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Saturday, July 23, 2016

Your Retention Problem Starts With These 7 User Onboarding Mistakes

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


Your Retention Problem Starts With These 7 User Onboarding Mistakes

We’re all pretty lazy when it comes to apps. When deciding whether to download, learn the ropes, and make a habit of using a product, there’s one big question on our minds: is this worth my time?
Most of the time, the answer is a resounding “no.” Customer retention numbers, as a whole, are pretty terrible. Close to 90% of apps are downloaded onto a device, opened once, and never used again. It’s not that 90% of apps are worthless—it’s that there’s too much friction in the onboarding process. Once the user sees a barrier in their path, they might decide it’s not worth overcoming.
If it’s a tool the user has to have, like the complicated tech stack at work, they might do backflips to learn it. They’ll Google answers when stuck, they’ll ask their tech-savvy friend to help, maybe they’ll hop on the phone and call customer support. But unless your app is established or mission-critical, users will give up as soon as they hit friction.
The real danger is that UI designers are often really bad at identifying points of friction. They assume users are more gung-ho than they actually are, and don’t offer nearly enough guidance in the user onboarding process. They don’t teach, nudge, or encourage users to take the behaviors that will lead them to achieve Aha! moments and ultimately, retention.
Here are seven points of friction you should watch out for, and eliminate, in your user onboarding process if you want to fix your customer retention problem.

1. Don’t Toss Users Into the Deep End

You might think your product’s interface is intuitive, but you’ve been staring at it every day for the past three months. The second a user is confused about which icon is which, or what this page is for, they’ll go back to that initial question: is this worth my time? 

If you don’t offer reinforcing tips reminding them what they’re there for and what they need to do next to be successful, the answer to that question will be “no.”
The first steps of onboarding need to provide context if you want to boost customer retention. Remind users what job they came here to do, and tell them exactly how to do it. If your product is nuanced or has a ton of diferent features, an explainer video might make sense, like this one from GoToWebinar. 
user onboarding webinarsNever assume that someone has downloaded your app knowing exactly what they want to do, or even what your app’s core value is.

Reinforce Core Value

What the user sees right off the bat in the onboarding experience should reinforce why they came to your product in the first place. If all they see is a flashy dashboard with no tooltips directing them, they’ll just get confused and leave.
That might mean explicitly stating what your tool is for, like in this example from Sidekick. The landing page for user onboarding (what users see when they use a free trial), reinforces the app’s core value and then offers a clear step of what to do by giving a “next” button. 
user onboarding sidekickUsers get context about the product and what their job is. Sidekick’s next step in their user onboarding flow is to ask users to make an email. By following the steps they’re told to take, they’ll see this core value statement in action.

2. Throw Out the Mandatory Tutorials

Some apps swing in the opposite direction. They offer way too much context in the form of a mandatory tutorial. While you want to show users the ropes of your product, it verges on cruel to dangle the product in front of them and not let them play with it until they see every nook and cranny.
Too much onboarding can also cause your customer retention problem. 

This is largely because users experience a lot of app fatigue. You might think your product is the best out there, but users are there to do a specific job. They’re tired of exploring new apps, and just want to find one that works.
Mandatory tutorials might seem like the best way to teach users to be experts in your app, but they can be barriers to getting the user's specific job done.

Keep the End in Sight

There’s a better way to approach a comprehensive tutorial, a bit more gently. One way is to let users opt out if they need to, rather than locking them into mandatory onboarding. Another way is to make sure users know that they can breeze through it if possible. If onboarding feels unending, they’re likely to just quit.
This onboarding flow from Pinterest does exactly that. It doesn’t put too much pressure on the initial sign-up. Pinterest knows that users want to dive right into the platform itself, so it tells them that they can breeze through this process and get to the meat of the app. Users know that they can always come back later.
user onboarding pinterest
Pinterest’s retention strategy does something else that’s really crucial: they let the user know how long the process will take. By those simple two dots at the top, the user knows there are only two steps here, and they won’t be stuck in onboarding limbo forever. 

By keeping the end in sight, they keep the user engaged. Modal windows, like progress bars and checklists, are some of our favorite UI flows at Appcues, since they tap into this powerful user psychology.

3. Do Away With Multiple Login Requests

Multiple login requests are a huge retention killer. 

Taking the user out of your app during onboarding is one of the biggest possible barriers you can put in their path. If you require an email confirmation, they can check their email and quickly get distracted by something else they’ve received. You’ll have the retention numbers to show for it. 

