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Monday, July 4, 2016

How to Leverage Influencers to Build Your Brand

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How to Leverage Influencers to Build Your Brand

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Having trouble getting your message noticed online? Unfortunately, cutting through the internet’s increasingly noisy atmosphere is a common problem facing brands these days, as consumers have learned to both ignore online advertisements and distrust the ones that do break through to their consciousness.
So what’s the solution? If banner ads or traditional media buys aren’t getting you the results you want, it’s time to start leveraging influencers to help grow your business.
Simply put, influencers are those that, well, influence others to action. They might be traditional print authors, bloggers, industry leaders, consultants, media figures or others in occupations that put their opinions in front of an audience. Think about your own field of expertise. Are there any company leaders whose careers you follow? Any bloggers whose recommendations you’re quick to act on? These are the influencers whose eyes you want to catch.
That said, there’s a big difference between identifying the influencers in your field and actually getting them to promote your brand or product to their followers. Here’s everything you need to know about finding these authority figures and leveraging them to get your message heard…

Why Will Brand Influencers Be Needed in 2015?

Consider the challenge facing digital brands, highlighted by the following two statistics:
As a result, it’s clear that the success of a brand’s digital marketing campaign hinges on its ability to build trust online. Further reinforcing this point, a recent study from McKinsey found that online word of mouth advertising drives twice as many sales as paid advertising and leads to a 37% higher retention rate. The best way to drive sales is clearly to identify influencers in your industry and leverage their voices to communicate your brand’s message.

What Makes a Good Influencer?

There are many different types of influencers that can help drive your brand. The success of your marketing campaign relies on your ability to identify the most trustworthy influencers, encourage them to promote your brand and maintain relationships with these authority figures so their message remains positive.
Of course, leveraging leading influencers is easier said than done. Here are a few tips you’ll want to keep in mind:

Enlist Satisfied Customers

According to a recent infographic published on the Social Times, the biggest social media mistake that brands make when choosing influencers is emphasizing follower quantity over quality – a mistake that often carries over to their influence marketing tactics as well.
These brands try to use celebrities and bloggers with large social networks to reach an even larger audience. However, while these influencers may have a lot of awareness, they aren’t always trusted as fellow consumers. A study from Nielsen found that 92% of consumers trust their peers, compared to only 18% that trust celebrities, bloggers or other influencers that they perceive as having an agenda.
This doesn’t mean that other influencers aren’t also important, but satisfied customers should be the first place you turn. Solicit feedback from satisfied customers to promote your brand on Yelp, Facebook, Twitter, your own website and other online channels. A friendly phone call, email or shoutout on your social networks is often enough to encourage passionate customers to share their experience.

Look at Engagement

Many marketers choose influencers to target based on the size of their follower base. And while this can work in some circumstances, you’ll find that many influencers with large networks aren’t very engaged with their readers.
Take Katy Perry – Twitter’s most-followed celebrity – for example. While her followers may read her tweets with passing interest, they are unlikely to look at any recommendations she makes with the same clout as they would give to a referrer who knows their personal circumstances. A friend, family member, or industry-specific authority figure is much likely to have a stronger influencing affect.
As you seek out these referrers, look for influencers that are highly connected with their audience. The number of shares they receive, comments from their followers and references on other social media platforms are all indicative of the level of engagement they maintain with their followers.

Monitor Exposure

Of course, while the size of an influencer’s network isn’t as important as the specificity of their audience, it’s still an important variable to pay attention to. Penny Baldwin of McAfee once stated that 80% of online impressions are driven by only 6% of Internet users. Influencers with higher follower counts tend to drive more exposure, as evidenced by data from Aaron Lee showing that all of the top 50 retweeted posts on Twitter come from users with over 250,000 followers.
Ekaterina Walter on ClickZ states that choosing influencers with wide reach and a relevant voice for your brand is the best approach. However, you don’t need influencers with a large audience size. A recent infographic from Joe Burton of Social Chorus and Stephanie Agresta of MSLGROUP shows that influencers with 2,500 to 25,000 followers can offer the highest ROI. Working with 100 of these influencers can drive 1,000 actions over the course of three months.

Embrace Genuineness

Internet users tend to be wary of anyone that seems to have an agenda, so choose to work with influencers that seem genuine. Understandably, it’s best to avoid using influencers that are constantly sending promotional tweets, as followers will see that their loyalty lies with their advertisers, rather than their audience.
This doesn’t mean that you can’t pay influencers to promote your message. Marketers often pay celebrity influencers substantial amounts of money to communicate their message. Khloe Kardashian, as an example, reportedly receives $13,000 for every promotional tweet. Even affiliate marketing guru Zac Johnson receives $69 to promote tweets to his 12,284 Twitter followers.
These messages may still be trusted on some level, if audience members trust that these influencers only promote products or services that they believe in. You’ll need to be careful, though, to choose influencers that make building trust with their audience a priority. You can use services like Sponsored Tweets or Buy Sell Ads to find influencers that are willing to share your message for a fee, but be sure to carefully vet those that are clearly just looking to make a buck.

