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Wednesday, July 6, 2016

Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales

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Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales

Written by Neil Patel on June 26, 2016
linkedin
If your business deals with the B2B sector, you might’ve considered using LinkedIn ads to reach your customers.
After all, LinkedIn is where most ‘professionals,’ network with each other online.  So, if you’re in the B2B space, there’s a good chance that your customer can be found on LinkedIn.
In this post, we’re going to explore how you can set up some LinkedIn ads that will put you right in front of your target customer.
We’ll go through the process of setting up your ads and also how you can improve your ads over time.
Download this quick guide to learn how to use Linkedin ads to generate sales.
By the end of this post, you’ll have the expertise needed to use LinkedIn ads as a new customer acquisition channel for your business.
Let’s begin! 

Deciding who you want to reach

LinkedIn ads provide you with incredibly powerful targeting capabilities.
However, there’s no point in having access to all of that targeting power, if you can’t take full advantage of it.
You need to spend some time thinking about who your ideal customer is.
If you want to be really comprehensive, you should consider creating a buyer persona.
Buyer persona’s can be created by listing out all of the key traits and demographic information of your ideal customer.
image03
Buyer persona’s are important for all forms of marketing. For example, when utilized as part of an email marketing campaign, the use of buyer persona’s led to 5x increase in ‘Click through rate.’
When writing up your Buyer persona, it should cover the following – 
image21
As well as these points, too. – 
image20
When it comes to LinkedIn, there are two ways that you can craft an effective Buyer persona.
The first method is where you simply create a buyer persona that’s based on all of the customers that you have dealt with in the past.
This can be a good way to approach the task, if you’ve been in business for a long time and you’re dealing with a market you know well.
The second method involves knowing one identifying trait (For many, the best trait to begin with is the job title) of your ideal customer, searching LinkedIn using that trait and then analyzing the profiles that come up.
You then check out each profile and find patterns that provide you with insight, in terms of the similarities that this specific group of people have.
These patterns will then help you construct a Buyer persona that represents who you should be targeting your ads towards.
This method can be helpful, if you’re venturing into new territory and you don’t know the market as well as you’d like to.
Now, let’s delve into the different types of LinkedIn ads that you can use

The different kinds of LinkedIn Ads

When advertising with LinkedIn, there are two kinds of ads that you can display – Sponsored Content Ads and Text Ads.
image10
Sponsored Content Ads relate to content that you can sponsor, so that it appears in the News Feeds of your target audience.  
image27
This can be a good form of advertising, if you want to promote some of your ‘content marketing’ efforts.
Hubspot has used Sponsored Content, in the past, as a means of collecting leads.
image00
Their efforts resulted in them earning 400% more leads within their target audience, when compared to other lead generation platforms.  
It’s not just them – Spredfast achieved a 500% increase in lead production, thanks to Sponsored Content Ads.
image14
When running this kind of campaign, it is important that you have a ‘conversion goal,’ in place.
While it would be nice to run a brand awareness campaign, many companies don’t have the budget to do so.
Therefore, when you run a Sponsored Content campaign, ensure that you have a way to collect leads, once someone engages with your content.
Having Conversions Goals will also let you know how well your campaigns are doing. It will give you a figure to shoot for, without having you aimlessly run campaigns, hoping for a return.
Keep in mind that it is essential that you have a system in place for ‘nurturing’ these leads.
You’ll struggle to get people to buy from you right away, if they’ve just signed up after reading a bit of your content and not heard anything else from or about you.
So, make sure that you have an autoresponder sequence in place that books a call with the lead or sends them to an engaging webinar.
Thanks to Sponsored Content Ads Kinvey achieved a 65% lower lead cost and a 38% more leads, when compared to other social channels.
But, all of this would have been less meaningful, if they didn’t have conversion goals and a lead nurturing process.
In addition, you also need to make sure that the Sponsored Content Ads are appealing.
Below is an annotated image that explains what you need to pay attention to, when creating a Sponsor Content Ad.
image06
If your content is something that your target market is really interested in and wants to read, there’ll be less pressure to create a spectacular ad.
Text Ads on LinkedIn are slightly different. These Ads tend to appear around the typical web pages that people see, while on LinkedIn.
image17
Here’s a closer look at some LinkedIn Text Ads.
image13
As you can see, aside from targeting, you really only have to focus on copy and images.
Thankfully, it’s pretty easy to test multiple variations of this ad and you can rely on split testing to help you come up with a winning ad (more on that later).
When set up properly, Text Ads can deliver great results.
Clever Zebo managed to attain a 15% conversion rate with their best performing ad, which had a CPC of $3.74.
Note: That CPC might sound high, but it’s typical of what you should expect on LinkedIn.
LinkedIn can price their ads higher, because they’re dealing primarily with a B2B market that can afford to pay the higher costs.
Additionally, LinkedIn doesn’t have the inventory that you’d find on platforms like Facebook and Google.
This means that more people are competing for less (comparatively) advertising space – driving the prices up.
In any case, let’s move on and look at what makes a text ad effective.
When it came to the creation of their Text Ad, Clever Zebo noticed a few key factors that led to success.
image18
The first involved using the target market’s job title in the description. They found that this improved click-through rates and reduced the number of ‘curiosity clicks’ on their ads.
Second, they found that the use of a person’s face also led to better results. This tends to do better than a logo, for example.
Third, Clever Zebo found that clear sentences, that sounded natural and conversational, worked best for their body copy.
This worked better than having an overly pushy, ‘salesy’ style of copy.

