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Thursday, August 25, 2016

5 Content Marketing Trends That You Should Leverage in The Next Year

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5 Content Marketing Trends That You Should Leverage in The Next Year

Written by Neil Patel on August 2, 2016
trends
Content marketing has seen a tremendous adoption by brands. Many have started their own blogs and taken advantage of the content climate.
The problem is that most businesses don’t have patience. They can’t wait 6 months or more to see traffic rolling towards their website. Moreover, instead of taking data-backed decisions to modify their content strategy, most businesses fail to adapt.
So, when they find it difficult to measure ROI, they abandon content marketing altogether. A better option is to understand your customers. Then, brainstorm how you can effectively meet their needs, taking the strategies that are working right now into account.
In this article, I’ve combined five such content marketing strategies. These are all backed by data and case studies that not only prove their effectiveness, but also show you a practical way of implementing them.
Are you ready to leverage the currently working content marketing strategies?
Then, here’s trend #1. 

1. Consumers are ready to pay for educating content

The internet is supposed to be a place for free information. A user is assumed to search for free alternatives to any paid solution, which is partially true.
Torrent websites are hugely popular for downloading entertaining content.
But, due to the huge volume of content production, every day on the internet:
There’s a huge demand for quality curated content.
A great example that I’ve shared previously is the “31 Days to Build a Better Blog” ebook, by Darren Rowse of ProBlogger. Darren sells the beautifully designed eBook for $29.99, although its content is available for free on his blog.
image24
Gael and Mark, from Authority Hacker, did something similar on their authority website. They packaged the content on their blog in the form of an eBook (with some bonus lessons) and sold it to their audience. The exercise helped them make $2,500/month in passive income.
Another huge strategy that is employed by many popular bloggers is online courses. Jon Morrow recently shared that he’s making over $100,000/month, selling his courses.
image30
Bryan Harris also managed to sell $220,750 worth of his courses in 10 days.
image17
He even shared how this 10-day income was more than he had earned in the last 3 years of his online career.
image06
Even Brian Dean sells an SEO course on his blog, Backlinko.com and makes an awesome income.
Bryan Harris shared how you can sell a packaged version of your products by partnering with other influencers. And, it can tremendously impact your number of sales.
image18
Bryan struck a partnership with Brennan Dunn. And, his course enrollments got the“Double Your Freelancing Rate” course for free.
image12
I’ve also created attractive packages for launching my book.
The millions of dollars’ worth of course sales at Udemy and their growing student numbers prove the demand for paid courses.
image10
In conclusion, people are willing to pay for conveniently accessible and high-qualitycontent that solves a burning problem. That’s why consulting (paying someone to guide you and teach you something) is a $415 billion industry.
If you’re wondering how exactly blogs make money through paid content, then here’s an illustration from Jon.
image26
The most important asset for selling courses on your blog is your email list. Since this list is the centerpiece for generating revenue, you should focus on growing your list.
Then, you can leverage the method Bryan shows here, for making money with your course, even when you have a tiny list.
image02

2. Online video is the fastest growing content marketing trend

When talking about trends, it’s impossible to not mention thisexponentially growing content type…
Videos.
Written content is the easiest to produce, has great SEO value and can create a massive impact.
Videos are extremely effective in improving people’s understanding of your products. Indeed, for certain complex subjects, videos are the best content type for providing context and explanations.
image01
In 2015, videos grew in consumption the most, among all content types. Many are predicting that video will compose 70% of all internet traffic, by 2017.
image20
Reading text, especially on mobile screens, is rather painful. People prefer to consume videos.
In the past, I’ve shared how Dollar Shave Club and Orabrush have launched their way to become multi-million dollar brands, by producing viral brand storytelling videos on YouTube.
And, videos don’t just grab the attention of your audience. They get higher engagement, lead to more conversions and increase your bottom line.
image14
Facebook rolled out videos and, in January, 2016, they reported reaching 100 million hours of video watch time, per day. Soon enough, they realized that live videos were gaining better engagement in the news feeds. So, in March, 2016, they started treatinglive video as a new content type.
I would encourage you to try live Q & A with your Facebook audience. Your fans will like the human visual touch. And, it also usually receives huge engagement.
If you’re considering producing online videos, then here are 4 types that you should review.
1. How to make videos on phrases that your audience is searching. Pat Flynn shares useful information for his audience, in the various video series that he produces.
image28
You can also consider conducting online video interviews that contain valuable insights for your audience.
Denture Capital is a great example of a YouTube channel that has quickly made a name for itself as, ‘the startup show’ in India. And, they did so mainly through interviews with startup founders.
image11
2. Share your brand’s story in a video – it will feel more personal and authentic. Here’s an example, “About Us” video by GoPro.
Ramsay, at Blog Tyrant, also differentiates the About page on his blog with a video introduction.
image31
3. You can explain the features of your digital product. They are much easier to understand for your customers.
A great example is Thrive Themes. They have built their knowledge base with step-by-step tutorials showing their products in action.
image29
They even reply to the queries in their support forum with video explanations.
Similarly, Ustraa has published product application videos for their beard related products on YouTube.
image15
4. The last option that I want to introduce you to is posting video reviews of your products.
Ramit Sethi regularly integrates video interviews and reviews in the marketing of his courses.
image23
I further explain leveraging the above four video types in more detail here.
Note: YouTube is a great platform to distribute your content and increase its reach. If you feel intimidated when considering producing a video, then start small by re-purposing your existing content on this second largest search engine.
Entrepreneur.com re-purposes bite-sized, Weekly Roundup Tips on YouTube, with their contributors.
image07

