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How To Run A High Performing Growth Marketing Team - Reporting, Management & Structure
I woke up miserable again. I was beyond stressed and just focused on putting one foot in front of the other. As Dory in Finding Nemo says, “Just keep swimming”. I snapped at loved ones around me. My son thankfully was a blissfully unaware and happy little 3 year old. It took all my energies to shield him from my worries.
Today's fire at my very first business was the approach of pay day for my employees and we had not been paid yet. I had no choice but to go to the last of my savings to cover everyone's wages. Except my own of course, I just have to suck it up… again. This was not fun anymore.
But I was done sucking it up. The next week I decided to give everyone notice and start winding up the business.
Stop asking me questions and just figure it out dammit!
My answer to bad cash flow was to put my head down and work harder. Do more design.
I was getting frustrated with my team. Why are they not doing the same. Why are they asking me questions, can't they see I am trying to bring in money to pay them. Why can't they just work a bit harder, or smarter. Stop asking me questions and just figure it out dammit.
Letting the team go was one of the hardest things I have ever done. They were my friends as well as employees. Being told your job is going is very scary. It is an extreme situation and everyone's reactions can be extreme as well.
I personally found myself feeling threatened that they were going to go off and team up and take what little bit of work I might yet bring in. It was a time of heightened emotions on all sides.
Afterwards I was worn out, exhausted and strangely paranoid, which I had never been before. Unfortunately our friendship at that time ended, which I greatly regret. Those guys were great.
I blamed the team afterwards. Why couldn't they work harder, better. But a gradual doubt started to seep in. Well, if I'm honest, it had always been there; I was just starting to open up to the idea. Maybe it was not them. Maybe I was the one at fault. Maybe I was a bad manager.
Maybe I was the one at fault. Maybe I was a bad manager.
Since then I have started other businesses, been an employee, and had a change of career, from design to marketing. I started paying close attention to teams and managers around me. Who was doing it well. What teams were happy and productive and why. I also looked at myself. How did I like to be managed? What made me focus on the job, made me engaged? What and who made me unhappy and frustrated at work.
An opportunity arose to do marketing with an employee performance software company. While I had never seen myself working for a HR company I was fascinated by the idea that there was a formula. A framework for how to manage a team, making them engaged and highly productive.
We are all trained to do our respective roles. Accounting, Design, Marketing. 4 years in college and more years working as a junior. When we get really good at those jobs we get promoted to manager. (Or go out and start a business, hire a team and be CEO). However, we are never trained to be a manager. So many people get unhappy at this point and fail. In addition, there is the hurt pride with this failure and the view of taking a backwards step from your old role.
But yet we never get trained to be a manager.
Over my last couple of roles I have worked a lot on putting a structure around building, running and managing a marketing team. Before I did any marketing in my current role as VP of growth in OnePageCRM I spent a few weeks putting a plan and structure around the team and mapping these to the different stages of the customer acquisition funnel. I want to share them with you below.
I have discussed this with my friend Des Martin who is head of marketing over at NearForm and has previously managed big marketing teams at Qualtrics and other high growth companies. Des wrote a great article about this here. It is an excellent overview for bigger teams and why you need to market Marketing internally to the rest of the company and the senior board.
I am going to write about earlier stage marketing and growth teams. I have researched loads of structures but the following made most sense to me and the SaaS type business of OnePageCRM.
I woke up miserable again. I was beyond stressed and just focused on putting one foot in front of the other. As Dory in Finding Nemo says, “Just keep swimming”. I snapped at loved ones around me. My son thankfully was a blissfully unaware and happy little 3 year old. It took all my energies to shield him from my worries.
Today's fire at my very first business was the approach of pay day for my employees and we had not been paid yet. I had no choice but to go to the last of my savings to cover everyone's wages. Except my own of course, I just have to suck it up… again. This was not fun anymore.
Today's fire at my very first business was the approach of pay day for my employees and we had not been paid yet. I had no choice but to go to the last of my savings to cover everyone's wages. Except my own of course, I just have to suck it up… again. This was not fun anymore.
