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Wednesday, July 13, 2016

How to Quickly Improve Your Google Analytics Skills

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IMPROVE GOOGLE ANALYTICS SKILLS · 9-MINUTE READ · By Paul Koks on June 30 2016

What steps do you take to master Google Analytics? Relying on one strategy is not your best choice. Take a structured, well-balanced approach to boost your Google Analytics skills.
Google Analytics is a tool that is used by the majority of online businesses worldwide.
What if you would find a way to improve your skills so that you go from beginner to intermediate user? Or even from intermediate user to expert?
In this post I will reveal a well-thought-out framework that will help you to improve your Google Analytics skills in a quick way.
And the good thing is, you can apply the strategies to other areas as well.5-step framework
  1. Study: read, watch listen to Google Analytics learning material.
  2. Ask: ask questions to improve your understanding of Google Analytics related topics.
  3. Share: share your knowledge with others.
  4. Practice: theoretical knowledge is one thing, practical experience is even more important.
  5. Reflect: reflect on what you have learned and whether your approach works or not.
From this point on I will share more details on each of the topics above.

1. Study

Reading from and listening to other experts is one of the best ways to start if you want to enhance your skills.
There are many great resources out there that can fasten your learning curve.

Blogs

I recommend to add these blogs to your reading list if you prefer reading over listening:
  1. Analysis Ninja
  2. Analytics Pros
  3. Cardinal Path
  4. E-Nor
  5. Insights Blog
  6. Jeffalytics
  7. Loves Data
  8. LunaMetrics
  9. Occam’s Razor
  10. Official Google Analytics Blog
  11. Online Behavior
  12. Online Metrics
  13. Optimize Smart
  14. Simo Ahava
  15. Web Analytics World
And of course you should read the Supermetrics blog as well. :-)

Books

There are dozens of Analytics books out there.
Here is a list of five books to start with:
Note: I love to read books every now and then, the only disadvantage is that they can easily get outdated because of rapid developments in the (Google) Analytics industry. However, most foundational processes stay nearly the same.

Videos

There are people that love reading, but maybe you belong to the category that likes to listen and/or watch.
If that's the case, I recommend checking out the following resources:

Google Analytics Academy

YouTube

Here you can find tons of interesting videos on Google Analytics.
Google Analytics Filters YouTubeMake sure to use a longtail search term (and not just "Google Analytics") if you want to learn more about a specific topic.

Analytics Course by Jeffalytics

In my opinion, one of the greatest courses currently out there is offered by Jeff Sauer. His course is very in-depth and covers beginners, intermediate as well as advanced topics.

Measure School

Another great resource you definitely want to check out is Measureschool.com.
Measure School
The founder of this website is Julian Juenemann.
At Measure School you can take both beginners as well as advanced courses on Google Analytics and Google Tag Manager.
Further I recommend to check out his YouTube channel as well. It's fully packed with useful resources on GTM.

Market Motive

If you want to educate yourself and be guided by the brightest minds in the field, I recommend to visit the website of Market Motive.
They offer both guides course as well as self-paced courses on a wide range of digital marketing topics.
The faculty includes big names as Avinash Kaushik (Web Analytics) and Brad Geddes (PPC).
In addition, I recommend to visit events, attend workshops or even go to one of the larger (international) conferences out there.
Meeting peers is a great way to strengthen your network, learn a lot of new things and have fun!
Note: don't forget to concentrate on enhancing your skills in related areas as well. It's not just about Google Analytics. That's a tool and even more important is your general understanding of doing analysis and optimizing website outcomes based on data.

2. Ask

You don't want to do it all on your own, do you?
There are numerous ways to get Google Analytics support for your query.
It's all about giving and taking. Help others and you will receive support back. If you are relatively new it's very logical that you ask more than the help you can offer. Later on you will be on the other side.
Here are five resources I like to share to get an answer to any questions you might have:
  1. Google Analytics forum (great place to ask questions on a wide range of topics, you can expect a quick response to your query)
  2. Google Analytics Help Center (tons of useful information on a wide range of GA topics)
  3. Google Analytics Plus community (with more than 100.000 member and expert moderators another great place to ask your questions)
  4. Google Search (your best friend for very specific queries)
  5. LinkedIn community (with over 80.000 members a fantastic opportunity to network with peers and get help)
In addition, you can ask questions via Twitter, Facebook or any other platform you use.
Getting an answer to your question is not that difficult. Just reach out to others in a friendly way and they will help.

