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Saturday, July 2, 2016

When Can You Expect Your Content Marketing Efforts to Bear Fruit?

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When Can You Expect Your Content Marketing Efforts to Bear Fruit?

Written by Neil Patel on June 20, 2016
bear fruit
Do you keep publishing blog posts and asking the traffic gods to reward you with insane blessings?
I hope not.
That’s not a smart strategy, as there are many others on the same boat.
Yes, you need to keep publishing high-quality content as consistently and as frequently as possible. But, to what end?
It’s stupid to keep pursuing an activity without confirming if it’s working for you and without calculating the amount of value it’s adding to your business. You’re surely playing a long game by investing in crafting content. Traffic, revenue and audience grow exponentially – not linearly.
At the beginning, you’ll grow slowly and will need to add value drops to your contentpot. Once your pot is filled considerably, you’ll start seeing the enormous benefits of content marketing.
HubSpot, in its 2015 benchmark report, found that companies with 400+ published posts get twice the amount of traffic as those with less than 400.
image25
And, companies with 400+ published blog posts also got 3x the number of leads over companies that have published between 0-100 blog posts.
image16
But, the number of published blog posts alone doesn’t give a good measure of your content marketing progress. Can we assign a numerical yearly (or months) estimate that holds true for seeing success with content marketing?
It’s important to find this sweet spot, so that you know that you’re dedicating your efforts in the right direction. So, let’s try to answer the question in 4 steps that I’ll outline in this article. I’ll also share a few industry influencer opinions on how long it might take before seeing business results.
Download this step by step guide to improve your content marketing effort.
Ready?
Let’s begin. 

Step #1: Determine the business goals you want to achieve from your content

Congratulations on choosing to make a long-term content investment. It’ll cost you62% less than traditional marketing and generate 3 times the number of leads.
But, you’ll need to set foot on the right path. If your content team has a clear plan and a focused direction, you’ll be able to work in tandem and achieve better results.
Remember that content marketing isn’t a typical short-term, 3 month marketingcampaign. You’ll hardly see its benefits in such a short duration. Stay off words like ‘program’, ‘campaign’, ‘sale’ and ‘traffic.’ They force you to take a sales or marketing-centric and short-term approach in your content marketing.
Rand Fishkin from Moz defines SEO slog as,
The period when the expectations of consistent improvement by the stakeholders aren’t met. I would say that’s also valid for content marketing – as SEO and content marketing overlap.
image00
Rand recommends that you set proper expectations to overcome this slog. I recommend that you document your content strategy by answering the 36 questions here. Alternatively, you can try setting SMART content goals – they will help you see clear progress.
image08
documented content strategy will eliminate guesswork and lead to smarter marketing decisions.
image14
There were many companies that came around to pursue thought leadership through inbound marketing, when the term was coined. But, when they didn’t see any short-term ROI and most business blogs didn’t survive.
So, ensure that you don’t celebrate your content success early and lose a strong grip on your publishing schedule. Have patience and keep iterating your content marketing plan, based on your results. Here’s a definition of content marketing effectiveness by an Australian Marketer that might motivate you to keep a long-term focus:
A methodology, not separate from marketing efforts, not a campaign or tactic. It is an approach where you use curated, created and combined content in the business to drive a profitable customer action.
You’ll most probably start seeing results from content marketing in 6-9 months. But, if you want to quicken your business growth, you’ll need to up your publishing frequency without compromising on quality.
Pushing out more content will help you rank for more long-tail keywords. And, you can also target different types of audiences, using paid social to gain more traffic.
HubSpot found that companies that publish 16+ blog posts in a month get 4.5x more leads than the companies that publish between 0-4 posts in a month.
image23
Obviously, publishing more content will require a higher budget and more resources. You’ll also need to invest more time promoting your content.
image10
Putting out more content resources will surely help you to quickly achieve business results. But, it’s also important to align your business goals with the content resources your company can afford.
Approximate time required to perform this step: One week

Step #2: Perform a thorough research of your audience and understand their needs

Most marketers oversimplify this step. I see this as an iterative process that deserves tremendous focus. Let me break it down into 3 essentials.
Define your target audience and identify their pain points – Create a reader persona that clearly defines your ideal customer. List her age, gender, occupation, yearly income, interests and major challenges.
image27
You’ll find the major challenges and pain points of your persona on niche forums. A subreddit in your niche is a great place to start.
Alternatively, you can also perform your research using FAQFox. Here are someconcerns that beginner runners face, as per the first marathon subreddit.
image17
It’s advisable to segregate your target keywords into these three buckets based on your business goals. For further details, I recommend that you read my post listing 5 keyword research methods.
image28
Craft persuasive content that appeals to your audience – Once you’ve defined your audience, it’s time to find out where they hang out and why. Compile the top blogs in your niche and write down the formats they use to solve the problems of the customer.
image02
Ideally, you’ll want to fill a content gap – that is to create the type of content that’s underused in your niche. For example, your competitors might not be making their content visual or interactive.
image22
Or, they might not be writing thoughtful and meaty long form, data-backed posts.
You can find the content type most preferred by your audience, by plugging in your niche in Buzzsumo.
image06
Based on your time constraints, business goals, audience preferences, budget and resources available, you can choose the type of content that you should create for your target audience.
image18
Content is an ongoing dialogue – You need to build your own audience, for content marketing to function as an asset to your organization. Not building an email list is one of the key reasons why most blogs fail within the first year.
Every business has a unique content marketing funnel that’s based on how you build relationships and market to your customers. But, based on the stages your consumer will go through, you should list the format and types of content that you’ll create.
image11
Once you’ve identified the approximate customer journey and their pain points, you’re ready to move on to the next step.
Approximate time required to perform this step: 2 weeks

