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Friday, April 21, 2017

1000+ Power Words That Sell to Maximize Your Conversions

By Helen Nesterenko

Are you struggling to find the right words to sell your product or idea?
Do you want to find better words that sell to maximise your conversions?
All writers know how important word choice is, and the power that a single word can have on readers. Choosing the right word can be the difference between them taking action and remaining passive readers. It can be the difference between writing content that’s memorable and content that’s easily forgotten.
Using power words is a simple way to increase your conversions, as they are strong, persuasive words that writers use to trigger specific responses in readers to persuade and influence them; however, trying to come up with the right ones can be difficult and time-consuming, as there is no one-size-fits-all, perfect power word.
That’s why we’ve done the hard work for you. Check out our list of 1000+ power words that sell to maximise your conversions. We’ve divided them into different categories to make it easier for you to find what you need, so there may be some overlap.
Download for FREE a .pdf with 1000+ Power Words That Sell to Maximize Your Conversions
Just remember that using every power word you can think of regardless of the context and expecting results can be as ineffective as not using any. Think about what action you want readers to take (e.g., to buy a product, subscribe, comment, sign a petition, etc.), and what emotions will help persuade them to take that action, then find the best words to trigger that emotion.

Here Is How to Use The Power Words:

Where Should You Use Power Words?

Not sure where to start using them?
Of course you can use power words anywhere on your website, but here are 4 places where they will be particularly effective, along with examples from our own blog posts:
1. Headlines.
1. Headline
2. Subheadings.
2. Subheading
3. Meta descriptions.
3. Meta description
4. Call to actions.
4. Call to action
With all of these, you need to use words that will grab the reader’s attention and convince them to take a specific action. Using power words are a great way to do this.
persuade

Most Persuasive Words in the English Language

You might already think these words are persuasive, but did you know that many consider them the most persuasive words in the English Language? Read this interesting post on Copyblogger for research behind why these five simple words are so persuasive.
  • Because
  • Free
  • Instantly
  • New
  • You

Most Persuasive words in Advertising

In 1963, David Ogilvy published a list of what he believed to be the 20 most persuasive words in advertising. Even though this list is over 50 years old, they are still powerful words that we should keep in mind.
  • Amazing
  • Announcing
  • Bargain
  • Challenge
  • Compare
  • Easy
  • Hurry
  • Improvement
  • Introducing
  • Magic
  • Miracle
  • Now
  • Offer
  • Quick
  • Remarkable
  • Revolutionary
  • Sensational
  • Startling
  • Suddenly
  • Wanted
headlines

Words for Popular Blog Post Headlines

According to The Oribi Blog, the most popular blog post headlines included these words.
  • Big/Huge
  • Critical
  • Hacks (or a variation of this word)
  • History
  • Science
  • Smart
  • Surprising
And here are some more words that we recommend using in headlines.
  • Amazing
  • Bargain
  • Bizarre
  • Breakthrough
  • Cheat sheet
  • Checklist
  • Cringeworthy
  • Data-backed/Data-driven
  • Easy
  • Exclusive
  • Expert
  • Facts
  • Formula
  • Free
  • Guide
  • How to
  • Infographic
  • Instantly
  • Little-known
  • Mistakes
  • Must
  • Myths
  • New
  • Now
  • People
  • Proven
  • Science-backed
  • Secret
  • Shocking
  • Simple
  • Steps/Step-by-step
  • Strategies
  • Template
  • Tested/Tried-and-tested
  • This
  • Tips
  • Trends
  • Tricks
  • Ultimate
  • Video
  • What/Who/Which/When/Where/Why/How
  • Weird
  • You/Your
shares

Words to Increase Facebook Shares, Likes, and Comments

According to Neil Patel’s infographic The Surprising Words That Get Content Shared on Social Media, these words are the best ones to share on Facebook to get more shares, likes, and comments.
  • Amuses
  • Comment
  • Deals
  • Discounts
  • Inspires
  • Post
  • Should
  • Submit
  • Take
  • Tell use
  • Warns
  • When
  • Where
  • Would

