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This is How Content Marketing Can Work For Beginners

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This is How Content Marketing Can Work For Beginners

Written by Neil Patel on July 26, 2016
learning

This is How Content Marketing Can Work For Beginners

Written by Neil Patel on July 26, 2016
learning
If you’re new to the world of online marketing, you might have heard about and know a little bit about content marketing and the benefits that it can bring.
However, in spite of all of that, you might also feel a little bit intimidated to get started with content marketing.
After all, the whole process of creating a content marketing campaign can seem somewhat overwhelming.
You don’t need to feel that way, however.
In this post we’re going to take a look at how content marketing can work for beginners.
It’s something worth exploring, especially since content marketing costs 62% less than traditional marketing and generates 3x as many leads.
We’ll explore what matters most, when developing a content marketing campaign and what needs to be done, so that you can get the best possible results.
By the end of this post, you’ll understand how content marketing works and you’ll feel confident enough to create a content marketing campaign of your own.
Let’s begin!

Decide who you’re going to serve

The first step to creating an effective content marketing campaign is deciding who you’re going to serve.
You can’t just create content about anything and everything – and trying to would be a lot of work anyway.
Does it seem overwhelming to start with content marketing? Then, this is the guide you should follow to get started.
Even if you think that you’ve niched down your audience, decide how you can get even more specific.
For example, you might think that you’re going to create content for a B2B audience.
While that’s perfectly fine, you need to figure out what kind of B2B audience that you want to create content for.
Let’s suppose that you want to create content for people who are interested in online marketing.
If that’s the case, then what type of online marketing?
Content for those interested in PPC? Or, for those interested in SEO?
If PPC, then what kind of PPC – AdWords or Facebook or another platform?
It’s important that you are specific to begin with, as having specificity about who you’re creating content for makes it easier to hit a home run, when actually creating the content.
Furthermore, if you’re creating content for a specific subset of people, it’ll be easier to meet their needs (something we’ll touch on next).
For a lot of marketers, it helps to create something known as a buyer persona.
A buyer persona is a detailed description of your ideal customer.
When creating a buyer persona, you list out the traits and characteristics of the person that you’re trying to reach with your content.
You cover things, such as their age and job title.  You also want to include their fears and goals in life.
Having this information makes it easier to research what your target audience wants to read about, increasing the odds that what you create will be compelling and enjoyable for them.
Keep in mind that you’re free to branch out later, so don’t feel stressed out while trying to decide what you should specialize in first.
Now, let’s take a look at the next thing that you need to focus on, if you want to create an effective content marketing plan.

Understand what they really need

Now that you know who your target audience is, you then need to decide the following –
  • What do they need – Content that they’d enjoy reading and, preferably, where there isn’t a lot of at the moment. Think of news-related content.
  • What do they like – Content that they’ve engaged with in the past, indicated by shares and comments. Think ‘how to’ content and ‘case studies.’
Content production is the biggest challenge for 44% of content marketers. But, if you go about it the right way, it doesn’t need to be that difficult.
Understanding what content your audience needs is quite easy.
All you have to do is to stay up-to-date with the current affairs in your industry.
So, if I’m looking to create content for the PPC crowd, I might head over to Google Alerts and create a bunch of alerts that let me know what is going on in the world of PPC.
Below is an example of an alert for PPC ads that I have created.
image00
Here’s an alert related to AdWords.
image02
Thanks to these Google Alerts, I’ll now be emailed when there is news related to my niche and subjects.
In some cases, I might not want to rely on Google Alerts.  Instead, I may just want to find out what some of the latest industry publications within my niche are covering.
I can do that by performing a search within Google News.
image01
Though there are some results here that came up within Google Alerts, there are also some other useful pieces of content that didn’t and I can use them to inspire my own creations.
In some cases, you might also find that there are specific blogs that consistently promote industry content, ahead of everyone else.
In the PPC niche, this might include the official AdWords blog or the official Facebook blog. If I want to keep up-to-date with PPC news, it would be a good idea for me to monitor these blogs on a daily basis.
One way that I can do this is by entering the URL of the blog into the Google Alerts tool.
Here’s an example –
image04
Next, let’s take a look at how you can create content that your target audience will like.
The goal here is to find content that has done well in the past and then go about creating something that is better.
The best way to do this is by using a tool known as Buzzsumo.
This tool will let you know what content your target audience is sharing the most.
Below, you can see some of the most popular content from the past month, (in relation to shares), based on the topic of AdWords.
image03
A lot of the content above is ‘news related’ content, meaning it’s not that actionable.
Often, with content marketing, your goal is to create actionable content that will actually help out your target audience.
This kind of content also tends to receive more shares and evergreen SEO traffic.
Because of this, it helps to pair your niche keyword with another keyword that will help generate actionable content ideas.
For example, below, I’ve used the phrase ‘adwords tips’ – with ‘tips’ being the actionable keyword.
image06
And, in another search, I entered in the term ‘how to adwords.’
image05
By making these changes, I’m now presented with some topics that could create the basis for my own ‘actionable content ideas.’
Once I’ve decided on a topic that looks worthy, I then need to go about creating my own version that’s better than the current choices.
Creating something better generally involves one or more of the following –
  • Obtaining stats that are more current
  • Making the content more ‘fun’ to read
  • Adding more images
  • Adding a video
  • Making the content more in-depth
Making the content more fun sounds a little bit ambiguous, but it generally relates to making content that’s easier to read and somewhat more entertaining.
The Paleo guide, over at Nerd fitness, is a good example of how a tough, ‘dense’ topic can be made more enjoyable to read.
image08
Your ability to do this well will depend on who you’re writing for. Don’t be afraid to let some of your personality shine through when you’re creating content.

