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Tuesday, August 9, 2016

7 Instagram Marketing Mistakes to Avoid at All Costs

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7 Instagram Marketing Mistakes to Avoid at All Costs

Written by Neil Patel on July 23, 2016
Instagram
Who would have believed that a Facebook-owned app could become home to more than 300 million active users?
Since 2010, when Instagram came into existence, top brands, social media influencers, celebrities and smart entrepreneurs have taken advantage of Instagram to engage their target audiences.
Humans love visuals. And, that’s one of the core reasons why Instagram is so wildly popular.
Image sharing has gone beyond sharing selfies with friends. Now, you can actually plan your campaigns to drive more qualified site visitors, leads and revenue to your business.
For example, Jeremy Page’s sales nearly doubled from November to December in 2012 – from $1150 to $2100, or about a 46% increase – all by leveraging Instagram and the principles of attraction marketing and engagement to reach the right people with his offers.
recent study shows that Instagram has more engagement than other social media networks. Specifically, Instagram is now seeing 15x more engagement than Facebook and 20x more than Twitter.
image09
I could go on and on, singing the praises of Instagram and espousing why you should embrace this image-sharing app.
However, there are some rookie mistakes that people are making, and, if you’re not careful, you can fall into the same traps.
Avoid these 7 Instagram marketing mistakes if you want to succeed with your Instagram campaign.
Let’s explore the 13 Instagram marketing mistakes you need to avoid at all costs: 

1. Lack of a goal-driven strategy

Goal: It’s one of those common business words that’s often neglected. But, goals form the foundation of your plans and strategies.
image22
Let’s say that you attend a conference or webinar and one of the presenters advises you to set a goal first, while another says you should monetize your email list – which of these two pieces of advice would you follow?
Aha!
I’m sure you’ve read enough about “goal setting.” You’d rather monetize your email list and make some money, right?
But, when it comes to Instagram marketing, not having a goal-driven strategy will result in wasted opportunities and effort. You might even give up, or conclude that Instagram or social media marketing just doesn’t work.
image21
But, social media marketing does work. Yes, most brands use Instagram to improve their brand, but it goes beyond that.
For example, whenever Warby Parker posts creative photos of their eyewear on Instagram, they generate more than 2,000 likes per post and engagement that often leads to sales.
image00
Make no mistakes about it: Your success at Instagram marketing begins with a goal-driven strategy.
Sure, you can tell your story through video clips and photographs, but don’t do it blindly. Know what you want and develop a strategy around your goal.
For example, if you want to drive more traffic to your landing page, then your photo captions must be persuasive and include a call-to-action in your copy.
image16
On the other hand, if brand awareness is your primary focus (which means that you’re more concerned about the future of your business), you should pay more attention to your photos – you must never sacrifice quality for anything.
And, since we’re talking about developing a goal-driven strategy, one of the brands you can learn from is Quest Nutrition.
According to TOTEMS Analytics, Quest Nutrition increased its follower count by roughly 15,000 per month.
They’re effectively connecting with their audience by creating visual content that helps their followers take control of their diet and fitness plans.
Here’s one of Quest Nutrition’s 15-second video clips that sticks to their message and goal-driven strategy.
image07

2. No link in bio to drive clicks and traffic

Traffic is the lifeblood of your website.
A website that doesn’t generate traffic will fizzle out, sooner or later. It’s only a matter of time.
Instagram generates up to 1.2 billion likes per day and 1,000 comments per secondfrom real people – the same people you’d like to visit your website or landing page.
You might not realize how deadly not including a link or call-to-action in your bio can be. Most Instagram users don’t even give it a thought.
Nordstrom is a good example of a brand that knows how to drive users and buyers to their store. Take a look at their bio link:
image14
Iconosquare’s 2015 Instagram study shows that 70% of IG users report having looked up a brand on the platform. Plus, 62% of users follow a brand just because they like it!
You’ve got to understand that Instagram’s audience matters to brands. And, if these users like you or your brand, they’ll follow you.
image17
However, if you don’t have a link or call-to-action in your bio, you’re lost. My buddyAnthony Carbone drives a large portion of his Instagram sales purely through his bio link.
Instagram lets you include one clickable link in your bio. So, make sure that you take full advantage of it.
To add a link to your bio, go to “Edit Profile” and type it into the “website” text box.
In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.
image04
When you’re new to Instagram marketing, the first thing isn’t to post quality photos (as good as that may sound), but to update your bio with your link.
It could be a link to your website, landing page, social profile or product page. The choice is yours. The only caveat is to ensure that the link is relevant to your offers and subsequent photos.

3. Making your Instagram account private

You’ll lose a lot of followers, if you make your Instagram account private.
image05
You can choose to make your personal profile private.  But, if it’s your business profile, it needs to be publicly accessible. After all, you want more followers to follow, like, share and recognize your brand.
The harsh reality is that when potential Instagram users see a private icon, they’ll likely steer clear.
image15
And, why not? You’re basically telling them you don’t want them, by making your profile private.
A private profile means that when users follow you, they’ll have to wait until you find time to log in and approve their request.  
Also, they can’t see your new photos and other content types from your profile, until they’re approved.
If you want to double-check that your business profile isn’t set to private, go to your profile and below the profile photo, click “Edit your Profile.”
image02
Then, scroll down and uncheck “Photos are Private.”

