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Monday, July 4, 2016

The Definitive Guide to Influencer Targeting

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The Definitive Guide to Influencer Targeting

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is like a changeling. It has a different image for every brand and often for every campaign of a brand.
Here is my own take on what an influencer is and a guide for where to find ideal influence to promote your business.

Part 1: What is an Influencer

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are people who are active on social media and blogs. They also are brand advocates and niche promoters.
If you take away only one thing from this guide, please retain this crucial bit of advice from Jay Baer“True influence drives action, not just awareness.”
While someone with hundreds of thousands of social media followers certainly could expose your brand to their followers, if they are not a snug contextual fit, their post or tweet would be moot as far as driving leads and customers.

Why Does Your Brand Need Influencers?

Consumers trust recommendations from a third party more often than a brand itself. And it makes sense if you think about it in a more personal context. You don’t usually trust a person at a cocktail party who comes up to you and brags about himself or herself and spouts fun facts about his or her personality to convince you to be a friend. But you often believe your mutual friend who vouches for that person. An influencer is the mutual friend connecting your brand with your target consumers.
When you align with an influencer, not only do they bring their audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.
With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Modern day consumers are blind to billboards and deaf to commercials. They are self-sufficient and want to research a brand on their own and hear about it from someone they trust.
Where do influencers step in to inbound marketing? Well, they are generating content about your brand, they are recommending your brand to their loyal following, and they are inserting themselves into conversations surrounding the niche of your brand. Thus, getting them on your side before your competitor does can make a huge difference in the success (or lack thereof) of your company.

Think About the Audience

audience
Think about the audience. Actually, don’t just think about the audience you’re after, obsess over it. As a marketer, you already have a solid idea of the audience you should be targeting for your brand. To locate the ideal influence, you need to take it one step further and think about the types of topics, blogs, and tweeters that your audience would follow.
Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing. Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field. Thus, hopefully, they find my company relevant when a blogger they follow recommends it. However, had I gone after bloggers who write about finance, even though a particular blogger might like my software, their audience most likely wouldn’t care.

Who’s Doing It?

While it seems that some companies don’t want to let go of their outbound marketing practices, fashion ecommerce sites are targeting influencers like pros. Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed. The blogger then posts photos and writes about the garments, often linking back to the site where their audience can buy the items being reviewed.
modcloth
ModCloth, a vintage clothing site does a great job of this. They are active in sharing (on social media outlets) the images their audience members provide showing them wearing ModCloth’s clothing. This makes their audience feel special, which encourages more posts about the clothing.
I’ve seen many fashion sites send their items to an influencer, and then the audience could enter a contest to receive it. Or sometimes they will send a credit to an active fashion social media user, magazine writer, or blogger so they can go to the site, pick out some clothing, and then review the experience as a whole.

What Defines an Influencer for Your Brand?

Context: Again, an influencer differs for every brand because, first and foremost, they are a contextual fit. This is the most important characteristic when targeting the right influencers for your brand. For example, Justin Bieber is known as one of the most “influential” social media users with his 37+ million followers. But, would his tweet about your software really bring in sales? Probably not, because 12-year-old girls are not interested in software. So, defining context is the key.
Reach: Of course, after we establish someone as being a contextual fit for our brand, we do want them to have reach so they can share their awesome content or positive recommendation in a manner that actually will be heard. If your online business sold clothes for “tweens,” then maybe a mention to 37 million girls from Justin Bieber wouldn’t be so bad after all…
Actionability: This is the influencer’s ability to cause action by their audience. This characteristic comes naturally when you target individuals that are in contextual alignment with your brand and have a far enough reach.
Influencers don’t force themselves upon an audience. They are an “opt-in” network. Their audience chooses to follow their blog or Twitter handle. Thus, their audience is engaged and is there to hear about the topic being discussed. Hence, the need for a contextual fit.
I want to note that there is a lot of market research coming out about mid-level influencers. These are the influencers who have a decent reach but don’t have such a large audience that they can’t nurture relationships with their audience and harness loyalty. A loyal audience soaks up recommendations like a dry sponge.

Give Your Influencer an Image

persona
  • Personality type: Decide if you need an activist, an informer, an authority, etc. to best promote your campaign or product.
  • Genre: Pick one or two. Examples include technology, fashion, travel, marketing, etc.
  • Niche: This can be two or three. In order to promote my own product, I usually target marketing and PR influencers, as my genre and my niches are firms writing about blogger outreach and influencer targeting.
  • Topics: Pick a topic that your ideal influencer sometimes talks about on social media or their blog. You will be referencing this topic when you reach out and explain why the two of you are such a good fit.
  • Type of reach: Is it site traffic you are after or social media followers? Is the influencer an active blogger? Do you have a visually driven campaign and need your influencer to be on Pinterest and Instagram? Is it tweets you are after? Whatever reach you think is best for your brand, narrow down the channels and the number of followers on those channels.

Part 2: Where to Look for Your Ideal Influencer

Now that you’ve given your influencer an image, it’s no longer this misty figure that we can barely see. It’s now tangible so we can understand it and recognize it when we see it.

