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Sunday, August 7, 2016

Copy & Paste Guide: How to Drive a Flood of Ecommerce Sales Using Facebook Ads

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Copy & Paste Guide: How to Drive a Flood of Ecommerce Sales Using Facebook Ads

Written by Neil Patel on July 22, 2016
cart
If you want to improve the success of your ecommerce store, you might not know where to begin.
There are so many tactics and strategies that you can implement.  At times, it can probably all feel a little bit overwhelming.
The aim of this post is to give you a few simple, proven strategies that will help you grow your ecommerce store.
More specifically, we’re going to focus on how you can use Facebook Ads in order to improve your ecommerce store sales.
Even if you think you know all there is to know about Facebook Ads, give this post a read – because we’re going to cover some pretty advanced stuff.
By the end of this post, you’ll have a keen sense of how you can use Facebook Ads to drive more sales for your ecommerce store.
Let’s begin!

Implement retargeting campaigns

You can use retargeting to drive people back to your ecommerce store, if they did not take a desired action the first time around.
72% of online shoppers tend to abandon their carts and having a retargeting campaign in place can potentially get a lot of these people to complete their purchase.
Follow this copy paste guideto drive a flood of Ecommerce sales using Facebook ads.
When you run an ecommerce store, you can use retargeting to achieve the following –
  • ‘Remind’ people of a product that they were looking at
  • Promote upsells and cross-sells
  • Promote discounts on products that people were interested in
  • Promote related categories of products (different from upsells and cross sells) –  if you run an electronics store you might promote a fridge or microwave, depending on what someone has already bought
  • Promote to people when they’re on a mobile device
Let’s take a look at how you can set up a retargeting campaign on Facebook.
First, you need to install something known as a ‘Facebook Pixel’ on your site.
You’ll want to make sure that this pixel is installed on every page of your site. This gives you the freedom to run a variety of retargeting campaigns.
You can set up your Facebook Pixel by logging into Facebook Ad manager and selecting the Pixels option.
image05
You’ll then get the chance to create your Facebook Pixel.
image19
Give your Facebook Pixel a name and give the terms a read.
image09
You’ll then be told that the Facebook Pixel is ready. You can install the Pixel on your own, or you can email it to your tech support team.
image06
If you choose to install the pixel on your own, you’ll be presented with the code.
image01
Note: You can also track conversions using this pixel. Tracking conversions will help you to monitor what actions are being taken and by whom.
Here are the standard conversions that you can track –
image18
If you want to track conversions, you need to edit the code in relation to the page you’re going to place it on. The code adjustments you need to make are shown in the far right hand column of the chart above – known as ‘Standard event code.’
You can add the conversion code (and any adjustments) as follows –
image10
You can also add some of your own, Custom Conversions.
You can check if your Pixel is installed properly, by using the Pixel Helper plugin for Chrome.
image20
In any case, once you’ve installed your Pixel you can then go about setting up a retargeting campaign.
To do that, you need to create a Custom Audience. A Custom Audience is a select group of people you’ll be targeting your ads towards.
To get started, click the ‘Audiences’ option or visit https://www.facebook.com/ads/manager/audiences/.
image22
Then, select the ‘Custom Audience’ option.
image00
Pick the ‘Website traffic’ option.
image08
You then get to set up your Custom Audience. The information you put in here will determine who sees your ads, based on the actions that they have previously taken.
image15
So, if I click on the ‘Website traffic’ option, I can pick from the following.
image02
If I want to run a simple retargeting campaign that’s designed to remind people about a product they saw on my site, I might pick the ‘People who visit specific web pages.’
Then, I can run retargeting ads, based on specific webpage visits.
For example, let’s suppose I run a furniture store and I want to retarget people who have looked at ‘oak tables.’
I can type in ‘tables’ and ‘oak’ to ensure that my retargeting ads are only shown to people who have looked at pages related to oak tables.
image16
If I want to retarget people who have looked at ‘Oak tables’ and have visited the checkout page, but have yet to purchase, I might set up some ‘Custom Combinations.’
Image-Edit
Here, I’ve set it up so that ads are shown to people who have looked at oak tables, then looked at the checkout page. I’ve also added an exclusion for those who visit the ‘thank you’ page.
image07
The thank you page represents what people see once they’ve actually completed their purchase. By excluding them from this audience, I ensure that people won’t be shown ads, once they’ve taken the desired action – completing a purchase.
Ideally, you’ll want to add an exclusion for all of your campaigns, to make sure that people aren’t shown irrelevant ads. The exclusion should signify that the desired action has been taken.
The amount of time you run a retargeting campaign for will depend on the retargeting campaign in question.
A ‘remind’ campaign can be run for 30-40 days, but a checkout reminder probably only needs to be run for 10 or so days. If people don’t buy after that time, they probably won’t ever buy.
In any case, once you’ve created a custom audience that meets your requirements, simply set up a campaign the way you normally would and select the Custom Audience you created, while adjusting your targeting.
image23
Note: When developing your ad creatives, make sure that your ads let people know that they’ve been retargeted.
It helps to provide an incentive to encourage people to complete their transaction.
If you can generate desire and encourage action, you’re retargeting efforts will be better received by those you’re showing your ads to.
Retargeting can leave a bad impression, when done incorrectly. But, when done well, it can often be welcome.
In order to achieve that, you’ll need to create custom ads, for your retargeting campaigns, that are relevant and provide value. The ad below is a good example of how you might want to do that.
image13
If you run a very large ecommerce store, you can also take a look at something known as ‘Dynamic product ads.’
This is a feature where Facebook will almost run your retargeting campaigns for you, automatically.
Running Dynamic Product Ads will require you to upload product feeds.
It’s quite a complex process that we won’t’ go into here, but you can find out morehere, in the meantime.