But I was done sucking it up. The next week I decided to give everyone notice and start winding up the business.
Stop asking me questions and just figure it out dammit!
My answer to bad cash flow was to put my head down and work harder. Do more design.
I was getting frustrated with my team. Why are they not doing the same. Why are they asking me questions, can't they see I am trying to bring in money to pay them. Why can't they just work a bit harder, or smarter. Stop asking me questions and just figure it out dammit.
I was getting frustrated with my team. Why are they not doing the same. Why are they asking me questions, can't they see I am trying to bring in money to pay them. Why can't they just work a bit harder, or smarter. Stop asking me questions and just figure it out dammit.
Letting the team go was one of the hardest things I have ever done. They were my friends as well as employees. Being told your job is going is very scary. It is an extreme situation and everyone's reactions can be extreme as well.
I personally found myself feeling threatened that they were going to go off and team up and take what little bit of work I might yet bring in. It was a time of heightened emotions on all sides.
Afterwards I was worn out, exhausted and strangely paranoid, which I had never been before. Unfortunately our friendship at that time ended, which I greatly regret. Those guys were great.
I personally found myself feeling threatened that they were going to go off and team up and take what little bit of work I might yet bring in. It was a time of heightened emotions on all sides.
Afterwards I was worn out, exhausted and strangely paranoid, which I had never been before. Unfortunately our friendship at that time ended, which I greatly regret. Those guys were great.
I blamed the team afterwards. Why couldn't they work harder, better. But a gradual doubt started to seep in. Well, if I'm honest, it had always been there; I was just starting to open up to the idea. Maybe it was not them. Maybe I was the one at fault. Maybe I was a bad manager.
Maybe I was the one at fault. Maybe I was a bad manager.
Since then I have started other businesses, been an employee, and had a change of career, from design to marketing. I started paying close attention to teams and managers around me. Who was doing it well. What teams were happy and productive and why. I also looked at myself. How did I like to be managed? What made me focus on the job, made me engaged? What and who made me unhappy and frustrated at work.
An opportunity arose to do marketing with an employee performance software company. While I had never seen myself working for a HR company I was fascinated by the idea that there was a formula. A framework for how to manage a team, making them engaged and highly productive.
We are all trained to do our respective roles. Accounting, Design, Marketing. 4 years in college and more years working as a junior. When we get really good at those jobs we get promoted to manager. (Or go out and start a business, hire a team and be CEO). However, we are never trained to be a manager. So many people get unhappy at this point and fail. In addition, there is the hurt pride with this failure and the view of taking a backwards step from your old role.
But yet we never get trained to be a manager.
Over my last couple of roles I have worked a lot on putting a structure around building, running and managing a marketing team. Before I did any marketing in my current role as VP of growth in OnePageCRM I spent a few weeks putting a plan and structure around the team and mapping these to the different stages of the customer acquisition funnel. I want to share them with you below.
I have discussed this with my friend Des Martin who is head of marketing over at NearForm and has previously managed big marketing teams at Qualtrics and other high growth companies. Des wrote a great article about this here. It is an excellent overview for bigger teams and why you need to market Marketing internally to the rest of the company and the senior board.
I am going to write about earlier stage marketing and growth teams. I have researched loads of structures but the following made most sense to me and the SaaS type business of OnePageCRM.
The structure and roles of a four person growth team.
The growth team of OnePageCRM is composed of 4 people plus myself (total: 5) managing it. Originally this was two people in customer support and two in marketing. This is now structured around three key roles and three stages of the customer acquisition funnel.
The growth team of OnePageCRM is composed of 4 people plus myself (total: 5) managing it. Originally this was two people in customer support and two in marketing. This is now structured around three key roles and three stages of the customer acquisition funnel.
Three stages of the customer acquisition funnel
- Attraction (1 person)
- Convert (1 person)
- Close (2 people, incorporating customer support).
- Attraction (1 person)
- Convert (1 person)
- Close (2 people, incorporating customer support).
