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Sunday, August 7, 2016

19 COMPANIES REVEAL THEIR FULL MARKETING STACKS [W/ SPREADSHEET]

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After sharing my SaaS marketing stack the other week, I thought it’d be useful to learn which marketing tools other practitioners use.
This type of peer-to-peer learning offers a way to crowdsource the painful work we do to identify and choose from literally thousands 1,000s of marketing technology available on the market.
Recently, I’ve been quietly approaching some of most respected growth practitioners with a simple question…

What marketing tools do you feel are a must have?”

The result? 19 companies from a variety of stages and business models got back to me. They were cool enough to share the tools they spend hundreds of hours using each month:
marketing and growth tools study
In this post we’ll dig into each tool. As you scroll through this post, you’ll get:
1.)  Background behind the Marketing & Growth Stack Study (Spreadsheet) and why learning from peers can help you save time and discover great products you’ll actually use.
2.)  Quick guidelines to help you select your next growth tool.
3.)  A method to quickly check which marketing tools almost any company uses.
4.)  Background on each of the initial companies who submitted information to the study so you can save time looking at those most relevant to your goals/resources. 

5.)  Guidelines on how to submit YOUR company growth stack to this evolving study.

Background on The Marketing Stack Study

There are plenty of ways to find another shiny marketing tool. For this study however I was focused on tools that are actively being paid for, or otherwise have found a place within a repeatable growth program. 
Although I love using ProductHuntBetalist and Crunchbase I’ve found inconsistent results when trying to discover a tool to actually use or pay for.
In coming up with last week’s post on how to get anyone’s email address, more than half of the tools I searched for on ProductHunt were no longer available. This may just be the nature of email tools, although I’ve been surprised to see negligible upvotes for a variety of products I actually use.
Toofr, which is a email search product I’ve used for quite some time for example only picked up 15 upvotes.
Screen Shot 2016-07-24 at 1.31.13 PM
The above services place a heavy bias on recent products, which are naturally the most unproven. At this stage, you’re not likely to get credible reviews or evidence on how well the product may work for you.
An alternate approach we could take is to look into the code of relevant sites, and inspect the code they’re using. This strategy can be useful for recon (I’ll show you how to do below) however doesn’t give us the best context around whether a tool is actually being used.

For this study, my focus was to ask practitioners which tools they currently use and feel are a “must-have.”

To help provide context, I asked each practitioner provide descriptions about what they did, as well as describe a particular tool and give us their company stage, business model, growth team size and primary user acquisition channels.
I started mostly interested in the higher leverage tool investments, although I have to say I personally found a number of interesting smaller tools in the process. I walked away with a publisher analytics tool and a WordPress plugin that I’m currently testing on GrowHack. I’ll also be testing another tool that promises to convert Google docs to HTML. If it works, it’ll save me 2 hours a week.
This study can also be useful if you’re building your own marketing product, learning how about how other purchase this type of technology, or just want to better understand the systems these companies are using to run growth today.
Before we go into the study, let’s I’ll preface it and say the tools used by the practitioners I spoke with aren’t in any way set it stone.

Thoughts on Chosing Marketing Tools

Two quick thoughts on how to think about choosing marketing tools. 
1. A tool itself isn’t as important as how it’s used.
In some cases, like in the the more mature marketing automation space, the product’s in the market have all the features we really need. In this study it was was common to see a number of companies develop their own in house tools as they grew or optimized their models.
2. Just because a peer is using a tool, doesn’t mean you should. 
We’re each optimizing toward our own unique ideal customer profile and have our own goals and resources. I’d recommend you get a clear idea of your specific goal and resources before testing too many tool options.
For more on way tools can fit into a repeatable growth process check out my earlier post earlier post on a fully loaded SaaS marketing stackStarting from this insight can help us avoid ‘shiny tool syndrome’ and focus on actions that will will make an impact in our business. 