Make use of Lookalike Audiences

You can also generate more sales for your ecommerce store by targeting your ads towards ‘Lookalike Audiences.’
Lookalike Audiences are audiences created by Facebook that share similarities to existing audiences you have already dealt with.
Lookalike Audiences are worth checking out, because they provide you with the ability to target your ads with greater specificity. The use of a Lookalike Audience also takes out some of the guesswork you might have to go through when setting up ad targeting.
This all has the potential to produce a better ROI for your campaigns, because your ads will be relevant to the people seeing them.
If you want to set up a ‘Lookalike Audience,’ head over to the ‘Audiences’ section again – https://www.facebook.com/ads/manager/audiences.
This time, click on ‘Lookalike Audiences,’ after clicking on ‘Create Audience.’
image12
You then get to input some parameters, so that Facebook can develop a Lookalike Audience that resembles an existing audience.
image04
When creating your Lookalike Audience, you first need to decide what it is that you want your campaign to achieve.
For example, do you want to sell more of a certain product?
Then, you need to gather an ‘Audience’ of people who have purchased that product.
Or, do you want to get more people to read an article on your site?
Create a Custom Audience of people who’ve read the desired article and provide it to Facebook, when developing the Lookalike Audience.
It’s worth noting that you can also set up a Custom Audience using a list of email addresses and phone numbers.
You might want to upload data, if you don’t want to wait around for Facebook to build a Custom Audience based on future visitors to your site.
Your ability to do that, however, depends on the data that you have already collected.
If you want your Lookalike Audience to be really targeted, you might want to base it on a certain ‘Conversion tracking pixel.’
This will ensure that Facebook only targets people who are likely to take a certain action on your site.
When you’ve selected the base audience that Facebook will work with to develop the Lookalike Audience, you also need to decide how similar you want the Lookalike Audience to be.
To begin with, it is helpful to keep the Audience Size at 1, as this will keep your campaign targeted.
Once you begin to get results, you might want to try an Audience Size of ‘1,’ but within another country. This could deliver cheaper clicks, making your campaign more cost effective while maintaining returns.

Tell a brand story before promoting sales

Many marketers are often in a rush to get people to buy from them.
Rushing the sale, however, can often lead to reduced sales figures.
There is another way, though.
It’s a way that draws out a sales campaign by telling a story.
Known as a ‘sustained call-to-action’ campaign, telling a story over the duration of an ad campaign has been known to improve conversions.
There’s data to back this up.
Adaptly conducted research that involved running two campaigns side by side.
One campaign focused strictly on generating subscriptions, right from the get go.
The other campaign told a brand story with the use of ‘sequenced ads,’ before providing ads that gave people a chance to sign up.
Both ads were targeted, using a Lookalike Audience and were displayed within the Newsfeed.
Adaptly found that by showing sequenced story ads, they were able to increase subscription rates by 56%. They also found that by using the sequenced story ads, they were able to boost landing page visits by 87%.
image21
As you can see in the chart above, it is also the case that the more sequenced story ads people saw, the more likely they were to convert.
Therefore, when running a campaign of your own, consider telling your brand story before you ask people to buy something from you.
In doing so, you can build trust and also a reputation. This will help increase the receptiveness of people who are exposed to your ads that do ask for a sale.
If you’re not sure how to tell the story of your brand, you could consider the following approaches –
  • Show how the product is made
  • Discuss how the product idea was discovered
  • Interview people who make the product
  • Show the factory/where the product is being made
Some of the biggest brands take this approach. Take a look at the screenshot below,that comes from Rolls Royce.
image11
When running these types of campaigns, you can use the Video Ads option, within Facebook, to ensure that your campaigns get the kind of exposure they need.

Advertise on Instagram

You may also want to take a look at advertising on Instagram. Most ecommerce stores find that their ability to sell certain products is reliant on how good the visuals of the product look.
As a result of this, a lot of effort goes into taking high quality pictures that make the item look good.
If you have high quality pictures, there’s a good chance that your product will perform well on Instagram – a platform that is very image heavy.
You can take advantage of the targeting features that Facebook provides, too, ensuring that your compelling visuals are shown to the right people.
Happily Unmarried managed to boost monthly sales by 12X, advertising on Instagram.
image17
Thanks to visuals that displayed the product clearly and in a manner that would resonate with their target audience of 18-35 year old males, the company developed an Instagram ad campaign that garnered significant engagement.
Here’s another example, from a company called T.M Lewin.
image14
The brand is over 100 years old, but that didn’t stop them from achieving success with the modern social platform.
Again, thanks to clear visuals that resonated with the target audience, T.M Lewin found success with Instagram.
In fact, thanks to Instagram Ads, they managed to achieve a 9x reduction in their cost per acquisition.
They also made use of a feature, known as Carousel Ads, that allowed for them to showcase several images within a single ad.

Conclusion

Facebook ads can grow your ecommerce business quickly – if you know how to use them.
We’ve touched on a number of advanced tactics that you can use to drive sales for your store. Retargeting, telling a brand story before asking for a sale and using Lookalike Audiences are examples I mentioned.
The beauty of Facebook Ads is that you don’t have to overextend yourself when running a campaign.
Spend 10 or so bucks a day and you’ll definitely begin to see how you can use the platform to benefit your ecommerce store.
Get started now, and see what’s possible.
Best of luck!
Do you have any tips you can share when it comes to growing an ecommerce store using Facebook Ads? Please share below!

Resource: http://neilpatel.com/2016/07/22/copy-paste-guide-how-to-drive-a-flood-of-ecommerce-sales-using-facebook-ads/?utm_source=email&utm_medium=email&utm_campaign=email



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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