Words to Increase Retweets

According to Neil Patel’s infographic, you should also use these words if you want to get more retweets.
  • 10
  • Blog
  • Blog post
  • Check out
  • Follow
  • Free
  • Great
  • Help
  • How to
  • Media
  • New blog post
  • Please
  • Please retweet
  • Post
  • Retweet
  • Social
  • Social media
  • Top
  • Twitter
  • You

Better Adjectives to Use Instead of “Good”

Sometimes you need a better, more descriptive adjective to grab the reader’s attention than just “good” or “great”. Here are some alternatives that you could use.
  • Amazing
  • Amusing
  • Astounding
  • Awe-Inspiring
  • Awesome
  • Beautiful
  • Best
  • Breathtaking
  • Brilliant
  • Clever
  • Compelling
  • Creative
  • Dazzling
  • Delightful
  • Elegant
  • Engaging
  • Enjoyable
  • Entertaining
  • Epic
  • Essential
  • Excellent
  • Exceptional
  • Exciting
  • Exhilarating
  • Extraordinary
  • Eye-catching
  • Eye-opening
  • Fantastic
  • Fresh
  • Fun
  • Gorgeous
  • Grand
  • Hilarious
  • Imaginative
  • Important
  • Impressive
  • Incredible
  • Influential
  • Innovative
  • Inspirational
  • Inspiring
  • Interesting
  • Inventive
  • Irresistible
  • Key
  • Life-changing
  • Lovely
  • Magical
  • Magnificent
  • Marvellous
  • Masterful
  • Memorable
  • Mind-blowing
  • Mind-boggling
  • Miraculous
  • Momentous
  • Notable
  • Noteworthy
  • Original
  • Outstanding
  • Perfect
  • Phenomenal
  • Powerful
  • Practical
  • Professional
  • Remarkable
  • Sensational
  • Significant
  • Skilful
  • Spectacular
  • Spellbinding
  • Striking
  • Stunning
  • Surefire
  • Terrific
  • Unforgettable
  • Unmatched
  • Unrivalled
  • Valuable
  • Wonderful
  • Wondrous
Download for FREE a .pdf with 1000+ Power Words That Sell to Maximize Your Conversions
action

Words to Call Readers to Action

A great—and obvious—place to use these strong verbs is the start of call to actions. Combining these with words that trigger a feeling of urgency can be particularly effective in persuading readers to take action.
  • Add
  • Browse
  • Buy
  • Call
  • Claim
  • Check
  • Click
  • Comment
  • Contact
  • Create
  • Discover
  • Download
  • Explore
  • Find
  • Follow
  • Get
  • Join
  • Launch
  • Learn
  • Need
  • Promote
  • Register
  • Save
  • Search
  • Send
  • Share
  • Sign up
  • Start
  • Submit
  • Subscribe
  • Trial
  • Try
  • Update
  • Vote
  • Want

Words to Provoke Anger

As long as their anger isn’t directed at you, using words to provoke anger can be a great way to convince readers to take a specific action. If you intend to make your readers angry about a problem before offering your solution, these are the kinds of words you should consider using.
  • Abhorrent
  • Absurd
  • Abuse
  • Annoy
  • Appalling
  • Arrogant
  • Atrocious
  • Awful
  • Bully
  • Condescending
  • Corrupt
  • Coward
  • Cruel
  • Crush
  • Deceitful
  • Despicable
  • Destroy
  • Detest
  • Devastating
  • Discriminatory
  • Disgraceful
  • Disgusting
  • Dishonest
  • Dishonorable
  • Dreadful
  • Exasperated
  • Exploit
  • Evil
  • Fed up
  • Force-fed
  • Foul
  • Frustrating
  • Had enough
  • Hate
  • Heartbreaking
  • Heinous
  • Hindrance
  • Immoral
  • Inexcusable
  • Infuriating
  • Irritating
  • Loathe
  • Lies
  • Manipulate
  • Never again
  • Obnoxious
  • Odious
  • Offensive
  • Patronizing
  • Pointless
  • Pompous
  • Powerless
  • Pretentious
  • Provoke
  • Rant
  • Repulsive
  • Revolting
  • Shameful
  • Senseless
  • Sick and tired
  • Smug
  • Snob
  • Stink
  • Suffer
  • Superior
  • Struggle
  • Terrible
  • Underhanded
  • Unethical
  • Unfair
  • Unforgivable
  • Unjust
  • Untrustworthy
  • Unworthy
  • Waste
  • Wrong
Download for FREE a .pdf with 1000+ Power Words That Sell to Maximize Your Conversions

