp 100 Juta, Ini Cara Kerjanya dan Simak Ciri-ciri Berita Hoaks

TRIBUNNEWS - Menjelang pemilu pada Bulan April 2019 mendatang banyak sekali hoaks-hoaks yang berkembang di masyarakat.

Penyebaran hoaks tersebut tentu tak lepas dari mereka yang bekerja sebagai Buzzer.

Buzzer pada umumnya mulai bekerja di media sosial.

Mereka banyak menebar isu, berita bohong, hingga cenderung menjelek-jelekan satu paslon capres 2019 lawan.

Hal ini bertujuan untuk mengubah pandangan hingga mempengaruhi masyarakat terhadap calon presiden tersebut.


Agar calon presiden lainnya berhasil memenangkan pemilu 2019 nanti.

Jika Mengutip dari Tribunnews.com, bahkan gaji seorang Buzzer profesional bisa menembus angka Rp 100 Juta Rupiah.

"Dapat uang masing-masing Rp 100 juta minimal untuk bos-bosnya,"

"Bisa lebih. Mereka proyekan sampai pilpres selesai," ungkap Andi, seorang buzzer profesional yang mendapat order pada pilpres 2019 saat ditemui Tribun Network di kawasan Bekasi, Jawa Barat, pertengahan Februari 2019.

Hal terpenting bagi mereka adalah berita-berita tersebut bisa menjadikan polemik di tengah pilpres.

Mereka membuat berbagai macam fake account hingga fake news dan membuat berita-berita dengan kata kunci yang membuat trending.

Soal kebenaran informasi tersebut mereka juga tidak peduli.

Andi juga menambahkan soal hoaks atau bukan mereka tak peduli yang penting sudah bekerja sesuai dengan orderan.

Mengutip dari sumber yang sama sistem pembayaran dan besarnya upah buzzer diklasifikasi berdasarkan tingkatan.

Setingkat supervisor akan dibayar Rp 7 juta per bulan, disertai fasilitas kos atau kontrakan serta uang pulsa.

Kemudian, buzzer yang berada di tingkatan mandor dibayar Rp 3 juta per bulan.

"Untuk kasta terendah itu Rp 300 ribu."

"Kalau untuk customize, per hari Rp 100 ribu. "

"Orang-orang ini dibayar karena rajin online."

"Tugasnya hanya untuk menyebar konten," tambah Andi.

Andi masuk buzzer sejak tahun 2011 untuk misi mengawal calon gubernur pada Pilkada DKI Jakarta tahun 2012.

Andi turun menjadi Buzzer pada Pilgub DKI tahun 2017 hingga Pilpres 2019 ini.

menurut Andi selama ini ada 4 Buzzer yang setingkat bos yang sudah ia ketahui.

Ketika diminta menyebutkan nama Andi pun hanya menjawab dengan inisial.

Keempat orang tersebut adalah, berinisial, YP, W, NS dan P.

Mereka memiliki ribuan pengikut di akun media sosial utamanya yakni di Twitter dan Facebook.

"Ada yang ahli IT, ada yang orang partai juga, ada yang memang didikan Buzzer salah satu partai politik," ujar Andit.

Terkait Pilpres dan Pileg 2019, Andi menuturkan, pemain buzzer umumnya melanjutkan pekerjaan sejak Pilgub DKI Jakarta tujuh tahun silam.

"Semuanya orang lama dari Pilkada Jakarta 2012. "

"Sekarang, mereka ikut lagi dengan mendukung pasangan yang berbeda-beda," ucap Andi.

Mengutip dari Warta Kota, Ketua Dewan Pers Yosep Adi Prasetyo, membeberkan beberapa ciri berita bohong yang biasa disebut hoax.

Hal itu dikemukakan Ketua Dewan Pers periode 2016-2019 itu saat tampil sebagai pemateri dalam kegiatan Literasi Media sebagai Upaya Cegah dan Tangkal Radikalisme dan Terorisme di Masyarakat di Ternate, Maluku Utara, pertengahan pekan ini.

Stanley, demikian Yosep Adi Prasetyo disapa, menyebut ciri pertama hoax adalah begitu disebar ia dapat mengakibatkan kecemasan, permusuhan dan kebencian pada diri masyarakat yang terpapar.

