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Friday, August 26, 2016

Return Visitors: 5 Keys to Keep Them Coming Back for More

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Return Visitors: 5 Keys to Keep Them Coming Back for More

Return-Visitors-web-traffic
Whenever somebody approaches me for advice on making their marketing strategy more effective, they usually ask me three questions:
  1. How do I get more traffic?
  2. How do I get more traffic?
  3. Oh, and, how do I get more traffic?
think I may be able to spot a trend here.
We’re all so concerned about that One Metric that Surpasses All Other Metrics: more traffic.
After all, it seems like a simple equation.
More traffic = more visitors.
More visitors = more conversion.
More conversions = more money.
So more traffic = more money.
And if that’s the case, then it seems like prioritizing increased traffic as your #1 goal should be a no-brainer, right?
Wrong!
With all the worry about attracting more traffic, we often forget what’s just as important:keeping the traffic you have.
And that, folks, is no easy task.

The Importance of Return Visitors

Before we get into the how of return traffic, let’s take a look at the why.
Why is returning traffic so important?
To answer that question, I want you to think back to the last time you bought something online—maybe it was an eBook that teaches how to build a bigger audience, or access to a private mastermind group.
Chances are, you didn’t purchase the product the first time you visited the site.
In fact, you may not have even known about the product the first time you visited the site.
Instead, you probably just browsed a few blog posts, maybe reviewed the about page, and just had a general look-see.
Eventually, you decided that you liked what you saw.
And so you came back for more… And more…
And even more.
Then, you found out about the product. You took your time learning about what the product could offer you.
You waited until you felt 100% certain that, based on your experiences with the site, you could fully trust the product to deliver the value that you sought.
Finally, you took out your wallet, punched in your credit card details, and bought it.
Amirite?
In a nutshell, the reason why returning traffic is so important is that return visitors are the ones who actually engage with your site. Not the first-time visitors who take one look at your site, skedaddle, and never come back a second time.
And this isn’t just me talking, either. KISSmetrics found that on e-commerce sites, return visitors generally spend more than two times longer on your site and browse nearly double the pages in a single session than do first-time visitors.
The message is clear: stop over-prioritizing “more traffic.”
Switch focus to keeping and engaging the traffic you have until you can make it convert.
Let me now explain 5 powerful strategies that you can start implementing in your marketing campaign today to recycle traffic.

Key #1: Make Sure Visitors Like Love What They See

This strategy may just be the most important one on this list.
The best way to instantly engage your first-time visitors is to have a design so good their eyes are automatically drawn to it.
They just can’t pull away.
There are a few general principles to good blog design, which we’ll go through quickly.
Pro tip: if you want an appealing design, DON’T do a single one of these 42 things.

Principle #1: Narrow Content Widths

The first principle is to maintain short content widths, especially on your blog.
Just take a look at this blog. The lines you’re reading right now take up less than 70% of the width of the entire page (in the desktop view).
narrow content widths
Derek Halpern from Social Triggers actually recommends even narrower content columns, between 400-600 pixels. Take a look at the sort of content width he uses.
Derek Halpern
Blog engagement hack: set content widths between 480-600 pixels for increased reader engagement.CLICK TO TWEET

Principle #2: Large Typography

If your readers have to squint or zoom in to actually read your text, then you’re doing something wrong.
Large typography is the way to go. Again, just take a look at Mirasee’s content—there’s clearly no zooming-in, squinting, or screen-pinching required.
Some experts also recommend using sans serif typography on the web instead of serif, but the jury is still very much out on that one. Try both to see what works for your website

Principle #3: Frequent, Well-Formatted Images

You’ve probably already heard the old adage “a picture is worth a 1000 words.” But did you also know that the human brain processes pictures 60,000x times faster than text?
Whoa.
Clearly, if you’re not already using visual media frequently, then you’re missing out on an additional way to woo your readers.
But poorly formatted images don’t help either. If you do choose to use visuals, then make sure it’s a clear, relevant image (no blur), and set the image to either take up the entire content width, or 40% of it.
One example of a website that formats its featured images really well is actually one of my favorite blogs, Tom Ewer’s Leaving Work Behind.
Leaving Work Behind

Key #2: Establish Expertise

Another strategy to ensure that your visitors come back a second time is to clearly establish your business’s expertise in its industry.
Visitors come to your website primarily for one reason: they want to be educated. They need to know something, and in their eyes, your website should be the one to provide that knowledge.
That’s why it’s so crucial that your content comes across as authoritative.
You should be the expert, teaching the reader.
You are sharing your wisdom and knowledge in the subject, and that should be evident to your readers right from the get-go.
Now, there is one caveat: if you want to come off as an expert to your readers, then obviously you need to be an expert.
Duh.
So if you don’t know what you’re talking about, then stop talking about it.
Trust me: your readers will be able to see through the fakery.
Your content should be focused on subject matter that you can discuss from a knowledgeable, experienced standpoint.
In this Problogger article, Tito Philips outlines 5 elements of authoritative content:insight, simplicity, depth, breadth, and relevance. Make sure each one of those elements makes a concrete impression on the you publish.
One easy way to help establish expertise is to forsake wishy-washy theoretical discussions for practical, actionable, straight-from-the-trenches data.
Use statistics and case studies to back up everything you say (did you notice those stats from HubSpot and KISSmetrics further up the article)?
One example of authoritative content is this Mirasee post by Melissa on how to become a more productive blogger.
productive blogger
She references research from a respected university, a real-life experience of a business celebrity, and even information from a presidential interview to get a single point across.
That is how you convey authority and build expertise.

