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Friday, August 5, 2016

15 Content Marketing Trends That Need Your Close Attention

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15 Content Marketing Trends That Need Your Close Attention2




content marketing trends
Content marketing is entering a dangerous new phase.
It’s heading into a trough.
You could call it……the dip of disillusionment.
For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager is not sure if they should even continue.
The idea at first glance looked good.
The reality?
The execution was poor. Content was created and shared but nothing of substance showed up. Few leads and little or no sales.
They had bought into the hype but didn’t realize the work and effort needed to make it effective.

The hype cycle

Gartner publishes the “Hype Cycle” every year. It’s a revealing look at their take on the rise of the different technology innovations, the peak of inflated expectations and the trough of disillusionment that often follows.
Their placement of where they see the current state of content marketing is revealing.
Gartner Content Marketing and the Technology Hype Cycle 2015
Graphic source: Gartner
But despite this insight from the technocrats and the observers, content marketing is not going away any time soon. But the reality of non performing content has started to sink in as as the attention span of the consumers of content becomes shorter and the noise and competition grows greater.
What does this mean for us as entrepreneurs and marketers?.
We are going to have to work not just harder but smarter.2 And we are also going to have to pay attention to trends that maybe you hadn’t noticed or thought didn’t matter.

#1. Storytelling

After years of just t1elling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. It was time to add stories to the telling. Inspiration was required to be empowered through storytelling.
If you want to be remembered then touching hearts is where it happens. Many content marketers are discovering that storytelling has a power that they have ignored but are struggling to stand out in a sea of brand blandness.
They may forget what you said — but they will never forget how you made them feel“. — Carl W. Buehner2
So the art of storytelling and the importance of emotions is being rediscovered and gaining the focus it deserves.
The Hero’s Journey as revealed by Joseph Campbell (and used in movies) is a revelation on the power of myth and storytelling. It is an art form that sits behind the science of what can sometimes be seen as a technology arms race.
If you want to stand out in a noisy digital world then you need to also tell a better story.

#2. User generated content

Content marketing started out as a few blog articles, a Facebook  post followed by a tweet. It was a gentle walk in the park. That was enough. But that was then.
Content became militarized and industrialized. Done at scale for the masses.
The monolithic media companies had been poked and stirred and discovered the power of content and publishing. They woke up and smelled the potential and rolled out the big metal.
So competing for attention has never been harder. Creating content on your own is a lonely place and there is another issue. It doesn’t scale.
So you now need the crowd to help you create content.
This includes stakeholders. employee advocates and consumers. Then you need the tools and platforms to create, manage and measure. These include platforms and apps like Shuttlerock.
User generated content is a trend that you will need to consider as part of your content marketing tactics.
content marketing trends
Infographic source: Crowdtap via Mashable

#3. Authentic visual content

Traveling is a passion of mine. It is about discovering humanity and nature at the same time. But capturing those experiences doesn’t require the DSLR with 10 lenses and a big bag.
A smartphone is enough.
Who waits to edit and photoshop back in the hotel room? Now we just hit upload and hit the share button. Those real and raw images create more trust. Polished and fake images are seen as less trustworthy by a discerning millennial audience.
Snapchat can’t be polished and maybe that is part of its charm.
So we are going to see a lot more live video and images that taps into this growing need for authentic content.

#4. Quality long form content

One of my first blog posts was 106 words. No visuals and no sub-titles. It was enough then. We all need to feed the content beast that is a global competition for attention so banging out a ton of words, images and videos is still part of the game.
Quantity is still important but as Google has continued to impose its “user experience” and  “quality” algorithms as part of its search optimization the standard bar has been raised.
Content marketing is not just about social and shares it is also about search. Quality long form content sits right in that mix.
So long form content is now a key component for serious content marketers. SEO traffic is often 50% of the attention for a blog post. Over half this blog’s traffic comes from organic search.
Posts that are positioned as a resource for an industry work on several levels. Link building and also as an authoritative portal for the niche.
Creating evergreen quality content is a long term content marketing trend that the top publishers understand.