Step #3: Manage your SEO and content publishing properly: It’s an essential part of the relationship-building puzzle

Do you know that it takes at least 3 months to get rewarding traffic from search engines?
To see a considerable uplift in numbers, you’ll really need 6 months. HubSpot sharedthat their organic traffic grew by 538% in a year, solely by relying on their personas to dictate their keyword usage.
You can see that it took about 6 months for their traffic to grow, but it has started to compound with time.
image19
You’ll need to keep slogging and get through the initial drought, in order to see the leads roll in. Besides sticking to your publishing schedule, ensuring top-notch on-page SEO and having regular interaction with your audience (through email or social media), I encourage you to perform the following activities.
Build relationships with influencers –Industry stalwarts are the gatekeepers who can open floodgates of targeted traffic, leads and customers for your business. 92% of customers trust recommendations from individuals(even who they don’t know) over branded content.
So, isn’t it a worthwhile investment toincrease your conversion rate by 30%in a couple of weeks?
That’s what Foundr magazine achieved from Instagram in 2 weeks, by building 10k Instagram followers.
image24
Their secret of such insane growth was networking with fellow entrepreneurs.
“When we started, we also managed to get introduced to this huge network of entrepreneurs, all with accounts of over 20,000+ followers.”
They also spent $100 on Instagram shout-outs from other popular Instagram accounts.
Build a vault of foundational content – Have you seen the right sidebar of this website?
It contains meaty pieces of cornerstone content that are valuable to online marketers.
image15
I created similarly detailed guides for Quick Sprout. as well.
image13
Why did I invest so much time and effort in creating them?
Many visitors will find you through these foundational content pieces and become regular members of your audience. They are evergreen pages that keep receiving traffic and social shares.
You’ll find that most other popular blogs also have their own pieces of cornerstone content, in the form of guides, eBooks, courses and the like.
Such content works brilliantly as lead magnets to attract new email subscribers.  It’s also a great resource for building links. I list 2 methods to score backlinks through authoritative content in this article.
Approximate time required to perform this step: 3 to 6 months

Step #4: Check your content performance, solicit audience feedback and set fresh goals every 3-6 months

Alright, you’re now three months in. You’re crafting high-quality content, extensively promoting it and building relationships. You’ve also created authoritative foundational content and nurtured your relationship with your audience.
Now, it’s time to evaluate your content performance by answering these questions.
Have you slipped off your content schedule?
It happens to everyone – don’t worry.
Find the essential 80% conversion-driving posts from your Google Analytics account (navigate to Behavior > Site Content > All Pages).
If you haven’t set a goal inside GA, then look at the 20% of your posts that drove 80% of the page views.
image01
You’ll need to export the GA data into excel and find the cumulative percentage the way Evolving SEO does it here. Going forward, commit to creating only the kinds of posts that drove 80% of your traffic.
image21
Which content promotion tactics are driving the maximum traffic per hour?
You can create an excel sheet with the following parameters to effectively track these numbers.
image04
Who are your best customers? Talk to them.
Kevin Kelly recommends that artists find their 1000 “true” fans. Acquiring them alone can help them make a living without focusing on those that are vaguely interested.
image07
This principle also applies to businesses. In his quest for a 5 million dollar week, Ramit Sethi found that he got more sales from a group of his existing students vs. that of other prospects (the onlookers).
image12
If you’re selling products, you can easily find the 20% of your customers that contributed to 80% of revenue. Email them for feedback on your content.
image26
If you aren’t selling products yet and are only focusing on building your audience, then look at your email conversions. A few of your posts will probably account for a majority of opt-ins – you’ll want to take feedback from them.
image20
Bryan Harris demonstrates how he created a focus group of his audience members that downloaded his swipe file here.
image03
For expediting your content marketing conversion cycle, consider leveraging trending and underused content formats like videos and webinars. Marketers know that they are effective, yet they haven’t been utilized as fast, because of the high amount of work required in producing them.
Once you’ve compiled your content results and collected feedback from your audience, refresh your content marketing goals.
Like I said, it’s an iterative process that requires strategic investment of your resources. But, if you keep improving with time, you’ll see an increase in ROI from your contentwith a decreasing cost per lead.
image05
In his book, Content Inc, Joe Pulizzi found that,
It takes 15 to 17 months of consistent content creation and distribution to reach monetization (or results).

Conclusion

Content is one of the few forms of marketing that has compounding returns.
Here are the kind of results that you can expect, after 12 months with consistent efforts focused on building evergreen content.
image09
So, as long as you see positive momentum in the first 6 months, keep at it with consistent iterations. Also, experiment with paid marketing and outbound campaigns to generate leads for your business.
How much time did it take for your first content marketing effort to drive business results?

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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