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Friday, August 5, 2016

URL Shortening Mistakes and How to Make the Most Out of Your Links

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URL Shortening Mistakes and How to Make the Most Out of Your Links


URL Shortening Mistakes - The 7 Deadly Sins of Link Shortening


The 7 Deadly Sins of URL Shortening. 

If you’re sharing content online, then you’re probably using a URL shortener.
(And if you’re not, come talk to me, I know a really great custom URL shortener you can use :-D)
But did you know that there are some big no-nos when it comes to shortening URLs. Things that can be costing you reach, brand awareness, and worst of all, clicks (we all want more clicks, don’t we?).
And don’t worry, you’re not alone in violating these rules. I’ve seen Madonna do it wrong:
Madonna Has Ugly Tweets
marketing legend Chris Voss is doing it wrong:
Chris Voss is sharing ugly short links
and even Rand Fishkin is doing it wrong (although noticeably better):
Rand Fishkin sharing a generic short URL
All of their errors have a common theme… They don’t care enough about their links. They are completely undervaluing the opportunity to do something better.

Why Taking Extra Care of Your Short Links is Important

When you’re sharing content online, especially as a brand, people will judge every aspect of what you are putting out there, from the hashtag you used, to your bio profile, to yes, even the way the link looks. So in order to get the most out of a social post, you should take a few extra seconds to think about how your link is going to look when sharing with other people.
Why?
Well, for starters, it’s been proven to increase click-through rate by up to 34%.But there’s also an additional brand awareness / trust factor coming into play. And when people share your content online, they will likely keep the same link, which means your awareness can spread from not just the content you post, but the content others share on your behalf.
With that being said, let’s take a look at some of the most common mistakes people make when using their link shortener.

1.   Using a Random URL Slug

Social Media Examiner is using a generic short link
Using a random URL Slug (or sometimes called slashtag) is the largest problem facing social media marketers right now.
Think I’m exaggerating? What would you do if you just stumbled into an extra 100 website visitors a month? And all it takes is a couple minutes of your time (or an employee’s time, even better).
Social media managers and digital marketers will A/B test an ad or landing page like it’s going to change their life, yet they can’t spend the extra 2 minutes on social media to make their link “pretty” with a branded domain and custom keyword for the URL slug.
May I suggest that you always spend the extra time up front, and reap the long term benefits of increased link trust and even a possible minor SEO boost.

Use a Descriptive Benefit Driven URL Slug

This is where Rand got it right. Unfortunately because he used bit.ly a public generic URL shortener that is blacklisted1, this won’t help Rand much with his rankings for “voiceSEO.”
And it’s worth noting with a name as big as his, he isn’t going to lose much trust from using a generic domain name in his link. But chances are you aren’t Rand Fishkin (and if you are, hi Rand, huge fan).
When creating a shortlink, think about what it is from the content that you are sharing that will really wow people, and put that term into the URL slug. I’ve used terms like “Get-More-Traffic” or “Twitter-Cheatsheet” or “boost-customer-happiness.” Find the sweet spot between making sure it is related simultaneously to the customer/user and the URL you are sharing.
Remember, people can remember phrases and spell common words, but they can’t remember or spell random gibberish.

2.   Using a Generic Domain

What is this, 2010?
URL shortening is now a mature industry with plenty of advanced features. One of those features is the ability to instantly and cheaply connect branded domains. You can do it inBitly, you can do it using yourls, or you can use Rebrandly. Whichever one suits you is fine by me. (please choose Rebrandly, PLEASE!)
OK, but seriously, we do have the domain search and purchase feature, which makes the process of finding and buying a domain to use as your custom link shortener pretty turnkey.
Let me give you a few reasons to start using your own custom link shortener:
Branding – your going to share links online, do you want to represent your brand, or someone else’s?
Trust – again we are doing this so that people feel they can trust the link they are clicking on. It’s true that most of that trust starts with your brand’s relationship with the customer, but it continues all the way into the link. What are people thinking right before they click on the link? Something like, “where will this take me?” And, “this better be worth my time.” Link trust breaks that barrier down and gets more clicks. Psychology man, use it.
Better SEO – Using a branded link shortener tells Google, “Hey this domain is linking tothat domain, and quite a lot. Seems like they have a similar brand or theme, let’s rank them a little higher.” We will soon be completing a case study on the effects branded URL shorteners have on SEO.
Better Tracking – Yes, you can track links just fine with a generic URL shortener, but when you use multiple custom domains, you can now segment your content by domain and track campaigns accordingly (or you can also use advanced features to make campaigns). For example, I use brandings.link when sharing content related to branding, and I use rebrand.ly when sharing our own blog posts. I do this to help separate out the two types of content into two separate domain “buckets,” as well as to provide additional value to my audience by providing keywords related to what they should expect to see on the other side of the link.