Your Influencer Action Plan

influencers
So now that you know what you should be looking for when it comes to partnering with influencers to promote your branded messages online, how do you go about getting these authority figures to work with you?
You can use the ad programs mentioned above, but keep in mind that paying for mentions can add up quickly. Unless you’ve got an unlimited budget to work with, promotional fees ranging as high as $13,000 for a single tweet can drain your bank account, while leaving you without a sustainable stream of referrals. Remember, a single tweet might earn you a few conversions, but an authority figure who believes in your product and advocates your solution at every turn will send you customers for the life of your relationship.
If you want to build organic influencer relationships, you’ve got to be ready to put in some effort. Take the following steps to find the support you need:

Step #1 – Make an introduction

Suppose, using the tips above, you’ve identified two influencers you’d like to have promote your product. We’ll call them Big Audience Bob and Small but Trusted Steve. Bob is a big name industry authority figure with hundreds of thousands of social followers, published books and a blog that’s viewed as the be-all, end-all source of information for your field.  Steve’s audience, on the other hand, may be smaller, but his few thousand followers hang on his every word and follow through on every recommendation he makes.
If you want to get either of these two gentlemen to promote your brand, you need to first get on their radars. You can do this in a number of different ways. Choose the approach that makes the most sense from the list below:
  • Shoot over a quick email complimenting the influencer on a recent social network or blog post, or sharing a story about how the influencer’s content or product has helped you in some way. (protip: use Content Marketer to find an influencer’s email address)
  • Share the influencer’s social content or blog posts on your own profiles.
  • Post a favorable review of the influencer’s product on your blog.
  • Share a quote or piece of advice given by the influencer on you blog.
  • Leave a meaty, worthwhile comment on the influencer’s most recent blog post.
  • Meet up at an industry conference or networking event.
The specific approach you’ll want to use will depend on the influencers you’re targeting. Bob, for example, may not monitor all the comments left on his popular blog, but is available for meet-ups at industry conventions. Steve’s smaller audience, on the other hand, might make a thoughtful, informative blog post comment the best way to get yourself noticed.
Also, note the common thread between all of the techniques described above. You may not choose to use these specific actions, but whatever approach you do take should reflect the helpful, supportive nature of these recommended behaviors. Remember, everybody likes to hear good things about their work. If you’re trying to get noticed, you’ll catch more flies with honey than with vinegar!

Step #2 – Be genuinely helpful

Although this post discusses methods for leveraging industry influencers, keep in mind that your end goal should be a mutually-beneficial relationship – not a scenario in which you take advantage of an influencer’s good will to boost your own profits.
As a result, it’s important that you parlay your initial contact into interactions that are genuinely helpful. Maybe you make it a habit to retweet your authority figures’ Twitter posts or to share their Facebook updates with your audience. Or maybe you offer to contribute a guest post that earns the influencer hundreds of website visit and dozens of new subscribers.
This might sound like a lot of work for very little guaranteed reward, but remember that when it comes down to it, it is the influencer that’s doing you a favor. Big Audience Bob, for example, doesn’t necessarily need the social boost that comes from your retweets.  Even Steve’s business probably doesn’t stand to grow all that much from one link shared on your blog.
So no matter how you choose to approach your relationship with the influencers you’re targeting, be helpful above everything else.  With time, the help you provide – as long as it’s legitimately helpful and not just surface-level gestures – will take your relationship with your chosen authority figures to the next level.

Step #3 – Prove your worth

If you’re diligent with your follow-up, you should find that your relationship with your targeted influencer deepens beyond simple, sometimes one-sided interactions.  Perhaps, for example, you go from exchanging social network updates, to sharing emails, to meeting up in person for coffee and advice.
At some point, you need to be ready to prove your worth and the value of your product. There’s no telling example when this opportunity will happen, which is why it’s important to be prepared. As soon as your relationship with a potential influencer moves beyond simple helpful gestures, be ready to explain how your product can benefit the authority figure’s specific needs, as well as the needs of their audience.
Imagine that you’re pursuing relationships with both Bob and Steve. Odds are, your product will serve each of their businesses in different ways, given the different needs their own companies create. Say, for example, that you’re promoting your new timekeeping program. Bob might be interested in its employee-tracking features, while Steve may be more intrigued by its potential for measuring personal productivity. Your ability to secure either Bob’s or Steve’s referral will depend on your ability to clearly articulate these different benefits, based upon their particular needs and experiences.
Keep in mind, though, that there’s no way to guarantee an influencer recommendation (that is, unless you’re willing to pay for it). While you may get lucky and get a referral right away, you may also work your ass off to try to grow relationships that never go anywhere. Influencers are busy people, and they aren’t required to like your product or brand just because you’ve followed these steps.
So do your research, look for opportunities to be helpful and be ready to present the benefits of your product in relation to the unique needs of the influencer you’re targeting. With continued diligence, you’ll find your relationships growing and your brand benefiting as a result.
There’s no doubt that online branding is becoming increasingly difficult, as consumers become less and less trusting of information they find online. As a result, brands need to work diligently build trust with their target consumers. Fortunately, earning that trust – and enjoying the business-building benefits that come along with it – can be relatively easy if you take the time to identify and work with the right influencers to convince them to highlight your brand in a positive way to their audiences.
Have you worked with influencers to build your brand? Share any other tips or tricks you used in the comments below!

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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