#5. Live streaming video

We are now seeing the rise of “live video casting” that is moving from niche to mainstream
Meerkat was the most visible startup in the space in 2014 . Periscope followed close behind and Twitter bought them. Now we are seeing the fast growth and uptake of “Facebook Live”. YouTube and Tumblr are also starting to play at live streaming video.
Live streaming video is also emerging as in built features in video marketing platforms such asTwentythree.net

#6. Native content

As the adoption of ad blocking software reduces the effectiveness of banner ads then brands are trying to reach their audience in other ways. This leading to the rising trend of blog posts and articles that are sponsored.
The old is now new.
We knew it in the past as the old school “advertorial”. Part of the reason the use of Native branded content has been embraced is the necessity for digital publishers to monetise their websites.
Forbes has been one of the pioneers in this space (it started with this under the moniker “Brandvoice”). It is reported by AdAge that 30% of Forbes advertising revenue now comes from native advertising.
One of its latest iterations is “Special Features” that gives advertisers access to the same content creation tools as the Forbes editorial staff. Dell is one of the first to use this. It allows the publishing of posts, videos, infographics, interactive elements and photo galleries on the Forbes website.
Dell content marketing trends
Image source: AdAge
One of the challenges with native advertising is scaling it. And we can see how Forbes is confronting that be allowing access to its content creation backend.
It will be interesting to see how this trend spills over from the big players into the small niche publishers and bloggers.
For some other in depth insights on native advertising there is a recent study released by King Contentthat is worth checking out.

#7. Influencers

Online influencers are a new species.
They have emerged from the primordial digital mist because social media happened. At first they were not noticed even though they were in plain sight.
The sub-species includes:
  • Youtube influencers
  • Instagram Influencers
  • Twitter influencers
  • Podcast influencers
And now the Snapchat influencer is even in the mix.
But they all have a few things in common. Great content, distribution and credibility. And some are even entertaining.
Companies that haven’t built their online audience want access to their viewers, readers and networks.

#8. Expiring content

Almost everyone has this problem. Procrastination. It is very human. Marketers and door to door salesman have understood this for decades. Expiring content is part of the solution today.
What was perceived as a fad has become a serious trend and it comes down to a metric that is always in decline. Engagement. A noisy digital world with an ever growing explosion of content means everyone is competing for engagement.
Expiring content creates scarcity.
Also called “FOMO”. If you don’t leap onto Snapchat today you will miss that video or photo from friends and followers. Snapchat has this type of content corralled and cornered at this point in time.
But it hasn’t gone unnoticed.
Facebook has failed in the past to compete with its Slingshot app. But its new feature within its Messenger app (which now has nearly 1 billion users) might get more traction.

#9. Optimized content

Many content marketers have a blind spot.
They know how to get traffic. They also know how to create engaging content. But they often overlook optimizing. Because it’s not just about the traffic that turns up to engage with your content but what you do with it.
The switched on and savvy content marketers are now paying more focus on optimizing their content to capture leads and sales. The attention is shifting from fluffy and vanity metrics to using data for testingcontent for conversion. Part of that optimization journey is A/B split testing.
The ROI elephant never left the room. He just became visible.

#10. Distribution channels for content are changing

Earlier this year I added some new sharing buttons to my site. I checked into my analytics the other day and something stood out. Twitter shares were 135, LinkedIn shares 31 and Facebook was 13. But there seemed to be an anomaly.
The WhatsApp’s metric stood at 75.
That’s worth paying attention to. Don’t assume that your content distribution channels are static. Keep an eye on your data and the digital marketing trends and make sure that you are testing the emerging social networks and messaging apps.
Some others to watch are Flipboard, Medium and even SMS for getting your content in front of a new audience. It’s about removing friction and making your content move.

#11. Content marketing automation

Automation was first seen as an anathema on the new and emerging social web.
But marketers soon came to realize that their content, efforts and effectiveness didn’t scale very well without it. This is now being woven into influencer marketing and native content marketing tools.Marketing automation tools are moving from a “nice to have” to being essential and they do not have to be expensive.
Delivery of content and distribution to multiple channels including email and social networks is complex and fragmented. The answer is often not more people but better mousetraps.
Automated email marketing funnels deliver the prospect to content such as a video sales page, an evergreen webinar or a free ebook. They can be targeted and tagged to be delivered to the the most relevant prospect.
Using semi automated technology to crowd-source visual content is also becoming adapted by forward thinking content marketers.