1. Attraction
The role of attraction looks at any campaign or activity to attract people to visit the website.
The best and clearest book I have found on this is Traction by Gabriel Weinberg and Justin Mares. I had the privilege of presenting with them at the Growth Hackers conference in Dublin.
The book puts forward the nineteen customer acquisition channels available to your business. For any business there will only be about three channels that are really high performing. The book provides a straightforward framework to systematically test and find the best three channels that will work for you.
For any business there will only be about three channels that are really high performing.
The role of attraction looks at any campaign or activity to attract people to visit the website.
The best and clearest book I have found on this is Traction by Gabriel Weinberg and Justin Mares. I had the privilege of presenting with them at the Growth Hackers conference in Dublin.
The book puts forward the nineteen customer acquisition channels available to your business. For any business there will only be about three channels that are really high performing. The book provides a straightforward framework to systematically test and find the best three channels that will work for you.
The best and clearest book I have found on this is Traction by Gabriel Weinberg and Justin Mares. I had the privilege of presenting with them at the Growth Hackers conference in Dublin.
The book puts forward the nineteen customer acquisition channels available to your business. For any business there will only be about three channels that are really high performing. The book provides a straightforward framework to systematically test and find the best three channels that will work for you.
For any business there will only be about three channels that are really high performing.
2. Convert
This role looks at every stage of the customer acquisition journey and continually tests and optimises to improve conversion to trials. We also need to ensure we are converting the right type of customer to a trial to reduce churn later.
This role looks at every stage of the customer acquisition journey and continually tests and optimises to improve conversion to trials. We also need to ensure we are converting the right type of customer to a trial to reduce churn later.
3. Close
This role ensures that the user on the trial gets the best possible experience and can clearly see that OnePageCRM is the solution to their problem. The end goal is that the user is confident enough to become a paying customer.
These team members work closest with the product and engineering team, finding out who users are, what they need and feeding that information back to engineering and the rest of the growth team.
At the moment there are no sales in the company. However this will be a channel that will be tested. Outbound sales will sit under Attraction while inbound sales would sit under Convert or Close.
Mike Volpe, the ex CMO of Hubspot.com, has a nice clear description of these three roles and how they expand with your marketing team over time. Mike bases this on his experience growing Hubspot to an eventual IPO. http://www.slideshare.net/MikeVolpe/building-and-managing-a-marketing-team
This role ensures that the user on the trial gets the best possible experience and can clearly see that OnePageCRM is the solution to their problem. The end goal is that the user is confident enough to become a paying customer.
These team members work closest with the product and engineering team, finding out who users are, what they need and feeding that information back to engineering and the rest of the growth team.
These team members work closest with the product and engineering team, finding out who users are, what they need and feeding that information back to engineering and the rest of the growth team.
At the moment there are no sales in the company. However this will be a channel that will be tested. Outbound sales will sit under Attraction while inbound sales would sit under Convert or Close.
Mike Volpe, the ex CMO of Hubspot.com, has a nice clear description of these three roles and how they expand with your marketing team over time. Mike bases this on his experience growing Hubspot to an eventual IPO. http://www.slideshare.net/MikeVolpe/building-and-managing-a-marketing-team
Tracking and reporting growth
The other side of this is how to report on progress and hopefully growth.
We do this at the start of every week at the growth meeting.
David Skok of Matrix Partners (https://soundcloud.com/the-growth-show/david-skok-pt1 ) talks brilliantly about the marketing metrics he as a VC and ideally your CEO and board wants to see. Unsurprisingly this funnel report matches Mike Volpe's presentation as David is an investor in Hubspot.
The other side of this is how to report on progress and hopefully growth.
We do this at the start of every week at the growth meeting.
David Skok of Matrix Partners (https://soundcloud.com/the-growth-show/david-skok-pt1 ) talks brilliantly about the marketing metrics he as a VC and ideally your CEO and board wants to see. Unsurprisingly this funnel report matches Mike Volpe's presentation as David is an investor in Hubspot.