Creating LinkedIn Ads

Go to https://www.linkedin.com/ad/accounts and select the campaign that you want to create.
image16
If you want to run Sponsored Content Ads, you’ll need a ‘Showcase page.’
image22
That’s because with a Sponsored Content campaign, you’re essentially promoting n update that you’ve posted on your company page.
Note: When running a Sponsored Content campaign, there are two kinds –
image15
If you want to, you can run a ‘Direct Sponsored Content’ campaign. This will stop you ‘clogging up’ your company page.
image07
With Direct Sponsored Content, you can create content from within the Campaign Manager.
image09
Aside from that, Sponsored Content campaigns and Text Campaigns are relatively similar in how they’re set up.
Let’s now look at setting up a Text Campaign, keeping in mind that what we cover can also be applied to Sponsored Content Ads.
To set up a Text Ad, go back to https://www.linkedin.com/ad/accounts/ and select ‘Text Ads.’
You don’t need a company page for LinkedIn Text Ads.
Give your campaign a name and select your language.
image19
Then, go about creating your ad, using the tips we covered earlier.
image26
Here are some tips, provided by LinkedIn, related to how you can write better ads.
image01
On the right side of the page, you can see some samples of what the ad will look like, when it takes on different sizes.
image23
Here’s a Horizontal Ad.
image25
And, a ‘Long’ Ad.
image08
Once you’ve created your first ad, you then have the chance to create more ads. If you’re going to do some split testing, this is where you can create some additional ad variations.
image12
In the next section, you then have the chance to target your ad. This is where you can put your buyer persona data into action.
image02
LinkedIn will help you better target your ads.  It will provide suggestions for you, based on the information that you put in.
image05
If you look near the bottom of this page, you’ll notice that there is something known as ‘Audience Expansion.’
image04
Audience Expansion is a feature that allows for you to target your ads towards people who are similar to the target market you’re currently targeting – a little like ‘Lookalike Audiences’ from Facebook.
While this feature might be very effective, consider trying it out only after you first have a winning campaign.
Once you’re finished with the targeting for your campaign, you can then decide how much you’re going to bid for your campaigns.
image11
As we mentioned before, the ads on LinkedIn can cost quite a bit. If you know thelifetime value of a customer, however, the price of the ads can be justified.
There is a minimum bid on LinkedIn of $2.00
You then finally get the chance to approve your campaign and input your billing information.
image24
After that, you just need to wait for LinkedIn to approve your campaign and you’ll soon be good to go.

Optimizing your campaigns

You need to optimize your campaigns over the long term, if you want to continually achieve better and better results.
We’ve already explained how split testing can tie into this.
You should also split test your conversion process and not just your ads.
Consider changing around your landing page, for example.
You might even want to experiment with calling people who sign up, to see if you can convert them into a customer on a call, as opposed to using an autoresponder to convert them.
You could introduce a webinar that educates your customers about what you do and how you can help them.
If you’re running Text Ads, you need to run new ads at least every month.
That’s because Text Ads can fall victim to Banner Blindness.
This is where people become less responsive to your ads, because they’re so used to seeing them.
With Text Ads, you’re displaying your ads to a set group of people and new people aren’t being exposed to your ads on a daily basis, as would be the case with a Google Search Ad, for example.
So, your ads can, over time, just blend into the site streams, if you don’t change them on a regular basis.
When you’re running Sponsored Content campaigns, make sure that you keep an eye on the analytics.
image28
If you find that your content is not achieving the high levels of engagement that you’d like, you’ll obviously need to make some changes.
Odds are you’re either creating content that isn’t appealing to your target audience or your targeting isn’t right.
In most cases, it’ll be that your content isn’t appealing enough.
To create content that will get better levels of engagement, use a tool, like Buzzsumo, to see what kind of content is working well within your niche.
Once you find winning topics, go about creating something 10x better.
In doing so, you’ll have created a worthwhile resource, based on a proven topic, that will entice people to check it out.

Conclusion

LinkedIn is an amazing platform to utilize, if you want to get in front of a B2B audience.
With the help of LinkedIn ads, you can do just that, but with laser targeted precision.
In this post, we’ve gone through the essentials of creating a LinkedIn Ad.
We touched on why you need to create a buyer persona and also the different types of LinkedIn Ads and how to optimize each type.
Run some ads of your own, while putting these tips into practice and see if you can get some positive results with Linked Ads.
Do you have any tips you can share when it comes to running LinkedIn Ads? Please share below!

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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