A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, August 26, 2016

12 Global Trends Every Marketer Needs To Know Now

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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12 Global Trends Every Marketer Needs To Know Now

It’s that time of year! Time for Mary Meeker’s Internet Trends presentation, which this year clocks in at 213 slides. In this post we’ve summarized the top 12 trends you need to be thinking about. News flash: the world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. Let’s jump in.

We're not even at 50%

global_internet_users.jpg
Hard to imagine (maybe not), but we haven’t even reached the 50% mark for global internet users. You can probably see why Facebook and Google want to deploy drones to beam Internet to places like Africa. At present, North America, Europe, and China are largely saturated. India is up next, along w/ the rest of Asia Pacific.

India is the next major market

india_next_major_global_market.jpg
In 1995 there were 35M internet users, primarily in the US and western Europe. Today there are 3B, primarily because of China. India is up next. In fact, India recently surpassed the US to become the #2 global internet user market behind China, and its growth is continuing to accelerate (over 40% year-over-year). To give some perspective, at the end of 2015 only ~20% of India’s population was connected. Five years ago the number was 7%.

50% of global smartphone owners are in asia

50_percent_smartphone_users_asia.jpg
Global smartphone adoption may be slowing (currently at 21% year-over-year, globally), however as marketers we should be very aware of the fact that the US/Canada represent a small fraction of total smartphone users (somewhere around 10%). Currently, over 50% of global smartphone owners are in Asia.

China and Asia growth in a picture

asia_growth_in_picture.jpg
In 1985, over 63% of global GDP ($19T, at the time) came from North America, Europe, and Japan. In 2015, 63% of global GDP (now $114T) came from China and emerging Asia. To put it into perspective, below are photos of Shanghai, China taken in 1987 and 2016. The amount China spent on infrastructure alone in the last six years (2010-2016) surpasses what they spent in the previous 30 years (1980-2010).

There are 5x more Adroid smartphones

5x_more_android_smartphones.jpg
As an Apple/iPhone customer for many years, it’s hard to imagine that there are more than 5x as many Android phones being used globally. Further and for the first time ever, iOS phone shipments actually declined last year, while Android device shipments continued to grow by over 10%. Something we should all be thinking about vis a vis our mobile strategies.

Adblock usage way up, especially on mobile

mobile_adblock_usage.jpg
If you’re a marketer, chances are adblocking software hit your radar in the last year or two. A double digit percentage of internet users employ these solutions; some sites report ad block usage as high as 40%. Well, we have some bad news for paid advertisers: it’s getting worse. There are now more people employing ad bloc solutions on their mobile devices than there are on the desktop. No wonder “native ads” are all the rage.

Video is bigger than you thought

total_video_views_per_day.jpg
Consider this for a moment: there are 20% more video views per day on Snapchat than on Facebook. In total, Snapchat received 20B (that billion w/ a B) video views PER DAY in Q1 2016. Based on their growth, that likely means they’ve reached something like 12-13B views per day at present. Amazing.

Remeber the Chewbacca lady? 

chewbacca_mask_lady_video.jpg
Remember that lady in the car wearing the Chewy mask? Well, it was the most viewed Facebook live video of all time, with over 153M views in ONE DAY. Further and because she mentioned Kohls a couple times, their app (the Khols app) rose to #1 in the US iOS store.

15x more photos shared per day than 5yrs ago

photos_shared_on_internet.jpg
Visual mediums are dominating shared content on the internet and there are really only two companies that generate the bulk of shared photos: Facebook (Messenger, Instagram, WhatsApp) and Snapchat. Over 3.5B images are shared on a daily basis, up 15x from only five years ago. There should be no doubt in anyone’s mind that the internet is becoming increasingly visual.

Messaging continuing to grow, bigtime

messaging_app_user_numbers.jpg
Hard fact: Twitter and Linkedin not only have the least number of monthly active users, combined they don’t even reach the top three (WhatsApp, Facebook Messenger, and WeChat).  While growth has largely plateaued with the former, the top three plus Instagram continue to see 25% annual growth. Remember when Facebook paid $1B for Instagram? It’s now worth >40x that.

Self-expression for all

history_of_emoji.jpg
Emojis are so five years ago. Heck, photo filters are so five years ago. Gifs and lenses are the new way to creatively express yourself on social and a great way for brands to insert themselves into conversations. Consider these numbers:
  • Taco Bell Cinco de Mayo lens on Snapchat received over 224M views, with an average session time (amount of time a Snapchatter played with the lens) of over 20 seconds
  • Gatorade Super Bowl lens on Snapchat garnered over 165M views w/ the same, 20 second average session time
  • Iron Man Filter from MSQRD on Facebook garnered 8M views

Duh: those born after 1981 prefer chat and social to phone and email

consumer_support_channel_preference.jpg
Pretty simple: when contacting/communicating with a company, those born after 1981, those wonderful/elusive/confounding Millennials, prefer social media/internet/web chat to any other channel, chiefly phone, an app, or email. Social isn’t simply an entertainment channel, it’s increasingly becoming THE channel for communication, business, transactions, and everything else.

It's a new world

Let’s get real for a minute. Global debt (especially government debt) has grown significantly: it’s currently 3x what it was in 2000. Further, overall global debt is now 299% of gobal GDP. Couple that with slowing economic growth rates and we’ve got much slimmer margins for error. Easy growth, at least for the time being appears to be behind us.
However, where there are risks there are also opportunities. Specifically opportunities for businesses to innovate, improve efficiencies, pursue lower price models, create new types of jobs and products and technology and the internet are the drivers. One other  with a connected global population, the time it takes for a new business/product/service to hit the size and scale of older players is significantly less.

As a marketer, these are the kinds of things we need to be aware of. Our obligation is to see where the puck is going, not simply reacting to where it is. That destination is where the opportunity is. Hopefully this post gives you some ideas.  It has for us.
Resource: http://www.everyonesocial.com/blog/12-global-trends-every-marketer-needs-to-know-now?utm_campaign=shareaholic&utm_medium=linkedin&utm_source=socialnetwork

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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