Social Media Monitoring

Brand advocates are the loudest influencers your brand will have. Not only does their audience follow them because what they write aligns with your brand but they also talk loudly and actively about how much they like your company. By tuning in to your social media mentions and blog posts about your brand, you will find influencers and advocates you didn’t realize you had.
Social media monitoring also allows you to find influencers who advocate for the genre or niche you have outlined. For example, someone may post and tweet heavily about yoga gear but not mention your website as an awesome place to buy yoga gear. Well, this is someone you want to engage with and expose your brand to.
Research Hashtags: Identify the hashtags that your target influencers are using. For my company, I follow #bloggeroutreach and #influencemktg. By tuning in to the conversations surrounding these hashtags, I have not only identified active talkers in these categories, but I’ve also identified blog topics that I wrote to appeal to these influencers as well. Once you start finding influencers that seem like a good fit for your brand, I recommend putting them in a Twitter list so that you can organize and follow them most effectively. I use HootSuite to organize my Twitter channel. Here is what my hashtags look like in their platform:
blogger outreach
Google Alerts: Set alerts for keywords pertaining to your brand to identify people who actively write about topics in your realm. You also should create alternatives for the name of your brand so that you can find posts and articles containing your mentions and identify advocates who already are in place.
Google Alerts
Social Mention: Social Mention allows you to type in your company’s name to discover mentions on different outlets such as YouTube, Twitter, and Facebook, just to name a few.

Blogger Outreach

Bloggers arguably are the strongest spoke in the wheel of influencers. This reportfrom Technorati shows us that 86% of influencers also operate at least one blog. One of the bonuses of targeting bloggers is that they almost always are active across many social media platforms.
When locating influential bloggers for your brand, start by searching for blogs in your genre and find the niche(s) by reading through the posts to determine if they write about relevant post topics. After making a list of the contextually relevant bloggers, then it’s time to locate their SEO stats and social media information to pinpoint the ones that equal the best reach for your brand.
blogger stats
Manually sorting through blogs to find all of the criteria that you outlined when you gave your influencer an image can take a long time. Luckily, there are a lot of really good blogger outreach tools out there to make this process easier. There is a tool to cover every part of the spectrum. If you are a small business wanting to do minimal blogger outreach, then I’d recommend checking out Inkybee or BlogDash. Mid to high level firms who are going to be doing a lot of influencer targeting should check out GroupHigh or Buzz Stream.

Part 3: You Know What They Are and Found Them, Now What?

Encourage Content Creation

A true influencer of your brand is passionate about your product or service. And this passion shows through the bright white lines that appear on computer screens and it spreads to those who read their words, which results in many leads for your company! So your goal is to get as much content from happy customerslive in cyber space as possible. Here are some ways to squeeze out consumer-generated content from the customers that you know already love your brand:
  • In applicable brands, ask the customers to upload photos and videos of themselves using your product. If you offer a promise to share their uploaded content, I promise that the narcissism that is social media will consume them and you will have a lot of happy compliers.
  • Incentivize user generated content with a product give away or discount on your service.
  • Ask happy customers to answer case study questions and assure them they can approve your content before you publish it. I saw better response rates when I bribed my customers with gift cards because answering these questions takes up a decent chunk of their time.
  • Participate in all forms of discussion forums. Google Plus communities, the comments section of your posts, and LinkedIn discussions are a great place to start. By engaging in discussions with your audience, you can use their posts or words as quotes and even blog post inspiration. You also can ask them to write a post based on their comment and publish it. I promise that when they see their words live, they’ll share it like crazy.
  • Send out free products or a free trial of your software without any sort of prior commitment from the influencer. If they like it, they might mention you or write about you, recommending the awesome product.
  • If the relevance is there, swap guest posts with them.

Compensate Influencers

If someone is going to spout good things about your brand, they need to be compensated. It doesn’t have to be financially, but it can be, though. The point is you want your influencer to feel rewarded, acknowledged, loved, important, or any combination of those. Here are some ways to compensate the influencers you find for your brand:
  • Financially. I would proceed with caution on this one. Is a recommendation that is paid for really going to come across as sincere? However, if the passion for your brand is truly there, maybe this could be okay sometimes.
  • Shout outs. Sharing a post they write about you on your social media outlets will get more traffic to their site and make them feel important. Also, something as simple as a tweet that says “Thanks for the awesome shout out, you sexy influencer,” (or something to that effect) will do wonders.
  • Product discount or giveaway. Offering a discount on your service or giving them a product from your brand will really incentivize an influencer to keep talking about you.
  • Commission. For influencers who are actively inserting themselves into conversations about your brand and bringing you big sales, it’s not a horrible idea to give them some sort of commission for the clients they bring your way.

Stay Informed

Just like any other marketing trend, influencer targeting will continue to morph and evolve. Kind of like how billboards became banner ads and banner ads became content marketing. Anyway, here are some great resources and influencers who often talk about influence marketing that I recommend you follow to ensure that you are keeping up.
Danny Brown is an innovative influence marketing thinker, follow his blog.
Macala Wright has some really cool things to say about the “bastardazation” of influence. Check out this article she wrote for PSFK and follow her on twitter@macala.
Appinions’s blog is a good resource to follow.
Traackr blogs about influencer marketing on a daily basis and there are some good tips.
Sensei Marketing blog often tackles influencer related topics.
Brian Solis is a must-follow as he talks about influencers all the time and has fantastic insight on the topic.

Let’s Wrap it Up

Now that your idea of influencers isn’t so elusive and you know where to start looking for them, don’t let your outreach campaign slip by forgetting to use tact. With any interaction, imagine yourself at a cocktail party saying what you are emailing or tweeting. Would you run up to someone and list off all of the cool things about yourself and ask them to check out your brand? I really hope not, so don’t be abrupt in your communication with your list of targeted influencers.
Where do you look for influencers for your brand? Cheers to a good discussion in the comments below!
About the Author: Kristen Matthews is the marketing and community manager for GroupHigh in Boulder, Colorado. She loves collaboration, so contact her any time at Kristen@GroupHigh.com or follow her on Twitter @KristenWords and@GroupHigh.

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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