#12. Interactive content

With declining attention and engagement on websites and blogs the content marketer needs better tactics, tools and standout content in the toolbox. One of these is interactive content.
Early exponents of this tactic was Hubspot with its website grader which was used by over 4 million websites after being introduced in 2006. I remember going back to this site many times after starting my blog to see if it was improving. In 2011 was replaced with the Marketing Grader tool.
One of the top trends and biggest uses of interactive content are competitions and social contests which are often run and marketed on Facebook.
content marketing trends
Infographic source: Demand Metric

#13. Mobile

Though it is now an obvious trend it still needs to be mentioned. Some of the key areas to watch as mobile continues to become an essential extension of humanity and the tool for receiving and consuming content are:
  • Internal company advocates and external fans creating and sharing content about a brand using visual content marketing apps
  • Mobile as a primary device for accessing augmented reality
  • The rise of apps to deliver content that is easy to find and access

#14. Video

Streaming video is the hot trend but the use of pre-recorded video is now  essential. But it is now being taken from the video hosts and played from within the social networks. Video used to sit just on YouTube and on websites.
Now we are seeing it being played on the platform without ever leaving. This is happening on Facebook, Twitter, Snapchat, Instagram and the list goes on.
Fast emerging video marketing technology platforms are starting to replace multiple tools (from editing to landing pages and calls to action) that had made video content marketing complex and clunky.
Expect to see video content marketing continue to be used much more widely due to better ease of use.

#15. Podcasting

Podcasting is a powerful type of content to engage with your audience. Its domination by a walled garden called iTunes is also a barrier to making content move and hard to discover. Those constraints were barriers to leaping into the space for many content marketers and potential publishers.
But emerging technology platforms and podcasting apps like Stitcher.com and Otto Radio are attempting to make this content more shareable and discoverable.
Podcasting is building some serious content marketing momentum.
Podcasting content marketing trends

The future

 Augmented and virtual reality content

Augmented and virtual reality is often a fantasy world that has been beyond the reach of most content marketing and brands. The cost, the timelines and resources required have made it prohibitive.
But the stunning success of the Pokemon Go mobile app that is an intersection of virtual reality, mobile and social is an insight into where augmented reality sits in the content marketing pantheon.
It’s real, interactive and augmented content. Expect to see content marketers take a lot more notice.
We have seen the rise of sponsored native content and now we are about to see the emergence of “sponsored locations” according to the CEO of Niantic (the development studio behind Pokemon Go). This will aim to drive real foot traffic to retail stores. And this will be in addition to the the monetisation of the game with the in app purchases of power-ups and extra Poke balls.
McDonald’s Japan is about to be the first major brand to sponsor locations and host “gyms” (or battle locations) at 3,000 of its stores across the country.

The rise of artificial intelligence

We have assumed for a long time that humans had a monopoly on content creation but artificial intelligence to augment humans collating and creating content is the next frontier. This could be marketing content and also educational content.
Platforms like IBM’s Watson are helping sift through big data, solving problems and creating content at scale. To put some perspective on this, Woodside Energy (a large mining company) needed to capture the IP of its engineers and its decades of experience of designing, building and managing complex infrastructure. Using artificial intelligence technology they have now created 28,000 by 100 page documents that are used to transfer the expertise of their senior engineers to new graduates.
Also expect this AI technology to start creeping into content marketing over the next decade.

Over to you?

So are you still disillusioned?
Maybe it’s time to pay closer attention to converting traffic and engagement from your content into leads and sales. Or you might need better tools to scale your efforts.
It could be that you should be crafting a better story.

Resource: http://www.jeffbullas.com/2016/07/25/15-content-marketing-trends/?inf_contact_key=db09532f6391ecc3db1f1df4caaba95d5b2a6a1a99ce0ffddefee53644e44c7f



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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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