Words to Encourage Community

If selling your product or idea requires you to create a sense of community and make readers feel that they would be joining like-minded people for a worthy reason, use these words that appeal to their desire to belong and be a part of something.
  • Be a part of
  • Connect
  • Help us
  • Join
  • Let’s
  • Not alone
  • Support
  • Team
  • Together
  • We all know
  • We can
  • You’re in the right place

Words to Spark Curiosity

Make the most of what few words you have in your headlines by using these words to spark their curiosity. Intrigue them. Feed that urge that makes them feel that they must click on your blog post to satisfy their curiosity.
  • Answers
  • Astonishing
  • Banned
  • Behind the scenes
  • Bizarre
  • Censored
  • Click to find out
  • Confessions
  • Confidential
  • Controversial
  • Cringeworthy
  • Did you know
  • Disclose
  • Discovery
  • Eccentric
  • Elusive
  • Extraordinary
  • Eye-opening
  • Fascinating
  • Find out more
  • Find out why
  • Forbidden
  • Hidden
  • Hilarious
  • Imagine
  • Incredible
  • Insane
  • Interesting
  • Intriguing
  • Life-changing
  • Little-known
  • Magic
  • Must-know
  • Must-use
  • Mysterious
  • Mystifying
  • Myth
  • New discovery
  • No one knows
  • No one tells you
  • No one talks about
  • Obscure
  • Odd
  • Questions
  • Quirky
  • Peculiar
  • Puzzling
  • Rare
  • Remarkable
  • Revealed
  • Revolutionary
  • Ridiculous
  • Riveting
  • Secret
  • Shocking
  • Sneak peek
  • Spoiler
  • Strange
  • Surprising
  • Tell all of your friends
  • Top secret
  • Truth
  • Unbelievable
  • Uncommon
  • Unconventional
  • Uncover
  • Unknown
  • Unexpected
  • Unique
  • Unusual
  • Weird
  • Wonder
  • You don’t know
  • You should already know
  • You will never guess
  • You won’t believe
Download for FREE a .pdf with 1000+ Power Words That Sell to Maximize Your Conversions

Words to Offer Exclusivity

Who doesn’t want to be invited into a secret club? Use these words to entice your readers with the promise of exclusivity.
  • Be the first
  • Before everyone else
  • Behind the scenes
  • Confidential
  • Elite
  • Exclusive
  • Find out first
  • Hidden
  • Insider
  • Invitation
  • Just for you
  • Limited
  • Limited edition
  • Login required
  • Members only
  • Membership
  • Never-before-seen
  • Newly released
  • Only available for
  • Premium
  • Priceless
  • Private
  • Rare
  • Secret
  • Sneak peek
  • Special
  • Unique
  • Unseen

Words to Target Fear

Fear is such a strong emotion, and words such as these can be effective in grabbing the reader’s attention and persuading them to take action to avoid a fearful situation.
  • Afraid
  • Agony
  • Alarming
  • Beware
  • Caution
  • Catastrophe
  • Clueless
  • Collapse
  • Concern
  • Crisis
  • Damage
  • Danger
  • Dark
  • Daunting
  • Deadly
  • Death
  • Destroy
  • Destruction
  • Devastating
  • Difficult
  • Dire
  • Disadvantage
  • Disappoint
  • Disaster
  • Doubt
  • Drawback
  • Dread
  • Drowning
  • Dumb
  • Embarrassing
  • Error
  • Fail
  • Fatal
  • Fault
  • Fear
  • Flaw
  • Foolish
  • Forgettable
  • Formidable
  • Fraud
  • Frightening
  • Ghastly
  • Grievous
  • Grim
  • Harmful
  • Harsh
  • Hazard
  • Horrendous
  • Horrid
  • Horrifying
  • Humiliation
  • Idiotic
  • Intimidate
  • Jeopardy
  • Lame
  • Limitation
  • Mediocre
  • Misfortune
  • Mishap
  • Mistake
  • Monstrous
  • Nightmare
  • Ominous
  • Ordeal
  • Painful
  • Panic
  • Peril
  • Pitfall
  • Poison
  • Problem
  • Rash
  • Reckless
  • Reject
  • Risky
  • Ruin
  • Scam
  • Setback
  • Severe
  • Shatter
  • Shock
  • Stumbling block
  • Stupid
  • Suck
  • Suffering
  • Threat
  • Threatening
  • Toxic
  • Trapped
  • Trouble
  • Unexpected
  • Unhealthy
  • Unknowingly
  • Unlucky
  • Useless
  • Warning
  • Worry
Download for FREE a .pdf with 1000+ Power Words That Sell to Maximize Your Conversions

