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Saturday, July 30, 2016

Sharing is caring: how to implement a successful social media advocacy program

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sharing is caring how to implement a successful social media advocacy program
In the age of declining organic reach on social media, it has never been more important to encourage employee advocacy online. As a company, you might have a big following on social media, but as a group, your employees can reach a far larger audience on Facebook, LinkedIn, and Twitter than you’d be able to on your own. Employee advocacy is about turning employees into brand advocates, amplifying your company’s content, and increasing audience reach.
But the benefit is more than just getting your company’s name out there. In fact, the benefits of social media advocacy to your company go hand in hand with the benefits that your employees get from participating.
How can you implement an employee advocacy program that ensures that your employees not only participate, but benefit from it? I’ll go through some of the benefits of employee advocacy here, and how you can rally your employees to participate.

What are the benefits of a social media advocacy program?

Social media advocacy is an initiative for companies to be able to get more reach and heightened exposure for their brand, but it should always begin with the employee in mind.
  • Being better informed: The biggest benefit for employees participating in a social media advocacy program is being better informed and more engaged with your company. A recent report by Gartner citing the Edelman Trust Barometer shows that only 42% of employees feel comfortable explaining what their employer actually does, while only 25% of employees feel that their employers do a good job of keeping them in the loop. With a social media advocacy program in place, employees have the chance to change that. One study shows that employees who are socially engaged are 20% more likely to stay at their company and 27% more likely to feel positive about the future of the company.
  • Brand awareness: Employees also see the benefit of building up their professional brand on social media, getting more exposure in their field on networks like LinkedIn and Twitter and building out their connections. When it comes to recruitmentthe benefits are even more tangible: 7% of applicants come from social referrals, but they account for 40% of all hires.
This is also hugely beneficial to employers, and of course, the benefits to companies that have employees as social media advocates don’t stop there.

Top 3 benefits of implementing a social media advocacy program

Reach, credibility, and lead generation are three of the biggest winners when it comes to putting a social media advocacy program in place:
  • Reach: This benefit may be the most obvious. Even 30 employees sharing with 500 Facebook friends, followers, or LinkedIn contacts increases your potential reach to an additional 15,000 people per post. The sheer possibility of significantly increasing your audience is a huge benefit of implementing an employee advocacy program.
  • Credibility: Similarly, individual credibility can go much further than the perception of brands as corporate mouthpieces on social media. The same Gartner report shows that 83% of consumers trust product recommendations from someone they know personally, as opposed to only 43% which trust product ads on social networks. Having this peer trust is a huge advantage that individuals have over brands and that your employees can bring to the table.
Now, the challenge is getting your employees to participate.

How do you get employees on board?

The root of a good employee advocacy program starts with company culture. Being a successful brand advocate means believing in what you’re selling (or in this case, sharing), and this stems from having a “team player” attitude, as well as having content that an employee thinks is worth sharing. Before you start an employee advocacy program, there are a couple of key questions to consider:

1. Does my company have anything worth sharing?

It’s easier to tell employees to share something if you actually offer something of value to share. This could be anything from corporate perks, to upcoming events, to quality content. Asking employees to share acrappy piece of content or straight PR about your company is a tough sell, but having things on offer, including interesting articles produced by the content team, will be a far more natural sell.
SpinGo.com, an events management platform, was able to increase its engagement on LinkedIn by 500% and on Facebook by 200% thanks to an employee advocacy program that encouraged employees to share the benefits of working at the company, product launches, and most successfully, upcoming events around the city. Things that seemed like they already belonged on Facebook or LinkedIn performed much better in terms of engagement than things that were heavily branded and focused solely on the business.

Company culture matters

Again, this stems from the type of culture that your company has. If you’re providing employees with perks or benefits and let them share their excitement about that, you’re more likely to get useful engagement with employees and their pool of connections than you would by forcing them to share corporate-style PR stuff.
company culture employee advocacy sharing is caring
Image by KaBoom
When it comes sharing editorial or content marketing pieces, it’s especially important to make sure that your editors are proud of the content that they’re producing so that they’ll want to show if off online. If you’re a writer that’s written something uninspired, you won’t want to show that piece of work off as your own in your online social circles.

2. Should I put a social media policy in place?

One of the biggest concerns on both ends of the employee advocacy spectrum is how comfortable both parties feel about sharing a company’s business on personal social media accounts. Employees fear that they’ll say the wrong thing, and employers fear that they’ll be represented in a negative light. There’s plenty of documented stories about employees sharing info or opinions about a company online that ended in disaster.
This is when having a proper social media policy outlining what can and can’t be shared is essential. This will very much depend on the size of your company, but the more employees that you have and the more information about your company that’s being circulated, the likelier it is that you’ll want to implement a proper policy.
According to Gartner’s report, implementing a strong social media policy and program training plan prior to launching an employee advocacy program is essential for the following three reasons:
  1. Organizational concerns: it addresses company concerns about putting branded content in the hands of employees for distribution.
  2. Employee concerns: it addresses the concerns of those employees, who often don’t know what’s okay to share and what isn’t.
  3. Implementing best practices: it helps establish best practices among employees who may not be as familiar with particular social networks or posting guidelines.
Adidas, for example, includes things in its social media policy outlining that employees are allowed to associate themselves with the company, as long as they make clear that their opinions are their own and not associated in any way with the corporate Adidas brand. They also have a section detailing how anything shared within internal networks should not be shared on personal social media accounts.

