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Tuesday, July 26, 2016

7 Easy Tips to Supercharge Your Facebook Sponsored Posts

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


7 Easy Tips to Supercharge Your Facebook Sponsored Posts

7 Easy Tips to Supercharge Your Facebook Sponsored Posts
It’s pretty easy to craft a good Facebook post for paid promotion, but it’s hard to turn a good post into a great one.
But what makes Facebook sponsored posts irresistible? How can you radically improve your posts to get more engagement from your target audience?
In this post, I share 7 rules you should follow to create a great sponsored post on Facebook.

Rule #1: Focus on what really matters

In order to create a successful sponsored post campaign on Facebook, you should focus on your content and audience first.
It’s not enough to make your Facebook post look nice. You have to go deeper and provide something that resonates with your audience.
We tend to focus more on tweaking our post’s appearance (title, image, description), while paying less attention to being more relevant.
It is like an iceberg: we focus on what is visible while forgetting to pay attention to what’s under the water. We all remember what happened to the Titanic.
focus on what matters for Facebook sponsored posts
Relevancy is the foundation of every social campaign, but you also have to make it look great to entice your target audience to click.
If we look at the main ranking factors of the Facebook News Feed, you will see that most of them are connected to relevance:
  • Interest: user’s interest in the post creator (Are you relevant to the user?).
  • Post: post’s performance among other users (Do others find it interesting?).
  • Creator: performance of past posts by the content creator (Does it provide value to the audience?).
  • Type: type of post users prefer.
  • Recency: Posts are relevant at a certain time and they will be less relevant a day after.
focus on what matters 2 for Facebook sponsored posts

Rule #2: Make sure your content provides value to your target audience

You can make sure you provide something your audience wants to read if you have detailed and validated buyer personas.
Once you know them, the next step is to create epic content that addresses their problems or needs.
Here you can find some examples of epic content on Inbound.org.
Epic content makes you stand out from the crowd and provides incredible value and experience for your readers.
Unfortunately, we can’t be sure if the article we wrote is going to be a big hit or not. It will turn out after you hit the publish button and start promoting it.
By sponsoring one of our posts, we want to amplify its reach and get more people who will share, like and talk about it.
In his book, Jonah Berger suggests including some of the following elements to make contagious content:
  • Social Currency: People want to seem smart; make them feel like insiders.
  • Triggers: How can you make sure that people are frequently triggered into thinking about your content?
  • Emotion: When we care, we share. Make sure your article triggers positive emotions.
  • Public: The more public something is, the more likely people will imitate it.
  • Practical value: Useful things get shared.
  • Story: Build a story people want to tell.
value for your target audience for Facebook sponsored posts

Rule #3: Craft clickable headline variations

When I got in touch with Jeff, he suggested I pay significant attention to my post’s headline and to create at least 5 title variations. I recommend you to do the same.
80% of people will read your headline, but only 20% will actually click on it.
Great content deserves a great headline. Once you have great content, you have to make sure that your headline creates a curiosity gap and triggers emotions. No one will click on an ice cold, boring headline.
If you want to raise your headline to the next level, check out this detailed guide by Buzzsumo.
Keep in mind that harmony between the title and content is essential for engagement and conversion. Facebook measures the time spent on a page. If a user bounces back a few seconds after they arrive on your website, that’s an indicator that you might have a clickbait title and your content doesn’t provide much value to the audience. The News Feed algorithm will adjust your post’s ranking accordingly.
Check Google Analytics to see how your traffic coming from your Facebook sponsored post performs.
From the left menu, select Source/ medium:
clickable headline variation for Facebook sponsored posts
Add a secondary dimension by selecting “Page”:
clickable headline variation 2 for Facebook sponsored posts
How much average time does a user spend on specific content?
You can also use heatmaps to see if your readers read your content or not.
heatmaps for Facebook sponsored posts

Rule #4: Test your headline

If you’re not sure if your headline is good enough and you also want to optimize it for Google’s SERP, you can use tools like CoSchedule’s headline-analyzer to score your headlines.
test your headline for Facebook sponsored posts
After you get your headline’s score, scroll down a bit and see how you could further improve it.
test your headline 2 for Facebook sponsored posts

Rule #5: Amplify your post at the best time

Facebook has a built-in feature that shows your current follower base’s activity. It’s a good indicator and gives an estimate but not enough to capitalize on newsworthiness.
If your audience engages with your content within a short period of time, it could be considered a hot topic by the News Feed algorithm. It will get a better ranking and a higher reach since it is probably more interesting for a short period of time and less interesting later. This is the perfect time to boost that post.
The marketing team at FourFourTwo figured out how to capitalize on newsworthiness. They ran a 90-day experiment and paid increased attention to real-time engagement of their Facebook posts.
They monitored how their smallest, most loyal audience reacted to their content. If shares of a given article surged within a short period of time, they immediately put some money behind that post and started a sponsored campaign.
Following this method, they were able to get 3 times more likes on Facebook, which generated eventually 1000 additional subscribers per month. They radically optimized their campaigns’ performance by reducing customer acquisition costs by 77% and cost per clicks by 45%.

Rule #6: Write an irresistible description

The text field of your post works like a teaser. Its goal is to support the headline and make your target audience want to engage with your post and visit your article for more details.
write an irresistible description for Facebook sponsored posts
Here are some tips for the description field:
  • Keep the description field short and sweet. Short post descriptions get the most interaction.
  • After pasting a link and once Facebook has pulled in the image, the title and the short description of your post, delete the link from the text field. It just looks much better.
tips for description field for Facebook sponsored posts
  • Tag related pages if appropriate. It is better if you mention them within a sentence like the image shows below. By tagging other pages, you can further extend the organic reach of your posts.
tag related pages for Facebook sponsored posts

Rule #7: Focus on the image

The featured image of your article will be pulled in by Facebook if you paste its link to the post’s description field.
Articles with working Facebook image meta tags get three times more shares than articles without these meta tags.
image graph for Facebook sponsored posts
Image Source: Ok Dork
Canva Design School recommends the following image types for a Facebook post:
  • Photos
  • Charts
  • Visual representations
  • Comics
  • Screenshots
Some additional tips you should keep in mind:
  • Always use relevant images (don’t use photos of cats if the post has nothing to do with cats)
  • Use colored images (they increase people’s willingness to read the article)
  • Make sure you have the right to use a specific image. Check out license types here.

Key takeaways

Before you start tweaking your Facebook posts, take a step back and have a look at the big picture of social media. What really matters to your audience? How can you make sure that your post reaches your audience?
You have to be relevant first and then figure out how you can make your posts gorgeous. Your content has to be relevant, and its appearance has to be irresistible at the same time.
If you follow these rules, you will be able to create 3x better sponsored posts and more efficiently amplify your message on Facebook.
Guest Author: Tamas Torok helps bloggers decrease user acquisition costs by creating super-detailed, step-by-step guides on content promotion and social media. Check out his blog: blog.momentum.ai.

Resource: http://www.jeffbullas.com/2016/07/22/7-easy-tips-supercharge-facebook-sponsored-posts/?inf_contact_key=dd2cb35e73721d6a5726a07f5ff1c1bdde3ca7d9129c863dce0c63d653f98097




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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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