3.   Not Using UTM Parameters

If you’ve ever been in Google Analytics, then you know that not all traffic is tracked back to it’s source. Sometimes traffic from Twitter, or other places, comes in as “direct.”
If you’re a social media marketer whose job depends on the results you provide, this can be really bad, as you are losing credit for website traffic and conversions.
To prevent this, I recommend always using UTM parameters when sharing your own content. Rebrandly will have this process built out natively within a couple of weeks, until then you can use Google’s UTM builder to create your links.
Simply add your URL and fill out the campaign source – usually the website referring you, like “twitter” (bonus tip: use lowercase 100% of the time) – medium – something like “post” or “ad” – and campaign – like “social-media” or “summer-giveaway.”
How to Use Google UTM Builder
Then create the link and bring it into your Rebrandly dashboard or click the Rebrandly Chrome extension button to popup the URL shortener (or Firefox, or Safari, whatever floats your boat) paste it in, customize your keyword, and save.
Copy Paste Google UTM Parameter URL into Rebrandly

This will allow a clean traffic report inside Google Analytics. Just click Acquisition, Campaigns, All Campaigns, and see how much traffic is coming in from each link:
Clear Campaign Reporting Inside Google Analytics When Using UTM Parameters
You can of course also see this in your Rebrandly dashboard, but with Google Analytics you may be able to track various other things a little bit better.

4.   Reporting on Metrics that Include Tons of Bot Traffic

Let me guess, you shared a post to your 500 follower Twitter account and then, boom, you got 45 website visitors off it? Even though you didn’t get a single retweet…
Probably not! What you are looking at is mostly bot traffic. Bot’s are everywhere online and they crawl all your pages and click all your links, skewing your data. Some generic URL shorteners do not remove bot traffic from their reports, which is just ridiculously rude to marketers and get’s their hopes up.
There are a few ways to double check the click report from a URL shortener with other data sources. First, start with Google Analytics. If you used UTM parameters in the link, you will see how many new page views and unique visitors came in through those parameters, and can compare results. While some of the discrepancy in clicks could have been real people that simply “bounced” before getting the page to load, if you’re looking at a discrepancy of over 25%, it’s probably due to bot traffic. Report on Google Analytics numbers rather than the URL shortener numbers.
Next up you can use Twitter analytics, or other native advertising analytics tools, to see what their report says. But remember, if you shared a link online, someone else could have picked up your URL and shared it themselves. That’s great for getting you more traffic, but not great for using native analytics platforms for analyzing your clicks. In this case, I would prefer to go with the URL shortener data instead of the analytics data.
Now, if you’re using Rebrandly, we remove all bot clicks right away, and if you’re curious how many bots we actually removed, you can connect your ClickMeter account and take a look. There’s tons of ‘em:
ClickMeter Click Count Bot/Spider Report

5.   Making Your Links Too Short

Yes… It’s called a “link shortener,” but again, it’s not 2010, we can now shorten links to our benefit, not for pure shrinking purposes. Since Twitter standardized all URLs to be 23 characters, size doesn’t actually matter when creating your link. However, I would go with shorter over longer, if there were two equally appealing options.
If you’re thinking of a domain and your name is Acme Tires, don’t do this:
acmtrs.xyz
Instead do this:
acmetires.xyz or just acme.xyz or tires.xyz
Depending on your brand and the keywords you are going after, any of them could be fine.
And if you’ve already got a domain and are sharing a link on hubcaps, don’t do this:
acme.link/hbcps
Instead just make it full length:
acme.xyz/hubcaps
Or make it a little bit more benefit driven:
Acme.xyz/get-awesome-hubcaps

6.   Link Shortening a Shortened Link

This is a pet peeve of mine. Ever click on a link and it is like taking forever for the page to load. That could be because you’re facing a double redirect (or the site is just really slow to load).
Basically the link you click on is sending people from one URL to another, then to a 3rd. It should happen instantly so that it is hard to notice, but it’s a redundant practice. If you are going to shorten a link, make sure it is your end destination and not someone else’s already shortened URL.

7.   Not Capitalizing Keywords

You want to know the problem with a lot of these generic link shorteners out there?
They treat uppercase differently than lowercase.
Imagine you’re speaking at an event, and want everyone to go to derric.link/slides (real example) to get the slide deck you’re talking on. Imagine if you have to explain, “Oh it’s a capital ‘S,’” to everyone.
It doesn’t make sense… That’s not how the human mind work. We don’t want to remember case.
That’s why Rebrandly is not case sensitive, so that people can find your links easier.
For that reason, you can easily capitalize all of your keywords. Make them stand out.
Remember, it’s all about getting attention and building trust. What stands out more?
rebrand.ly/growth-hackers
Or
Rebrand.ly/Growth-Hackers
Minor difference maybe, but you’re trying to do your best. So capitalize it up.

Final Thoughts

URL shortening isn’t all too tricky. You take something lengthy and ugly and make it short and cute. But somewhere along the way, people started neglecting their links, and making things short and ugly.
It’s like we forgot that people actually see the link.
This is presenting you and me with an opportunity to outshine our competition. If we jump on the link branding wave, we may just rise to the top of the social media cesspool and get the attention our brands deserve.

What do you think? Will you stop committing these deadly sins? Or will you fall victim to social media marketing monotony? Did I miss another URL shortening faux pas? I’d love to hear your thoughts in the comments below.


Resource: https://blog.rebrandly.com/url-shortening-mistakes/



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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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