"Masyarakat yang terpapar hoax biasanya akan terpancing perdebatan. Jika sudah berdebat, mereka akan saling benci dan bermusuhan," ungkap Stanley.

Ciri kedua hoax, lanjut Stanley, adalah ketidakjelasan sumber beritanya.

"Jika diperhatikan, hoax di media sosial biasanya berasal dari pemberitaan yang tidak atau sulit terverifikasi," ujar Stanley.

Ciri ketiga, menurut Stanley, isi pemberitaan tidak berimbang dan cenderung menyudutkan pihak tertentu.

Ciri keempat, menurut Stanley, sering bermuatan fanatisme atas nama ideologi.
(Tribunnews.com/ Umar Agus W)
Buzzer Hoax
================

Kasta terendah 300 ribu. Sehari 10 ribu. Jadi ingat yang suka bilang bikin trit dibayar goceng terus bantu sundul biar jadi HT. Yang punya id klon family sampai puluhan. Kira-kira jabatannya apa ya? 

Lihat aja ciri-ciri id yang hit and run, yang oot, yang debat kusir, yang ngetroll, atau yang bangga dengan ketololan.

Dulu ada tuh di Kaskus yang kalau nyapa id lain selalu pakai sebutan Ndan. Gak ada bawahan, semua komandan. 

Pilpres 2019 ini adalah pilpres penentuan seseorang yang dikejar target usia. Pilpres seseorang yang mulai frustasi dengan perjalanan kehidupannya yang selalu gagal.

Pilpres 2019 ini juga adalah pilpres yang sangat menentukan kehidupan ber Pancasila rakyat Indonesia. Sebab sekelompok manusia picik saat ini tengah membonceng seseorang dengan ikut dalam gerbongnya untuk memuluskan niat dan rencananya yang mengubah warna serta wajah Indonesia.

Dan para penyebar hoax berbayar ini tak pernah peduli akan masa depan Indonesia, mau hancur atau tidak, yang penting saat ini ada pemasukan rutin, minimal sampai akhir April. Bisa juga diperpanjang apabila ada hal yang sangat penting mengenai sengketa pilpres. Dan bonus utama akan menanti, seperti halnya pilkada DKI Jakarta kemarin yaitu Umroh gratis. Mengenai hal ini, ada tuh id militan yang pengecut luar biasa tapi merasa paling berani. Wartawan yang merasa jadi orang penting yang dekat dengan SW. Mualaf tapi merasa paling benar aqidahnya. Dia termasuk yang dapat bonus Umroh saat usai pilkada DKI Jakarta.

Buat elu-elu yang jadi buzzer Pilpres ini dan yang ikut nyebar hoax, gw cuma bisa bilang, makan deh uang haram itu buat elu nikmati selama masih ada umur. Kasih makan keluarga lu dengan uang yang ibarat nanah busuk itu.

Sumber: https://www.kaskus.co.id/thread/5c7016127e3a7270395a0471/buzzer-hoaks-pilpres-dibayar-hingga-rp-100-juta-ini-cara-kerjanya-dan-simak/?ref=homelanding&med=obrolan_hangat

How to Think About SEO

Don’t you hate how it takes forever to get results when it comes to SEO?

Everyone says it takes 6 months to a year and even in some cases many years to see results.

Well, I have some bad news and some good news for you.

Let’s start with the bad news…

SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.

And now let’s get on to the good news.

You can get results in the short run. You may not get all of the results you want right away, and you may not rank for your ideal keywords, but that doesn’t mean you can’t get results within 90, 60, and even potentially 30 days.

So how do you get results within a few months?

Well first, let’s rewire your brain so you think about SEO in the correct way.

SEO isn’t just content and links

If you want to rank number 1 on Google, what do you need?

Well, the data shows you need to write lengthy content. Because the average web page that ranks on page 1 of Google contains 1,890 words.

And of course, what’s content without links? Because the 2 most important factors that affect rankings according to the SEO industry are domain level links and page level links.

But here is the thing: SEO isn’t what it used to be. Until 2010, you used to be able to add keywords in your meta tags and you would get rankings within a few months.

And as the web got more crowded, you could then get results by doing the same old thing but you also had to build a few links. That worked really well between 2010 and 2013.

As more businesses popped up, everyone started focusing on content marketing. That was the hot thing. From 2013 to 2017, if you created tons of text-based content, got a few social shares, and picked up a few natural backlinks you could dominate Google.

