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Tuesday, July 26, 2016

Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend

You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising.
According to Lenskold Group, 63% of companies that are outgrowing their competitors have adopted marketing automation.
In the B2B world, DemandGen Report found that 67% of marketers see at least a 10% increase in sales opportunities with lead nurturing—a core feature in marketing automation tools.
It’s no surprise, then, that companies are intrigued. Google Trends shows that global annual searches for “marketing automation” have been growing steadily for nearly a decade.
marketing-automation-google-trends
2007-2016 searches for “marketing automation”
And yet, when it comes to actually implementing marketing automation software, it can be hard to know where to begin.
Neil Patel sums up the challenge bluntly in his Definitive Guide To Marketing Automation:
“Here’s the biggest problem with marketing automation today. It’s entirely software driven with large companies producing the thought leadership. It’s easy to feel lost in technical jargon.”
In this post, we’ll aim to cut through the jargon and give you a defined playbook of seven automated marketing campaigns that you can set up in just a few days on any major marketing automation tool.
  1. Personalized Call To Action
  2. Educational Email “Mini Courses”
  3. Automatic Broadcast Resend
  4. Pull-Back Campaigns
  5. Automatic List Pruning
  6. Post-Purchase Check In
  7. Warm Prospect Outreach

1. Personalized Call To Action

This hack will give you an unfair advantage over your competition.
Chances are, most marketers in your industry send the same newsletter to everyone on their list. Customers get the same content as leads. And leads get the same content as dead email subscribers.
Personalized calls-to-action flip this model on its head.
When you set up personalized calls-to-action, your recipients get email content that changes based on their stage in the sales funnel. This means that every lead gets the perfect “next step” you want them to take.
For example, let’s say you’re a SaaS marketer.
You could add a P.S. to your weekly newsletter that changes for leads (P.S. “Start your 14-day trial today”) and existing customers (P.S. “Learn more about our Pro plan”).
Your execution will depend on your marketing automation platform. Most automation tools with this capability let you create dynamic content with simple if-then logic. And you can often copy and paste pre-written shortcode to build your dynamic content. No coding required.
Here’s what the above example would look like in your email editor using Liquid markup:
{% if subscriber.tags contains “Lead” %}
P.S. Start your 14-day trial:
{% if subscriber.tags contains “Trial” %}
P.S. Learn more about our Pro Plan:
{% if subscriber.tags contains “Pro plan” %}
P.S. Learn more about our Business Plan:
{% elsif subscriber.tags contains “Business plan}
Even if 90% of your email content is the same, personalizing your CTAs can give you a big boost in conversions.
In a study of more than 93,000 calls-to-action, HubSpot found that CTAs targeted to the user had 42% higher conversions than calls-to-action that were the same for all visitors.
If you want to increase your conversions in email, personalizing your calls-to-action (for most businesses) is low-hanging fruit.

2. Educational Email “Mini Courses”

Many marketers these days obsess over email list growth. But there might be one KPI that marketers struggle with even more than turning website visitors into subscribers.
Converting subscribers into paying customers.
According to Ascend2, B2B marketers say that the most useful metric for measuring marketing automation performance is conversion rate.
useful-metrics-measuring-marketing-automation
There’s no “one size fits all” approach to converting email subscribers. But one way to cut through the noise in the inbox, build trust, and qualify more marketing leads is to craft an authoritative email mini course.
Email mini courses are email drip campaigns that deliver one lesson per day, usually for five or seven days, to your prospects on a topic they care about.
At Close.io, CEO Steli Efti offers a free mini course on startup sales. Naturally, subscribers who want to improve their sales also want to hear about Close.io, a SaaS platform for sales professionals.
free-startup-email-course
Email mini courses also have a subtle, powerful benefit.
They train people to open and engage with your emails.
This point can’t be overstated.
When you grow your list with a traditional lead magnet like a free ebook, you often find that your open rates fall off a cliff after several follow ups. The truth is, sometimes people don’t expect or want to hear from you. They just wanted the free ebook.
Mini courses, on the other hand, flip this script.
In order for people to get the lessons in your course, they need to read your emails. This trains subscribers to open, click, and reply to your marketing message. And isn’t that the whole point of building a lead magnet in the first place?
For B2B marketers, DemandGen Report found that lead nurturing results in 50% more sales-ready leads at 33% lower cost per lead. Try nurturing your leads with a five or seven-day automated email course, and watch your conversions increase.

3. Automatic Broadcast Resend

Imagine if you could get 30% more opens on any email you send.
That means your next webinar announcement, major product launch, or one-day sale would get 30% more email traffic.
With the Automatic Broadcast Resend hack, this is possible.
SumoMe co-founder Noah Kagan popularized this hack and summed up his ROI like this:
“1 minute of work = 7,028 more people read my email.”
Here’s how you set this up:
The next time you send a critical broadcast, wait a few days, then create a new email list from the people who didn’t open it.
Then just change the subject line and send the same email to the folks who missed the first one. This re-send can result in 30% more opens (and a double-digit increase in conversions) on email campaigns. And most marketers aren’t doing it.
Some automation platforms let you automate this with a few clicks. If you’re on a platform that does this, you can simply enter your second subject line, choose a time and day, and queue up a re-send at the same time you schedule any broadcast.