3. Share

One of the greatest ways to thank others, is by paying back to the community.
I started my own blog back in december 2012. And was involved with digital analytics for over five years at that time.
A long story short, I have written over 100 posts on digital analytics and Google Analytics on my blog and other industry leading blogs in the last three years. It's so rewarding when you can help others on their journey.
And something very important to understand:
The best way to improve your Google Analytics skills is by teaching it.
I really believe that the key in learning something new or from going from intermediate to advancer user is by actually teaching it. So it doesn't matter whether you want to learn Google Analytics or Google AdWords or anything else. When you start teaching others you will learn faster. Try it and let me know how it goes!
A lot of people do make YouTube videos to help others AND themselves. By simply putting together a YouTube video they can more quickly enhance their skills.
You don't have to start your own blog, but simply helping others whenever you can, is already a great thing to do. And the digital industry will benefit from your efforts as well!

4. Practice

You can read tons of books, listen to podcasts every day and ask questions on a regular basis, but if you don't put things in practice, you won't improve your Google Analytics skills that quickly.
When you learn something, you need to apply it to really master it.
Back in school you had to prepare or answer questions via case studies. And now you need to do something similar.

Consultant or Analyst In-Company

You might be working for a company or are outsourced as a consultant.
In both cases, if you learn something new and want to master it, apply it!
Example: you find out how to automatically export data via the Google Analytics API. Don't stop here, because you can do something more.
  • Ask yourself how you can make the data export more useful.
  • Maybe you can build a dashboard in line with the KPIs and online objectives of the company you are employed.
  • Or maybe you can teach your colleagues the same set of skills so that they can master it as well.
This is the most easy way. You have already and direct access to an environment where you can put your skills in practice.

Start an Ecommerce Business

Is there a particular product you want to sell? You could think about starting a small ecommerce business.
Start an ecommerce business
This 10-points checklist will definitely help you out.
Starting a small business is a fantastic method to boost your Google Analytics skills.
Your data delivers great input on how things are going and whether you need to change your strategy, modify your product assortment or in general, where you should focus on.

Volunteer

I assume you don't have your dream job yet, but you want to put your knowledge in practice. There are quite a few (non-profit) organizations out there seeking help from someone like you.
Here is an example:Google Analytics VolunteerOr maybe one of the people you know runs a small business, but doesn't know anything about digital marketing or digital analytics. Offer your help, it will be greatly appreciated and you will fasten your learning curve.
There are a lot of opportunities out there. Reach out and you will find dozens of ways to actively works on your skillset.

5. Reflect

If you find out that something works, great and keep going. However, make any necessary changes if you find out that something doesn't work.
It's the same with starting a business. You will invest more money in products that do sell than in products that only cost you money.
I recommend you to reflect as least one time per month on how things are going.
Answer the following questions:
  • What method worked well in the last month?
  • What method didn't work as expected in the last month?
  • What activities do I like most and work the best for me?
  • What activities don't feel good to me?
  • How can I improve and learn and share more in a better way?
This is how to turn yourself into a Google Analytics master in record time! And as a bonus, you can apply these tips to other areas in life as well.
This is it from my side. I hope you have enjoyed reading this article!
Any questions or thoughts? I am happy to read and answer them in the comments section.

About Paul Koks

Paul Koks
Paul Koks is an Analytics Advocate at Online Metrics and a guest writer forSupermetrics. He is a contributor to industry leading blogs including Kissmetrics,SEMRushWeb Analytics World and Online Behavior and the author of Google Analytics Health Check. Paul helps companies to capture valuable insights from simple data. You can find him on Twitter or LinkedIn.

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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