But now, there are over a billion blogs if you include WordPress.com, Medium, and Tumblr.

That means Google has their choice when it comes to determining what sites to rank at the top.

In other words, just because you write lengthy content or build backlinks it doesn’t mean you are going to ranks. Millions of other sites do that as well.

And even if you got in early and your site is 10 years old, it’s no longer that easy to dominate the web.

Just look at sites like Wisegeek. They used to dominate the web as it’s a site with thousands of informative articles.

And now look at their traffic…

According to Ubersuggest, they get roughly 49,211 visitors a month from Google within the United States. It may seem like a lot, but their traffic is continually going down.

When I met the founder years ago it was in the millions… but not anymore.

It doesn’t even matter that the site has 8,761,524 backlinks from 74,147 referring domains.

Now you may make the argument that Wisegeek doesn’t have the best content. But I have tons of examples of sites with amazing content that have the same issues.

For example, Derek Halpern from Social Triggers creates great content. Just go check out some of his blog posts if you don’t believe me.

But let’s dive into his traffic stats…

According to Ubersuggest, he gets roughly 26,640 visitors a month from Google in the United States and he has 993,790 backlinks from 5,678 referring domains.

And he ranks for some great terms. Just look at the top pages he is ranking for with terms like “how to become more confident.”

But even Social Triggers has struggled to keep their traffic over time. It’s nothing to do with Derek, he’s a smart entrepreneur, but he decided to quit and focus on his new venture Truvani, which has been doing well.

In other words, content and links don’t guarantee success.

So, what’s the best way to get rankings these days?

You have to go after low hanging fruit.

Sure, you need content, you need links, and you need to optimize for the other 198 factors Google keeps track of the optimal amount of traffic. 

But it’s UNREALISTIC for you to do everything. Even if you hire an SEO agency to help you out.

And there is no way you can wait 12 months to get results from an SEO campaign.

Which means your only solution is going after the low hanging fruit.

Now I wish I could tell you the exact low hanging fruit to go after, but it varies for every site. What I can do is show some of the simple tactics that have worked for me and are easy to implement.

Strategy #1: Don’t put dates in your URL

I used to have dates in my URL because it was a default option from WordPress. I didn’t think twice about it. But the moment I removed the dates from my posts, my search traffic went up by 58%.

Best of all, it only took 30 days to get the boost in traffic. 🙂

Strategy #2: Link to the most popular posts in your sidebar

Have you noticed that I rank for terms like “online marketing” and “SEO”?

I’m currently number 2 for the term online marketing:

And number 5 for the term SEO:

Do you want to know a hack that helped me rank higher for those terms? Well, I’ll give you a hint… you’ll find it in my sidebar.

As you can see, I’ve linked to all of my major guides in my sidebar. It helps give them the juice they need so they can rank higher for terms like SEO and online marketing.

If you haven’t done this, you should consider trying it out as it will provide a quick win.

You won’t see the results in 30 days, but within a few months, you’ll notice that those pages will climb in the ranks.

Strategy #3: Land and expand

I’ve talked about this one a lot in the past, but only because it works really, really, really, well.

It’s also one of the main reasons I’ve made Ubersuggest into a robust SEO tool. Not just for you, but also because I use it for the land and expand strategy to grow my search traffic.

It’s how I get 2,105,896 visitors a month from just Google…

So, what’s this land and expand SEO strategy I use?

You need to first log into Google Search Console.

Once you are logged in, click the “performance” link and you’ll see a list of keywords you are currently ranking for.

Then click on the most popular term you rank for. Make sure that keyword isn’t your brand name.

Then click on “pages.” You’ll see the page that is ranking for that keyword.

I want you to then head over to Ubersuggest and type in that keyword. Once the report loads click on “keyword ideas” in the sidebar. You’ll see a report that looks something like this:

You’ll see a long list of keywords that are variations of the main keyword that you already rank for. Most of those terms are pulled from Google Suggest.

If you take the popular phrases that are related to the main term you already rank for and integrate them into that page, you’ll notice within 30 to 60 days your search traffic will shoot up.

But when leveraging this strategy you need to make sure you adjust your content. You can’t just shove in more keywords, you have to rework your content so it makes sense and it flows naturally.