Key #3: Put a Face to the Name

Another important way to engage your audience and ensure they come back a second time is to make sure that they know who you are.
In other words, put a face to the name.
Professors from Simon Fraser, McMaster, and College of Charleston universities conducted a study to see how human images with facial characteristics impacts viewers perception of a website.
The study revealed versus website design that incorporate no human images, design with personal pictures were perceived as:
  • More appealing
  • More warm/friendly
  • Having a definite social presence
If you don’t have an image of yourself, then you’re missing out on a major way to differentiate your personal brand, engage readers, and come across to your audience as more than just another faceless Internet entity.
Let’s look at a few examples of people who put a face to the name.
First up is Pat Flynn from Smart Passive Income. The SPI brand, which includes a blog and a podcast, is widely recognized all over the Internet.
Pat Flynn
And right on the front page is a K-sized picture of Pat himself. What’s more, Pat also regularly includes pictures of himself along with his entire family and occasionally a few friends in his income reports.
Clearly, Pat has gone to significant efforts to make sure that his personality shines through the website.
Another example is Noah Kagan from OkDork. Noah’s has founded several successful businesses, and his email list numbers 700,000+.
Like Pat, Noah uses a large image of himself on the home page to engage visitors right from the get-go.
Noah Kagen1
Noah’s personality also comes across to readers in other ways as well. His informal writing style and constant reinforcement of his love for tacos help readers connect with him on a personal level.

Key #4: Display Social Proof

This principle is closely tied in with the establishing expertise key. In both instances, the driving idea is that readers feel engaged when they perceive you to be both credible and trustworthy.
As we discussed, conveying authority and expertise in your writing is one way to establish that credibility. Social proof is another.
You’re probably already familiar with the term, but I’ll quickly define it anyway just in case.
Wikipedia defines social proof as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”
In simple English, social proof is when you influence readers into a certain path of action by showing them that other people have already taken that path.
Within a website/blog engagement context, social proof is essentially highlighting all of the places you’ve been, the recognized people/brands you’re chummy with, and the number of people who are active on your website/blog.
To see social proof in action, let’s go back to Noah Kagan’s OkDork. Right below the opt-in box, Noah describes how he already has 700,000+ people on his email list.
Noah Kagen2
This conveys to first-time visitors that there are tons and tons of people who have already taken the action to subscribe to his list.
Consequently, they become more likely to subscribe to his list and therefore return a second and third time to his website.
Another way to build social proof is to use testimonials, as Brian Dean does on Backlinko’s front page.
backlinko example
Brian incorporates positive testimonials from two highly recognized names in online marketing—Neil Patel of QuickSprout and John Jantsch of Duct Tape Marketing—to build his credibility.

Key #5: Highlight a Call to Action

The final key to recycling your traffic is highlighting a call to action.
On blogs, calls to action typically ask the reader to do something for the blog, like:
  • Sharing the post
  • Commenting on the post
  • Subscribing for future updates
The theory behind why this kind of CTA works to build engagement and a repeat audience known as the Ben Franklin effect.
The Ben Franklin effect is a psychological phenomenon states that once people have performed a favor for you, they are more likely to perform another favor than if they had received a favor from you.
This seems counterintuitive: after all, shouldn’t people be more likely to do something for you after you’ve done something for them. You know, tit for tat?
Well, as it turns out, our intuition is wrong.
The reasoning behind this effect is that once someone does a favor for you, he/she automatically decides that the reason they performed the favor is because they liked you.
Consequently, there’s more of an emotional connect. That effect also carries over into blogging.
Once your readers have engaged with your website in some way by performing some small favor for you (e.g. sharing to social media or commenting), there’s an emotional connect, and they become more likely to return to your website.
Mirasee often uses “click to tweet” CTAs to get readers to engage by sharing posts.
the coaching process
The Huffington Post asks readers to subscribe to its newsletter at the end of every post.
Follow HuffPo
The beauty of this principle is that it’s just so simple to put into place.
Adding a CTA at the end of your post to share is as easy as writing an additional 1-2 sentences.
Adding a CTA to subscribe is as simple as formatting an opt-in box.

Summing Up

When you boil it down, building an audience to your blog really isn’t complicated at all. In fact, it’s a rather straightforward application of the five principles we just discussed:
  1. Attractive design that appeals to viewers.
  2. Authoritative content that positions you as the expert.
  3. Personal images and personable content that put a face to the name.
  4. Social proof that reassures readers of your credibility.
  5. Calls to action that get readers to do something for you.
If you’re ready to start building a real audience that will come back to your blog a second, third, and fourth time, then start implementing these strategies to recycle your traffic.
Let us know what you think! Have you tried any of the tips? Do you have your own secrets to return visitors? Let us know in the comments below!

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About Jonathan John

Jonathan John is a freelance writer and content marketing enthusiast. He helps startups in the digital marketing and WordPress niches build their online presence with rock-solid planning and execution of content strategy.


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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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