We do this at the start of every week at the growth meeting.
David Skok of Matrix Partners (https://soundcloud.com/the-growth-show/david-skok-pt1 ) talks brilliantly about the marketing metrics he as a VC and ideally your CEO and board wants to see. Unsurprisingly this funnel report matches Mike Volpe's presentation as David is an investor in Hubspot.
The three top growth marketing metrics to track
- The total unique traffic to your website (Attract)
- How many convert to trial (Convert)
- And how many become customers (Close)
We run a spreadsheet (see below) where each role can report their progress and we can track this weekly.
Note: the numbers in this report are not real, just for illustration purposes.
Bonus: Download the marketing tracking & report spreadsheet.
- The total unique traffic to your website (Attract)
- How many convert to trial (Convert)
- And how many become customers (Close)
We run a spreadsheet (see below) where each role can report their progress and we can track this weekly.
Note: the numbers in this report are not real, just for illustration purposes.
Bonus: Download the marketing tracking & report spreadsheet.
Weekly Growth Report (above)
- At the top, in green, the report shows a summary of the top level numbers. Are we growing or not.
- Next, in gray, the report shows the three stages of the funnel. 1. Attraction, 2. Conversion and 3. Closing. Both numbers and % are shown. This is in order to see the number of actual people and accounts we are attracting. The % is to show how each stage of the funnel is converting regardless of how many people go through.
- In red we track the churn numbers, which the Close team try to reduce.
- At the very end of the report we can see trends. Thanks to Cormac Moylan of Matchbook for suggesting this. It does two things. First, it evens out the natural spikes and troughs of traffic by giving a 4 week average of the numbers. This gives you a more accurate view of whether your numbers are growing or not. Second, it compares the current numbers with this time last year, again to show if you are growing and to compare against any season variances.
Each team member also runs their own report where they track what they are doing in more detail. For example Attraction will track each individual channel and campaign.
Conversion will track what conversion tests they are running and results.
- At the top, in green, the report shows a summary of the top level numbers. Are we growing or not.
- Next, in gray, the report shows the three stages of the funnel. 1. Attraction, 2. Conversion and 3. Closing. Both numbers and % are shown. This is in order to see the number of actual people and accounts we are attracting. The % is to show how each stage of the funnel is converting regardless of how many people go through.
- In red we track the churn numbers, which the Close team try to reduce.
- At the very end of the report we can see trends. Thanks to Cormac Moylan of Matchbook for suggesting this. It does two things. First, it evens out the natural spikes and troughs of traffic by giving a 4 week average of the numbers. This gives you a more accurate view of whether your numbers are growing or not. Second, it compares the current numbers with this time last year, again to show if you are growing and to compare against any season variances.
Each team member also runs their own report where they track what they are doing in more detail. For example Attraction will track each individual channel and campaign.
Conversion will track what conversion tests they are running and results.
Conversion will track what conversion tests they are running and results.
Setting the 12 month growth goals
When I joined OnePageCRM I sat down with Michael (CEO) and we set two goals.
Measure what is and is not working.
Increase new business in year one by 40% (Above expected organic growth).
Working backwards from the marketing report we were able to figure out what and how we should be tracking. What I found most interesting when looking at the 40% growth goal was that, because of the structure of the marketing and tracking / reporting, I could clearly see a variety of ways to achieve our goal where before I might see one or two.
I could clearly see a variety of ways to achieve our goal where before I might see one or two.
- Growth targets can be achieved by increasing the average account size by X. E.g., get a company with 3 users instead of 2.
- Or keeping current average account size and attract Y additional new accounts a week.
- Or improve the trial to customer conversion rate to 33.5% and convert an additional Y trials each week.
- Or stop Y customers from leaving us each week.
I can then split up this goal across the the three stages of the funnel. So if we attract a few more people, convert more of them and reduce the number leaving then we can easily achieve our goal of 40%. Each improvement in the funnel compounds the effectiveness of the others.
