Guest Post: How Travel Companies Can Sell More With Live Chat

How Travel Companies can Sell More with Live Chat

Despite the numerous advantages customers have when they come in the contact with your business, some issues remain the same. Each business will have to find a unique approach, and travel companies are no exception. The focus of any travel business is so much more than to simply present prices next to images of hotels – which is why human interaction is of paramount importance.

It is easy to imagine that a potential client has many questions, and chances are no matter how good your website is, some of those questions can remain unanswered which is never a good thing. Instead of losing clients, an easy solution is installing chat software for your website, in the form of a small addon that will display a popup where a client can easily ask questions and talk with a real person.

Not only live chat is a convenient option but, it also provides instant answers from the live agent who can contextually understand the questions in a much better way than any search engine. So, you must be asking yourself that what are some of the main advantages of live chat implementation? Well, we have compiled a list of the top 5.

1. Speed up Decision Making for Customers

As you are probably aware of the fact that customers are always a click away from going away from your website and never coming back. Because of this, we do everything in our power to make sure this doesn’t happen.

Providing extensive info about your services is one of the most important things your website can offer. Live chat only complements this in a way that is not intrusive and totally optional. It can easily clear things up for customers who cannot find the answers which they are looking for. Some of the questions might be too specific to be found online, and the only one who can answer them is none other than a member of your team who knows all travel packets inside-out.

2. Improve Sales for Travel Agency Owners

If happy customers will be converted into a returning customer, then it will give a nice profit for your business. Margins in the travel industry are smaller and smaller due to the vast competition, so it is your job to have all of your travel packages sold out. Also, there are the chances that when a customer tries to contact you through an online chat tool, you will have an ideal opportunity to answer all of their questions. This will also help you in creating special offers which will bring profit and satisfied customers to you.

3. Staying Relevant in the Digital Age

Let’s face it – live chat services are becoming an industry norm. Furthermore, people are accustomed to typing messages all day. They are so much into it that they actually feel more comfortable while talking to your agents via messages than by actually calling them. The reasons are different, but one of your responsibilities is always having to stay relevant.

Always look at your industry on a much larger scale. Maybe your local competition isn’t offering a live chat software. But, that doesn’t mean that you shouldn’t either try and predict where the trend is going. You must always try to adopt the latest trends as early as possible and your bottom line will remain same i.e to stay updated and informed always.

Installing chat software for your website is one of those investments that might seem like no one is using it until you realize the fact that how difficult it is for you to actually expand your business without it.

4. Provides Human Interaction and Understanding

Many people will physically go to their travel agent and talk in-depth about your offer and ask about even the smallest details. Others will try and do this from the comfort of their home but that doesn’t mean that you shouldn’t be there to help and guide them.

While in the process of purchasing, it is natural that questions and doubts appear, and the only way to quickly solve them is good for both you and the client. Wait times for live chat are usually much shorter simply because even a single agent can tackle multiple chats at the same time. A survey has found that 63% of you visitors are more likely to return to your business and website if it offers a live chat software.

5. Live Chat Saves Money

Unlike traditional call centers, live chat will require maybe one employee, a few at the most. Like we’ve mentioned, it is physically easier to handle multiple chat boxes simultaneously rather than the few calls. Not only that, but the implementation of chat software for your website is much easier, and more cost effective than creating your own call center.

And an employee who can cut waiting times to only a fraction of a call center is someone who can dedicate the rest of their time to your other business efforts, like social media platforms such as Facebook, Twitter, and Instagram.  

Even though this sounds easy but it will require a bit of training so your staff can know how to use live chats properly, and not to mention that they will need to be extremely knowledgeable about your travel offers. And the more interesting fact is that a typing salesperson can easily check facts and other info, without any barrier and uncomfortable silence while putting the customers on hold. It is all a natural part of the conversation.

All of this taken into consideration really shows the importance of a live chat implementation. Just think about your customers and what they want, and how to make it extra convenient for them. 

Author Bio:

Jason is a technical writer currently associated with  ProProfs Chat. He enjoys writing about emerging customer support products, trends in customer support industry and the financial impacts of using such tools. In his spare time, Jason likes traveling extensively to learn about new cultures and traditions.