3. Consider paid distribution to make an impact with your content

Content marketing costs, especially at the beginning of launching your campaign, can be huge. It takes about 6 months to start seeing any results. The high initial cost leads many businesses to abandon their content campaigns early. Only with time does the cost for each lead drop.
image19
A major reason for the delay in results is that content marketers have an over-reliance on free traffic from search engines. Such traffic, although stable, builds slowly.
I am sure that you’ve heard of another content delivery platform used by most small business owners.
I am talking about social media – At 87%, it’s the most common content marketing delivery mechanism.
But, marketers have crowded most social platforms and gaining the attention of a consumer is getting increasingly difficult.
For example, 50 million small business pages fight for a Facebook user’s attention in the news feed. And, as you might have guessed, many businesses fail to receive quality leads from Facebook.
For many small business owners:
An added expense for promoting their high-quality content might soundunreasonable.
But, paid advertising can be a great avenue to get the ball rolling and expose your content to a laser-targeted audience.
Even a budget as small as $50 per post can help you get 10x more page views on your content. Larry Kim conducted a webinar, in association with HubSpot, spotlighting the exact process.
image22
Facebook and Instagram are great platforms to start your paid marketing efforts. I’ve already written about how you can “Send people to your website” with Facebook advertising.
image03
Castrol Moto experimented with both paid and organic marketing on Facebook. And, here’s the difference in their reach and quality of audience demographics.
image27
Put simply, paid marketing works, if you leverage it properly.
As per Contently – “the paid social spend still lags behind customer attention by 50% (or $5 billion).”
Need help getting started?
You’re in luck!  I’ve already written a detailed article on How to Integrate Paid Social in Your Content Marketing Strategy.

4. Data-backed decision making for your content marketing efforts is necessary

I have stated, many times, that yourposts and content marketing must be data-backed. I try to include stats, case studies and data in all of my posts. They help in earning trust, by proving that the strategies I mention in my posts actually work.
Indeed, in a post on Quick Sprout, I predicted that data-backed posts would become a norm. More tools will be available to the average blogger that allow easy data mining. Hence, great content marketers won’t have any excuse to not back up their statements with data.
Even right now, original research posts rule the internet. For instance, look at the results for “content marketing statistics.”
image05
Brian Dean cited “Publishing unique research (and data),” at number 1 in his “My 3 biggest traffic wins of 2016 (so far).”
He published his original research post on 1 million results, along with partners SEMRush, Ahrefs, MarketMuse and SimilarWeb.
image13
It got over 5500 social media shares, backlinks from 485 domains and increased Brian’s sitewide organic traffic by 38.41%, since November of last year.
image09
A major challenge that marketers are facing, with the huge available volumes of data, is their inability to decipher actionable insights.
Brands need to dig for their own “small data,” to find meaningful details that help in engaging with their audience. Then, they need to develop a plan for achieving their business objectives. In the next 5 years, analytics skills are also touted to become a core competence in marketing.
image25
Accepting a few limitations of data that I discussed here, I recommend that you closely monitor how your content marketing strategies impact your bottom line.

5. Personalization can be incredibly helpful in increasing conversions

If your audience has shared their personal information with you, then they expect special treatment. But, as I discussed in the previous trend, marketers get stuck with even the access to this data. Monetate found that 95% of their organizational dataremains untapped.
image21
If brands can personalize their marketing, then they can expect:
  • Higher brand loyalty,
  • Higher engagement and conversions,
  • More repeat customers.
As per Usabilla, 56% of customers are more likely to buy when treated to apersonalized experience.
You can personalize the customer experience, based on their geographic location, age, the devices they use, searched keywords, traffic referral source and a plethora of other options.
Here’s an illustration that outlines personalization aptly.
image04
What can you customize for your audience, based on past user behavior?
You can customize your email newsletters, product recommendations on your eCommerce website and even the content on your blog.
EyeBuyDirect.com saw a 175% increase in their CTR and a 30% increase in their conversions, after adding personalized product recommendations to their email newsletters.
image00
I use geographic personalization on my Quick Sprout tool. If you use the tool, you’ll get a different location in the note below (not “Corpus Christi”).
image16
If you’re on WordPress, you can get started with personalization by using the What Would Seth Godin Do plugin. It will display a custom welcome message to your new vs. returning website visitors. A new visitor will feel at home with these welcome messages.
image08

Conclusion

Your content should actually resonate with your audience. Big data on customer behavior is a good starting point for tweaking your strategy.
In this post, I’ve shared 5 major trends that are shaping content marketing right now. I encourage you to pick one of these and experiment with it. Paid distribution might be the easiest to implement (depending on your skill set and available resources).
Are there any other content marketing trends that I forgot to share? I would love to hear about them in the comments below.




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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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