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Tuesday, July 19, 2016

Why marketing automation software is not enough to cover all your content marketing bases

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why marketing automation software isn't enough to cover all your content marketing bases

Today, content marketing is an indispensable practice for marketers, with 88% of B2B marketers using it to generate traffic, leads and revenue. But while it’s an effective technique for marketers to use to grow their businesses, it’s also a highly-complex process with a lot of moving parts. Content marketing today is about much more than simply producing good content. It’s neither a one-off campaign nor a specialized task. It’s not writing a few good blog posts every once in a while or scheduling a few Tweets. Rather, content marketing today is a continually evolving, ongoing process that requires optimization at every step of the larger content marketing picture in order to succeed and generate results.

The value of marketing automation software

As busy marketers, marketing automation software is enticing in its ability to automate many of the repetitive yet necessary day-to-day operations of our jobs: including attracting visitors, converting them into leads through landing pages and forms, and effectively nurturing them down the funnel into paying customers. All while saving us massive amounts of time in the process, allowing us to focus on more exciting, creative ways of driving business.
But marketing automation software is limited in what it can do when it comes to covering all thecomplexities of content marketing.
Let’s use HubSpot as an example. HubSpot is the market leader a widely recognized inbound marketing automation platform that offers an impressive range of integrated marketing features and capabilities, including content and social. We personally love it here at Scoop.it, and avidly use it ourselves for landing pages, for marketing automation to create email workflows through which to nurture leads, and we even use its CRM. It also has great dashboards that we use to help us create conversations around content marketing.
So why not do everything in HubSpot? It’s tempting!
At first glance, it’s easy to believe that there may be in fact nothing that HubSpot doesn’t do. And you wouldn’t be crazy to think this. That said, let’s take some time to examine what content marketers need to do, what the limits of marketing automation software are when it comes to content, and how dedicated content marketing software like our own Scoop.it Content Director can help.
For the remainder of this post, we’re going to explore why leading marketing automation platforms like HubSpot aren’t sufficient for content marketing.

1. You need help to create better content and do it faster

The first success factor for content marketing success is – by HubSpot’s own findings – to publish consistently and frequently. But while HubSpot does provide you with a blog platform, it doesn’t help you with finding, researching, or creating content. So just like any blog platform including WordPress, it’s an empty shell.
For original content creation, it’s essential to research relevant topics and evaluate content on those topics that already exists – what content has been popular on your keywords, when it’s been published, what formats have worked – something HubSpot doesn’t provide and that Scoop.it Content Director’s curation engine does.
In addition, if you’re a small marketing team, it’s very likely that you won’t be able to create all the content you need. You’ll therefore need to supplement your own content with freelance writers’ content, guest bloggers or curated content.
HubSpot doesn’t provide any help here. But Scoop.it Content Director provides you with abundant content to curate and easily turn into curated blog posts on your HubSpot or WordPress blog. Curated posts are 4-8x faster to create (15-30’ vs 3-4 hours) so while they’re not a substitute to create your own original content, it’s a great way to scale and add credibility to your blog.

2. You need to save time distributing content. Ensure you’re systematic about it so you don’t waste your investment in content:

Sure, HubSpot lets you share content. But sharing is not engage: you need to promote it.
To generate results with content, it’s just as important to distribute well than to create good content. Sharing content only once is not enough considering the fact that the organic reach of Tweets and Facebook pages these days has dwindled to just 2-5%. You need to be able to quickly build a promotion program for each post, which means multiple social media messages over a few days/weeks for each of your social channels. You also need to leverage your email list as much as you can, which means creating emails fast and adding relevant content to it (again curation helps there too).
– HubSpot lets you post one message at a time which means you’ll either spend a lot of time distributing content or you’ll stop doing it systematically as you’ll have more urgent things to do. This is precisely why we built social media distribution tools dedicated to the needs of content marketers that let you create dozens of social messages in a few minutes and take care of scheduling them efficiently for you,
– Same problem with email. Many content marketers tell us they would send more emails to promote their content if they had more time on their hands. Our email editor lets you generate email in 5-10’ through simple drag and drop to distribute your content:
Typically our clients who’ve used HubSpot (and we use it too so we verified this) tell us the above distribution tasks used to take them a few hours a week with HubSpot compared to dozens of minutes with dedicated content marketing software like Scoop.it Content Director.
Beyond the time it takes, the other question is: how do you keep track of what you’ve done vs what’s still left to do with each new piece of content? HubSpot doesn’t bring any answer to that.
On our end, we’re bringing you 2 things:
– First our calendar creates visual reminders for each of your channels (blog, social channels…) highlighting when you need new content or when you need existing content to be distributed (note that HubSpot has a calendar but it’s not designed specifically for content; it’s a coordination tool to assign general marketing tasks to your team, keep track of events, etc…).
– Second our dashboard automatically creates reminders for each post telling you things like “these are the 7 posts you haven’t promoted at least 10 times” or “these are the posts that are not converting enough so you might want to check their CTA’s”.

3. You need to measure the performance of your content but beyond that, you need to know what to do to get even better results

Finally, on the measurement side, HubSpot is excellent to keep track of leads but that’s not what helps marketers improving their content or getting more results from performing content. What content marketers need is a content centric view of their content: knowing that such and such leads saw such and such blog post is interesting for the sales person having a conversation with them. But content marketers need to know the performance of each post in terms of traffic, distribution, conversions, leads, etc…
Specifically this is what we built to address that in Scoop.it Content Director:
– A granular view of performance (traffic, shares, leads, conversion rate) for each of your post so you can quickly identify what doesn’t work,
– Opportunities to get more mileage out of successful posts based on their historical performance and the action you took with them. For instance, posts which have a good conversion rate that you haven’t shared in a while (and that would generate more leads if re-shared based on historical performance). Or posts that still generate traffic but have a low conversion rate and that you’d therefore want to revise the call to action of.
This latter point is essential. Crunching data is not necessarily the most fun part of the marketing job. So having tons of data is not the point. You need to have the main KPIs for each post but perhaps more importantly you need to easily be able to figure out what to do based on this data which is precisely the layer of intelligence we specifically built in the new Scoop.it Content Director and which the above table is an example of.
To be clear- it’s because we are avid users of HubSpot ourselves that we were able to see its limitations when it comes to content- and thus design around them. Most of our own clients have HubSpot as well, and use our software as a complementary solution for content marketing.

Conclusion

At the end of the day, you can choose to use marketing automation software to run your content strategy, in the same way that you can use Excel to manage your finances. But do it only if content marketing success is not a critical mission for you or if you have enough time and resources on your hands.
Find out how to manage, monitor and improve your content marketing results with the new Scoop.it Content Director!
time to work smarter new scoopit content director launch
Image by America Pink
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About Guillaume Decugis

Co-Founder & CEO @Scoopit. Entrepreneur (Musiwave, Goojet). Engineer-turned-marketer. Skier. Rock singer. http://scoop.it/u/gdecugis

Resource: http://blog.scoop.it/2016/07/05/why-marketing-automation-software-is-not-enough-to-cover-all-your-content-marketing-bases-2/?utm_source=Hot+News+-+Scoop.it&utm_campaign=4e68cb838c-news_071116_mon&utm_medium=email&utm_term=0_5563b4386a-4e68cb838c-329500193

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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