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Wednesday, August 10, 2016

The Secret of Our Growth: Successful Integration Partnerships

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The Secret of Our Growth: Successful Integration Partnerships

Nurturing-Our-Integration-Partnerships4
You know what the best part of working is? Working together.
Looking for ways to establish your brand and create meaningful connections can be daunting. But reaching out to people you can collaborate with is truly rewarding.
Here at Hubstaff, we’ve experienced that firsthand through creating close connections with our integration partners. Not only has it brought a lot of benefit for us, but it has truly made our work more meaningful.
Why did we decide to build an integration plan? Why would you need one?
Well, because in efforts as big as this one, you need a clear strategy and smooth steps to follow. That’s how you set the stage for real growth.
But there’s a special story here.
It’s about the relationships we’ve built with our partners. They’ve all proven truly fruitful in the long term, and we wouldn’t give them up.
To share the knowledge and experience we’ve gained, I’d like to take you through our process of working with integration partners. The tips and good practices we’ve discovered are all here to help you out in creating your strategy step by step.
Learn how @hubstaff grows their business by developing relationships with their integration partnersCLICK TO TWEET

Introducing our integrations hub

A quick step back: how does Hubstaff work and how do integrations fit into our app?
You might as well think of Hubstaff as a ‘hub’ of apps to manage your workforce. It integrates with more than 30 important work tools like Trello, Basecamp, Freshdesk, as well as with payment portals such as PayPal and Payoneer, so companies can easily pay their employees. To build on top of the existing apps in their workflows, we provide time-tracking and automatic payroll, so taking care of business has never been easier.
Our ultimate goal to build integrations is to make the user experience for our customers seamless.CLICK TO TWEETThey can use Hubstaff without having to switch from the tools they are using already. Easy for people, smooth on our side.

Getting friendly with our integration partners

Building an integration with your app is only the first step. This opens up a number of opportunities for building meaningful relationships and expanding your brand’s audience.
Here is what we did to discover the full potential of our partnerships with integrated tools.
Once you’ve created an integration and it goes live, it’s time to think beyond the apps.CLICK TO TWEETYour integration partners have audiences of their own. It’s quite likely that you can attract plenty of new customers from them. So, how do you make this new relationship work for you?
The first step that you can take is to get your app listed on the partner’s marketplace, if available. Integration marketplaces are some of the most visited pages. Being featured there can bring you a steady flow of new customers with minimum effort on your side. That’s what we call a low-hanging fruit – and that’s exactly what we did.
Besides that, getting listed means that you get a valuable backlink (from an SEM perspective), which is great if you want your integration page to rank for a target keyword.
If you’ve gotten a listing in your partners’ marketplaces, what’s next? Well, it’s time to invest in your long-term relationship. It does take time to build it up, and it should never be a one-way street. Both partners should feel they’re getting somewhere, together.

Reaching out to the right people on our partners’ teams

Whether you’ve already been featured on your partners’ marketplaces or not, a crucial step you need to take is creating strong connections with your partners’ teams. When you reach out and create bonds, your partnership can move to the next level.

#1. Creating our partnerships’ list

Building the right relationships starts with creating a list. As simple as that. Here’s how ours looks.
Our integration partnerships' marketplaces list
The contents of our list are straightforward:
  • Our marketing collaterals for each integration partner
  • Email and Skype contacts
  • Directories where other apps are listed
  • Progress in the partnership
  • All relevant documents
By having all details about the contact people, channels of communication and the status of the partnership, it’s much easier to stay on top of our relationship-building efforts. The partnership list is our go-­to document for establishing a contact with our partners’ teams and getting listed on their marketplaces and integration pages.

#2. Getting to know the partners’ teams

Once the first contact has been made, I have a special ritual to follow. It’s important to arrange a call with the partnering team, but not just to talk business. The purpose of this friendly meeting is to introduce both teams and start building the mutually beneficial relationship.
That’s how people can get to know each other and understand better the issues that the other team is handling. It’s also an effective way to perfect integrations on the basis of user feedback and good collaboration between teams.

#3. Creating a co-marketing package

The next step in forging close connections with your partners is building a co-­marketing “package.” This allows both teams to consolidate their efforts and make something useful together. You can check out a package that we’ve used here. While it’s a bit old now, most points it contains are relevant even today.
The package contains:
  • Marketing texts that are used when the app gets listed on a page or will be included in a blog post or newsletter
  • Quality visuals of our product – screenshots and branded images
  • Testimonials
  • Co­marketing checklist:­ landing page, blog post, newsletter, in-app message, t-shirts, social media, and training customer success teams about each other’s integration
  • Email outreach templates to test and perfect with the different partners
great example of co-marketing comes from Zapier. It can serve as an inspiration for your efforts too.