Each improvement in the funnel compounds the effectiveness of the others.
When I joined OnePageCRM I sat down with Michael (CEO) and we set two goals.
Measure what is and is not working.
Increase new business in year one by 40% (Above expected organic growth).
Measure what is and is not working.
Increase new business in year one by 40% (Above expected organic growth).
Working backwards from the marketing report we were able to figure out what and how we should be tracking. What I found most interesting when looking at the 40% growth goal was that, because of the structure of the marketing and tracking / reporting, I could clearly see a variety of ways to achieve our goal where before I might see one or two.
I could clearly see a variety of ways to achieve our goal where before I might see one or two.
- Growth targets can be achieved by increasing the average account size by X. E.g., get a company with 3 users instead of 2.
- Or keeping current average account size and attract Y additional new accounts a week.
- Or improve the trial to customer conversion rate to 33.5% and convert an additional Y trials each week.
- Or stop Y customers from leaving us each week.
I can then split up this goal across the the three stages of the funnel. So if we attract a few more people, convert more of them and reduce the number leaving then we can easily achieve our goal of 40%. Each improvement in the funnel compounds the effectiveness of the others.
Each improvement in the funnel compounds the effectiveness of the others.
Managing a growth marketing team
One of the biggest lessons I learned while working at WorkCompass was the importance of getting your team invested and engaged and how that can greatly affect performance.
One of the most important ways to do this is by setting the team goals and not tasks.
Setting tasks gets you involved in micromanagement. Whereas setting goals hands the micro decision-making over to your team and frees you up to taking a more strategic view of marketing and growth. Not setting clear goals was probably one of my biggest mistakes managing a team back in my first business. Without a goal all my team could do was wait for me to give them tasks to do. I became a roadblock.
The difference between the two is that activities and tasks describe how people spend their time, whereas goals are the results that they seek.
Without goals people will occupy themselves with activities that keep them busy; usually activities they are most comfortable doing, but which contribute very little to the organization’s success. An interesting side effect of giving staff goals instead of tasks is that they become more engaged in their role.
"If you want people to think, give intent, not instructions." - David Marquet
WorkCompass has a great book on this topic which you can download here. http://workcompass.com/free-guide-set-employee-performance-goal/
This illustrates the difference very well:
One of the biggest lessons I learned while working at WorkCompass was the importance of getting your team invested and engaged and how that can greatly affect performance.
One of the most important ways to do this is by setting the team goals and not tasks.
Setting tasks gets you involved in micromanagement. Whereas setting goals hands the micro decision-making over to your team and frees you up to taking a more strategic view of marketing and growth. Not setting clear goals was probably one of my biggest mistakes managing a team back in my first business. Without a goal all my team could do was wait for me to give them tasks to do. I became a roadblock.
One of the most important ways to do this is by setting the team goals and not tasks.
Setting tasks gets you involved in micromanagement. Whereas setting goals hands the micro decision-making over to your team and frees you up to taking a more strategic view of marketing and growth. Not setting clear goals was probably one of my biggest mistakes managing a team back in my first business. Without a goal all my team could do was wait for me to give them tasks to do. I became a roadblock.
The difference between the two is that activities and tasks describe how people spend their time, whereas goals are the results that they seek.
Without goals people will occupy themselves with activities that keep them busy; usually activities they are most comfortable doing, but which contribute very little to the organization’s success. An interesting side effect of giving staff goals instead of tasks is that they become more engaged in their role.
Without goals people will occupy themselves with activities that keep them busy; usually activities they are most comfortable doing, but which contribute very little to the organization’s success. An interesting side effect of giving staff goals instead of tasks is that they become more engaged in their role.
"If you want people to think, give intent, not instructions." - David Marquet
WorkCompass has a great book on this topic which you can download here. http://workcompass.com/free-guide-set-employee-performance-goal/
This illustrates the difference very well:
This illustrates the difference very well:
Activities are not goals. Goals are not activities.
Confusing activities and goals can mean that you focus on doing tasks and not achieving outcomes.
