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Tuesday, August 9, 2016

Amazon SEO Tactics: Because Amazon is A Search Engine Too

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Amazon SEO Tactics: Because Amazon is A Search Engine Too
Usually when someone says "SEO," most people immediately think of Google. However, there are many other large-scale websites that have their own search engines inside of them.
One of the largest that most people don’t think about is Amazon. Home to over 200 million products, Amazon is an online retail monster. Furthermore, it is becoming easier every year to start your own Amazon-related business, such as Amazon Associate or Fulfillment By Amazon (FBA), or to become a Kindle Direct Publisher (KDP) through the Kindle platform.
However, what makes Amazon even juicier than Google is that, unlike Google, the majority of people who go to Amazon are buyers. They aren’t there to do research or lookup some fact. They have a product in mind and are ready to purchase.
So, it probably goes without saying that whoever has their product rank #1 for a critical keyword in Amazon gets the sale … not just the click, but the actual sale.
While it's obvious how powerful Amazon SEO can be in increasing one’s business, Amazon and its algorithm are relatively unknown.
So, to help you get your products or your client’s products to the top of the Amazon’s Search Engine Results Pages (SERP), let me introduce you to A9 and Amazon’s algorithm variables.

The Amazon Algorithm

Amazon’s search engine algorithm has a name, and it's called A9. Started in 2003 as a subsidiary of Amazon, A9 was tasked with the sole responsibility of creating a better user experience by placing the right products in front of the right customers.
Like Google, A9 works to find the right pages using specific on-page and off-page data in order to build their own SERPs.
However, there are major differences between Google’s algorithm and Amazon’s A9. Unlike Google, Amazon’s definition of success isn’t to send traffic to other sites, but to find the product that will provide the best sales conversion. It is for this fundamental difference between the two search engines that you cannot just apply the same tactics we’re used to in optimizing for Google, Yahoo or even Bing.
So, to help you understand a little more about A9 and optimization for amazon sales pages, we’ll discuss the 5 major variables that A9 uses when creating their rankings.

1. Immediate Sales (Darn it!)

This may seem obvious, but A9 doesn’t care about the overall number of sales for a particular product over a long period of time; only how many sales occurred recently.
Because of this, a product can usurp another product by having a large amount of sales in a short period of time. However, to maintain that position, that product needs to consistently and continuously make sales.
This algorithm rule is extremely useful during holidays when people are more likely to buy Halloween-themed candy in October, but will want Valentine-themed candy in February.
Now, that may seem like a tall order and something we optimizers can’t affect too much; however, there are other factors that can help our products get to the top that we can optimize for.

2. Verified Reviews

The number of verified reviews and their overall rating is one of the most powerful variables in Amazon page rankings. A verified review is a review in which someone not only bought the product through Amazon, but also used the same amazon account to leave a review. An unverified review is where Amazon doesn’t have a record of that person buying it, but they left a review anyway. I’m sure you know which one is more powerful with Amazon.
In Amazon’s eyes, a verified review is an honest and independent review, and a good indication of whether or not customers like a particular product.
If the Amazon search engine continues to place a particular product high in the SERPs based on just sales numbers, but customers aren’t leaving reviews or are leaving negative comments, Amazon will respond by lowering that product’s rankings and bring something else up further. While sales are important, Amazon cares about the customer experience as well.

3. CTR Versus CTS

Just like Google, having a high Click Through Rate (CTR) is an indication that someone found what they were looking for. If a product ranks #1 in Amazon but the product under it has a higher CTR for a specific search term, then it is numerically obvious that people believe they are looking for #2 instead of #1.
However, A9 takes it a step further; it doesn’t just rely on the click through rate, but also calculates the overall click to sales (CTS). Using the example above, even if product #1 has a lower CTR, if it has a higher CTS, then it will continue to trump the #2 product in the rankings.

4. Sales Page Content

To this day, every search engine needs words in order to figure out what a page’s content is about. Amazon is no different and so most of these same SEO tactics apply for Amazon, to include headers, text ratio, keyword density, etc.
However, we product placers do not have as much control on a product page as we do on our blogs. Therefore, where you can place content and how you structure it for Amazon is even more important than for Google.
For an Amazon page, he have seven areas in which we can place our keywords to include:
  1. Page title
  2. Subtitle
  3. Product description
  4. Editorial review
  5. Product picture file name
  6. Name of author, editor, etc (Publishing only…Also, don’t recommend keyword stuffing here)
  7. Last but not least, Amazon’s own ‘special’ keywords

5. Amazon ‘Special’ Keywords

When you go to upload your product, Amazon will ask you for seven keywords. These aren’t exactly what you think they are.
amazon-keywords
These keywords are only internal to Amazon. They are not meta tags, nor will they show up in a page’s HTML — meaning Google/Yahoo/Bing can’t see them. However, they can become important in helping you to select a particular category in order to have your product placed.
For some strange reason, when you go to upload your product on Amazon, they only offer a certain amount of categories to include your product. Therefore, if you find a category that you want your product to be a part of, but it isn’t initially offered when you upload it, you’ll need to do the following:
1. Find two relevant categories initially offered and select those for the time being 2. Then take the name of the category that you want to be listed under and use that as one of your Amazon Keywords 3. If after a week or two, or you just want to speed up the process, contact Amazon and inform them that you want to be included in that category
Pretty simple right? But don’t neglect this step. Choosing the right category can open your product to a whole new market and get you the coveted “Best Seller” tag.
Conclusion
As you can see, Amazon is one of the more important search engines to rank for. Simply put, ranking higher in a keyword SERP on Amazon equates to more sales, not just clicks.
Luckily, many in the Amazon business don’t know about A9 and fail to truly grasp the concepts that help to perpetuate products to the top. Sometimes I liken Amazon SEO to what Google SEO was like over seven years ago without any of the Animal updates … meaning, it’s a lot simpler than what we are used to right now. So, check it out.
If you have any products listed on Amazon, try some of these simple tweaks. Remember: Amazon is a search engine too!
Dave Chesson
Dave Chesson is a Amazon algorithm nut, but specifically stays in the Kindle self-publishing world where he runs the website,Kindlepreneur.com. If you would like to know more about Amazon SEO rankings and SERP tactics, you can download his free ebook.

Resource: https://www.semrush.com/blog/amazon-seo-tactics-because-amazon-is-a-search-engine-too/



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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