Building beautiful and meaningful relationships with our partners

The key to relationship-building? Mutual respect and a lot of care.CLICK TO TWEET
As here at Hubstaff we recognize the importance of our partners for our development, we take every opportunity to show how we feel.
Here are some of the ways in which we invest in our relationships with integration partners.

#1. We rejoice with our partners’ successes

We’re happy when our partners progress and we don’t miss the opportunity to congratulate them on the big success soon after.
Showing that we care makes our connections stronger. It also helps keep our brand in the minds of our partners’ teams. This, in turn, makes it easy to build a solid relationship. There will be a hundred other apps that would want to get listed on a popular app’s marketplace, such as Basecamp or Trello. To stand out, it’s best to continuously engage with your partners. It takes effort, but it’s definitely worth it.
Email to Payoneer
For example, I congratulated Payoneer when they acquired a new startup in early 2016. Our partners moving ahead is a case for celebration for Hubstaff too!

#2. We share our own joy and celebrations

The Teamwork cake!
Another great thing we like doing is showing our partners how much we value them. Handwritten notes and cakes are the best!
Here’s what we did for our good friends at Teamwork. Chocolate cake just wins!
That’s how we show we thank people and show them our appreciation.
The same story with our partnership with Asana. You can see Daniel from their team relishing the last bite of the cake we sent them!
The Asana Cake !

#3. We do our best to provide value for their audiences

Another awesome way to pay it forward to your partners is to help create value for their own customers.
Last year, Payoneer had a conference for entrepreneurs, consultants, and freelancers in Bangalore, India. They invited us to share our experience on managing a remote team. I felt this would be a perfect opportunity to provide them with a glimpse into Hubstaff’s team and processes. So I traveled there to speak at the event.
Besides my participation in the conference, it was a great chance to meet with Payoneer’s team personally. We had good times with Adam and Keren from their partnerships team. I even managed to have a brief conversation with Payoneer’s founder Yuval Tal.
With the Payoneer guys
Such meetings help strengthen existing relationships. This is of great help in planning roadmaps for our common integrations. That’s how we can make them better and more useful to our customers.

#4. We create content to educate people on how to make the best of our partners’ tools

Here at Hubstaff, we love useful content. One of the smart ways which we found to create value for our partners is by creating articles targeted specifically at their audiences.
You can see our post about Basecamp’s features that might not be so well-known and another one on how we use Trello in our marketing team.

#5. We do valuable guest posts on their blogs

There is one more way to leverage the power of content for your relationships with integration partners – guest blogging. It’s a handy way to share meaningful business lessons with your partners’ readers, creating value for them and visibility for your own brand.
This is one of the practices we’ve used in our own partnerships. We’ve already created a special post for Insightly, sharing our thoughts on direct sales, and for Freshdesk’s blog, telling our story of how we reduced churn through time analysis.  We have upcoming guest posts for Redbooth, Trello, and Payoneer too (so stay tuned).

Stimulating more partnerships: opening our API for co-marketing

Getting attention from bigger integration partners can be a challenge for startups that are still smaller and not that visible. Now that Hubstaff has grown considerably in the last year, we decided we want to reach out to budding companies. We’ve opened our API for integrations to help such companies get exposure. ­
What do we offer to our new partners?
  • They get added to our integration marketplace ­
  • They get featured on our blog with 50,000+ monthly visitors
  • We feature them in our weekly newsletter sent out to 40,000 subscribers
  • We make sure they get social media love
  • We train our customer support team to recommend the new integration whenever possible
  • We stay open for new co-­marketing ideas
Partnering with Hubstaff is a useful opportunity for startups in need of visibility. We present them to our community in all possible ways – to our user base, blog audience, and subscribers list. And it’s a win-win for all!

Integration partnerships are a big deal for Hubstaff

Sharing our process of working with integration partners is special for us because these partnerships are one of the biggest drivers of growth for Hubstaff today. We get about 5­-10% of our customers each month from this strategy.
Your integration partnerships strategy requires low investments and brings truly high returns. In our case, we believe in boosting our efforts with activities that are proving beneficial for us at the moment, and this channel shows great promise.
We are already at a phase where we’ve executed most of the tips that I shared, with all our integration partners. We’ve just started the second phase of our strategy, which builds upon leveraging relationships from our partners’ communities. I can’t wait to share it with you! I’ll do so in the coming months whenever I have some numbers to show.
Our integration partners process that I just revealed can be of great benefit for your own efforts in forging meaningful relationships with the companies that you collaborate. What’s your experience? What are your best tips for building relationships and making the best of them?
Learn everything about growing a startup from ZERO
From our greatest successes to our most bitter failures, we share everything about building Hubstaff. Sign up to our email list to learn what it takes to grow a bootstrapped startup.

Resource: http://blog.hubstaff.com/integration-partnerships/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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