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Monday, July 4, 2016

It was a dark and stormy night… – 24 Examples of Storytelling in Marketing

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It was a dark and stormy night… – 24 Examples of Storytelling in Marketing

Storytelling

Stories are powerful – they teach and inspire us to take action.

Why do we read books, watch movies, listen to songs, and hear about one another’s life experiences?
In Made to Stick, Gary Klein, a psychologist who studies high-pressure decision-making, suggests that stories are often retold because they contain wisdom.
A story has the power to provide contextual simulation (knowledge about how to act) as well as inspiration (motivation to act).
Both aspects are “geared to generate action“.
The authors highlighted three story plots that inspire us to act:
  • Challenge plot
  • Connection plot
  • Creative plot

A. Challenge Plot

Stories under this category are all about the underdog; someone facing a great, insurmountable challenge.
Why is the underdog story such a compelling one? Perhaps it’s the way we feel justice and fairness has prevailed when the underdog wins.
Or perhaps it’s the way it inspires us to feel like we can overcome adversity as well.
The brands featured here are fighting against major players to bring the best quality and prices to customers.

1. Warby Parker – ‘socially conscious, designer eyewear at revolutionary price’

Warby Parker About Story ReferralCandy

The eyewear industry is dominated by a single company that produces and controls over 80% of the world’s major eyewear brands. This enables them to control the prices whichever way they please.
Warby Parker was founded with a mission: to disrupt this monopoly and sell awesome eyewear pieces at affordable prices.

2. Dollar Shave Club – ‘a great shave for a few bucks a month’

Dollar Shave Club Home Stories ReferralCandy
Dollar Shave Club answers a simple question: Why pay more for shave tech you don’t need?
Many shavers out there have features that promise a better shave, but also a heftier price tag.
Dollar Shave Club wants to change that by delivering great shavers to your doorstep every month for as little as $1!

3. Greats – direct-to-customer designer shoes

Greats Home Stories ReferralCandy
Jon Buscemi and Ryan Babenzien have been in the footwear industry for a couple decades.
Their experience made them realize how customers were paying for the costs of an inefficient system.
Selling directly to customers allowed them to sell their shoes for half the price in half the time.
Greats managed to attract a huge following, despite a tiny marketing budget.
Listen to more of their origin story in the video below:
We’ve written about Greats’s referral program here: Footwear Referral Program Examples – Brooklyn-based GREATS

4. Star Wars – a massive Empire of merchandise, games, etc built around a sticky story

Star Wars Day May the 4th be with you Triggers Contagious Jonah Berger ReferralCandy
Luke Skywalker’s story was based on the original Hero’s Journey. Today, that story and the Universe it was set in is at the heart of a massive industry.

5. Everlane – a new story around buying clothes

Everlane Radical Transparency mission
Founded by Michael Preysman on the premise that customers should know what goes on behind each price tag, Everlane promises to be transparent in every aspect of their business, and to deliver high-quality products at affordable prices by skipping unnecessary middlemen.
In less than three years, Everlane was reported to be generating $12 million in revenue, with some of their products carried by movie stars.

6. Chipotle – The Scarecrow told a story of a little guy versus a massive, industrial corporation

chipotle-scarecrow
“The Scarecrow” was a an integrated campaign that included an animated short, a mobile game and a song. The campaign depicts a scarecrow’s (representing Chipotle) efforts to combat the fictional evil industrial farming corporation, Crow Foods, by bringing sustainable food to the masses.
The video garnered over 6 million views and the overall campaign generated over 614 million PR impressions.

7. Under Armour – #IWillWhatIWant represents triumph over adversity

Under Armour I Will What I Want Misty Copeland Droga5
The campaign features ballet dancer Misty Copeland, Olympic skier Lindsey Vonn, supermodel Gisele Bundchen and others.

B. Connection Plot

It’s always nice to witness characters from different backgrounds bonding together.
These stories of prejudices and stereotypes being cast aside motivate us to be more loving and accepting of one another.
The brands featured below provide a platform where customers can build a relationship with other communities. They are given the opportunity to share as well as learn something meaningful.

8. TOMS – “One for One”

TOMS Home Stories ReferralCandy
The core of TOMS lies in their One for One® model. Whenever customers buy a pair of TOMS shoes, eyewear or coffee beans, they can feel like they’ve become part of something meaningful.
TOMS One for One Stories ReferralCandy

9. Pura Vida Bracelets – #giveback to artisans in Costa Rica

Pura Vida Impact Stories ReferralCandy
Pura Vida Bracelets started with the idea of providing jobs for artisans in Costa Rica by selling their bracelets online.
It has since expanded with their Charity Collection: helping to give back to more than 100 charities globally.
Whenever customers buy a bracelet that supports a cause, 20% goes to helping that cause.

10. tentree – Saving the world with every ten trees

tentree About Stories ReferralCandy
tentree provides a more intimate connection between consumers and the environment.
For every purchase, ten trees are planted on their behalf in places like Madagascar and Ethiopia. Reforestation helps prevent landslides and floods, allowing the locals to farm and stay in safety.
tentree Tree Code Stories ReferralCandy
Each customer is given their own tree tag, so they know which tree was planted thanks to them. This provides customers with a direct sense of achievement and ownership.
tentree Tree Map Stories ReferralCandy

11. Airbnb – Connecting people around the world

Airbnb About Stories ReferralCandy
Airbnb is an accommodation marketplace, where everyone can list and book accommodations around the world.
It provides a platform where people from different countries and cultures can connect through a shared living space.
Places such as villas or even castles can be booked, ensuring a one-of-a-kind experience.
We’ve written a post about Airbnb’s growth team and their learnings: Growth, Referrals And Getting The Job Done: What Airbnb’s Growth Team Has Learnt

12. CrossFit – an underdog rebellion against the traditional mainstream fitness culture

Crossfit training word of mouth ReferralCandy

CrossFit’s website: “We have sought to build a program that will best prepare trainees for any physical contingency — not only for the unknown, but for the unknowable.”

