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Friday, July 29, 2016

The Beginner’s Guide to Generating Sales Through Social Media

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


The Beginner’s Guide to Generating Sales Through Social Media

Written by Neil Patel on July 16, 2016
social sales
Brand awareness is great. Traffic is better. Ultimately though…
Revenue and profits matter the most for creating sustainable businesses.
When you’re marketing on social media, the scenario is twisted. Your target audience hangs out on Facebook, Pinterest, LinkedIn, Instagram and other platforms, because they are social.
Users want to learn about the latest life happenings of their family members and friends. They want to see cute baby and cat pictures. And, they want to watch funny videos.
So, while they might have liked/followed your brand to stay current with your updates…they just aren’t in the mindset to press the ‘buy’ button.
Social media, therefore, is essentially a means of brand exposure and a top of the funnel contender.
But, don’t get frustrated and abandon these social media platforms….it’s the freakingfastest growing trend in the world. It’s the biggest source of referral traffic for businesses. If Facebook were a country, then it would have the largest population in the world.
image23
You can reach 1 out of every 5 humans on earth through Facebook. Yes, that’s where the number of currently active monthly users stands on the social giant.
Now, you might revolt…
Monthly active users and traffic numbers are vanity metrics. Businesses cannot sustain themselves using the brand awareness that these platforms bring alone.
So, let me tell you another truth about social media…
It’s possible to extract sales through these platforms. That’s why Facebook, Pinterest, Instagram and even YouTube have started offering product advertisements to brands.
Download this quick beginner’s guide to generating sales through social media.
I, myself have generated $332,640 from Instagram in 3 months. And, in this article, I want to help you create an environment that actually helps you to get more customers. Here’s tip number 1 for closing more sales from social media. 

1. Create a tightly knit social community and engage with them

Social media is all about conversation. Unless you genuinely interact with your fans and prospects on your social media pages, you won’t be able to build a relationship.
One great way to earn the trust of your consumers is by evoking positive emotions. Keep your posts light-hearted, casual, witty and inspiring. Look at the great engagement I received when I shared a fun photo on my Facebook page.
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I encourage you to share non-product related posts. They keep conversations flowing on your page and show your users that you care about them. From a psychological standpoint, love and belonging is at the third level in Maslow’s hierarchy of needs.
image19
To make your social community feel even more special, I would recommend sharing exclusive behind-the-scenes photos, videos and events from your company. Fashion brand, Everlane, leverages transparency brilliantly to engage with its followers onSnapchat.
They give an offer to their followers to buy their product lines before anyone else.
image20
They also chat with them and share behind-the-scene exclusive moments.  This breeds trust and improves connection.
image29
Another brilliant way to engage with your prospects is in social media groups. You’ll find many closely-knit communities around your brand’s commercial interests on all social media platforms. I am a part of many LinkedIn groups on digital marketing and share my content regularly with them.
image05
But, you’ll want to carefully read the membership guidelines – confirm if they allow you to promote your brand. And, also confirm that the last few posts got engagement inside the group and are not dominated by spammers. Otherwise, your efforts would be a complete waste.
image10
A better way of leveraging groups that comes with more autonomy is…
Creating your own group.
Debbie Hodge promotes her free Facebook group, as a lead magnet, through Facebook Ads. Mridu Khullar also invited her email list members to join her special six-figure freelancing Facebook group.
image25
The group has grown to 800+ members and gets great engagement. And, besides adding value to members, Mridu has now built a great channel to occasionally promote her courses.
image27
Similarly, Noah Kagan from OkDork offered special access to a Facebook group for his free email 1K course. These VIP members had to encourage a couple of their friends to sign up for the course to gain access. The group grew to 5000+ members.
image11
I’ve already written complete guides on growing your own Facebook group andLinkedIn group. So, if it interests you, then get started with creating a new group today.
image08

2. Build relationships with influencers and social media celebrities

Have you heard of YouTube star Zoella?
Her first novel, “Girl Online,” sold 78k copies in the first week, beating the sales that JK Rowling had for “Harry Potter and the Philosopher’s Stone” in 1998.
Social media is a terrific opportunity for creatives to build their following with their skills. And, most consumers are influenced by the recommendations made by these social media celebrities.
92% of consumers trust recommendations from individuals that they don’t even know over brands.
image18
That’s the reason affiliate marketing is one of the hottest strategies for bloggers to make money online. Pat Flynn makes over $100,000 every month by recommending that his subscribers buy Bluehost, Leadpages and other online products.
image15
Calculate the actual revenue that Pat generates for these brands that pay him commission.  Wow!
Another great influencer that has tremendous influence on a wide array of niches is Tim Ferriss. He has a built an engaging and huge podcast audience that converts staggeringly for his sponsors. Kevin Lavelle praised Tim and shared exact numbers here of how Cross Fit went out of stock on Tim’s recommendation.
@tferriss is talking about @CrossFit on his podcast and @MizzenAndMain is the first thing on it. We may have no inventory left by Sunday.
— Kevin Lavelle (@kevinslavelle)
Alright, now that you understand influencer marketing, here’s a framework that you can use to launch your first campaign.
image16
If you target industry influencers:
You’ll first need to earn their trust and nurture your relationship by adding value to their lives without expecting anything in return.
Gary Vaynerchuk’s book title “Jab, Jab, Jab, Right Hook” explains this perfectly. It loosely translates to adding value to an influencer’s life three times before going for your ASK.
image24
You also need to target influencers carefully and personalize your outreach campaign to get better results. I share tools and tips on identifying and targeting influencers inthis article.
If you can shell out dollars, then I recommend that you hire social media celebrities for conducting contests and generating traffic to your landing pages. That’s what I did to make sales from Instagram. UWheels generated over a million dollars in sales, by leveraging Instagram celebrities and models to promote their products.
image17
I share specific strategies on executing Instagram partnerships with influencers here. And, if you want to quickly grow your Snapchat audience, then refer this article for tips on launching an influencer campaign.

