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Thursday, August 25, 2016

Set Your Company Up for Marketing Success by Working Backwards from 15 Million Blog Visits

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Set Your Company Up for Marketing Success by Working Backwards from 15 Million Blog Visits

A company blog with 15 million visits a year will make your business. That’s the content marketing goal you need to work towards.
After spending a lot of time digging into how SaaS companies are doing marketing, one key pattern that emerges is that founders and marketers get too focused on short-term tactics that lead to temporary spikes in traffic which look good on paper, but don’t move the needle for consistent month-over-month growth that will compound.
What you want is to win and to win big in the long term. The only way to do that is towork backwards from a clear picture of where you want to be, and identify the steps you need to take to get there.
I’ve gathered data on the traffic sources for 15 different blogs, and organized them according to traffic volume and the different stages in a blog’s life. By working backwards from massive websites with millions of visitors to those that are just starting out, we’ll walk through the steps a company needs to scale from each stage to the next.

8M to 15M Yearly Visits: The Momentum Stage

image (18)
Software blogs that have built huge traffic of 8M+ yearly visitors have done it by winning with organic search. They receive at minimum 3x the traffic from organic search than any other channel of traffic.
In contrast, a big media site like Buzzfeed gets 5x more social traffic than search trafficbecause Facebook is dominated by news and entertainment content. Personal blog C gets about half of its traffic outside of search.
But software blogs aren’t places that people habitually go to on their own, nor does SaaS content really fit with what people want to read when they’re hanging out on social media. Rather, SaaS blogs get large-scale traffic when people look up specific problems on Google and find that the company blog has the answer.
“In the short run, the market is a voting machine but in the long run, it is a weighing machine.”
—Benjamin Graham
Over the long term, Google weighs the value of the content on your blog. If, over the years, it’s grown heavy with meaty articles, dense networks of backlinks, and droves of satisfied readers, then you’ll tip the scales and Google will send even more traffic your way.
To set yourself up for organic search, here’s how you need to prepare:
  • It’s all about quality. Quality content is critical because it naturally builds up the views and backlinks you need to win with search over the long term. With a lot of good content that ranks well, you lay the groundwork for more search-related optimization tactics later.
  • Land and expand. Don’t get confused when you open up HubSpot’s website to find that they cover anything related to marketing. You don’t get to that point by trying to do everything at once. Instead, focus on increasing traffic and organic search around a narrow niche. Once you’ve nailed it, you can expand outwards.
  • You can’t trick Google. People try to juice search traffic with blackhat SEO techniques that violate Google’s terms of service. While this sometimes works in the short-term, it’s not a long-term winning strategy because Google constantly updates its algorithm and will heavily penalize you for even small violations.

1.5M to 3M Yearly Visits: The Growth Stage

image (19)
There’s one simple thing that sets up a website in the growth stage for organic search and a broader audience— publishing more content. Companies that publish over 16 blog posts per month get 2.3x traffic compared to companies that only publish 4 to 5 times per month.
Every time you publish a new blog post, you give Google another page to index and set yourself up to transition from the growth stage to the momentum stage. Contrast that with community site B and personal site D which rely heavily on email and social. In those channels, the incremental benefit of an additional post is less because you can only broadcast so often.
For SaaS blogs, content doesn’t just mean more traffic. It directly translates to a higher quantity of leads. Companies with 401+ blog posts get 3x the number of leads compared to companies with 0 to 100 posts. This is crucial because at the end of the day, your blog will only make it to 8M+ visits if the blog drives revenue growth and the business behind it is thriving.
At this stage, focus and:
  • Double down on the content that’s working: Use your Google Analytics data to inform what quality looks like to your audience. The beauty of content is that it can be repeatably produced and distributed. That creates more data that you can use to better inform what your reader wants to learn about.
  • Build a machine for content production. To scale your content production, you need to break down your process into a series of steps. Systematize the amount of time it takes for that blog post to get from one step to the next. This allows you to make it run faster and helps you produce more content without sacrificing quality.
  • Beef up the middle of your funnel. Your top of funnel is now driving enough volume that it’s worth investing in solidifying and optimizing the middle of your funnel where visitors are turned into leads. This will prove the value of content to the rest of the team to make sure that your blog gets the investment it needs to 5x.