Confusing activities and goals can mean that you focus on doing tasks and not achieving outcomes.
The results of failing to set goals can be:
You potentially reward activity that does not contribute to your organization’s goals.
- Your team believes that it is responsible for activity and not results.
- When it comes to the team members' review, they enter that meeting happy that they were very busy and got all their tasks done. You go in unhappy that your goals were not achieved.
- You and your team waste lots of time doing stuff that adds no value.
- The tasks required to achieve a goal will change as circumstances do. If you continue with the same list of tasks you are unlikely to achieve your goals.
You potentially reward activity that does not contribute to your organization’s goals.
- Your team believes that it is responsible for activity and not results.
- When it comes to the team members' review, they enter that meeting happy that they were very busy and got all their tasks done. You go in unhappy that your goals were not achieved.
- You and your team waste lots of time doing stuff that adds no value.
- The tasks required to achieve a goal will change as circumstances do. If you continue with the same list of tasks you are unlikely to achieve your goals.
Effective goals are:
- Recognised as important
- Clear
- Measurable and framed in time
- Aligned with organizational strategy
- Achievable but challenging
- Connected to increasing revenue, reducing cost, reducing risk or improving capability
Organizations who use great employee performance management systems average $90,586 more sales per employee Becker, Huselid and Beatty in “The Differentiated Workforce”.
https://hbr.org/product/differentiated-workforce-transforming-talent-into-/an/446X-HBK-ENG
One of the hardest aspects of becoming a manager for me was adjusting to managing and not doing. Your job becomes setting goals and then clearing obstacles for your team to achieve them.
Secondly you need to be furthering the team members' personal goals.
Most people are not interested in getting a bonus. Their primary motivations are to do a good job, get recognised for doing a good job and to develop themselves.
When you are setting the business goals with a team member, also set a personal development goal. It could be that they want to learn to do PR and get an article in Forbes. Maybe they want to run a campaign. Something that, looking back on the year, would make them personally satisfied and proud.
Do not do an annual review. Research has show they are demotivating and destructive. Instead you need to look at your relationship with each team member as an ongoing conversation. Do set milestones and due dates but chat monthly. Look at it as a coaching / mentoring session to help them do better.
Annual reviews are demotivating and destructive.
If your team member is surprised by something that comes up in the review you are doing it wrong. If you are checking in regularly then nothing should be a surprise.
- Recognised as important
- Clear
- Measurable and framed in time
- Aligned with organizational strategy
- Achievable but challenging
- Connected to increasing revenue, reducing cost, reducing risk or improving capability
Organizations who use great employee performance management systems average $90,586 more sales per employee Becker, Huselid and Beatty in “The Differentiated Workforce”.
https://hbr.org/product/differentiated-workforce-transforming-talent-into-/an/446X-HBK-ENG
One of the hardest aspects of becoming a manager for me was adjusting to managing and not doing. Your job becomes setting goals and then clearing obstacles for your team to achieve them.
Secondly you need to be furthering the team members' personal goals.
Most people are not interested in getting a bonus. Their primary motivations are to do a good job, get recognised for doing a good job and to develop themselves.
When you are setting the business goals with a team member, also set a personal development goal. It could be that they want to learn to do PR and get an article in Forbes. Maybe they want to run a campaign. Something that, looking back on the year, would make them personally satisfied and proud.
Most people are not interested in getting a bonus. Their primary motivations are to do a good job, get recognised for doing a good job and to develop themselves.
When you are setting the business goals with a team member, also set a personal development goal. It could be that they want to learn to do PR and get an article in Forbes. Maybe they want to run a campaign. Something that, looking back on the year, would make them personally satisfied and proud.
Do not do an annual review. Research has show they are demotivating and destructive. Instead you need to look at your relationship with each team member as an ongoing conversation. Do set milestones and due dates but chat monthly. Look at it as a coaching / mentoring session to help them do better.
Annual reviews are demotivating and destructive.
