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Friday, July 8, 2016

Unbelievably Devastating Mistakes People Make with Google Adwords

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Unbelievably Devastating Mistakes People Make with Google Adwords


Written by Neil Patel on June 28, 2016
ads
Adwords can be an incredible way to get your offer in front of the right people – for some it is responsible for over 90% of their business.
However, for many people, Adwords is just a fast way to lose money.
In most cases, those who are struggling with Adwords are simply making some simple, though not always obvious, mistakes.
In this post, we’re going to take a look at how you can avoid these mistakes and what you can do instead. We’ll do this for both the Display network and the Search network.
Download this useful cheat sheet to avoid 7 deadly adwords mistakes.
Using the tips covered in this post, you should be able to set up future campaigns in a way that will ensure success and results.
Let’s begin! 

Picking the right keywords and placements

Before we get started, it’s worth mentioning that if you follow the tips below and you’re still not getting good results with the Search Network, you might want to switch over to the Display Network.
That’s what Aquaripure did and they achieved a 50% lower CPA, on the Display Network, as compared to what they could achieve on the Search Network.
In any case, if you want to achieve a 10% conversion, like some, you need to know how to target your ads effectively.
For Display advertisements, targeting tends to come down to picking the right keywords and placements.
Though there are other targeting options, you can achieve the best (and often the quickest) results by using these two targeting methods.
When you advertise based on keywords, you’re choosing to display your ads on webpages that contain the keywords you have selected.
When advertising based on placements, you are choosing to advertise on specific websites/webpages that are chosen by you.
Placement targeting can be very powerful. Hungry Fish used placement targeting to get their ads shown on over 2,500 relevant sites.
Picking the right keywords and placements can be tricky. Thankfully, Google has provided a tool that we can use, in order to get things right.
This tool is called the Google Display Planner.
To use it, log into your Google Adwords Account and then select ‘Display Planner.’
image07
You’ll then see the page below.
image01
Here, you have to type in some information, based on your niche. It’s a good idea to enter a broad, but relevant keyword.
For the sake of this post, I’m going to assume that I’m targeting my ads towards the ‘cake decorating’ community – so I’ve typed in the keyword, ‘Cake decorating.’
Note: You can also enter in your landing page URL – though this can sometimes return less specific placement and keyword ideas.
When using the Keyword Planner, make sure that you pick the right location, as this can affect the data.
Once you’ve entered the relevant information, click on ‘Get ad group ideas.’
You’re then shown the page below.
As you can see, the tool has returned some interesting information related to how we can target our ads.
image11
As we’re interested in Keywords, let’s click on the ‘Keywords’ tab.
image28
We can now see some ad group ideas.
If I click through to one of these ad groups, I’ll be presented with a list of relevant keywords that I can target.
As before, I can also see that there is some demographic and device data provided, but for this specific ad group.
The keywords have been sorted by relevance, letting me know which keywords are most likely to bring success.
image08
On this page, you’ll also see some inventory information.
image05
Ideally, you want to pick Keywords that can provide a lot of impressions. This will make it easier for you to double down, should you have a winning campaign on your hands.
If you want to see the keywords for every ad group on one page, go back to the initial page and click on ‘Individual targeting ideas.’
image24
Picking keywords this way will mean that you have to do a little bit more legwork.
image30
Note that a keyword can appear relevant in the eyes of Google, but return little ROI. For example, the keyword ‘cake baking cakes,’ is questionable, in terms of the results it will generate.
Now, let’s look at how you can find placements.
To find targeted ad placements, you need to click on the, ‘Placements’ tab.
image23
In doing so, you’re presented with a list of ‘Sites, Mobile apps and Videos.’  These can act as placements for your campaign.
image10
To begin with, focus on ‘Sites.’
The other options require you to optimise your campaign to fit each form of advertising. A normal landing page, for example, might not work well for someone who clicks through from a mobile app.
Note: You will eventually want to make sure that your website is optimized for mobile, considering mobile shopping searches on Google have increased by 30%.
If you click on, ‘Individual targeting ideas,’ you’ll see that each placement form has been separated out.
image04
When I click on the ‘websites,’ option, I’m provided with a list of the websites that are worth targeting, via placement.
image21
As you go through the Display Planner, you can click on the arrows to the right of a placement or a keyword.
This will save the data.
image27
If you use this option you can click on ‘Download,’ so that you can save this data and input it when you’re actually setting up your campaign.
image02
Note: Ignore the forecast section here, as it is based on estimates. These figures don’t necessarily represent what you will pay for or achieve with your own campaign.
Next, let’s look at how you can better target your Search campaigns.
On your Adwords homepage, select ‘Tools,’ but this time select Keyword Planner.
image18
You want to enter a keyword here that signals intent.
image03
Odds are, if your Adwords campaign currently isn’t returning any results, it’s probably because you’re not targeting keywords with ‘intent.’
However, ‘Commercial intent’ keywords are often the best types of keywords to target, because they tend to bring the best returns.
This also means that they’re the most expensive.
image12
Going with the example from earlier, let’s say that I’m selling cake decorating supplies. ‘Buy Cake Decorating supplies,’ is a good keyword that signals ‘Commercial intent.’
image20
Using this keyword will also help Google come up with other keywords that signal commercial intent.
Upon entering this keyword, I’ll see some relevant ad groups.
image00
If I want to see all of the keywords in one list, I can click on ‘Keyword ideas.’
image25
Some of these keywords aren’t that targeted and not all of them will return high converting clicks.
Therefore, if I want the keywords to be more precise, I can select the option of ‘Only show ideas closely related to my search terms,’ from the left hand sidebar.
image26
The volume of searches is now less, but these keywords are more likely to convert.
image06
Bidding for these keywords tends to cost a lot more, because they’re more targeted and have a greater chance of converting. Other marketers are aware of this and help to push up the price.
Note: When running a Search campaign, make sure that you select ‘Exact match,’ targeting. This will ensure that you are only advertising in relation to the exactkeywords that you have selected.
image14
It can be a good idea to work out the lifetime value of a customer. This will give you a better idea of how much you can afford to spend on advertising, per customer.