4. Pull-Back Campaigns

According to BI Intelligence, online retailers lose a startling $4 trillion per year in revenue due to abandoned shopping carts. Even worse, an estimated 63% of that revenue is recoverable.
Over the years, ecommerce companies have come to realize that cart abandonment is a problem. But fewer marketers have a strategy to address page abandonment.
Suppose someone visits your pricing, services, or demo scheduling page—then leaves without converting. They’re clearly interested in your product or service. And if you have remarketing campaigns set up, your prospect will see your ads.
Remarketing can help, but according to Close.io, following up with leads within 5 minutes makes them 100X more likely to convert than following up within one hour.
That’s where the pull-back campaign comes in.
Pull-back campaigns are automated emails designed to “pull” prospects back to a key page on your website, triggered minutes (or seconds) after they abandon the page.
Note: Prospects need to be on your email list for you to trigger pull-back campaigns. Technically, subscribers receive a browser cookie from your automation software (either when they first subscribe, or anytime they click through from an email sent by the tool) that identifies them as a subscriber. Then, you can set up rules to trigger email pull-back campaigns when they visit—and abandon—specific pages on your website.
Chris Schwarz from Kwasi Studios received the following pull-back campaign from Amazon several days after looking at digital cameras without buying:
amazon-pull-back-campaign
When it comes to crafting your campaign, you have a few options. In general, it’s a good idea to address objections that cause people to abandon your website in the first place.
You could write:
  • “I lead our Search Engine Optimization team. When’s a good time to set up a consultation (totally on us) about improving your organic traffic and revenue?”
  • “We offer free shipping in the domestic USA. Click here to shop now.”
  • “After you start your trial, we send you a reminder email before we charge you. Is there anything holding you back from trying the software today?”
Focus on giving a helping hand, and make yourself available to answer any questions.
If you have a high customer lifetime value, this campaign can drive significant ROI by reengaging “silent” leads on your website with perfect timing.

5. Automated List Pruning

You know those subscribers on your email list who never open your emails?
They’re probably hurting your business more than you think.
Here’s the truth about inactive subscribers:
Low engagement hurts your deliverability across the board.
Here’s how Unbounce sums up the problem:
“ISPs will look at who you are sending to, how often, the number of abuse complaints from sends and whether email is opened or clicked on. All of these factors determine your reputation with your ISP and affect whether your emails are delivered to your subscribers’ inboxes.”
Here’s the key phrase:
“ISPs will look at… whether email is opened or clicked on.”
This means that, even if people aren’t marketing your email as Spam, simply not opening your email can hurt your deliverability to even your most engaged subscribers.
The solution is to add a trigger that automatically tags folks who haven’t opened your past 10 emails. From there, you can send them to verify that they still want to hear from you.
Crunchbase does a great job with their automatic verification. This keeps their list clean and their deliverability high for all subscribers.
crunchbase-list-pruning
Again, your implementation will depend on your automation tool. Some platforms have built-in pruning operations, which make it dead simple to clean your list with one click.
With other tools, you’ll have to manually execute this—but the ROI is worth it.

6. Post-Purchase Check In

This campaign is simple. And deceptively powerful.
After you pick up a new customer, at minimum, you should send a goodwill email 14 days later that says, “hey, it’s been 14 days—I just wanted to check in and see how it’s going for you.”
The check-in email has become common in SaaS. But in other industries—like ecommerce, online courses, and consulting—it’s shocking how few businesses follow up with customers and ask if they’re enjoying their purchase.
Sean Fioritto, author of the ebook Sketching With CSS, used the post-purchase check-in to campaign generate over 100 testimonials for his ebook.
When readers buy the ebook, Sean’s automation software waits 14 days after the purchase, then triggers the following email:
Hey,
You picked up a copy of Sketching with CSS a couple weeks ago. One of the advantages of buying a book directly from the author is, well, me. :- )
I respond to every email and I love hearing from readers.
So how’s it going so far?
When Sean gets positive replies, he simply replies and asks for permission to use people’s quotes as testimonials. Most customers are fine with this. And they give Sean all the social proof he needs for future marketing campaigns.
According to Marketing Metrics, “the probability of selling to an existing customer is 60 – 70%, whereas the probability of selling to a new prospect is 5-20%.”
Use the post-purchase check-in campaign to nurture your customers and set the stage for repeat business. This one should take less than an hour to set up.

7. Warm Prospect Outreach

Are you using lead scoring at your company?
Lead scoring separates marketing automation tools from traditional email marketing software. Lead scoring assigns a score to contacts in your database, based on their behavior (such as opening and clicking emails, email inactivity, visiting your Pricing page twice in one week, downloading guides, or just about any other action you can track with a piece of JavaScript on your website).
amazon-lead-scoring
When a contact reaches your pre-defined lead score (say, 100), you can trigger actions.
Depending on your business, you might want to take hot leads and:
  • add them to your CRM and assign them to a team member
  • move them to a sales-focused drip campaign with case studies
  • Move them to a campaign that syncs with Facebook custom audiences
The possibilities are endless.
You can also send an automated direct outreach email, like Beachhead.io:
beachhead-outreach-email
The email Beachhead.io triggers when you download several whitepapers.
Beachhead, a consultancy, uses lead scoring to reach out to high-value prospects who consume their content. If someone downloads five of your six whitepapers and views your pricing page in one week, you can bet they’re interested in your product or service.
Lead scoring lets you automate your direct outreach emails, so they engage warm leads even while you’re not working.

Conclusion

More and more, marketers are moving away from the “email blast” and sending more targeted, relevant, and automated emails.
According to Ascend2, 76% of companies in 2016 say marketing automation is “very important” to their overall marketing performance (up 11 percentage points from 2015).
importance-of-marketing-automation-survey
The problem for most marketers is that marketing automation can be confusing.
While social media and content marketing are highly visible, marketing automation often works in the background, making it harder for marketers to study.
With the 7 campaigns above, you should have a better idea of what’s possible, and some concrete steps to increase conversions and automate your marketing.
About the Author: Rob Walling is an angel investor, podcaster, author, and serial software entrepreneur who most recently started Drip, a lightweight marketing automation tool. You can follow him on Twitter @robwalling.

Resource: https://blog.kissmetrics.com/sell-like-amazon/




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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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