Words to Target Greed

Appeal to that desire to want more than you need, and to want more than what others have. Combine these words with words that trigger a feeling of urgency to persuade people to buy your products. They can be particularly effective on those who don’t intend to buy anything or take action but can’t resist these words.
  • Bargain
  • Best
  • Bonus
  • Cheap
  • Clearance
  • Discount
  • Double
  • Exclusive offer
  • Extra
  • Extravagant
  • First
  • Final
  • Fortune
  • Free
  • Giveaway
  • Half price
  • Hurry
  • Jackpot
  • Jealous
  • Last chance
  • Latest
  • Limited
  • Lowest
  • Luxurious
  • Marked down
  • Massive
  • More
  • Need
  • Never again
  • One-time-only
  • Only [insert number] available
  • Only [insert number] left
  • Only today
  • Prize
  • Profit
  • Profitable
  • Reduced
  • Reward
  • Sale
  • Sale ends soon
  • Special offer
  • Treasure
  • Triple
  • Unlimited
  • While they last

Words to Appeal to Logic

These words have a similar effect as the words that encourage trust. They can reassure the reader that you’re being logical, reasonable, and objective.
  • According to
  • Accordingly
  • Analytical
  • Analyze
  • As a result
  • Authority
  • Based on
  • Because
  • Conclusive
  • Consequently
  • Data
  • Data-backed
  • Due to
  • Evidence
  • Evident
  • Example
  • For this reason
  • Hence
  • In comparison
  • In contrast
  • In order to
  • Justify
  • Logical
  • Makes sense
  • Methodical
  • Organise
  • Plan
  • Reasons
  • Report
  • Research
  • Results show
  • Science
  • Since
  • Studies show
  • Study
  • Supported by
  • Therefore
  • This leads to
  • This conveys
  • This suggests
  • Thus
  • Validate
  • Well-thought-out
  • Why

Words to Make Readers Lust After Something

Make your product or idea even more desirable with these power words.
  • Alluring
  • Attractive
  • Breathless
  • Breathtaking
  • Captivating
  • Crave
  • Decadent
  • Delirious
  • Desire
  • Enchanting
  • Entrancing
  • Exotic
  • Fantasy
  • Forbidden
  • Irresistible
  • Hunger
  • Hypnotic
  • Irresistible
  • Longing
  • Lovely
  • Mesmerizing
  • Passionate
  • Provocative
  • Ravishing
  • Riveting
  • Seductive
  • Sexy
  • Sinful
  • Striking
  • Tantalizing
  • Tempting
Download for FREE a .pdf with 1000+ Power Words That Sell to Maximize Your Conversions

Words to Make It Personal

Use these words to make your content seem more personal, which helps to establish a connection with the reader by writing as if you are talking directly to the them.
  • You
  • Your
  • I
  • My
  • We
  • Our
  • Us

