A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Tuesday, August 9, 2016

An SEO’s Advanced Guide to Top Rankings on Amazon

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An SEO’s Advanced Guide to Top Rankings on Amazon

The Advanced Practitioner's Guide to Top Rankings on Amazon.com

Just like the nuances with Google’s search algorithms and the mystery surrounding certain elements of their multiple ranking factors, Amazon.com also has its little quirks when it comes to ranking.
With so few people in the industry discussing the topic of Amazon ranking factors and algorithms, plus the misunderstood product fields, it is hard to get a real feel for what it takes to be successful organically within Amazon.com. This short guide will eliminate all those misunderstandings and show you exactly what you need to do to rank in Amazon’s search results.

Field Elements That Factor Into Amazon’s Search Rankings

The most used feature on Amazon is its search bar. When top sellers discuss ranking on Amazon, we are less worried about category rankings and more interested in Amazon search rankings. How many of you go to Amazon looking for a product and try to navigate the category hierarchies to find that product? You use the search bar. Product field elements available when creating a product on Amazon influence those search rankings.

Product Titles

I’ve been doing SEO for ten years. I am so accustom to keeping title tags under 60 characters that Amazon’s title field gives me a nervous breakdown. Amazon’s product title is the most important factor to search, just like the title tag may be the most important on page ranking factor for Google.
Amazon product titles have a character limit of 500 characters. Not only that, they recommend including as many keywords as relevantly possible into those 500 characters.
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Listen up SEO’s. You have to write really long titles and keyword stuff those babies like it is 1999. Let’s do a little case study on two products on Amazon.
We are looking for Micro USB cables for a Google Nexus. Take a look at this product:Poorly Optimized Amazon Product
Screenshot taken 06/20/2014 of Amazon.com
This is a Micro USB cable. Notice the short title? Let me ask you this. What products is this micro USB compatible with?  There are 215 pages of search results, and I can’t even find this product. Now take a look at this product with an optimized product title:Optimized Amazon Product Title
Screenshot taken 06/20/2014 of Amazon.com
As an SEO, that title makes me throw up in my mouth a little. But, what does it tell you? You know exactly how long the cord is, the brand and every major model it fits. They even throw in the keyword “charger” into the title.
This is an example of a PERFECT Amazon Product Title. It goes against everything we as SEO’s believe, but to rank in Amazon, we have to play by their rules. Look at a few of the search results and you will see the top ranking products have long, keyword rich products ranking first.
Amazon Search Results
 Screenshot taken 06/20/2014 of Amazon.com

Why is the 500 character limit so important?

Here is the key to ranking on Amazon. You only need your keyword to appear once. If you can get that keyword into the title, you do not have to worry about including it anywhere else. With 500 characters, you can pretty much include every possible keyword in the title. For more information on how to format a title for Amazon, review their guide on writing a great Amazon title.

Amazon Bullet Points

The Amazon bullet points field is currently a suggested field, but I have seen warnings on client seller accounts for products that were missing bullet points. This usually indicates that Amazon is working to make this field a required field. The bullet points appear underneath the title. Because of the proximity to the title, image, price and add to cart button, it should be treated as an important field in which to add keywords. This is especially important for conversion purposes since it appears close to the Add to Cart button and above the fold in a lot of cases. Back to our previous two examples, what products does the first product fit?Amazon Optimized Bullet Points
 Screenshot taken 06/20/2014 of Amazon.com
So far, two content fields above the fold and we still don’t know if this product fits our Google Nexus or not.Amazon Optimized Bullets
 Screenshot taken 06/20/2014 of Amazon.com
Our optimized product enforces the fact that it fits the Google Nexus in the title and the bullet points. As a customer, which one are you most likely to purchase? Look at the proximity of “Google Nexus” and the Add to Cart button.

Product Description

The product description displays further down the product page. In fact, it appears quite a ways down the page depending on other fields present within the listing. It is NOT a required field. It makes sense that with this field not being required by Amazon and being below the fold, keywords here are not as algorithmically important. However, our un-optimized product…Amazon Product Description
 Screenshot taken 06/20/2014 of Amazon.com
More than half way down the page and five field elements down, we finally see that this product does fit the Google Nexus. Neither Amazon nor customers are going to find this product.

