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Friday, July 22, 2016

7 Ways Technology Can Make You a Smarter Content Marketer

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


7 Ways Technology Can Make You a Smarter Content Marketer

technology-smarter-content-marketer
Marketers have high expectations of technology’s effect. We recently surveyed300 marketers and at least two-thirds said it’s likely or very likely that technology will make content marketing significantly more efficient in the various tasks of the life cycle.
They’re right. When used appropriately, technology can bring more efficiencies — a tactical benefit. However, I prefer to emphasize that when used strategically, technology helps content marketers work smarter — to develop and implement a more successful content marketing program.
Technology used strategically helps content marketers work smarter via @gdecugis #contentmarketingCLICK TO TWEET
The majority of those surveyed also cited benefits that are more strategic — clarity on success, amplification of results and revelation of previously unknown opportunities.
Technology-Use-Survey-Results
As Content Marketing Institute founder Joe Pulizzi says:
I look at technology for content marketing being used right now as putting out fires, solving very small issues. Before buying technology for content marketing, you need a strategic vision that makes sense for the organization.
Before buying technology for #contentmarketing, you need a strategic vision via @joepulizziCLICK TO TWEET
We interviewed Joe and other experts to learn how they think technology should help content marketers, and this theme emerged: Prioritize content marketing technology choices by what makes you smarter, not just faster.
As Bernie Borges explains:
Of course I want to be as time efficient as possible. But rather than doing it faster, it’s more about being smarter. So that the hard work that I put into content has more potential of being successful.
With that understanding, let’s explore seven ways to use technology to make you smarter and your content marketing more strategic.

1. Audit your content library – identify content gaps and real-time opportunities

Some marketers spend a lot of time tracking their content inventory and performance metrics in a simple spreadsheet. Periodically, they manually assess the spreadsheet.
It’s a lot of work and outdated the minute you hit save on the spreadsheet. An annual — or even quarterly — review isn’t sufficient to know what content is working, what content isn’t, and what content is missing. You could be losing valuable opportunities to create orrepurpose your content to more quickly address your buyers’ actual needs.
However, if you use a technology tool to audit your content assets, the work can be done automatically and in real time. You can stay on top of new trends, upcoming sales, shifts in buyer needs, etc.
You also can do more with the content you already created. You can identify top-performing content to repurpose in other formats as well as evergreen content that converts well and could be promoted again.
In addition, automating the process allows your content inventory and performance metrics system to connect with other systems across your enterprise so you can see what content resonates at what stages of the sales funnel. For example, you may have content assets that foster quality leads but few content assets that help close the sale. With that knowledge, you can create more effective content for the bottom of the funnel.

2. Maximize your keyword research to identify your content sweet spot

Every single piece of content you produce is a bet: an investment with uncertain returns. Smart marketers reduce that risk by finding the topics and publishing content that provides the best answers to their buyers’ questions while standing out from competition.
Keyword research alone doesn’t tell you what content is successful with your audience. It tells you how popular the word is when your audience searches for content. But when you add to your keyword research technology tools, you can cross-check your keyword data with performance metrics such as volume of shares.
You can use this collaborative data to see what content (yours and your competitors) has been effective in engaging searchers. You can identify opportunities — new angles, curated content, fresh formats, etc. — to build on those proven engaging topics.
HANDPICKED RELATED CONTENT:
A Nutshell Guide to Proper Keyword Research

3. Use editorial calendars to improve collaboration and project management

Sure, using a spreadsheet for your editorial planning can work for a time, but it can’t be scaled for content marketing programs that have hundreds of publishing events per quarter. Too often, your time gets sucked by updating the single document, letting your team know what was changed, what the update means, the next steps, etc. You also may find that the tracker updates weren’t communicated properly and confusion arises — or worse, work is done that didn’t need to be.
Even more importantly, a spreadsheet editorial calendar usually results in silo-based content marketing when it should be driven by past performance analysis, research, opportunities with your current content assets, etc.
Online collaborative content calendars enable you to be smarter in your planning — automating reminders and notifications, being more systematic in your processes, and giving team members the ability to know and see what is happening in real time.
They can elevate your content marketing to the enterprise’s business level — no longer are you seen as the marketing department that cobbles together a tracking spreadsheet that requires permission to access and to explanations to understand. The sales team, the C-suite, etc. can log in and see what content is coming up, what content is working, etc.

4. Curate content to supplement your own and add credibility to your editorial

Crafting curated blog posts, such as combining a short quote and reference to the original piece with your own commentary, enables you to provide valuable content to your readers without requiring the time it takes to create original content.
If you search for content to curate through Google, it may seem like trying to find a needle in a haystack. When you automate content discovery, though, the content comes to you.
Content discovery software also enables a smoother process from conception to posting — it can help you assemble your own commentary on the content, automate attribution, and create the publishing elements for different formats.

5. Optimize your content systematically

All other things being equal, a blog post will perform much better if it’s optimized. Andy Crestodina has a great checklist of 21 Ways to Publish Better Content — adding naturally worded calls to action, including internal links from high-ranking articles, linking to external references, and identifying and using related keywords, etc.
A #blog post will perform much better if it’s optimized says @gdecugis #SEOCLICK TO TWEET
That’s a lot of work and it may not get done without the help of technology tools to automate the process. In addition, these tools can identify more effective links or keywords to include that you never would have thought of.

6. Automate social distribution based on audience profile

You know that getting your content seen on social media is a challenge. It requires a lot of work and data crunching. You also know that sharing once is not enough. You need to:
  • Publish multiple times
  • Vary the message to the audience and platform
  • Change the message to avoid audience fatigue
  • Distribute at the right time for your audience
Without an assist from technology, you can’t do this effectively. Software tools can collect data (yours and others) to come up with optimal strategies to deliver valuable content on the right channels and at the right frequency and times for your specific audience.

7. Focus paid social promotion on top-performing content

Even when you have all the elements right to deliver great content on social media, you still are at the mercy of the platform’s algorithm, which is evolving in favor of paid promotion. But it gets expensive to promote every post.
However, if you tie your social media analytics to your sales tracking system, you can quickly learn which posts produce the best leads or conversions. And thus, be more selective about which posts should involve paid promotion. You may find that you spend 80% of your Facebook promotion budget on the top 20% of your content. That’s a smarter way to do paid promotion than stretching your budget thin on every single post.

Conclusion

As Barry Feldman says,
Feeding you actionable advice will become a big part of content marketing technology by turning analytics into action.
Feeding you actionable advice will become a big part of #contentmaketing technology via @FeldmanCreativeCLICK TO TWEET
While there are many tools, here’s a short list to get you started with leveraging smart content marketing technology:
But remember, rather than focusing on the tools, it’s important to take a strategic approach. First, determine how to incorporate technology to make your content marketing strategy smarter. Then figure out which specific tools will help you get there.
Want to see the latest content marketing tech tools in action and learn from the experts how to use them even more effectively? Register today for Content Marketing World. Use code Blog100 to save $100.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).
Cover image by Joseph Kalinowski/Content Marketing Institute





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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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