A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Monday, August 1, 2016

9 Mistakes You Might Be Making With Your Content Marketing Strategy

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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9 Mistakes You Might Be Making With Your Content Marketing Strategy

Content marketing is one of the most effective marketing strategies available today. All you need is to write a few thousand-word articles several times a week, produce masterful, in-depth, search-engine-optimized, intensely visual, user-focused content, and unleash it with the grace of an industry maven and the power of a market leader.
Easy peasy.
If only.
Content marketing is the modus operandi for modern digital marketers, but doing it right is no easy feat. And the future is challenging.
But there’s hope.
As I’ve executed content marketing over the past few years, I’ve spotted a few common and easy-to-make mistakes that many marketers make. If you can nip these mistakes in the bud or make some improvements, you’ll be a force to contend with in the wild world of content marketing.

Mistake 1: Your content isn’t great

No matter when your content is published or who you are writing for, poor content is not going to be well received.
If you are lucky, Google will simply sandbox the page or bury it on Page 49 of the search results. In all honesty, having no one read your poor copy is better than having someone read it and share it for the sake of making fun of it.
In the event that your content is read, your reader isn’t going to get much use out of it. A reader who has to battle through spelling or grammar errors is going to focus more on those problems than on your overall message. Even worse, this person isn’t likely to subscribe to your email list or your online services, or choose to buy any of your products.
I understand the problem. I really do. You hear about content marketing. You decide to do it. But pressed for time and pressured for results, you simply churn out a few blog posts, hoping that it will work.
But it usually doesn’t work — at least not with the results you wanted. Instead of gaining traffic, you simply have a spent budget, tired marketers, and a disappointed executive glaring at you.
Better content will get results.
How do you improve your content? A few things should be obvious — consistent style, no typos, images, etc. But, here’s a quick process from Backlinko to help you visualize your future (better) content.
It’s called the skyscraper technique: Find great existing content and make it better. In other words, improve on the best. Boosting your content quality should be priority No. 1 for excelling in your content marketing efforts.

Mistake 2: Your Content Isn’t Useful

A well-written article that doesn’t solve a problem or answer a question isn’t going to get a much better reception than a poorly written article gets.
If someone is looking for advice on how to get rid of an ice dam and you give them information about how ice affects the gutter, that person isn’t learning from you how to get rid of the ice dam.
Sure, it’s nice that you have explained why the problem exists and detailed the consequences of not taking care of it, but you haven’t answered the reader’s question. This person now has to search elsewhere for that information, which means you may have lost a sale or the chance to build a relationship with this individual.
How do you improve the usefulness of your content? This requires getting in the head of your users, identifying the questions that they are really struggling with, and answering those questions directly with your content.
Ann Handley’s excellent process will put you on the path to creating super-useful content.
Step-By-Step-Directions

Mistake 3: You’re selling instead of teaching

The focus of content marketing is to educate first and sell second. Ideally, you don’t mention yourself or your business until the call to action at the end of the article or video.
The focus of #contentmarketing is to educate first & sell second says @neilpatelCLICK TO TWEET
Your goal is to teach your reader how to solve a problem and who to reach out to for help. If readers or viewers want to know how to change a car battery, they should know how to do so by the end of the article or video.
Your goal is to have people share your content to help you or your client look like an expert who gets paid to perform related services or sell related products.

Mistake 4: You don’t come off as an expert on the subject

When creating content for the purposes of marketing a product or service, you have to know what you are talking about.
If you read an article about baseball bats and the author mentioned how they would help you hit more touchdowns, would you trust that source? (The answer to that question should be no.)
Therefore, you have to take great pains to make sure that you know what you’re talking about and seem credible to your audience. If you can’t do that on your own, it may be good to work with an outside source who can.

Mistake 5: You don’t know what you want the content to achieve

Do you have a concrete plan for what you want a specific piece of content to do for your company?
For instance, you should know if you want your latest video to go viral through social media or whether it will be fodder for a landing page. If viral is the goal, you may need to create a video that’s more upbeat or vibrant that will get people thinking and talking about that content and sharing it with ease. If the content is meant for a landing page or a corporate site, you may focus more on selling yourself or what you have for sale.