How can you implement a social media advocacy plan that works?

Once you’ve decided to move forward with a social media advocacy program and have outlined a policy for sharing, you’ll want to implement it properly in order to get maximum return for your efforts. This includes setting objectives, training employees, getting content ready, and creating a calendar.

1. Set objectives

First, you’ll have to define exactly what it is you’re trying to achieve. Are you trying to boost social reach? Is the goal to generate leads from social media? Do you want to improve employee engagement? Depending on your goals, your strategy to achieve them should reflect that, but you’ll want to make sure that you’re recording the right metrics to reflect your goals and pushing the right content to achieve those goals.
If you want to increase employee engagement, for example, setting up a system of gamification that includes a leaderboard and rewards employees for sharing might be the best way to get started.

2. Train employees

Surprising as it may be, not all of your employees will know the ins and outs of every social media network. A quick training session on what to post, when, and where can get them up to speed quickly.
train employees sharing is caring employee advocacy
Image by Rosetta Stone
As mentioned in Gartner’s report:
“Training doesn’t need to take a lot of time — marketers who’ve successfully launched pilot programs often spend about an hour on initial training. It covers the goals of the program, the types of content employees can expect to see and how certain types of content work best on certain social networks, and how much time to dedicate to the program on a weekly basis. It should also cover any mandatories, like disclosure hashtags, forbidding negative comments about competitors, writing anonymous reviews of company product and apps, or promoting the sale of a product in a regulated industry. If there are any company versus personal device policies and considerations, address them here.”
This can also include training on social media management or content marketing software like Scoop.it Content Director to help employees manage their advocacy efforts. There are even tools popping up that are dedicated specifically to social media advocacy.

3. Have a pool of shareable content ready

The next step is to have a pool of content from which employees can pick and choose what they’d like to share. Finding content can be one of the most time-consuming parts of maintaining an active social media profile, and being able to provide your employees with fresh content will be much more encouraging when it comes time to share content. This includes both editorial content from your writers, as well as other content related to your brand or industry that might be of interest.
Most social media marketers promote the 5:3:2 rule for sharing on a corporate account, which is a mix of 5 non-branded but topical pieces of content, 3 pieces of on-brand, non-sales related content, and 2 “humanizing” pieces of fun or entertaining content. The mix won’t be exactly the same for employees on an advocacy program, but having product-level, cultural-level, and market-level content to choose from will give employees a variety of options.

4. Create a schedule for sharing

After finding content, the second most painstaking part of being active on social media is knowing how much to share, and when. Creating a sharing schedule for employees and setting targets for sharing will help keep them on track without being overwhelmed.
If you’ve curated a pool of shareable content and separated it into different content types (product, cultural, and market-level), you can set a schedule for the right content mix so that they can pick and choose as many pieces as they need per week.
From here, your employees will have all the tools necessary to participate in your social media advocacy program.

5. Automate the sharing process

To get more of your colleagues participating in your content marketing efforts, you can also have them delegate their own social channels to you. This takes a certain level of trust, but one of the benefits is that you’ll never have to complain again about them not pulling their weight. You can automate the process by using smart social media publishing tools that have collaboration features that allow you to add as many social accounts as you’d like.
Scoop.it Content Director - add destination to dashboard calendar

Why it’s worth investing in your employees

Employees can share info about your company on social media regardless of whether or not there is a proper program in place. 50% of employees are already sharing about their company on social media; having an employee advocacy program simply allows for better control of that.
The important thing to remember is that employees will only share things that fit into what they’d normally share with their online social circles. You can’t force a social media advocacy program on employees without having the proper culture, plan, tools, and content in place to get them engaged. Once you do, you’ll start to see the mutual benefits for your company, and a happier, more engaged workforce.
Want to start generating more results from your content efforts? Get a demo of the new Scoop.it Content Director to learn how!
If you want to get 30 effective techniques to master content marketing along with valuable insights from 10+ influencers like Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller or Ian Cleary, download our free eBook now!
roi-or-rip-cta-blog-scoop-it
Image by Dilexa.
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About Suzie Blaszkiewicz

Suzie is a writer and researcher at GetApp focusing on the social side of business– CRM, marketing, and of course, social media. Aside from musing about B2B software, she has experience writing about consumer apps for iPhone and Android, as well as research experience from the London School of Economics.

Resource: http://blog.scoop.it/2016/07/25/sharing-caring-implement-successful-social-media-advocacy-program/?utm_source=Hot+News+-+Scoop.it&utm_campaign=b5d2d964c1-news_072816_thurs&utm_medium=email&utm_term=0_5563b4386a-b5d2d964c1-329500193



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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