150K to 1.5M Yearly Visits: Product-Market Fit

image (20)
In the product-market fit stage, you want to see whether you’re bringing in a significant portion of your traffic via direct. For both software blogs B and D, direct is just about the second biggest driver of visits after search.
You’re not hitting product-market fit with your blog if you get a massive bump in referral traffic because you hit the top of Hacker News or a big press mention in Lifehacker. That’s not reproducible in the long term. Instead, you need to be achieving steady, month over month growth in visits.
Direct, unattributable traffic comes from people who visit your site without a clear reason. These are people who are visiting your site because they heard about you from somewhere, likely via word of mouth from more than one friend. Direct traffic is as critical, and an early indicator that you’re building a strong brand.
In the Product-Market fit stage, you begin to pull in a steady flow of traffic, month after month. It’s at this point that you can start to figure out how to juice this traffic for a higher yield. The best way to do so is to look at incoming direct traffic.
Work backwards to this stage by doing the following:
  • Talk to your readers. Direct traffic is notoriously difficult to source through quantitative analytics data. Luckily, you can just talk to your customers. Use a survey tool like Qualaroo to gather qualitative feedback by asking direct visitorsone simple question: “What brought you here?”
  • Reverse engineer quality. You don’t have enough of your own data to inform what quality means to your readers. Instead, figure out what’s working for others. Imitate it but don’t rip it. Tools like BuzzSumo and Ahrefs allow you to look at what content is performing well for other companies in your space.
  • Grow an email list for your biggest fans. Hitting product-market fit and building a word-of-mouth machine with your blog means making 100 readers really happy rather than 1,000 people kind of happy. Your 100 passionate readers will join your email list, comment on every article, and tell their friends about your brand. That’s why email is such a significant driver of traffic for consumer brands like blog C and the same can be true for early-stage blogs like software blog B.

Fewer Than 150k Yearly Visits: The Starter Blog

image (21)
The charts above are the most colorful of any stage because starter blogs hustle to get traffic from wherever they can get it. Software blog C is doing a huge amount of social traffic and it’s the only software blog at any stage with less than 50% of its traffic from search.
Sharing content to social networks like Facebook or Twitter is a good way to get incoming traffic to your website by tapping into your existing personal network. Supplement that by posting on community websites like Hacker News or Inbound.org. This allows you to reach outside your own network and start building a broader audience.
Even if the returns aren’t immediately obvious, what’s important is that you start to get your name out there. You begin to get back data for what channels work and which ones don’t. You start to focus your marketing strategy, double down, and improve.
In the early days of your blog:
  • Focus on producing high-quality content. At this stage, it’s premature to optimize around search, although you should keep it in mind. You lay the foundation for organic search down the line by producing quality content that your audience will love and share.
  • Do whatever it takes to jumpstart distribution. When you’re starting out, one post to Hacker News might give you a huge spike in traffic. That’s great—but don’t get addicted to it because that traffic is low quality and will disappear just as quickly as it appeared. Create a diverse portfolio of content with some aimed at quick wins and others meant to be evergreen.
  • Don’t spend too much time looking at traffic. People often lose focus and try to optimize conversions or run A/B tests too early-on. At this stage you don’t have a big enough sample-size to run meaningful tests. You should be 100% dedicated to just getting more traffic.

Working Backwards Resources

Even if you don’t have a website or a domain name yet, you should never be starting from zero with your content marketing.
Existing content is available to anyone with internet access, which means that you can measure it. If you can measure it, you can reverse engineer it. This kind of scientific thinking and a mindset of working backwards will give you a headstart with content, and help you scale your marketing at every stage of the business.
Here’s a list of tools that will allow you to reverse engineer your marketing:

Reverse engineer search

Reverse engineer quality

  • BuzzSumo: Research which content has the most shares for any given topic
  • Qualaroo: Talk to your readers
  • Compete: Find which sites in your segment are driving the most traffic

Reverse engineer production

  • Trello: Track your content pipeline so that you can measure it and remove bottlenecks.
  • Process Street: Create content checklists to make it easy for freelancers to execute on your process.
  • Wonder: Outsource research and other low-context portions of the pipeline.


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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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