Mistake 6: Your content isn’t evergreen

You want your content to provide value both today and long into the future. Evergreen content is anything that provides a basic overview of a topic or provides information that is just as true 10 years from now as it is today. An example may be an article about Earth that says it is the third planet from the sun and it takes 365 days to complete an orbit. Another example would be an article about the moon being Earth’s only natural satellite.
These facts won’t change and are accurate whenever you decide to publish them. Such content is valuable because you can use it in a blog post today, an e-book tomorrow, and as part of a webinar or as social media content a week, month, or year from now.
Evergreen content allows you to market to your customers and possibly increase revenues without having to spend any time or money on new marketing materials.

Mistake 7: Your content isn’t ideal for your audience

When creating content with the ultimate goal of marketing a good or service, you have to know who your audience is. Understanding and targeting your audience is crucial to a successful content marketing campaign.
Here’s the mistake, visualized:
Content-Centric-VS-Audience-Centric
If you’re on the left side of this spectrum, you’re doing it wrong.
First, identify your target audience. Know them. Research them. Figure out what they want.
Identify your target audience. Research them. Figure out what they want says @neilpatel #contentmarketingCLICK TO TWEET
Tip: Creating content for the right audience will probably force you to produce super-focused content. That’s good. This level of content will drive the most focused and engaged potential customers.
Audience-Centric-Content
In some cases, you will target a niche or narrow market within a broader market, which has its own expectations when consuming content. For instance, you may decide that your target market is 25- to 45-year-old males. However, within that group are individuals with different educational backgrounds, economic backgrounds, and other variables that will play a role in how they respond to content.
While using basic language may cater to a younger person with no education or experience, it may turn off a highly educated executive with years of experience with a given product or service. Therefore, your best bet may be to create multiple pieces of content that may contain the same overall message but are slightly tweaked to meet the needs of each segment of your target market.

Mistake 8: Your content isn’t optimized to your target social channel

Marketing your content on social media is a great way for it and yourself to gain exposure. However, no two social media channels are the same. Those who use Twitter tend to like to share links or have the information condensed to a basic overview. Those who use Facebook want content that they can “like,” comment on in depth, and share with their friends who may have similar interests.
The audience on Twitter and Facebook may vary wildly from what you will find on LinkedIn or other professional networking sites. While you may be able to get away with snarky or edgy content on your Twitter account, you may want to maintain a more professional tone when using a social media site catered more toward professionals.

Mistake 9: You aren’t using SEO to enhance marketing efforts

Too often, content marketers and SEOs are at odds over how their disciplines mesh. I am both an SEO and a content marketer, and I see the two blending magically.
SEO is what will help drive traffic and decrease the cost of customer acquisition efforts. However, SEO is more than just using keywords or phrases in the hopes of landing on the top spot in the SERPs. In addition to knowing which keywords you are targeting, you have to use them consistently throughout your page, which includes using them in title tags and in paragraph headings.
#SEO is what will help drive traffic & decrease the cost of customer acquisition efforts says @neilpatelCLICK TO TWEET
Furthermore, you should know how to optimize content for Twitter, Facebook, and other social sites. Doing so could increase the odds of readers finding out about you or what you have to sell by finding your social media pages as opposed to an article, video, or landing page that you created.

Conclusion

When done properly, content marketing is one of the most effective — as well as cost-effective — ways to market your goods, your services, or yourself.
By creating content that people can relate to, learn from and share with others, you increase the odds of becoming seen as a credible source in your industry. This will make it easier toacquire leads, increase sales, and get future content read and shared by increasingly larger audiences.
What mistakes have you seen in content marketing?
Want to prevent yourself from making more mistakes or fixing the ones you’re already committing? Subscribe for the free daily or weekly CMI newsletter with tips, trends, and insights to make your content marketing program even more successful.
Cover image by Joseph Kalinowski/Content Marketing Institute

Author: Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.
Other posts by Neil Patel


Resource: http://contentmarketinginstitute.com/2016/07/mistakes-content-marketing-strategy/?utm_term=mistakes-content-marketing-strategy&utm_campaign=9%20Mistakes%20You%20Might%20Be%20Making%20With%20Your%20Content%20Marketing%20Strategy&utm_content=email&utm_source=Act-On+Software&utm_medium=email



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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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