3. Keep expanding your horizons with paid social media marketing…especially leveraging this UNIQUE one

I’ve mentioned before that social media platforms are increasingly directing marketers to launch paid marketing campaigns. The number of marketers leveraging promoted posts on Facebook has risen by 80%, in the last two years.
image01
Getting started with paid marketing on Facebook is easy and affordable with incredible targeting capabilities across 1500 data points on an average user. You can get started with as small as $10/day and tweak your campaign to earn a solid ROI.
Facebook Advertising expert, Jon Loomer, drove close to 251,000 monthly visitors from Facebook in Aug, 2014. And. his Facebook page only had around 70k fans back then.
image14
So, how did he manage to get such a huge traffic influx from Facebook?
He targeted the fans that didn’t see his posts with paid Facebook ads at a modest budget of $10/day. And, he aimed for 10-15 cents/click.
image03
Obviously your efforts might not pan out as expected. So, if the cost of the ad doesn’t deliver a good ROI for your business, then optimize the campaign or stop the ad. Jon used to stop running his Facebook ads if they cost him more than around 20 cents/click.
If you’re interested in setting up your first paid Facebook advertising campaign, then refer my beginner’s guide. And, if your target audience hangs on Twitter, I’ve compiled paid advertising resources for the platform in this article.
One major mistake that many marketers commit, when they begin paid advertising, is distributing their budget equally. Paid marketing expert Larry Kim advises against it.
Rather, he recommends you to “only promote your unicorns.
So, send out organic posts on Facebook and Twitter to cast a wide net. And, after analyzing their performance, promote the ‘winners’ on social platforms.
image13
One backdoor way of quickening your growth is exploring paid partnerships with influencers (I already outlined this earlier).
The other important paid marketing tactic (officially offered by most of the popular social media platforms) I want you to explore is…
Remarketing.
Simply put, “it’s the act of marketing to the same prospect multiple times.”
How is it achieved tactically?
You cookie a visitor that lands on your website and follow them around on social media.
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Wordstream found that conversion rates increase with more ad impressions, rather than creeping out the customer.
image12
Moreover, Wordstream client data reveals how cheap the social remarketing ad clicks can get.
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I’ve already written two detailed articles on remarketing.
Once you’ve picked up your pace with the strategy, I recommend that you filter even your remarketing cookie pool of customers – by their recent browsing history, interests and demographics data. Larry hails this as, ‘super-remarketing.’ It’s only possible, though, to execute the strategy on Facebook and Twitter, for now.

image09

4. Experiment with the ‘buy button’ and native shopping carts

Not all social media platforms require you to leverage them purely for brand awareness. On visual platforms, like Instagram and Pinterest, many prospects have thebuying mindset.
image07
But, the classic social ads don’t provide a great shopping experience to the consumers. Other than being inconvenient, it also shoves a user away from the social media platform and thereby is bad for their business.
Enter….
Native social commerce.
They are “in-app” advertisements that allow the user to make a purchase without leaving the social platform. You can set up shopping carts on your Facebook page, with an app like Ecwid.
image21
You can offer a native Facebook buying experience that allows the user to checkout without any hassle (even credit card information can be saved, leading to one-click transaction).
image26
In June 2015, Pinterest also announced its buyable pins with the ‘Buy It’ button. They have partnered with Apple Pay to ensure secure transactions.
image22
Instagram and Twitter have also been testing the commerce versions of their ads that offer enhanced targeting to the advertisers.
This can be a great tactic to lift your sales, because it smooths the mobile shopping experience through social media, especially for impulse buyers.
So, if you’re an eCommerce business owner, I would recommend that you experiment with these ‘buy now’ ad formats on various social media.
Here’s an infographic, by Shopify, showing the affinity towards various types of products coming from different social media audiences.
image02

Conclusion

From the outside looking in, social media appears to be a brand awareness medium for businesses. It doesn’t look promising for generating sales.
The landscape with millions of businesses leveraging social media has got even more fierce. It stands as the top marketing tactic among start-ups. But, don’t let these numbers demotivate you.
image04
I showed you four effective strategies to close more sales in this article. Now, it’s on you to step out of your comfort zone and try one of these.
What are the strategies you leverage to close sales from social media? Let me know in the comments below.

Resource: http://neilpatel.com/2016/07/16/the-beginners-guide-to-generating-sales-through-social-media/?utm_source=email&utm_medium=email&utm_campaign=email




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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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