How to Do Quick Marketing Tools Recon

Before we go into the study, you should know you can figure out what marketing tool any company uses in a couple seconds with a free plugin like Ghostery or Datanyze.
Inspecting GrowHack with Ghostery, I get 11 seemingly behind-the-scenes trackers:
Screen Shot 2016-07-19 at 9.45.55 AM
Datanyze on the other hand, picked up 40 technology used by GrowHack.
Using an inspector is great, until you run into conflicting or out-of-date data. From the outside, you there’s no way to know if GrowHack uses MailChimp or Drip:
datanyze plugin
This is what makes looking at qualitative information we focus on with the below study the more useful.
Two great ways to do intel on tool usage and migration are with BuiltWith orDatanyze. Here’s a snapshot that I pulled from a free Datanyze report that goes into how the world of marketing automation tools looks like this month:
marketing tool migration
Based on an external analysis, I can see which tools are being used and tested by others in a category to use the crowd to identify tools to test.
You can use this type or report on a dozen of other categories of software and this approach can certainly helpful to strategize about a particular go-to-market approach as well.

Learning From Other Growth & Marketing Stacks 

To to use the spreadsheet:
Step 1: Click the above link and make your own copy.
Step 2: Sort the spreadsheet by your main bottleneck or goal (acquisition, activation, retention, referral, revenue, operations).
Step 3: Identify products that help with this goal you can test now or note to check out later.
Here’s some more color on each company included in the initial study to provide context on their stack and tool decisions:

1. Namely

namely marketingWhat they do: All-in-one HR software
Business model: SaaS
Source: Nick Christman (VP of Performance Marketing)Marketing Team Size: 25
Company Stage: Growth
Link to Namely’s marketing stack
Additional commentary from Nick on the top 5 areas he felt he wasted time with tool selection:
Project management tools. Staying organized and managing projects is about people and their focus and discipline. With that, Google docs work fine. We tried everything else, too, and nothing moved the needle.
Predictive lead scoring. We’re a hungry sales team. Our reps want to follow up most leads and they tend to know where to invest their time. Low impact.
Heat mapping. People spend their time above the fold, so optimize there. If you give them a header, they click it. Lessons learned.
Social media monitoring. Hubspot’s built in capabilities are fine. You need a lot of time to do more with the rest.
Retargeting vendors. We spent a lot of time switching or thinking about doing so, and it didn’t have much impact. Just pick one and manage it.

2. Buffer

buffer tools
What they do: Social media scheduling and analysis
Business model: SaaS
Source: Kevan Lee
Marketing/Community team size: 7
Company stage: $10M ARR
Top Channels: Social, SEO
Link to Buffer’s marketing stack

3. Livestream

livestream tools
What they do: Global livestreaming platform and services provider.
Business model: SaaS
Source: Amber Van Moessner
Growth Team Size: 6
Top Channels: SEO, Content, Events
Company Stage: Growth
Link to Livestream’s marketing stack

4. Growthhackers

growthhackers projects
What they do: Content curation and platform for managing growth experiments.
Business model: SaaS
Source: Sean Ellis (Founder / CEO)
Growth team size: 4
Top channels: Twitter, SlideShare, Invites
Company stage: Series-A
Link to Growthhackers marketing stack

5. Hired

hired growthWhat they do: Job search marketplace.
Business model: Marketplace
Source: Zack Onisko (VP of Growth)
Company stage: Series-B
Link to Hired’s marketing stack

6. Drip

drip marketing
What they do: Marketing automation provider.
Business model: SaaS
Source: Zach GroveCompany stage: Acquired (by Leadpages)
Link to Drip’s marketing stack

7. Drift

drift chat tool
What they do: Connect businesses with their customers.
Business model: SaaS
Source: Dave GerhardtGrowth team size: 2
Top channels: Content/PR
Company stage: Series-A
Link to Drift’s marketing stack

8. Inman

Screen Shot 2016-07-20 at 9.09.10 AM

What they do: Real estate industry research.
Business model: Media/SaaS
Source: Morgan BrownGrowth team size: 2
Top channels: Search, Social
Company stage: $3M+ ARR
Link to Inman’s marketing stack


