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Saturday, August 6, 2016

3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line

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3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line


At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied to that click (degrees in English lit. don’t put much emphasis on attribution…weird, I know). Other times still—and perhaps most embarrassingly—there will be a whole tab I’ve somehow overlooked until serendipity strikes.
Now, if I was in your shoes right now, I’d be making all sorts of assumptions about the guy who wrote this post. “I bet he takes long lunch breaks.” “Pen stealer.” “Probably spends his time trolling Deadspin commenters instead of optimizing paid search accounts.” I assure you only the third one’s true, and only occasionally at work.
My point is this: if I spend 40ish hours a week in the AdWords UI and manage to discover new features frequently, how on Earth does the small business owner forced to wear 16 different hats on any given day have time to learn about things like RLSA, income-based targeting, and attribution modeling?!
underused adwords features
The reason you and every other business owner has an AdWords account.
So, because most people out there spending their hard-earned income on PPC are less jazzed about sporadically discovering new AdWords features than they are, say, sales and leads, and I’m a nice guy, I’ve removed the randomness factor for you.
Without further ado, here are some of my favorite buried AdWords features that can really make a difference to your bottom line.

#1: Income-Based Targeting Is Straight Cash

What is it?

If you own a locally focused business odds are you rely heavily on location-based targeting in AdWords; if you run a national or global operation, it’s likely you’ve got bid adjustments in place to attribute more or less of your total spend to the geographic areas that perform well (or don’t).
You may have even clicked that big scary “Advanced Search” button beneath the “Targeted Locations” field, prompting a submenu of nested submenus. This is where radius targeting (a fantastic tool for honing in on hyper-specific geos) lives. I’m not going to go into radius targeting too much since it’s already pretty widely used. Instead, I want to focus on the tab just to the right of “Radius Targeting” called “Location Groups.”
demographic targeting in adwords
Is this your ideal demographic? Find them without wasting spend using income-based targeting.
(Protip: Use radius targeting to create a literal target on your map and adjust bids with the same sort of tiered strategy you’d use with keywords. I once had a limousine company client who would adjust bids in his call-only campaigns WAY up around airports. He’d decrease bids by 25%, 50%, 75%, etc. the further away from the airport the radii got. Super effective.)
Anyway, in the “Location Groups” tab you’ll find three different options:
  • “Places of interest”- Eh.
  • “My locations”- Good if you’ve got brick and mortars.
  • “Demographics”- We have a winner!
This demographics tab focuses on just one thing: approximate household income.

When is it useful?

When isn’t it useful?! (Answer: when your business isn’t located in the United States.)
According to Google, income-based location targeting is “based on publicly available data from the US Internal Revenue Service (IRS), advertisers are able to target ads to certain areas according to their average household income.”
When you created a model of your ideal customer, average household income was probably something you considered. It’s part of how you determine what you sell and how you sell it. Now, you can leverage the tax man’s data, courtesy of the big G, to help you to decide where to advertise.
And the best part? You can still layer income-based targeting with your other location targeting for maximal effect.
adwords features and tips
Don’t want to take my word for it?
Another Managed Services strategist at WordStream, Jack Taylor, used income-based targeting in a financial services client’s account to decrease the cost per lead by nearly 41% in a single month. He focused on affluent searchers, a small, niche audience that he deemed most likely to convert on this site, and used heavy bid adjustments to prioritize traffic from the top 50% of earners. The best part? Their conversion rate has improved because the new traffic is highly qualified.

“Allen, this sounds so cool and I totally want to use it: where can I find it?!”

Navigate over to the settings tab and select “Advanced Location.” It will bring up this menu:
income targeting in adwords
Select the “Location groups” tab and you’ll notice a list of three options. The one you want is called “Demographics.”
targeting demographics in google adwords
Now, choose the household income tier (or tiers) you’re interested in and click the big red “add” button!
targeting household income bracket

#2: Negative Keywords For All Of Your Campaigns (In A Fraction Of The Time)

What is it?

You’re reading a PPC blog so there’s no doubt in my mind you’re diligently adding negatives to all of your campaigns on a weekly basis. When it comes to paid search that’s one of the best money-saving habits you can adopt.
But what happens when you notice the search queries popping up in campaign after campaign? Are you going through and adding these troublesome terms to every single negative list? Probably not.
Story time!
When I was a lowly coordinator at WordStream, fresh out of grad school, I used to be in charge of adding negatives to my manager’s accounts. Every Monday, Wednesday, and Friday, I’d pore over search queries to determine whether the terms were superfluous or too costly and then add them as negatives.
Eventually, I noticed a trend. I’d negate a useless query and see it spring up in a different campaign’s search query report a week later. These were terms that were never relevant, but they just kept popping up in new places.
In situations like this, the “Campaign Negative Keywords” portion of the rarely visited “Shared Library” tab is a lifesaver.