4. Continually posting duplicate photos

Trust me, loyal Instagram users will be quick to unfollow you, if you’re constantly posting duplicate photos and videos.
Sure, once in awhile, there might be a good reason to repost a photo or video that you’ve shared with your followers before, but don’t make this a habit.
New research found that Instagram users love to shop. Sadly, you’ll discourage many of them from purchasing your product, if your content isn’t unique or engaging.
image03
Nobody likes duplicate content online – not users and certainly not Google.
Instagram is no different. Its users want to see something new.
Don’t be lazy. Instead of resharing a photo that you took while camping, take another shot while you’re working, for example.
As long as it’s relevant to your goal, you’ll be fine.
When Instagrammers follow you, they want to be entertained. And, they want to benefit from your content. You already know that sharing the same content again won’t deliver any new result or benefit. So, ditch it.
Of course, you can post selfies and use them to engage your audience. Kim Kardashian does this frequently.
image10
But, when it gets out of hand – when you start posting the same selfies over and over again – your followers will get bored and possibly leave.
You need to strike a balance. Experiment with posting different types of content (images, photos, memes, quotes, etc.) and see which one resonates with your audience more.
Also, experiment with colors, fonts, positioning and branding.

5. Not responding to user comments promptly

Comments are a user engagement metric that Google looks out for. That’s because user engagement leads to retention, which leads to growth.
image20
No, comments aren’t a ranking factor, but a post that generates a lot of comments (50 or more) signals to Google that users love it.
And, Google is passionate about content that users like, read, share and comment on. After all, nobody wastes time on generic content that doesn’t offer some kind of help.
I respond to every comment on my blogs. And, I’ll continue to do it.
image18
When users leave a comment on your Instagram content, you’ve got a responsibility to respond promptly.
Since Instagram is good for creating brand awareness and building trust with your target audience, responding to their comments – answering questions, elaborating on your content or giving a reminder about your upcoming event – can help achieve this goal.
image01
Remember that if you don’t reply to comments, eventually it’ll be interpreted as a sign that you really don’t care about your followers and fans.
Therefore, make it a point to always respond to comments. I know you’re busy (every digital marketer is), but don’t let that flimsy excuse affect your relationship with your Instagram followers – especially those who always comment on your content.
To ensure that your followers get your replies, just “@” tag their Instagram handle in all replies.
Once you do that, they’ll get a notification. This will bring them back to your profile and further cement your relationship with them.

6. Focusing on quantity, not quality

Instagram is a unique image-sharing app. Just by studying top brands and how they get followers, you can learn a lot about Instagram marketing.
For example, one of the lessons I learned, after I generated $332,640 in 3 months from Instagram, was to focus on the quality of my photos and videos and not on quantity.
image11
MAC Cosmetics increased its Instagram follower count by roughly 231,000 per month.
A single Instagram post that’s helpful and inspiring can generate up to 34,000 likes and over 300 comments, on average.
Quality matters.
Of course, if you can post often, without sacrificing quality, then you’ll get better results. On average, MAC Cosmetics posts to Instagram 4.54x per day and the photos and videos are always top quality.
In fact, on March 5, 2015, the brand posted 8 quality photos and garnered 33,000 likes within a short time. Again, the brand has made quality their watchword. Take a look at one of their photos:
image08
Whether it’s video clips or photos that you want to share on Instagram, make sure that you consistently put quality first.

7. Misuse of hashtags

Trust me, you can misuse hashtags on Instagram, the same way brands and marketers misuse hashtags on Twitter and Facebook.
Creating and promoting hashtags is part of the goal-driven strategy that we talked about, because it can help build brand awareness. But, make sure to abide by a few simple rules, when creating or using hashtags.
image19
The truth is, most brands are confused, when it comes to the optimal number of hashtags a post should have.
In the Ultimate Guide To Hashtags, you’ll discover that posts with 11 or more tags receive nearly 80% interaction, compared to posts that contain just 2 hashtags (41% interaction).
Note: Instagram allows up to 30 hashtags per post.
image13
There are more research studies supporting this data.
For one, AgoraPulse conducted a study and found a correlation between hashtags and engagement in the form of comments and likes.
image12
Although Instagram allows up to 30 hashtags per post, I don’t recommend that you use that many for each image or video.
You want to be relevant and engage the right users. You’re not obsessed with vanity metrics that won’t impact your brand. You’ll likely lose credibility if all of your posts are crammed full of hashtags.
It’s really important to use hashtags for what they’re meant for and not to manipulate users or the Instagram algorithm.
image06
Instagram is a platform that’s built on authenticity and quality, so don’t allow hashtags to obscure your vision of helping your loyal followers achieve their goals.
GoPro is a brand that understands how to use hashtags, not only to their benefit, but to help their users find what they’re looking for.
As the creator of the “world’s most cherished camera,” used by athletes, photographers, and event planners, GoPro gains followers on Instagram at a rate of approximately 221k per month.
With 8.9 million followers on Instagram already, and still counting, GoPro utilizes multiple hashtags, all of which are relevant to the photo.
image23

Conclusion

Instagram is here to stay. So leverage its power to grow your followersgenerate traffic to your website and build a loyal audience that’ll trust you.
I’ve only listed 7 Instagram marketing mistakes, but there are others, such as:
  • Posting pictures that aren’t properly sized
  • Posting content at the wrong time
  • Omitting a call-to-action from your copy
  • Purchasing followers or engagement
  • Being overly promotional
  • Not posting videos
Don’t be overwhelmed by these mistakes. All you need to do is double-check if you’ve fallen prey to any of these. Then, if so, fix them immediately.
As usual, I would love to hear from you. What do you use Instagram for: to drive traffic to your site, build your brand, or some other goal?

Resource: http://neilpatel.com/2016/07/23/7-instagram-marketing-mistakes-to-avoid-at-all-costs/?utm_source=email&utm_medium=email&utm_campaign=email



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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