Running unappealing ads

Because Display advertising is a very visual form of advertising, it is important that you take the time to create ads that are eye catching and ‘click worthy.’
One thing that you can do, in order to make your ad click worthy, is to include a call-to-action within your image.
Note: Google doesn’t take kindly to overly aggressive wording of calls-to-action within your ads.
Because of this, you often won’t be able to say something like, ‘Click here,’ something that is seen as too direct, in the eyes of Google.
You will, however, be able to say things like ‘Learn more’ or ‘Shop now.’
On top of that, you can often include ‘Power words’ in your call-to-action. Again, be careful and use these at your own discretion.
‘Free,’ is an example of a power word.
Here is an example of an ad that uses a Power Word effectively.
image19
The good thing about Display Image Ads is that you’re not too restricted when it comes to how much text you can have in the ad. This is compared to Facebook, where the use of text can impact an ads ‘reach.’
It can also help to make your call-to-action look like a button.
Here is an example of how that can be done, from KISSmetrics.
image17
You’ll also notice that the person in the image, is looking at the call-to-action –something that is also known to improve results.
The colour scheme used in your image is important, too.
Strong vibrant colors tend to do well, as they’re good at grabbing the attention of someone who is otherwise browsing the internet.
Here are some examples of vibrant colors that tend to stand out well.
image09
Additionally, you need make sure that your ad conveys the benefits of your offer.
What’s special about your offer, and why should people be interested?
Is it price? Is it a special returns policy? Is it that the offer is only going to last a limited time?
This ties in with what we were discussing earlier, in relation to using Power Words.
The ad below shows how you can convey benefits.
image22
If you’re running display campaigns on Google Adwords, there’s a good chance that ‘Banner Blindness’ will set in after a while – especially if you’re running ads using placement targeting.
So, if you notice your CTR dipping, think about creating a new batch of ads.
For search Ads, you really need to make sure that you are pushing the benefits, while also being very specific. You also need to do a good job of dealing with objection, too.
Sit down and list some reasons people won’t buy from you. If your business can overcome these reasons, make sure that you make that clear in your ad copy.
A good way to learn what makes an effective search ad is to simply search an expensive keyword and take a look at the top advertiser and how they’ve composed their ad.
If the top advertiser can afford to pay for the top spot, it means that, in part, their ads are highly effective.
Below is an example of what comes up when ‘buy flowers’ is typed in. Believe it or not, this is a very competitive industry.
image13
I’ve highlighted some of the important bits of copy that let you know the benefits that are being pushed and also the objections that are being dealt with simultaneously.
As you can see, they all mention 7 day delivery. They also mention that they’ll deliver – even on a Sunday. The second company even mentions how they deliver all year, every year.
Some mention that delivery is, ‘Free.’
One company also states how long they’ve been in business.
These are details that matter to their customers, so including them is important.
Below is another example, based on the keyword ‘buy diamonds.’
image29
Again, you can see how the sellers have made the effort to reassure people before they click, that clicking on that ad is the right decision for them.
The copy is benefit rich, but short. Yet, it still does a good job at reassuring people.
When you’re writing the copy for your own ad, make it as succinct as possible.
Don’t include any fluff.
Tell people why they should buy from you and why buying from you will be easy and stress-free.
If there is anything that sets you apart – mention it.
Here is an example of how ad copy can change, depending on what matters most to your customers.
image15

Not learning how to split test

Split testing is essential, if you want to succeed with Google Adwords, or any ad platform, for that matter.  And, it is something that you should do for as long as you advertise.
You can take heed of all the advice that I’ve provided in this post and things can still not work out well.
That’s because paid traffic can be tricky and it rarely provides any guarantees.
What works today won’t work tomorrow.
The best way to protect yourself and increase the odds of winning with Google Adwords, is to split test.
By methodically testing different versions of a single ad, you’ll be able to increase your chances of ‘getting lucky,’ and creating a high converting ad.
Here’s an example of how you can split test your search ad.
image16
The principles behind creating an effective ad will always remain, but the surface level details of an ad should be constantly refined in pursuit of better results.
You don’t have to take down an existing ad that’s already generating results – just run a new ad alongside it, to see which one comes out on top.
It is important that when you are split testing your ads, you let them run for a while before you decide if you have a winner on your hands.
This is especially the case if you’re testing a new ad variation against something that has been running for a long time.

Conclusion

Adwords is an awesome way to bring targeted visitors to your website within hours – visitors who can turn into customers that give you money.
However, Adwords can also be an incredible way to lose money in hours, too.
In this post, we’ve taken a look at the steps you can take in order to avoid some of the common mistakes that people make, when running Google campaigns.
We’ve looked at improving the targeting of your ads, while also improving the creatives.
For each section, we also examined what’s most important for the Display network and the Search network.
Take a fresh look at your campaigns and see if there is anything that you can do to improve your results, using the tips from this post.
Good luck!
Do you have any Adwords tips you can share? Let me know below!

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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