It’s also an easy way for someone to lose their password, which is a sure-fire way to lose your users permanently. A whopping 92% of users stop using a site once they forget their password.

Use social login

Basecamp’s pricing page is an example of a particularly seamless sign-up experience. For one, it’s not even on a separate page, it’s just an adjacent image on their pricing page. It tells users everything they need to enter right then and there (only 4 boxes to fill out, so the end is in sight), and it has the option for social login.
user onboarding social loginTools like Auth0 make single-sign-on really easy and secure, so you never have to worry about compromising your users’ information.

4. Avoid Manual Data Entry

We’re lazy, remember? So we don’t want to input data, even if it’s crucial to making the app function as it should. Depending on the app, that might be additional personal information like location. For B2B companies, it might mean entering what tools you use and will need to integrate with, but for Turbo Tax, it’s the most annoying manual data entry of all: your tax info. 

Turbo Tax’s app tackles a notoriously difficult experience and automates a lot of it, preventing one of the biggest snags in the book.
customer retention strategy

5. Make Sure You Can Follow-Up

Your retention plan needs to extend beyond the first 10 minutes of the onboarding experience. You need to re-engage your users after the first time they open up your product. 

Users will inevitably leave mid-trial and forget about your app. If this happens, you need to be able to follow up with them. Don’t wait for users to come back to your app, because odds are, it’s not going to happen.

Find a Way to Reach Out

Your retention flow needs to be future-oriented. Ask yourself, “How am I going to get in touch with this user if they exit the app right now?” Here are some solutions to try during onboarding:
  • Ask for an email address so you can send follow-ups
  • Get the user to enable push notifications
  • Request that they install a native app
By having a second way of connecting with users, you’re less likely to lose them, and you might not become part of that dreaded 90%. This is exactly what Pinterest does when they use a pop-up window to encourage users to install their native app. It’s minimalistic (and customers can skip if they choose), but it ensures that users can hop right back onto the platform whenever they’re browsing the web. 
user onboarding pinterestIf a user leaves mid-onboarding or doesn’t come back to your product, you have a way to stay connected. And as long as you have something to follow up with (like telling them they should connect their analytics, or play around with a feature they haven’t tried out yet), they just might come back.

6. Tear Down That Paywall

Asking for a credit card is one of the biggest retention killers of all.

That’s why SaaS free trials are so popular. They remove the barrier. It’s why Lincoln Murphy of Sixteen Ventures is a strong believer that you shouldn’t ask for a credit card before someone can access your SaaS product’s free trial: 
For B2B, most people that sign-up for your trial aren’t doing so just to mess with you or for fun… they’re signing up because they thought your product would solve a problem for them or let them take advantage of an opportunity. If they didn’t convert, don’t blame them… you failed to convert them and asking for their CC up-front wouldn’t have helped.”

It’s important for users to have an Aha! moment before you ask for their credit card information. They need to really understand (preferably firsthand), the value they’ll get out of an app before paying for it.

Nail Down Your Aha! Moment First

Chris Savage, Wistia CEO, writes about the importance of really knowing why you have a freemium plan before doing it. It’s important to experiment with a free plan. How much should you give away, and for how long? 

The real value in going free, for Chris, had to do with getting users to Wistia’s Aha! moment.

As Chris writes,
“With free, many more people touched the product, which dramatically expanded the audience of people who care about Wistia. We started to really live out our company's mission to help people be awesome with video, because we were able to reach so many more eyes.”

But the company still had to iterate to get there. By experimenting with how to usher users to an Aha! moment quickly, they were able to determine when and how to offer a free plan, getting eyes on the product and healthy retention numbers.

7. Remember to Roll the Credits

When onboarding is over, the audience needs to know they’ve “graduated.” There’s nothing worse than an incomplete onboarding experience that leaves the user confused. If they’ve completed onboarding but aren’t sure what to do next, odds are they won’t come back. 

That’s why you need to tell users that onboarding is done and they’re ready to start using the app. 
customer retention help scoutIt’s part of what’s hopefully a long relationship with your customers in which you’ll continue to celebrate their progress.

Customer Retention Is All About Momentum


User onboarding, and ultimately customer retention, is about getting users to an Aha! moment as fast as possible. If a user has taken the time to download and open your product, you’ve got some momentum already. Good retention means not letting go. 

Hold on to that momentum by removing any potential friction points, any snags they might catch on. Even the smallest ones at the early stage of onboarding can be enough to cause users to never come back. Your initial onboarding flow, following up within the next couple days, and continuing to engage and delight your users is going to keep up that momentum—but only if you avoid these common retention hitches.



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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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