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Monday, August 1, 2016

10 Mistakes Content Creators Need to Avoid

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10 Mistakes Content Creators Need to Avoid

Anyone who has created content knows that it can be a minefield.
There are so many ways to blow it. From a technical mishap to a social faux pas, you are constantly trying to avoid mistakes.
After more than a decade of content creation, I’ve learned a thing or two. How? By committing (or nearly committing) every mistake on this list.
I don’t want you to do the same. Sure, you can learn from your mistakes, but the less of that kind of learning you have to do, the better. Your goal is to nail it every time, and you can do that by reading about these 10 mistakes and knowing how to overcome them.
Let’s dive in.

1. Not understanding your audience

What if Simon Sinek had shown up to his TED Talk wearing shorts and a T-shirt with a 5-minute speech prepared for high school boys?
Simon-Sinek-inspirational-leadership
He would have blown it.
Instead, he knew his audience. He crafted his talk accordingly and absolutely nailed it.
Knowing your audience is the starting point for any successful content marketing initiative.
Knowing your audience is the starting point for any successful #contentmarketing initiative says @neilpatelCLICK TO TWEET
If you are going to write about a certain topic — say cooking — then you need to 1) identify who you are targeting with your content, and 2) create content that will resonate with them.
If you don’t do this, your content won’t get read, won’t get shared, and nobody will even care. That’s a sad place to be.
The Pioneer Woman is a great example of a brand who knows her audience. She gets it – their mindset, their situation in life, their challenges, and their desires.
Pioneer-woman
Her blog has the perfect blend of style and substance that her readers love. As a result, she is one of the world’s most successful bloggers and has turned that success into New York Times best-selling books and a show on Food Network.
Know your audience, give them what they want, and you’ll automatically eliminate 90% of life’s problems. Sort of.

2. Not having an About page

In your rush to get online, don’t neglect your About page.
Whether you’re an individual or a business, readers want to know about you and they look for that all-important page.
Moz is a B2B software-as-a-service provider. Its blog includes a link to the company’s About page.
Importance-about-page
Luisa Zhou is a coach, and she has an About page.
Luisa-Zhou-coach
The About page is essential for connecting with your readers and establishing yourtrustworthiness.
Remember, the page isn’t all about you. Sure, you want to introduce yourself and tell your story, but you’re also trying to help your readers.
Every reader comes to your blog with a set of questions, challenges, or issues that they want solved. You can help them to address these issues and solve their problems.

3. Not promoting your content on social

Creating your content is only half of your work. The other half is promoting it.
Social media is the all-important connection between your content and your audience. That’s where they live, hang out, socialize, and share. Your content won’t be effective unless you get it out on the social channels like your life depends on it.
Buffer is a social sharing product so it knows a thing or two about the importance of social sharing. Each of its blog posts has multiple calls to action for social sharing, which is one of the reasons for its success on social media.
Buffer-social-sharing
Each of its articles racks up thousands of shares on social media.
Social-sharing-matters
Your social sharing matters. In keeping with the first point, make sure you know your audience well enough to understand which social platforms are best to reach them.

4. Not sharing personal stories or self-references

Would you ever talk to someone in the third person? If you’re having a chat with a friend, would you avoid ever referring to yourself?
Of course not! Then why would you do that in your blog? It sounds stiff and artificial.
The best bloggers are the ones who are comfortable using words like “I,” “me,” “my,” and “mine.”
These words aren’t arrogant. They’re just part of the way we talk.
Ramit Sethi is a great writer. He forms a personal connection with his audience by regularly referring to himself. Here are just a few paragraphs excerpted from one of his blog posts:
Remit-Sethi
Arrogant? Absolutely not.
Personal? Absolutely.
If you don’t refer to yourself – your mistakes, victories, experiences – it’s actually more embarrassing than if you do refer to yourself.

5. Having a lot of typos

I get it. Mistakes happen. Typos creep into your content.
Typos
Just don’t make a habit of it. Like it or not, people judge you based on your grammar and spelling. If you can’t spell or properly use grammar to save your life, you have a couple options:
  • Use software like Grammarly.
  • Hire an editor or proofreader to review your articles before you publish.
Copywriting isn’t easy, and we all make mistakes. The fewer you make, however, the more trust and respect you’ll foster with your audience.
For what it’s worth, this article will pass through at least three rounds of editorial and proofreading review before you see it. Even then, mistakes sometimes creep in, but you won’t see very many of them.

6. Not developing your own style or voice

A blogger and business coach who simply goes by her first name, Allison, explains that her biggest content mistake was “copying someone else”:
Not-developing-own-style-voice
It’s great to have role models and examples. There are some great content creators out there, and it’s fine to aspire to their style and approach.
But you have to create a unique style.
Here’s what Allison says she experienced when she played the copycat game:
  • I lost the trust and respect of several people who I admire the most.
  • I felt like an outsider.
  • I looked like a fraud.
  • I experienced ALL the bad feelings.
Allison has an awesome blog, and she’s no longer copying anybody. But her warning serves as a good reminder to those of us who might feel like copying.
Don’t do that. People will love you much more if you have your own voice and style.

7. Not including enough photos

Quick reminder: The more visually appealing your content, the more people will be engaged with that content. The brain loves images.
The more visually appealing your #content, the more people will be engaged says @neilpatelCLICK TO TWEET
Lack-of-photos
Keeping the image count high means that you’ll keep readership high, too. My articles often have 30 to 50 images, which have variety to keep people interested in what I’m writing.

8. Not looking at your traffic and analytics

For some people, looking at numbers is boooooring. If you want to be a successful content creator, however, you need to pay attention to your numbers. What numbers are important?
  • Traffic numbers
  • Bounce rates
  • Dwell time
  • Traffic sources
I recommend paying attention to a lot more metrics than these. These are the start, though, the bare minimum.
Keep an eye on your numbers, and you’ll be able to know what your readers are responding to so you can strategize to improve your content and increase your traffic.

9. Not focusing on article headlines

The most important single element of any blog article is the headline.
Why? More people read headlines than any other part of your copy.
Important-blog-element-headline
If you’re having trouble engaging readers in your content, first pay attention to your headlines. Do they appeal to your audience? Do they make people want to click?
To instantly improve your writing, improve your ability to create titles.

10. Not interacting in the comments

A blog is a conversation. You started the conversation. It’s just good manners to stay a part of it. If you disappear when people start chatting in the comments, you can reduce trust and credibility.
Notice how Chrystie interacts in her comments. Her blog post was really engaging, and she kept up a long conversation in the follow-up comments:
Chrystie-interacts-with-comments
At the time I checked, she had left nearly 50 replies to comments, and a lot of them were detailed and lengthy. This is an example of someone who’s staying on top of the comments and interacting with readers.
When someone leaves a comment, they are often doing a favor. Respond with a little love and gratitude.

Conclusion

As I wrote at the beginning, content creation can be a minefield for mistakes. If you can anticipate and overcome these mistakes, you’ll be way ahead of the game.
What content mistakes have you noticed?
Learn from others’ mistakes and get inspired by others’ victories at Content Marketing World 2016.  Register today and use code BLOG100 to save $100.
Cover image by Joseph Kalinowski/Content Marketing Institute

Author: Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.
Other posts by Neil Patel

Resource: http://contentmarketinginstitute.com/2016/04/mistakes-content-creators/



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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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