Words to Imply Simplicity

People don’t want to put more effort into achieving their goals than they have to, and they don’t want to read content that’s overly long, complicated, and difficult to read.
So, use these words to persuade them into thinking that your content is easy to read and won’t take much time or effort.
  • Actionable
  • All it takes
  • All you need
  • Basic
  • Before you know it
  • Beginner
  • Blueprint
  • Cheat sheet
  • Clear
  • Direct
  • Easy
  • Easy-as-pie
  • Easy-to-read
  • Effective
  • Efficient
  • Effortless
  • Everything included
  • Example
  • Fill in the blanks
  • Foolproof
  • Formula
  • Fundamentals
  • Guide
  • How-to
  • In less than
  • In no time
  • Instant
  • Instructions
  • Just
  • List
  • Manageable
  • Maximize
  • Newbie
  • Noob-friendly
  • No problem
  • Nothing to it
  • Overview
  • Painless
  • Piece of cake
  • Plain
  • Practical
  • Quick
  • Recipe
  • Rookie
  • Simple
  • Start
  • Step-by-step
  • Steps
  • Straightforward
  • Techniques
  • Template
  • Tips
  • Tools
  • Tricks

Words to Imply Specificity

Readers like to know specifics, and these words will trigger that desire to know the exact “what”, “why”, and “how” of what you’re selling. For instance, if you want to convert your readers into subscribers, convince them that your writing tips will explain exactly how to improve their writing in detailed steps with specific examples.
  • Because
  • Certain
  • Complete
  • Comprehensive
  • Exactly
  • Example
  • Exemplar
  • Explain
  • Define
  • Definite
  • Definitive
  • Demonstrate
  • Detailed
  • How
  • Identify
  • Illustrate
  • In-depth
  • Precise
  • Specific
  • This
  • Why
trust

Words to Build Trust

Building trust between you and your readers is incredibly important, whether it’s trust that you only use reliable sources in your research, trust that you won’t send them spam if they subscribe, or trust that you’ll be honest about your products. Telling people to trust you will probably make them think the opposite, but using these words can help encourage them to trust you.
  • According to
  • Accurate
  • Anonymous
  • Assurance
  • Authentic
  • Authoritative
  • Backed
  • Cancel anytime
  • Case study
  • Certified
  • Consistent
  • Endorsed
  • Expert
  • Free trial
  • Fully refundable
  • Guaranteed
  • Here to help
  • Honest
  • Justified
  • Low risk
  • Money back
  • No obligation
  • No risk
  • No strings attached
  • Official
  • Privacy
  • Professional
  • Promise
  • Proof
  • Protected
  • Proven
  • Refund
  • Reliable
  • Report
  • Research
  • Results
  • Risk-free
  • Safe
  • Secure
  • Studies
  • Tested
  • Testimonial
  • Try first
  • Unsubscribe
  • Updated
  • Verified
  • Warranty
  • Well-respected

Words to Imply Urgency

Use these words to persuade readers to take action immediately by implying scarcity, limited time, and loss aversion. For instance, instead of making them want something, make them not want to lose something.
  • Act now
  • Before they disappear
  • Before you forget
  • Clearance
  • Deadline
  • Don’t miss out
  • Ends soon
  • Expires
  • Fast
  • Final
  • Hurry
  • Immediately
  • Instantly
  • Last chance
  • Limited
  • Never again
  • Now
  • Only available until
  • One-time-only
  • Only today
  • Quick
  • Right now
  • Running out
  • Today
  • While they last

Words to Appeal to Vanity

Use these words to appeal to people’s desire for others to admire their appearance and achievements. Think about what they want to be known for and what words you want them to think of when they think of you. Show them that reading your blog post, buying your product, or subscribing to your blog will help them become more successful.
  • Ahead of your competitors
  • Always a step ahead
  • Ambitious
  • Award
  • Best
  • Bold
  • Boost
  • Brave
  • Clever
  • Confident
  • Conquer
  • Courageous
  • Daring
  • Devoted
  • Elegant
  • Expert
  • Fearless
  • Genius
  • Greatest
  • Hero
  • Heroic
  • Influential
  • Innovative
  • Inventive
  • Millions
  • Powerful
  • Prize
  • Smart
  • Succeed
  • Successful
  • Triumph
  • Valiant
  • Victory
Download for FREE a .pdf with 1000+ Power Words That Sell to Maximize Your Conversions
Good luck with your word search!

Have any powerful words to add? Let us know in the comments below!
Resource: http://writtent.com/blog/power-words/

Helen Nesterenko is the founder and CEO of Writtent.com that is all about finding amazing writers and creating great content.

2 comments:


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