13. Google – Google Zeitgeist, “Parisan Love” and other Google Stories garnered millions of views for their moving, compelling stories

Google Stories Word of Mouth ReferralCandy

Since 2010, it has been Google’s tradition to release a video about the entire year’s searches, called the “Year in Search”:
Throughout the video, we get to recap on events that have impacted the world, great people who passed on, heroes that rose to the occasion, and many other emotional incidents. Ultimately, it leaves us with a sense of hopefulness for the next year.

14. Spotify – Say it with music

spotify-millenials

In 2014, The year after, Spotify launched its #thatsongwhen campaign. Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites users to share their songs and the real stories behind them.

15. Dove – Campaign for Real Beauty

dove-withered-wonderful

In 2004, Unilever launched the Dove Campaign for Real Beauty that purports to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves”.

16. Coca-Cola – Teach the world to sing

buy-the-world-a-coke
Coca-Cola’s “Hilltop” was an advertising jingle that had the whole world singing along. The song was so popular in fact, that troves of people were calling radio stations and requesting the commercial be played.
It featured a “Chorus of the World”, a gathering of people of various nations ethnicities singing the song “I’d Like To Buy The World A Coke” on a hill.

17. Apple

apple-1984 (1)

FaceTime Everyday were a series of TV commercials that featured people communicating with friends and loved ones over FaceTime.
Focusing on the actors rather than the product (an iPhone 5), the ad demonstrated the emotional power of visual communication.
The ad ends with the line, “Everyday, more people connect face-to-face on the iPhone than any other phone.”

C. Creative Plot

The Creative Plot describes an interesting a novel way of solving problems. Imagine the genius inventor who created a completely new element to save his life, or any other Eureka moment.
Such stories embody a sense of brilliance and utter genius, giving us a sense of awe.
These brands embody this idea, and are one-of-a-kind.

18. Asana – teamwork without email

Asana Home Stories ReferralCandy
In the modern office, we spent a lot of our time with emails: sorting, filtering, replying, forwarding. A lot of time is wasted, and this doesn’t improve the communication and discussion of ideas.
Asana allows teams to create and assign tasks, as well as comment and discuss without the use of a single email.
They have revolutionised the way teams function in a more involved manner, while saving time otherwise spent on all those emails.
We’ve been using it for a while now, and it’s really a game-changer!

19. Sugru – ‘the future needs fixing’

Sugru About Stories ReferralCandy

Sugru is the world’s first mouldable glue that can turn into rubber.
Founder Jane Ní Dhulchaointigh worked on that idea when she wanted to fix the stuff she had instead of buying new ones.
The final product was born several years later, with some superhero-like properties: strong, durable, flexible, soft, grippy, waterproof, removable, and more!
It has been used on anything from securing dishwashing racks to securing a camera on a plane.

20. Hampton Creek – the best mayonnaise and cookies in the world

Hampton Creek Just Mayo Stories ReferralCandy
Hampton Creek wants to create a world that’s kinder to animals and the environment.
They started out with their first product, Just Mayo. The special part about it? It contains no eggs.
It’s delicious, better for your health, for your wallet, and kinder to the environment!
They also have Just Cookies: sustainable, cholesterol-free and dairy-free.

21. Moleskine – the legendary notebook (literally)

Moleskine About Stories ReferralCandy
Notebooks have been the companions of some of the greatest artists and thinkers: Vincent van Gogh, Pablo Picasso and Ernest Hemingway.
They stored all their ideas in them, and treated them with great respect and love.
Moleskine started out to honor the tradition of using notebooks.
They wanted to provide people with the same notebooks that had served these remarkable, creative legends on all their epic journeys.

22. Kung Fury – a modern day over-the-top 80’s action bonanza

kung-fury-youtube-kingsley
The trailer for Kung Fury spun a tale of a renegade cop who’s forced to travel back in time to kill Adolf Hitler, with the help of chaingun-totting barbarians, dinosaurs and a Viking demi-god.
The premise was so crazy that everybody who heard about it was eager to tell all their action-movie loving friends about it.

23. GoPro – your adventurous life

GoPro-1

“GoPro was a great name in that it meant “attack it full on” no matter what your passion or interest is…get after it and live life to the fullest. ‘Be a HERO’ came out of the name of our first product, the HERO Camera.
The idea was that our camera could help you capture photos (and eventually video) that made you look like a HERO.”

24. GoldieBlox – toys to empower the next generation of female engineers

goldieblox

When Debbie Sterling was studying Mechanical Engineering in university, she was bothered by how few women there were in her program.
Her calling to start GoldieBlox came when she realised that construction toy sets like Lego, which developed logic, spatial understanding and other important skills, where often given to boys and not girls.
GoldieBlox was to fill in the gap and be the toy Sterling wished she had, to allow young girls to develop an interest in engineering and building. This would then help them gain an equal footing when competing with the boys in those career fields.

At the core of every great brand is a story.

Ask yourself: what is the motivation behind your brand? What problems did you set out to solve?
The story you tell shouldn’t be any story; it should be a story about your passion and motivation.
Focus on telling that story, and people will listen.
And this concludes our six-part series on the principles behind Made to Stick!
Check out the other five principles below, and stay tuned for more branding and marketing examples!
  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories [you are here!]
Resource: http://www.referralcandy.com/blog/storytelling-in-marketing-11-examples/




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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