The reason this SEO strategy is my favorite tactic of all time is that content marketing is a hit or miss. Just because you write content and build links, it doesn’t guarantee success. But if you expand the pages that Google already loves, there is a high chance that you’ll get more traffic.

Strategy #4: Expand internationally

In many of my companies, I generate more revenue from outside of the United States than I do within the United States.

For that reason, plus it was a piece of advice I got from a Google employee, I’ve translated my site into multiple languages.

Just look at my traffic from Brazil…

And here is my traffic from Germany…

And the Spanish market…

What I learned from a Google employee is that they lack content in regions where English isn’t their primary language. So if you focus on these regions, you’ll quickly notice a quick traffic boost and your conversion rate from visitor to customer within those regions should also go up.

Strategy #5: 5-minute brand hack

Google loves brands. It really is the future of SEO. In addition, brands are more defensible.

As the EX-CEO of Google said:

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

In other words, if more people search for your brand name on Google, you’ll notice that your rankings will go up.

As more people typed in “Neil Patel” within Google, my traffic went from 185,980 a month:

to 454,382 visitors a month:

That’s a huge increase considering I saw the increase in a 6-month time frame. And even though I pulled that off back in 2016, it works even better today.

Building a brand isn’t easy and it is a long-term approach. But I am going to give you a head start… one that only takes 5 minutes.

Before I break it down, it follows the rule of 7. Someone needs to see your brand 7 times before they build up loyalty to it. In other words, if you can keep getting people to come back to your site in the short run, you’ll start building a brand and you’ll find your brand queries increase in the long run.

Now here’s a screenshot of my stats so you can see it in the works:

So far, I’ve gotten 42,316 people back to my site 174,281 times. That’s roughly 4 times, which means I have 3 more to go according to the rule of 7.

How did I do this?

I used a tool called Subscribers.

In which I send out a push notification every time I release a new blog post:

Plus, it allows me to generate 4,000 plus visitors for every push I send. 🙂

Strategy #6: Optimize your click-through-rate

You don’t have to write new content or build links to boost your rankings.

You can do something as simple as optimizing your click-through-rate.

Just think of it this way, if 1,000 people performed a Google search and everyone clicked on the second listing instead of the first listing, what does that tell Google?

It tells Google that the second listing should, in theory, be the first listing. And that’s what Google does… they take the listings people are clicking on and move it up to the top and move down the ones people don’t click on.

If you want step-by-step instructions to increasing your click-through-rate, follow hack #1.

It works really well and fast too. It’s how I boosted my search traffic for one of my main keywords by 1,289 visitors in 30 days.

Strategy 7: Update your old content

SEO and paid ads have something in common, in which if you stop doing it your traffic goes down.

Paid ads are a bit worse in which once you stop paying your traffic goes back down to where it was.

With SEO, once you stop you’ll see a slow decline over time.

Now, this strategy is so effective that I employ a full-time person to help me out with it and this is all they do.

Remember how I talked about there being over a billion blogs on the web now?

Well, I have one full-time person updating my old content to ensure it doesn’t get out of date.

Because Google has so many options to choose from when it comes to ranking sites for any keyword out there, they are going to rank sites that are fresher.

By updating your old content, not only do you ensure that you’ll maintain your traffic, but you’ll also get more traffic.

There isn’t any real strategy to this other than to go through your old pieces of content that get traffic and make sure they are up to date.

Sometimes you won’t have to make any changes, other times you may have to change a few sentences or links, and hopefully, not too often will you have to re-write a whole article.

And every blue moon you’ll need to delete a page or a post because it is irrelevant. For example, I’ve deleted my older blog posts that discuss social networks like MySpace that no one uses.

Conclusion

Yes, SEO does take time if you think about it the same way everyone else does.

But if you think about it from a strategical perspective, you’ll find new opportunities that can provide quick results.

You may not get all of the traffic you want tomorrow but going after the low hanging fruit will give the quickest results.

If you want help finding the low hanging fruit with your SEO campaign, you can always reach out to my ad agency and someone will help out. Or you can leave a comment below.

So, are you going to stop thinking of SEO as just link building and content and start thinking of ways to get quick wins?

Sumber: https://neilpatel.com/blog/how-to-think-about-seo/?utm_source=email&utm_medium=email&utm_campaign=email