9. Interstate Analytics

interstate
What they do: Help you understand your marketing spend.
Business model: SaaS
Source: Jamie QuintCompany stage: Seed
Growth team size: 2
Link to InterState’s marketing stack

10. Digital Marketer

digital marketer tools
What they do: Digital marketing content and education.
Business model: Media & Education
Source: Ryan DeissLink to Digital Marketer’s marketing stack

11. SumoMe

sumome tools
What they do: Tools for web traffic.
Business model: SaaS
Source: Noah Kagan
Company Stage: Self-funded
Link to SumoMe’s marketing stack

12. HubSpot

hubspot seo tools
What they do: All-in-one inbound marketing.
Business model: SaaS
Source: Matthew Barby
Company Stage: IPO
Link to HubSpot’s marketing stack
Conrad commentary: These tools focus mostly on Matt Barby’s must haves. Matt is Global Head of Growth and SEO at HubSpot and writes about how he uses some of tools in this detailed SEO tips post.

13. Segment

segment marketing toolsWhat they do: Data and analytics infrastructure as a service.
Business model: SaaS
Source: Guillaume Cabane
Growth team size: 6
Top Channels: WOM, Paid, Events, ContentCompany Stage: Series-B
Link to Segment’s marketing stack
Additional commentary from Brent:
At Segment, we believe the specific tools used are much less important than having agility in experimentation. That agility comes from having a solid analytics foundation. When data is reliable and accessible, you can generate insights quickly that drive growth.
We are always experimenting with new tools at Segment. Our team wants to understand the benefits and features of each tool on our platform. So, our growth stack changes all the time. These are the tools we’re testing out right now. We love all of our tools.

14. Cezary & Co

cezary marketing tools
What they do: Mobile, B2C + B2C Growth Consulting
Business model: Mobile, SaaS, Marketplace, On-Demand, Ecommerce
Source: Cezary Pietrzak
Growth Team Size: 0-5
Top Channels: Paid Social, Email / Push, Content, Lead Gen, Referral Programs
Company Stage: Series A
Link to Cezary’s marketing stack

15. Teachable

teachable marketing tools
What they do: Create and sell online courses.
Business model: SaaS
Source: Conrad Wadowski
Growth Team Size: 7
Company Stage:$3M+ ARR
Top Channels: WOM, Search, Partnerships
Link to Teachable’s marketing stack

16. Expandery

expandery acquireWhat they do: B2B consulting
Source: Peter Borden
Growth Team Size: Various
Company Stage: Various
Link to Peter’s marketing stack

17. Task & Purpose

veteran marketing tools
What they do: News & culture content for military veterans.
Business model: Media
Source: Aubrey Arcangel
Company stage: 3M Monthly Uniques
Growth team size: 2
Top Channels: Social, SEO, Partnerships
Link to Task and Purpose’s marketing stack

18. CB Insights

cb insights marketing tools
What they do: Market intelligence for venture capital, startups and partnerships.
Business model: SaaS
Source: Anand SanwalBusiness stage: Series-A
Link to CB Insight’s marketing stack

19. AdEspresso

ad marketing tools
What they do: Facebook ads manager.
Business model: SaaS
Source: Massimo ChieruzziGrowth team size: 5
Top channels: Search, Social, Paid
Link to AdEspresso’s marketing stack

Submit your stack to this ongoing study

To keep the momentum going on this study, I’d love to hear from you if:
1. ) You’re doing at least $10k/mo MRR and have grown an audience of over 100,000. I understand this biases against newer and potential great tools. However for this study I’m interested in products which have strong evidence of staying power.
2. ) You have evidence of a repeatable growth system at your company. This helps make the information most useful to everyone involved. 
3. ) You’re open to reporting on the growth and marketing tools YOUR company is using with a simple explanation as to why you’re using it.  
If you can do either of these, submit your information with this form I’ll get back to you as soon as I can about getting included in the study.
Do you get something out of this study or think something like this could catch on as a way we discover new marketing products? Let me know what you think in the comments below!

Resource: http://www.growhack.com/2016/07/19-companies-reveal-their-marketing-tools/#.V6brxTt97IV



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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