If your team member is surprised by something that comes up in the review you are doing it wrong. If you are checking in regularly then nothing should be a surprise.
Use the following headings when setting goals
Overall business goal. E.g., increase new business by 40%.
Their business goal. E.g., increase traffic by X.
Personal goal. E.g., Learn to do Y.
Overall business goal. E.g., increase new business by 40%.
Their business goal. E.g., increase traffic by X.
Personal goal. E.g., Learn to do Y.
Their business goal. E.g., increase traffic by X.
Personal goal. E.g., Learn to do Y.
Break each goal into three parts:
Goal
Measured by / metric.
What does success look like?
Deadline and milestones. E.g., 3, 6, 9 and 12 month targets.
Meet with them and provide some pointers on how to achieve their goals.
After implementing this structure I very quickly noticed one important thing: I was no longer telling the team what to do. They were suggesting to me what should be done to achieve their goals. I was just offering guidance and helping them do it.
Goal
Measured by / metric.
What does success look like?
Deadline and milestones. E.g., 3, 6, 9 and 12 month targets.
Measured by / metric.
What does success look like?
Deadline and milestones. E.g., 3, 6, 9 and 12 month targets.
Meet with them and provide some pointers on how to achieve their goals.
After implementing this structure I very quickly noticed one important thing: I was no longer telling the team what to do. They were suggesting to me what should be done to achieve their goals. I was just offering guidance and helping them do it.
Finding and hiring great marketing people
In terms of hiring a marketing team I do not feel on top of that part of the process yet; at least not experienced enough to have a repeatable framework that I can suggest.
When I have hired people in the past I looked for a few key traits that I blatantly stole from others and so far it has worked out well. They need to show me:
- They are smart and get stuff done (Joel Spolsky).
- They can write and communicate well (Jason Fried).
- They are not an asshole (Robert I. Sutton).
Then it is some sign of competency and experience to do what's needed or a quick learner if a junior role. Des goes into this topic as well as interview tactics in his post and it is worth checking out.
In terms of hiring a marketing team I do not feel on top of that part of the process yet; at least not experienced enough to have a repeatable framework that I can suggest.
When I have hired people in the past I looked for a few key traits that I blatantly stole from others and so far it has worked out well. They need to show me:
When I have hired people in the past I looked for a few key traits that I blatantly stole from others and so far it has worked out well. They need to show me:
- They are smart and get stuff done (Joel Spolsky).
- They can write and communicate well (Jason Fried).
- They are not an asshole (Robert I. Sutton).
Then it is some sign of competency and experience to do what's needed or a quick learner if a junior role. Des goes into this topic as well as interview tactics in his post and it is worth checking out.
To summarise:
- Align your team with your customer acquisition funnel.
For SaaS that is 1. Attract. 2. Convert 3. Close.
- Make them responsible for reporting on their stage of the funnel.
- Set clear business, role and personal goals.
- Help them achieve them.
- Align your team with your customer acquisition funnel.
For SaaS that is 1. Attract. 2. Convert 3. Close. - Make them responsible for reporting on their stage of the funnel.
- Set clear business, role and personal goals.
- Help them achieve them.
What about you?
How do you structure and measure your marketing activities?
Do you have any tips to share on finding and hiring great marketing people?
I would love to hear from you in the comments below.
How do you structure and measure your marketing activities?
Do you have any tips to share on finding and hiring great marketing people?
I would love to hear from you in the comments below.
Do you have any tips to share on finding and hiring great marketing people?
I would love to hear from you in the comments below.
Download the marketing tracking & report spreadsheet
Use this spreadsheet to track what is working each week and help you focus on what marketing you should be doing next week to achieve growth..
Use this spreadsheet to track what is working each week and help you focus on what marketing you should be doing next week to achieve growth..
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Berapa sih nilai dari blog gue DALAM DOLLAR ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
Lihat preview menurut Yahoo
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
| |||||||
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
| |||||||
Lihat preview menurut Yahoo
| |||||||
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
A story with millions of choices in it - looking investor like you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
| ||||||
Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
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