Amazon Keywords

Here is another field that will make SEO’s cringe. Amazon has a keyword field and they actually use it to rank products. Here is what you need to know about the keyword field. There is no need to add any keyword that has already been used in the product title or bullet points. Amazon will simply ignore it. With that being said, you have five keywords or keyword phrases you can add to the keyword field.
If for any reason you could not use a keyword in the other fields, by all means add it to the keyword field. Amazon will use it in determining rankings. This is a great opportunity to add additional model numbers and other information that are relevant, but would somehow clutter the other fields. If you have a product that fits 30 different models, you have the ability to list the main trafficked models in the human facing content, and use the hidden keyword field for the others. This way you are getting exposure to the lesser models, as well.

Hijack Other High Ranking Listings

Here is another thing that is not only allowed, it is encouraged. Want to rank regardless of how horribly un-optimized your titles, bullet points and keywords are? Simply get listed on some one else’s listing.Amazon Buy Box
 Screenshot taken 06/20/2014 of Amazon.com
Amazon’s listings are called ASIN’s. In your product fields you can list either a UPC or an ASIN. If you can compete on price, this method is for you. Here is what I do.
  • Search for your product on Amazon as a customer would
  • Make a note of the item that is the same as yours that ranks highest for each search (Non-Prime Listing)
  • Make sure there is not a Prime seller (unless you are doing FBA)
  • Note the ASIN
  • In your Product fields, add that ASIN
  • Note the Brand
  • Change the brand in your product fields to the brand on the listing
  • Lower your price one penny lower than the lowest seller
  • Amazon will match you to that product
Example: amazon.com/eForCity-Micro-USB-Cable-Blue/dp/B00E0EJJLI The ASIN in this case is B00E0EJJLI. Your product fields have no bearing at this point. You are on a high-ranking product due to that seller’s already optimized listing.
Of course it wouldn’t hurt to optimize your listing title, because after you win the Buy Box Amazon will start employing elements of your product details into the listing.
Note: If you are selling FBA, and can meet the other conditions in the bullet points above, then you can use the ASIN of the FBA item.

Make Sure the Product is in the Correct Category

Amazon uses a very advanced category structure full of subcategories that take a visitor deep down the rabbit hole. These categories are called BTG’s in Amazon language. It simply means “Browse Tree Guide.”
Here is a working case study on the importance of proper product categorization within Amazon. When some one performs a search from the home page, Amazon searches all categories by default. After the visitor clicks on a product within the search results, Amazon sometimes changes the default search to the category of that product. Here is an example of the search results of a search performed on the homepage:Amazon Search
 Screenshot taken 06/20/2014 of Amazon.com
Notice the search is set to “All.” After I click an item within that search, notice the default search category change:Refined Searches
 Screenshot taken 06/20/2014 of Amazon.com
The default search has changed from “All” to “Electronics.” This is where categorization is so important. From now on, any search I make, regardless of what I am looking for, my search results will come from items ONLY in the electronics category. The only way the default resets to All Departments is if I go back to the home page, or I manually select the department from the search drop down box.
How many searchers do you think even notice this slight change while they are navigating Amazon?
Kitty Cat Pic
Screenshot taken 06/20/2014 of Amazon.com
If you are not properly categorized, you are losing visibility on refined and contingent searches.

Are Your Listings Even Displaying in Amazon’s Search?

When you list a product for sale on Amazon, there are a lot of fields within the product details that seem unimportant, useless or otherwise below your standards to complete. They may not be important to you, but they are very important to Amazon.
Some fields that on the surface look useless from an optimization standpoint are:
  • Brand
  • Attributes
  • Variation Themes
  • UPC’s
A lot of sellers don’t know this, but depending on category, Amazon will suppress your listing from the search results if these or other fields are not completed. Amazon calls these suppressed listings and their top categories are categories where items will be suppressed.
The moral of this story is to completely fill out all fields, not just required fields. The more complete a listing is, the better opportunity the product has to rank well within Amazon’s search.
Amazon kind of breaks the rules for traditional SEOs. Take advantage of the 500 character product titles, the Amazon bullet points and the keyword field, or just match to an already high-ranking product listing and you could see your sales skyrocket literally overnight.   Featured Image: Jeffrey via Flickr (Creative Commons)
Charles Montgomery

Charles Montgomery

President at Squeaky Dino, LLC
Charles Montgomery has worked in the Ecommerce Digital Strategy field since 2004. With a strong focus on SEO as it relates to the overall goals of the etailer, he infuses organic strategies into all aspects of clients' digital marketing mediums.

Resource: https://www.searchenginejournal.com/seos-advanced-guide-top-rankings-amazon/110199/



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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