Know how to create what your audience needs

The next thing that you need to focus on is actually creating the content.
I touched on this earlier, when I mentioned how to make content ‘better.’
It’s important that you understand that there are several types of content marketing.  You don’t need to stick to just one format.
You can, for instance, create content in the following forms-
  • Blog posts
  • Webinars
  • Podcasts
  • Short YouTube clips
  • Slideshare Slides
  • Whitepapers
In the beginning, it helps to pick a medium that you’re comfortable with.
Once you begin to make some headway, you can then think about branching out to some of the other forms that I have listed.
It’s worth remembering that you can always repurpose a piece of content.
For example, let’s say that I want to use podcasting as my primary form of content marketing.
If that’s the case, then I can eventually turn that podcast into a blog post.
That’s what we’ve done with the CrazyEgg blog (though it’s the other way around).
image07
I can also turn that Podcast into a webinar, as there was likely a structure to the podcast that can be adapted to fit a webinar.
I can also take some of the key ideas within the podcast and turn them into a short series of videos that can be uploaded onto YouTube.
You don’t have to do all of this work yourself.
If your key skill lies in podcasting, then you can hire a freelance writer to do the writing for you.
The same goes for the creation of videos, Slideshare slides and everything else that I’ve mentioned.
If you’re looking to hire someone to help you get these tasks done, check outupwork.com.

Know how to get your content in front of new people

So far, we’ve covered a lot, but none of that matters if you don’t know how to get your content in front of people.
Knowing how to promote your content is essential, if you want people to know it even exists.
Thankfully, there are a couple of proven ways that you can get your content in the hands of people who will enjoy consuming it.
The first is to contact people who’ve shared similar content to yours in the past.
If you click on the ‘View Sharers’ button, within Buzzsumo, you’ll be able to find people who’ve shared content that is similar to yours.
image11
Once I see who has shared similar content, I reach out to them with the following email.
image09
A lot of the time, you can find the person’s email address by checking out their Twitter Bio, which normally links to their website (and that will provide an email address).
You can also promote your content using PPC ads.
Thanks to the advanced targeting features of Facebook, it’s relatively easy to get your content in front of people who are going to enjoy it.
Setting up the targeting for Facebook Ads is something that takes a lot of time to cover – though I have talked about it here and here.
The most important point to keep in mind is that you need to keep your audience highly targeted and keep your reach under 2,000,000 people.
Don’t be tempted to show your ads to a larger group of people. Pick three or four interests only.
If there’s a good match between your audience and the content, you’ll experience high levels of engagement.
And, high levels of engagement generally mean that you’ll also achieve greater levels of organic reach.
Here’s what I would do, if I were targeting people interested in PPC Ads.
image10
That audience looks small, but, because it is so targeted, I’m more likely to reach people who will connect with what I’m promoting.

Getting a return from your content marketing

You don’t want to just aimlessly create and promote content.
At some point, you’ll want to generate a return on all of the effort that you have expended to create your content.
And, you’ll definitely want to generate a return, if you’re promoting content using PPC Ads.
Because of this, it helps to have a means of collecting email addresses from the people who have engaged with your content.
One of the best ways to do this is by creating something known as a content upgrade.
Brian Dean managed to boost conversions by 785%, using content upgrades.
A content upgrade is something that the reader can take away with them, in the form of a download, that will help them to better achieve the goals that are covered in the content.
For example, for a post related to improving the reader’s AdWords Quality Score, I might create a content upgrade in the form of a checklist that people can download.
Obviously, the better your content upgrade, the more people will download it, as the perceived value will be higher.
In fact, in some cases, you might even want to make the content upgrade an add-on to the content.
So, instead of promoting a checklist, I might promote a video case study that explores how I have previously improved the Quality Score of an AdWords ad.
Of course, collecting emails isn’t all that you need to do.
You’ll also need to have a funnel in place that gives people the chance to buy something from you.
The easiest way to do this is by creating an autoresponder sequence that continues to provide value for those who have signed up to your list.
After 4 or 5 emails, you can then offer a course/product that helps people achieve even better results.
That’s just one way that you can do things.  There are many variations, in terms of how you can construct a funnel, though an email sequence is often a good start for newbie marketers.
I’ve discussed here how an autoresponder sequence can be used.

Conclusion

There’s a lot of buzz, at the moment, related to content marketing.
You might find it difficult to know where you should begin with content marketing, as it can all seem complex at first.
Hopefully, after reading this post, you now have a solid framework that you can stick to, when formulating a content marketing plan.
It doesn’t matter if you’re a beginner – so don’t let that hold you hack.
As long as you’re willing to get started and have some ‘skin in the game,’ you’ll quickly learn what works and what doesn’t work, in the world of content marketing.
Plus, if you do take action, it won’t be long until you’re an expert!
Do you have any content marketing tips you can share that will help our beginners? Please share and let me know below. Thanks!


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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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