When is it useful?

This feature allows you to bulk upload CSV files loaded with negative keywords and then apply them to as many campaigns as you’d like. This’ll save you a lot of time and reduce wasted spend, and every time you create a new campaign, you can apply your bulk negative lists immediately, ensuring efficiency on day one.
bulk negative keywords
While useful for anybody managing an AdWords account, this trick is especially helpful when you’re just starting out or completely rebuilding an account.
If you’re new to AdWords but you know there are terms that simply aren’t going to convert, create a CSV file and add it to all of your new campaigns. For example, if you sell boating supplies you might want to negate exact match keywords delineating types of boats to avoid attracting online window shoppers.
If you already have an account but you’ve decided to take it in a different direction—due to, say, an antiquated structure or a departure from an agency that didn’t produce results—you can repurpose existing search queries and negatives.
I did the latter with a client recently and we started his new account with an account-wide list of over 6,000 negative keywords. This allowed me to spend more time optimizing bids, building a killer shopping feed, and focusing on conversions instead of allocating a disproportionate amount of time to pesky search queries at the beginning of the relationship with the client.
And whaddya know: the account’s killing it!

“Allen, this sounds so cool and I totally want to use it: where can I find it?!”

On the main nav column on the left hand side of the screen ( where your campaigns live), find the “Shared Library” menu.
 adwords shared library
Select “Campaign negative keywords.”
adwords campaign negatives
Pretty self-explanatory...
creating campaign wide negative keyword list
Massive list? Fret not. Head over to the “Bulk Uploads” Tab and pull it into AdWords as a CSV file.

#3: Google Analytics Metrics (in AdWords!) Make Landing Page Optimization a Cinch

What is it?

Google Analytics. You’ve got the code plastered on every page of your website. Your SEO people swear by it. The UI makes AdWords look like an Etch A Sketch.
If you can figure out how to wade through the monochromatic charts and infinitely customizable menus there’s a treasure trove of near-indecipherable data to be had.
One of the seven living people who understands the GA UI.
Fortunately, as long as your AdWords and Google Analytics (GA) accounts are linked, you can pull some incredibly useful Analytics columns into the AdWords UI without getting lost.

When is it useful?

Landing page optimization! By pairing CTR and Conversion Rate (AdWords metrics) with the Analytics columns you can make more informed decisions when it comes to your paid search landing pages.
Per Google, these are the GA metrics you can view in AdWords (and what they mean):
  • Bounce rate: When someone sees only one page or triggers only one event, Analytics considers this a "bounce." Your site's Bounce Rate is the percentage of sessions that are bounces.
  • Avg. session duration (seconds): The average time someone stayed on your site.
  • Pages/session: The average number of pages viewed per session.
  • % new sessions: The estimated percentage of first-time sessions.
Bounce rate is often cited as a key indicator of engagement and a staple CRO metric, but Average Session Duration is the real gem here.
By navigating to your landing page from a paid ad as if you were a customer, you can determine approximately how long it takes the average consumer to read (or watch, if it’s a video landing page) the information on the page and subsequently complete a conversion. Done? Great.
Now, compare this figure to the one in the AdWords UI. If the number from Analytics is too low, consider updating your landing page with richer information to boost engagement. Too high (with low conversions)? Distill your message into something more concise.

“Allen, this sounds so cool and I totally want to use it: where can I find it?!”

Just one step for this last one. Open up the “Columns” tab, select “Modify Columns, and navigate down to “Google Analytics.” Pull in the columns you want and let the landing page optimization begin!
viewing analytics data in adwords
 ***
These are just a select few of the well-hidden, underused AdWords features that can make your account hum all the way to the bank. There are many, many, many more.
I encourage you to spend a few minutes a week getting lost in the AdWords interface and seeing what you can find. Feel free to share some of your favorite features from off the beaten path in the comments!

Resource: http://www.wordstream.com/blog/ws/2016/08/01/killer-underused-adwords-features?cid=Nurture_WS_Email_PPC_PerfTipNewsletter_BlogVisit&utm_source=Email&utm_medium=Nurture&utm_campaign=PerfTipNewsletter&utm_content=WS&utm_term=PPC&mkt_tok=eyJpIjoiT0RCbU1qTmtNakUzTnpKayIsInQiOiIrdW5oRWVzU2loQnUzMWhpVml3OHUxaVljaFZORm1URThhb2ZGMHdcL3FTdFJnVUJxVGNjNDNtZW9hQjM3Sm5SN01KSDVZazBKV21wXC9GekIwR0xPbmVVXC9rZXpoMm5WWlQrdEpqRVNwdlJLWT0ifQ%3D%3D



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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